Hello and welcome back to the podcast. As always, I'm very inspired and excited to talk to you. I'm feeling particularly reflective. I'm in an interesting phase in my business as I'm imagining what's next. As I'm slowing down for the summer, I recorded a podcast about how I'm slowing down to speed up, and making decisions like always.
Entrepreneurship is never like you've arrived. Congratulations. You made it. It's always innovating and looking at the data, asking yourself. For me, it's like I'm checking it with myself. How does this feel? Is this what I want? One of the unique things about this season in my business is I have created a lot of the things that I wanted, and I recognize that sounds a little braggy.
So I feel weird saying that, but the things that I'm experiencing now in business, I used to dream of. So it's interesting to be in this place cause I am so deeply and profoundly grateful, and I recognize it as a gift and a blessing, and I practice being in the miracle a lot.
It's a phrase that I like to use with my clients that I do not take it for granted. I am also very ambitious, and I identify as a dreamer. And so it's interesting to kind of acknowledge and be present to success, and it's uncomfortable for me to even say that, but this is honestly what I work on with a lot of my clients.
It's like straddling the line between gratitude and desire. One of my mentors called it the walk of success where it's like one foot in gratitude, one foot in desire, and I deeply resonate with that where it's like, you can always find things to be grateful for. But I think what we love about business, what we love about personal growth is that there's that desire piece where we're working towards something.
I felt like I have been deeply planted in the gratitude. Now I'm like taking the step towards desire and I'm getting clear about what I want, what's next. How am I going to create space? I have a very full schedule, which is beautiful. And now it's stripping away some of the things and creating time to write and to be and to think and to dream again.
In the beginning of my business, and if you're in the beginning of your business you'll probably resonate with this, you have maybe not as many clients as you want, but you have a lot of time. That's a gift. And I think sometimes we want to skip that part, but I promise it is a gift. Once your business is successful or blowing up, your time becomes more scarce. Then you use your money to buy back your time, and that has been the process that I am going through in my business. As I'm thinking about what I want, it really is like more time.
In that episode where I talked about how I do it all, like CEO mode, I talked about all the places that I invest my money to get my time back, and I feel an even deeper desire to create more space for myself, for my kids, to write, to think, to have more time to process some of my ideas, and a new desire, to develop some more public intellectual property in the form of like frameworks and more public content. And so it's been an interesting phase and I'm super grateful for it, but that's kind of what's on my mind.
One of the things that I've been working on with a lot of my private clients recently is creating what you've never created before. I thought that was such a beautiful sentence that I wanted to name this episode today “Creating What You've Never Created Before” in the hope that it also helps you.
One of the things that I work on most with my clients is I help them create money in places that they might not see with imagination, with belief, and I help them become who they want to become. So it's like this dual journey where there's the inner work of becoming who they want to become and creating results they've never created before.
Mostly in business success, but also in their relationships and with themselves, their beliefs about their relationships with others, the way that they experience time and abundance. I do that work on a deep level, twofold: inner work and external business work.
When I help someone create what they've never created before, I was like how do I do this? How do I actually share this process in a concise format? Even though this episode hopefully will support you in what you're trying to create, I recognize that there are limitations. This is the power of coaching. I can teach conceptually how to do this, but why I love coaching so much and mentorship is that we can go deep.
My recommendation is to take this to your coach and work on it, to get specific feedback, to apply it. I always think of what Tony Robbins said, knowledge is not power, applied knowledge is. I love learning, but I'm always conscious of like, am I applying this?
And so that is my offer to you. That is my ask of you is to not just conceptually listen, but like to actually bring this to life in your own business. So to create what you've never created before, the first thing I wrote down is trial and error, and messy action. This is the phase of business that most people resist because it basically includes failing in public.
And so, people delay this part of their business. They delay making an offer. They delay announcing that they're a coach. They delay asking for a sale. They delay making a bold claim like on Facebook or on Instagram or creating a website or whatever, but this is the season of growth when you enter into it. I will add trial and error never really ends, but I think in the beginning it's so messy, that it can feel intimidating.
