Hey everyone, welcome back to the podcast. I am excited to share another interview I did with my new friend Katie Pulsifer. I think some of you might know her, which is really exciting. She used to work at the Life Coach School and then transitioned to building her own coaching business and is the founder of the Golden Coaching Certification, which I love talking to her about and I love her. She's amazing. I love chatting with her.
I love getting to know her better in this conversation, but I think what I love the most is how much we have in common about building your business based on your own discernment and intuitive knowing. That your business should feel resonant to you. That your business should be expressed based on what works for your energy, based on what feels aligned to you.
Sometimes that's like going not against what you've been taught, but it's like using the principles that you've learned from different teachers and then building in your own way. Katie said this multiple times during conversation, right? Learning to build her business my way. I learned to build my business my way, is what she said, and I love that so much.
And that's my intention with sharing this episode, sharing this interview with you, is helping you think through some questions that I think Katie does an exceptional job sharing, and her perspective and experience and stories I think will support this, but how do you build a business your way that feels good to you, that works with your energy, that actually creates clients the way that you want to, that is aligned with your values and the season of life and your personality and all the things.
And so I'm really excited to share this episode with you. I really love getting to know Katie better, and I'm excited to share her perspective and her thoughts and her heart with you all. And I appreciate this conversation so much, and I think you will too. So without further ado, let's jump into my conversation with Katie Pulsifer. All right, welcome to the podcast, Katie.
Katie: Thank you so much. I'm so excited to be here.
Amber: I am so excited to have you. I would love just a quick, from your perspective, as long or as short as you want to share, like, how are we here today? What brought you into the coaching space? What you're up to? What feels relevant?
Katie: Oh, okay. Wow. So many ways to go. I'll probably go all the different ways. But love it. Yeah. So I mean, I came to coaching back in 2012, when a cousin actually recommended a coach, I didn't even know what coaching was. And it was fascinating and scary and confrontational.
You know, it was like, wait, what I get to decide the way my future plays out. I had no idea because I was the consummate reactive, make lemonade out of lemons type person, build the beautiful life, follow all the rules, that kind of thing. And understanding how much agency and control we actually have changed everything.
And I don't know, from that moment on, I was like, Oh, if I could help even one person feel not at the effect of everything happening in the world, which is so much so fast, but to feel like they have a say in how their life plays out, it would be a beautiful thing. And so that guiding kind of principle or ideal has been what has helped me build a business and then pause that to go work at the life coach school for five years as a leader there, and hire and train 1000s and 1000s of coaches.
Which was one of the greatest moments of my career to now being back in my own business and running a certification based on all of my combined experience to help women use these skills in their personal lives. And if they want to also coach other people, so how'd I do answering that question?
Amber: Amazing, amazing. It's funny, because you gave the brief overview, but I bet any section of that story, we could deep dive, which maybe it'll come out in the conversation. But yeah, you just feel like a well of wisdom to me. So I'm excited to dive in. Tell me about the transition from working for someone in the coaching space, like life coach school, obviously doing a lot of coaching, but then making the transition to your own business. What was that like?
Katie: It was so bumpy. I will not lie about that ever. You know, it was not a transition I wanted to make the founder wanted to take her company in a different direction as one gets to. And I absolutely loved what I did. It was just like I woke up every day, I have a dream job. Because not only was I helping coaches learn these skills at the beginner level, all the way through master coach certification, so they could go out and create this incredible ripple effect in the world and help a lot of people. So that was so gratifying.
But then I was also getting to hire and manage many of the coaches that we had trained to then coach more students and become teachers. And so it was a beautiful, beautiful, beautiful, hardest job I've ever had beautiful, beautiful experience. So it was a devastating loss. When it ended, it took me a while took my nervous system a long time to regulate and feel safe and not upended. But what came out of that experience was two really important things. One, a decision that I never wanted to work for anyone else.
And the realization that I had this belief forever, which was I didn't get the entrepreneurial gene, which made me an outstanding employee. Yeah, because I never wanted to go out on my own. So loyal, so dedicated. But it was like, Oh, so if I never want to work for anyone else, but I have this belief, I will never be able to build a business.
Amber: Yeah.
Katie: So I mean, I won't lie, Amber, it took me about a year to like regulate my nervous system, feel safe again. And unbelieve that thought.
Amber: Unbelieve feels like the right word.
Katie: Yeah. To then slowly build the evidence that, oh, no, I've always been an entrepreneur in an employee role. And it's also so fun in mid to late 50s, like become a different person, learn new skills, run a business and create something that didn't exist in the world before on my terms. So yeah, I love that. That's how it went.
Amber: Yeah, there's a book. Maybe you've read it. It's called The Last Word on Power by Tracy Goss. Have you?
