Hello, and welcome back to the podcast! I am so excited. I am going to be talking about eight ideas for creating the impossible today. This episode was highly influenced by my reading the book, The Last Word on Power by Tracy Goss. The tagline is so amazing.
And so you'll feel the sense of why I'm creating this episode. Like I said, very inspired by this book. She says it's executive reinvention for leaders who must make the impossible happen. And I am not an executive leader by any means. I do not work in corporate. I rarely refer to myself like a CEO, even though that's kind of what I do as a founder of a business, but not in the traditional sense anyway.
I'm not like an executive leader, and I still think that book was super valuable. So check it out if you have never read it. But I think that this episode for eight ideas for creating the impossible. I'm going to share eight ideas because I'm very interested in creating something that seems impossible.
I love helping my clients create something that they used to think was impossible and then like expanding into even bigger visions, not because they need to, not because their life is going to be so dramatically different. And I think building and pursuing our potential is the game of life.
And it is fun. It is not always easy. It does not always feel fun. I think sometimes it feels really hard. And so today's going to kind of speak to that. There's this quote that I had, in my room. My friend gave it to me when I was in like seventh or eighth grade. And I remember it was, I had a picture of the college that I wanted to go to, BYU.
And then I had this quote in my room and I remember looking at it and it felt cheesy, but now I think it's really true. And it said, “Aim for the moon because even if you miss, you will be at the stars.” And my perfectionist thinking at the time was like, no, if I don't hit the moon, like I'm a failure. Like, I don't want to be with the stars if I'm aiming for the moon.
And now I see the value in that. I see the value in pursuing something that feels impossible because it gets you to places that like are so beyond what you thought was possible, even if you didn't hit your target yet. I remember when I first was like, I'm going to try to make a million dollars.
And what's interesting is I haven't made a million dollars in my business in a year yet. But I've done some pretty incredible things because that's what I'm aiming for. Even though I've landed, I guess, among the stars, I was aiming for the moon. And I still am, but like, I've created things that were in my stretch and growth zone, for sure.
And so I think it is valuable to aim for something impossible, even if you don't hit it yet. It creates more than you would have if you didn't aim for the moon. And so I think it is useful to come up with something that you want to achieve that feels impossible, that feels way out of your comfort zone because of the person that you have to become to even play the game, to even put yourself in the arena. One of my other favorite quotes is The Man in the Arena by, I think Theodore Roosevelt, where it's like, it's not the people in the sidelines that matter. It really is the man in the arena who even if they're made fun of, even if they fail, even if they like, fall in the dirt and the mud, they are still the person worth recognizing.
They are the people who get the honors and the success because you're in the arena. I feel like creating the impossible is kind of like that. And this episode I will say is not for everyone. I don't think everyone has this dream or this desire, but if you are entrepreneurial, if you are visionary, if you want an exceptional life, I think this podcast episode is for you.
So let's dive in. The first principle that I want to share is who are you being regardless of circumstances? And actually one of the phrasing that I love that I got from my client, Jillian, shout out if you're listening to this, Jillian. She said this term that she calls unconditional commitment. And I am obsessed with this term.
The way that I've explained it in the past is like, who do you want to be regardless of circumstances? And so when we talk about impossibility, the first thing that's going to show up is failure, like you're not going to hit it. Other things that are going to show up is like, incredible amounts of doubt and not knowing how to make it happen, not knowing who can support you, not knowing the details of how do I make X, Y, Z happen?
There's so much uncertainty, but when you have unconditional commitment, you are the kind of person who will figure it out. Another way that I've heard it said is like, it doesn't matter how many resources you have.
It matters how resourceful you are. And I read this book it's called Key Person of Influence by Daniel Priestly. Also another great book. And he talked about this idea of like, if I were to trade places with Richard Branson and Richard Branson is a very famous entrepreneur. If you have never heard of him, just go Google him.