If you want to create what you've never created before, this is essential. Then you can think of all these mega examples of this. I think of Thomas Edison, any great inventor where it's like they're failing over and over and over again, or like Walt Disney failing over and over and over again. Even Apple, creating the iPhone, who knows how many failures they had and even when they got one right, and they made it public, it wasn't as good as the future iPhones.
They are still, and always in their trial and error phase. You can see this in a mega way and in a micro way with your own business. Instead of resisting the trial and error, it's useful in my opinion to think like business is always trial and error. This is what it means to be an entrepreneur.
It means that I'm going to try things and I'm going to fail and I'm going to collect data and make new decisions. That actually is how you create what you've never created before. There's almost like two people that I imagine resisting trial and error.
The first one is you're new and you're trying a lot of things, or maybe you want to try a lot of new things but it's intimidating because you're afraid of failing publicly. I would say it's totally normal to be afraid of failing in public and this is what it feels like to be an entrepreneur. I remember telling myself that when I was trying a lot. I was like this is what it feels like to be an entrepreneur and it never really stops.
I think you just grow more comfortable with the feeling of trying and failing and trying and succeeding and the experimentation of it, but what I do in my private coaching is really with the second person that I'm thinking of. Maybe you've done something and you've gotten success. Whether that was in a job, whether that was working for someone else, whether that was doing business in a partnership and now you're doing it on your own. Or maybe you worked for a school or a different coach, or maybe you got certified, but you kind of did something else with it. And then you're like okay, but now I want to do it a different way.
I've worked with a lot of coaches who have learned a methodology, or maybe they did it one way and there's nothing wrong with that way, but they recognized in their own soul that they wanted to do it different. I've worked with a lot of those kinds of coaches.
And now they have to kind of start from square one, and so there's a lot of messy trial and error and messy action, and that is okay. If you want to create what you've never created before and you're new, trial and error. If you want to create what you've never created before and you are in a transition in your business where maybe you're trying a different business model or you're learning a different methodology or you're trying something you've never tried before, trial and error is where you're going to go.
Just make peace with that, accept that and I would say like embrace it. Next piece is knowing what you want now. And this was kind of what I was hinting at with this second type of client that I usually work with in a one-on-one capacity, where they have maybe created results in their business and either it wasn't what they wanted or it stopped working, or maybe they were exposed to new ideas and they're like, ooh there's lots of ways to do this.
How else do I want to do this? I think it's useful to ask, what do I want now? I like to think of this as reinvention. One of the things that I know is that I'm always reinventing myself, my offers, and not reinvention from like “I start from scratch,” but almost like reimagine what's possible.
I also check in with myself on what do I want to create now. I started my business over six years ago, there is no way that I want the same things because I am not the same woman. I am not the same entrepreneur and neither are you. Even if you just started your business last year, it's so useful to check in with yourself about, am I creating what I want?
What do I really want? What new things do I want? What do I no longer want? This is why having your own coach or at least reading books, getting exposed to different ideas, and going to community events and listening to podcasts like this, getting exposed to new information will help inform what you want in this season because it changes.
Your desires are living and breathing just like you. What you used to want may or may not be what you want now, so asking that powerful question, what do I really want now? Number three, on this little checklist that I created, finding and creating a safe place to hear what you need to hear and to see what you need to see.
This is why I love one-on-one coaching. I think that I create that space for people. I also think that's just what great coaches do is, even in groups, it doesn't have to be one-on-one, but you create a place for people to enter to see themselves differently, and more specifically see possibility for themselves differently.
If you haven't been in an event, if you haven't gotten coaching this way, and you're trying to create something you've never created before, have someone help you hear what you need to hear and see what you need to see and create the space for you to do that. I think that this is why people like going to retreats.