Katie: I have not read it, but it's good.
Amber: Yeah. But one of the principles that they talk about is like you're winning strategy, what served you for so long becomes like the cap, right? So the identity that you had is like being probably like an incredible employee. Like you said, you're like devoted, loyal on the job. You loved it. You woke up every day loving what you did, which makes you great at what you do became the thing that capped you from doing a business.So what are you up to in business now? Catch us up.
Katie: Yeah. So then the next year was a year of experimentation. A lot of the people in my world are life coaches. And so it felt very obvious that I would serve and support them in a one on one capacity, which I did and still continue to do. And I also wanted to broaden my reach to speak to more high achieving women in midlife, me 13 years ago, me 15 years ago, not knowing we had the kind of agency and choice that we did.
So it was like, oh, I want to create a bigger reach. And then it was like, what else could I do? I want to train coaches. So I also created a certification as well. And with every single business decision, more unbelieving and more dismantling of limiting thoughts had to happen, right?
Like the next one that came was the one of like, always believing that I wasn't smart, and then going to work every day to prove that wrong. You know, smart to figure out the text smart to like do a webinar another month in a row with a very tiny turnout rate and just be like, and this is what growing a business looks like.
Amber: This is what it looks and feels like. Yeah.
Katie: And also processing emotions and sitting with emotions like boredom. And, you know, getting good at being bored of doing the same tasks over and over and over again to become a person that follows through on what she starts. So as much as I want to talk about all the work I do for everyone else, I am the product of all of the work that I do.Right. So I'm not even the same person that I was when I left the life coach school in 2023, which was not that long ago.
Amber: No, no, it's like a quantum leap, identity shift in consciousness.
Katie: Yeah. So to have grown something from essentially nothing to have a multiple six figure business to keep pivoting to keep trying things creating a Substack. I know you're there as well.
Amber: I know. I just followed you this morning. I was like, she's on Substack. I got to follow along.
Katie: I just love it over there. And so instead of it's going to be so hard, it's like, I get to do whatever I want. I am in charge.
Amber: Yeah. That's different than being an employee. I think that's one of like the gifts, right. That you're like, I can do whatever I want. There's duality to that, right? You're like, some of it is amazing. And then someone's like, oh yeah, like no one's going to check it. I'm doing it right. So what do you think has been your biggest growth from the employee, like doing a really good job for someone else to like really knowing and creating what you want by design?
Katie: Timely question. So in the beginning, I definitely kept for all the right reasons, looking to experts to tell me what to do. So hiring a business coach, being in different masterminds, being surrounded by people further down the road than me to show me the way, love those decisions, love it.
And it was this year, especially in the spring where I was starting to feel really restless and really just out of alignment, maybe where I was receiving the feedback and the suggestions, trusted advisors, trusted guides, not seeing the results, but it's not the trusted advisor's fault at all. And it wasn't an implementation issue because I was doing everything I was supposed to do. But I was like, I don't think this is my way.
I don't think this is my way. And boy, was that scary to name. And it brought up a ton of emotion. I felt like I was going to let down my business mentors. I got really emotional. Like, I don't want you to be disappointed in me. I don't want to get in trouble. It like again, brought up all the stuff that I needed to confront and tend to, but it was like, I think I'm supposed to do it a very, very different way. That's not written in any book anywhere. And I will never find the prescription online.
It was like, I'm not supposed to be on social media. I'm supposed to be on Substack. I'm not supposed to do webinars. I'm supposed to do it this other way. I build a certification without the urgency and doors closing and three days to sign up. It's just open. Come talk to me. We'll together decide if it's a good fit for you. If you want to come join me. Great. If you don't, great. I'll help you find where you should be. But it's like, yeah, I just want to do it my way. So that's really what I've been up to.
Amber: It feels scary though, because I think for me, my journey in entrepreneurship was a lot like in the beginning was a lot like school, right? Like find the teachers, learn the methods, do it the way that they teach. And you'll be safe. Like you'll get the A, you'll get the client, you know, and I'm going to memorize the way that they taught me. And then it was like, what if that's not the way? And it can be scary. So kudos to you. It's hard to walk through that.
Katie: It is hard. Yeah.
Amber: So my question is, this might be a little bit spicy, but because you do, I don't know much about your certification, but I would love to hear it because many people hear the word certification and think like it's a prescription, but I have a feeling that it's not that way for you.
Katie: It is not that way. And because I was so close to so many coaches through the life coach school experience during their training. And then after in interviewing them to work for the school or seeing them at events or talking to them still to this day, that example, you just brought up of the way you started your business. There's a teacher, there's a right way. There's a prescription. So many of them do that with coaching.