If me and Richard Branson were to switch places, he would grow my business to be worth multi million dollars, probably. Not because he has more resources than me. The idea is, is I'm switching places with him, but not as Richard Branson. It's putting his brain into my body. So he has my resources, my abilities, my current Instagram, everything. But what he would do because he's a resourceful person, he would create my business to be worth multi million dollars. I have no doubt just because of who he is. Whereas if I traded places with him and like I had to run his company, I'd probably fail, one because I haven't become the person that he's become.
I haven't developed the skills. I haven't developed the experience. I haven't connected with the people that he's connected with. I haven't learned the hard lessons that he has learned. I haven't innovated like he has innovated. That's confronting, but also paints the picture of what I can do if I become more resourceful. And so unconditional commitment is not just about the resources that you have, it's not needing to have perfect conditions to create the impossible. No one has created the impossible because of perfect conditions. Not a single soul. When we hear stories of people on stages, when we read autobiographies, or watch documentaries of people who have achieved great things, it was never because they had perfect conditions.
It was because they had unconditional commitment within imperfect conditions and they kept going. And among other things, we're going to talk about those things. And so I wanted to mention that. It's like a burning desire for the impossible. And that is not something that you wake up and have one day.
It is nurtured. I think this was a huge aha for me. The things that we want, right now it might be like, yeah, I kind of want that. And you're like, well, I don't have a burning desire. It's like, no you have to nurture that desire every day. Researching it, looking at pictures of it, imagining it, having a visual representation of what you want. So when you think of creating the impossible, it won't feel like a burning desire at first, but the more you spend time thinking about it, dreaming about it, imagining it, visualizing it, talking about it, researching it, you will develop a burning desire. I promise. I should have mentioned this at the beginning, the other book that I'm going to point you to that you'll obviously see the connection to is the Art of Impossible by Steven Kotler, which is very much like a high performance book.
I love it. That book also impacted me and inspired me to talk about this concept today. So step one, have unconditional commitment. You nurture that, that's why I think coaching is very powerful. It is a commitment. Number two is aligned beliefs, so if I have unconditional commitment, then what beliefs do I need to build in myself to align with what impossible goal I have?
I always say like, you're going to feel crazy because the beliefs that you're going to choose to create something impossible are not going to be like your neighbors. It's not going to be like probably your parents, or your siblings because very few people do this kind of thing. But if you want something exceptional, you are going to feel uncommon. So you might have uncommon but aligned beliefs with where you want to go and your whole job.
And you can go back a few episodes into planting your beliefs, very powerful episode about how you can plant your beliefs. The thoughts that you're going to choose aren't going to be 100 percent belief right away, but you're going to nurture them and spend time with rehearsing them, practicing them, speaking them. That's a daily practice. Principle number three. I wrote inspired, relentless action towards that impossible thing. I think that especially when we study a lot of spirituality, or consciousness work, law of attraction, universal laws, things like that. I think this step is missed because it is not just how you think or how you be or what you believe or your frequency or vibration or anything like that.
I mean, that's part of it. And I feel like this step is missed sometimes. Inspired, relentless action towards your impossible goals. And so that means you don't stop. I also think it matters that it's inspired. I think a lot of people discount their innate ideas. But if you look at all great people who innovate and are on the frontier of creating new products and new ideas.
They trust themselves in their gut and they go with it. And it doesn't always work out, but they maintain the self trust. So using your own ideas and the inspired ideas that you have and trusting them and acting on them is a huge advantage. And over time you're going to get data, right? Some ideas are going to work and some ideas aren't. Either way, it's worth testing them on the way there. Because if you knew how to create something impossible, it wouldn't be impossible. So the ideas and the actions that you're taking, it's like an experiment. It is not an exact science. If it was an exact science, we would call that a job. This is so important for entrepreneurs to see. If it was exact, you would know exactly what to do and it would be a job. There's nothing wrong with that. When my husband goes to work, he knows exactly what's required of him. He has a little checklist of things and metrics that his performance is based on because they know exactly what he needs to do to be great at his job.
And he fulfills it exactly. And my husband is a high performer, so you can be a high performer in a job or a high reform and entrepreneur, but entrepreneurship, I think the difference is, is we don't know what's going to work or not. It's like a next level challenge. And so I see so many people beating themselves up because they don't know what to do.