They like going to a mastermind or they like going on a private vacation where they're sitting in a hotel room and journaling or in a deep coaching session. You can see these little spaces where you are able to access this new information and this new insight. And I think if you're creating what has never been created before, I think of blind spots. There's upper limits.
If you've heard The Big Leap by Gay Hendricks. We come into growth phases where we can't see our blind spots. This is what coaching does, it's like let me help you see them. For me, I would refer to this as more mentorship, but getting people ahead on the journey that I am trying to create, they shine lights on my blind spots so that I can see what I need to see and hear what I need to hear.
The next idea that I want to share with you is what I'm calling quantum creativity. This is where you use your imagination to make decisions instead of your past, and this is very difficult for people. I almost have like a visceral response to this because I remember how stuck I felt in business when I first started because I was never taught how to be an entrepreneur.
No one is. So the skill sets that I needed, no one was teaching because you learn the skills by being an entrepreneur. You don't go to school for entrepreneurship. Being an entrepreneur means a lot of, like we talked about in the beginning, trial and error, experimentation, failing publicly, trying things and then tweaking it, but you can't use the past to make decisions.
I have three examples that I wanted to share with you where I worked from my imagination. This is what Neville Goddard says, the feeling of the wish fulfilled. The wish fulfilled meaning the future that you want. This is very difficult because I think if we look to the past who we were, what worked, how we created things in the past is known, and so we want to naturally use what we know to create what's next.
There's another great book called Breaking the Habit of Being Yourself by Joe Dispenza, and this idea like you can't look to the past to help you make decisions now to create the future that you want.
I remember this is a small example, but quite a few years ago, I was considering investing in Kajabi, which is a software I use in my business for pretty much everything. I use it for email marketing and hosting my courses and all sorts of stuff. I'll add it's $199 a month, which depending on where you're at in business could be very expensive or very cheap.
Regardless, at the time for me, it was very expensive. I think I was making like $2,000 a month, and so to spend $200 a month felt pretty big to me at the time based on how much I wanted to take home and how much I was spending on my own coaching and things like that. I remember sitting at the computer like I can picture this so clearly, because I asked myself a different question. And this is what's useful about coaching and self-coaching and self-help and all these things is, I lived into a new possibility.
That new possibility was what if this helped me make a hundred thousand dollars a year? I remember just being like, if I was being that person, I would invest in Kajabi with absolute certainty.
I would see it as a tool. I would see it as a resource. I would see it as an essential process in my business. I had such a profound feeling of possibility in my mind that I signed up I've never looked back. I still use Kajabi, but that was an example of quantum creativity because if I looked to my past, I've never invested software.
I've never spent that much money on a tool before for my business. If I look to my past, it might make me feel like this was a dangerous decision or like not a useful, grounded responsible decision, but it probably was one of the best decisions I made in that season of my business because it allowed me to host courses.
It allowed me to collect payments. It allowed me to have landing pages. It allowed me to start my website. There were so many things that it helped me do. It might have been scary because I was looking at predictability. I was looking at my past, but when I tapped into the future, when I imagined what it could help me do, right imagination, I created and chose something to help me create what I've never created before.
So if you're trying to create something that you've never created before, you cannot look to your past for decisions. Now I like using the past to help inform principles. I look to the past for true principles. I look to the past for lessons that I can integrate them and make better decisions in the future, but I cannot repeat the past. I can't make the same decisions or else I will keep getting the same results. So quantum creativity means that you are looking to the future, and making a decision based on that. Another one, I actually have two, was joining a group program and hiring really my first high-level one-on-one coaching experience at the same time.
And I remember being like I don't know if this is wise. I don't know if this is helpful. Mostly like I'm scared of investing at this level because it was a significant investment for me and I was a little nervous. And again, if I look to my past it wouldn't make sense, the money that I was making, how many years I had been in business, but what I did know is that these opportunities was gonna accelerate my learning and growth to the future that I wanted to create.