And I'm like, no, that is literally our job description. Like I don't know exactly what to do at this phase of my business. I can tell you what I've done up to this point to get me here, but I can't tell you what I'm going to do next necessarily. I'm in experimentation phase to get to the next level.
That's how everyone is doing it. I saw this quote from Mel Robbins once on Instagram and she's like, everyone's making it up. At every new level, they are making it up because they've never done it before. So when you're against something, you're like, well, I've never done this before. I don't know how.
I'm like, yeah, welcome to the club. Like no one knows, you know? So when I say inspired, relentless action, it does not mean that it's scripted or formulaic. It is an experimentation phase where you are trying things to see what works. You're trying different actions to get you closer to where you want to go.
And so there is a sense of humility here. Also, like you have to have the humility to evaluate, is this working or not? Is there something else I can try? And I love this story about Walt Disney. He went to the bank, I don't even know how many banks he went to, many, dozens of banks to try to get funding for Disneyland.
And everyone was like, you're crazy. But he didn't stop. And now look at the empire that Disney, the company is imagine if on the third bank, he's like, you know what? I cannot take this rejection. I'm done. He could have done that, but he didn't. And so that's where that relentless action comes in.
And when I think of alignment, I don't mean I always feel great. Alignment to me is I'm activating my beliefs that are in alignment with where I want to go. And my relentless action is carrying me there. And when my beliefs are in alignment with where I want to go, my action feels purposeful. I think what feels really bad is the hustle action, where I'm like taking action, but I am skeptical behind the scenes. I'm doubtful behind the scenes. I feel like crap behind the scenes. I'm judgmental of myself. I'm always telling myself it's not working. It can't work. But like, I'm going to try anyway. I'm going to try to power through. I think that's exhausting versus really doing the thought work to be like, it's possible this can work out. I know one day I will figure this out. This can happen or whatever belief, something that gets you into action that's aligned with where you want to go. It feels different. It's like fueled action versus trying to overcome, trying to compensate action. Okay. That's relentless action towards your goal.
Let's talk about the board of directors. This is the next principle that I think is really useful. This idea, I've talked about it before, but it has been really useful to me is to have a board of directors in your life. And this can be like imaginary or real. So I actually just had this experience.
I went to dinner with one of my good friends and we were talking about this project that I'm working on in my business that feels very big. And she is a trusted person on my like board of directors. I trust her advice. I trust her perspective. And I have lots of people like that. People who are maybe different industries than me, but I respect them for what they've created.
Maybe they have a different skillset than me. They have a different perspective than me and I trust them to advise me. And this has included my coaches and mentors along the way as well. It doesn't just have to be friends. It can be people you pay, people you don't pay, but a group of people that you're like, hey, what's your perspective on this?
And it's not that they know better than me. I know ultimately I ended up making the final decision on my path to impossible, but I think having a board of directors that you trust, one makes the path less lonely. I spent way too long trying to do my business alone and the more I've learned along the way, it's like, I want support. I pay for support, I hire support, it makes my journey so much easier to get perspective on my business and in my house. I pay for support in my home with my kids. For sure, that is like gasoline on the fire. It helps you move faster to get support. Like I said, it doesn't have to be paid support, but I think people you trust, people who are doing what you want to do, I think this is another thing, people on your board of directors, like it is okay to be picky.
As an example, I obviously love Wesley, my husband. And I would not consider him on my board of directors for my business. Do I occasionally bounce ideas off? Sometimes, but for the most part, he's more of like an emotional support to me. He believes in me. I sometimes will like share what I'm frustrated with or what's weighing me down or why I feel exhausted or whatever, but I wouldn't necessarily bring a business idea to him because he's never built a business that I want to build.
So when I say board of directors, this does not mean friends who don't know what you're up to. We can have tons of friends and they don't have to have a say in what you do. This is I think a huge thing. A lot of people love you. And so sometimes they're going to have ideas and opinions about your business because they want you to win, but they are really not super qualified to give you that advice.
And so it's having discernment. Is this person either living how I want to live or have they created something similar to what I want to create? The extreme version of this is like, don't take a financial advice from broke people. Don't take relationship advice from people who like, have never been married.
Like a single person, it doesn't really make sense to do that. And so when you think of your board of directors, pick people who you really can trust and be discerning and picky about who you seek counsel from. Very, very important.
Okay. The next principle course correction. As you are pursuing something impossible, you have to correct yourself along the way. And what I wrote down is like triangulate your position, like a GPS. If I plug in into my phone, I want to go to Colorado to see my mom and I'm in Utah. My GPS will calculate a path to me. But if I start driving and then I start heading North towards Canada, my GPS be like, hey, turn around. You need to change your direction. You need to get back on the path outlined. Sometimes we have to do that in business and the GPS idea can be looking at the results and evaluating, is this working? Is this not working? What could I try next?
What can I improve? What can I do better? I think mentors and coaches have a lot of perspective and also this kind of leads me into the next principle, which is get expert counsel in the specific domains that you're trying to create in. I can think of a few things in my life where it was like, this is not my zone of genius.
I'm going to hire someone to help me, whether that's Instagram, branding, my CFO who does my bookkeeping and my taxes for me. There's so many different areas this shows up for me. Because I know what I'm good at and I hire support to keep me on track. So I feel like these two principles kind of go hand in hand.
You want to course correct along the way, which means that you are not oblivious to what's happening. Even if it's painful, you have to look at the problem. If you have a cash flow problem, you have to look at it and be like, I'm not making enough cash. I need to increase my cashflow. If you have a personnel problem, I don't have the right people around me.
Face it head on and solve it. I think it takes a level of resilience because you have to look at problems in reality and then make decisions accordingly to create a solution. I think solutions are created best when you have expert counsel on your team. This is kind of like board of directors, and I don't even know if counsel is the right word, but like, get experts in your corner.
Get people who their zone of genius is not yours so they can support your vision. Other things that I think this falls under is software. When I invested in Kajabi… and invested in Kajabi, meaning like I pay for Kajabi, not like I'm an investor in the Kajabi the company. I wish I was… but when I first got on Kajabi as a software, it was expensive for me at the time, but I remember thinking this is going to be a vehicle to take me where I want to go.
So bookkeeping, software, people who do your taxes, people who do your branding, people who do your website, people who can help inform you about different opportunities in your business, or, I mean, I have a fitness coach. It doesn't matter what feels impossible to you. Get someone who's an expert in their domain and then use them as a part of your team to get where you want to go.
So when you think about the course correction, the GPS, you use them to help guide you based on their experience and their training, they can help you make decisions that get you closer to where you want to go. The next principle is increase the surface area of luck. I heard this on a podcast and I was like, I'm obsessed with this idea. Where it's like, do people get lucky?
Yes. But can you increase your chances of getting lucky? Yes. The more content you create, the more people that you interact with, the more collaborations you do, the more work you do. The more things you learn, it increases your likelihood of becoming lucky. I never want to say like rich people got lucky.
That's not what I'm talking about here because I don't believe that. But I also want to apply the chances of me getting lucky as a way to create the impossible. This might seem counterintuitive. So I want to kind of like dig a little bit deeper. Because I'm like, rich people aren't lucky.
I would never say that. And sometimes people do get lucky, whether you're real goes viral or someone shares your post randomly. That's what I mean by things that are outside of your control working in your favor. That's what I really mean by luck. And you can't see me, but I'm putting that in quotes. Where I want to increase my chances of quote luck where things beyond my control work for me. I want to increase the likelihood that that will happen.
So things that I do that you can borrow is like, collaborating, being friends with people, publishing content that people want to share, inviting people onto your show, getting onto other people's shows, getting exposure to new audiences and new people. That increases my chance of quote luck, things that are outside of my control that contribute to what I'm trying to create. It's useful to do things that help me get, quote, lucky. Going to events helps you get more, quote, lucky. There's certain things that you can do, and most of it, in my opinion, has to do with visibility.
Letting other people see you, so that they can either support you, become your client, or connect you with someone who can support you on your path. That's what I think of when I think of luck. The next and last final idea is to never stop growing. I don't think it's possible to achieve something impossible without increasing your capacity as far as skill sets, beliefs, character traits, experience, you have to increase your capacity for those things.