You have to use your imagination to inform your decisions, and this takes faith. I'm not going to downplay it. Sometimes it can be intimidating. Sometimes it can be scary. One of the things that I'm always checking in with myself is, is this stretching me or is this shutting me down?
If you study nervous system regulation, this probably will resonate, we don't want to put our bodies into like shutdown mode based on decisions. I want to stretch, so I think of my growth zone. I don't want to be in my comfort zone and I don't want to be in an unsafe zone. I want to be in the growth zone.
When I'm talking to people about working with me one-on-one, that's kind of how I talk about it. Like, I don't want this to be so crazy that you feel unsafe in your body or that this is too much for you, but I do want it to feel a stretch. I know that's the right place. If this feels like a stretch, that's probably the right place for you because that's where we start creating things we've never created before.
That is quantum creativity. I think it's useful to think about that for everyone, because eventually, and this is what I was talking about at the beginning of the episode, eventually, the things that you're experiencing and creating become predictable. So you have to imagine a better future and practice quantum creativity in this season.
The first time I practiced “quantum creativity” was when I became an entrepreneur. I had never been an entrepreneur. I never thought I would be an entrepreneur. I was looking around thinking I was going to be a therapist.
Like it was so different than what I had planned on that I had to use quantum creativity for my LLC, and start collecting money through Venmo and call myself a coach and just be scrappy. That was my first experience with quantum creativity, and I was using a future that I could see, maybe not like anyone around me would understand, but I saw it. This is where we get the word visionary means you see something that other people cannot see; which means you have to apply quantum creativity because you're trying to create something that you've never created before, so you can't look to your past.
I've done this many times. This is something that I've done over and over and over again. It never really ends because I'm always trying to create something I've never created before. That's called growth, and I love it. So I wanted to add that in this. The last thing I'm going to share that has worked really well for me is what I'm calling like new inputs.
The reason that I read books, the reason that I've hired the coaches and the mentors, and gone to the masterminds and joined the group programs and gone to the events is because I think new inputs helps facilitate quantum creativity in a completely transformational way. So if I'm talking to people, and I love these people that aren't doing what I'm doing, I'm thinking of like my family who all have jobs, or my husband who has a job and I love them.
It's not that they're not useful or helpful or loving or want what's best for me. It's not about that at all, but their inputs are going to be different than when I read a book from an entrepreneurial coach talking about how to create clients, or an entrepreneur who talks about scaling, or an entrepreneur who talks about the mindset of a CEO, or a business owner who talks about money mindset, or coaches who help me with the spiritual work of success or whatever.
Because those inputs are helpful for what I'm trying to create. There's not a problem to seek inputs that support what you're trying to create, especially if you've never created before. One of the things that I have learned, and like I said, I love and honor and respect my family. I don't necessarily use their inputs in my business because they've never done what I'm trying to do, and that is okay.
That doesn't make them bad people. It doesn't make our relationships wrong at all. It's just I'm very mindful of who I'm creating, and what inputs are useful as I'm creating what I've never created before.
So I think getting new inputs, when's the last time you read a book? When's the last time you went to an event? When's the last time you joined a program where there was something new being taught or a new perspective or a new insight on the things that you've already learned?
Either way it works, and that will also help you create what you've never created before. So just to recap, trial and error and messy action are essential, knowing what you want now and applying reinvention at every phase of business is useful, finding and creating a place to hear what you need to hear and see what you need to see is useful.
Applying quantum creativity, which basically means using your imagination to create decisions in alignment with where you want to go instead of looking to the past to help you make decisions on where you want to go. Then getting new inputs so that you can have more, I would say, connections in your brain.
I love reading books from a wide range because I can create connections that maybe other people don't and that's useful in my content, that's useful in how I coach, that's useful for me in seeing myself differently in the content I create and everything. So getting new inputs all the time helps me make new connections, and new connections helps me create what I've never created before.
So I hope that this was helpful, and I will see you soon on another episode of the Conscious Coach Podcast. Talk to you later. Bye.