I am not the same person that I was when I started my business. Scroll back to the beginning of my podcast. You will hear a very obvious difference in my thought processes and how I spoke and what I was even capable of helping people with. I've grown in my skills. I've made my mind very valuable through reading courses, mentorship, coaching, lots of consuming amazing content, but most importantly, applying that amazing content. So I think to create the impossible, you also have to build in your personal growth plan. How are you going to keep growing? How are you going to keep expanding your mind and your capacity for creating amazing things? Are you going to increase your skills? Are you going to increase your workload?
Are you going to increase your responsibility? Those are all three levers that you can pull. And workload, I don't mean like how much you work. I would equate that to like, how much value are you creating in the world? As an example, when I first got started, I only showed up on Instagram. And then slowly over time I added my email list and then I added my podcast.
And then I added a group program where I layered things in. I increased my work capacity. I would contribute that to my desire to never stop growing and that's personal growth. One of the things I'm committed to is like I'm always reading a personal development book. And I don't do it because I'm trying to make up for something I lack.
I do it in the name of expansion that I never stop growing. That is how you become the kind of person who can create the impossible. So I think just to kind of wrap this up, I'm going to share all eight ideas again. Eight ideas for creating the impossible is what this all is all about.
So the first one, unconditional commitment. Who are you regardless of circumstances? Aligned beliefs. Inspired, relentless action towards the impossible. Creating a board of directors of people that you trust, who can advise you and counsel you, that will help you make great decisions along the way.
Commitment to course correction. Think of it like a GPS. When you get off track, do you change your behavior to get you back on track? If you notice that something's not working, do you have the humility to change it so that it can work? I think it's dual. Part of it is looking at where you want to go and part of it is one foot in reality.
Like what's happening right now that I can change or create differently, or re imagine so that it gets me back on track. The next one is get experts in your corner. So experts that can support you. I remember when I started researching, and paying attention to what people ahead of me were doing, it was like, oh, they all are supported by people.
They were not doing it alone. Clearly. You can look at any successful person, they're not doing it alone. So get experts to support you, increase the surface area of luck, aka things that are out of your control that support you and getting what you want. Increase the surface area that you can create your own luck, basically. And so I think it's doing everything in your power to get eyeballs on your stuff, to get the right people to see your stuff, to get the right people to share your stuff. That's mostly what I mean by that. Because it has to do with other people.
That's what I found. It's the things that are outside of your control. I think if you did all these things, unconditional commitment, working on your beliefs, taking relentless action, getting a board of directors, course correcting, and getting experts in your corner, your luck will increase. I think it's just an intention of putting yourself in situations where forces outside of your control can contribute to your success.
And then the last one, never stop growing. If you're listening to a podcast like this, you already have a lot of value in personal growth, but I think just making it an internal commitment that I will never stop growing, that's what's the best part of life. I love that I can continue to learn and grow and expand my capacity as a leader, as a coach, as an entrepreneur, as a wife, as a mom, as a person, it's really cool. And I think too, people love the building, themselves, their companies, whatever. The building is what feels good.
And so making that a very big part of your life as you create the impossible, I think it allows you to celebrate and see the wins along the way, which is useful because to create the impossible, like this is years in the making. If it was impossible and you knew how to do it this year, it wouldn't really be impossible. You know what I mean? So just check with yourself when you pick something impossible. Is it years in the future? Because that's how you know you're thinking big enough for it to actually be impossible right now.
Then all these things really come to life. So, create the impossible, pick something that feels impossible, and then commit to it. And work these eight principles all the time. It's what makes life fun. And then this is what's fun. This is what Simon Sinek calls the infinite game is once you achieve something impossible, you just pick something new that feels impossible and the game starts over and that is life.
Like I said, this episode wasn't for everyone, but I suspect if you are still listening that this episode was for you because something in you resonates with this idea of creating something impossible. So I want that for you. I hope you commit to it. Thank you for listening to this podcast and I'll talk to you soon. Bye.