I have to coach this particular way, or I'm not coaching, right. I won't help my clients get results. You know, I'll get in trouble might be somewhere in the background. And as we, again, for all the right reasons, still outsource to a lot of experts. And now so many are outsourcing to AI to be told what to do. I worry that we're becoming even more disconnected from our knowing.
So what I do in my certification is have one-on-one conversations with my students. What do you want to use these tools for? Why, how are you going to use them? Okay. You don't know yet. No problem. We're going to keep having this conversation because you learning these tools is one thing, but you learning these tools with all the brilliance and beauty, that is your unique experience in your brain and the way you want to put them in the world. That's what I care about.
Amber: Yeah.
Katie: So everyone comes out with their own unique style versus memorized.
Amber: Ta-da!
Katie: You got an A because you did it the right way.
Amber: Or like what I've heard, and it's not just, there's many schools that teach this way. It's like, come learn to coach like me, like the founder or the leader, or like this methodology, like this is the right way. And that's not wrong. I think that's where a lot of people start because there are a lot of people, if they don't have exposure to coaching, but what I love about what you do is like, they don't come to learn to coach like you.
They have a skillset and a tool set that they get to use with their intuition, with their connection to their knowing and their preferences and style, which like in a lot of coaching businesses, right. What I say is like, they're not Googling, like sometimes this happens, right. Where they're Googling like life coach near me or whatever. But in my business, like that's not, people don't find me by Googling. They find me because of resonance.
Katie: Yes, exactly.
Amber: So you're helping them curate that like their own resonance.
Katie: Exactly. A hundred percent. And we start with eight weeks, just focused on self-coaching, knowing oneself, healing, teaching my whole wise and worthy philosophy, improving the relationship, building that foundation of trust and inner confidence. So whatever tools then get layered upon that solid foundation, there's more scaffolding to support it. Like tools aren't being turned against oneself.
Amber: Oh my gosh. Yeah.
Katie: Right. It's like, Oh yeah, it is so real. And it is so painful to watch. It's like, Oh, I know I'm supposed to not do this. It's like, who says you're a human being? Of course you're going to do that from time to time. What matters most is how do you recognize it? How do you care for yourself when it happens? How do you move forward from it?
That's what's interesting. The foundation is built and then the tools get layered upon that. And then the very, like you said, the resonance with how am I going to take this work in the world? What's my contribution? And every single student has a different answer. And that just makes it such a fun community learning environment.
Amber: Yeah. That just deeply resonates with me. I just feel like that's what we're seeing play out on internet businesses, with coaching businesses, whatever. It's like we want differentiation. We want resonance with like you as a human and your unique path to getting here and your unique life philosophy and values and personality. Right. And there's a sea of people who resonate with that and it doesn't need to be cookie cutter at all.
Katie: No, it doesn't. It doesn't. And I think as everything is becoming more the same, and I was worried when I was referencing my experience this spring, it was like I woke up one morning, I was like, I feel like I'm becoming a carbon copy of a carbon copy of a carbon copy of a carbon copy of myself. And I have to actually stop doing everything, which I did. It was like, I'm just going to pause everything I'm doing.
And I'm only going to pick up what gives me life force energy. I am an only pick up what lights me up. And I discarded and left behind a lot of things. And that even has infiltrated into the coaching sessions. It's like, oh, who says I have to do it that way? No. And I cried on a coaching session with a client this morning.
I was like, the coach can cry sometimes. It's okay. It was really moving. And I had so much emotion for her experience. It's like, instead of making that wrong, or I was breaking any rules. It's just like, oh, no, this is my life force energy coming through in the way in the kind of human I want to be.
Amber: So good. Yeah. And such a good example of like living the work that you teach.
Katie: Yeah.
Amber: Yeah.
Katie: Yeah.
Amber: So good. I want to revisit something because I know we had mentioned this before we hit record, like the wise and worthy concept that you start with. I would love to hear whatever you feel comfortable sharing.I know that's like something that you would teach inside the certification. Yeah, I'd love to hear a little bit.
Katie: Absolutely. So whole wise and worthy is really an invitation to stop believing that you are broken, that your answers are outside of you, and that your worthiness comes through your accomplishments and your results. It's so big, though.
Amber: It's so big. It is so big because kind of like what we're talking about school. It's like literally like that's how most of us were trained that your worthiness actually does come from results like literally, yeah, grades, your performance in sports or performing arts, your job.
Katie: Yeah. And for coaches, it comes from did my client lose the weight or did my client get the result they wanted? Did my business hit this particular number? Did I reach that goal? Do I have this number of followers? And it's like really detaching because when we attach to the positive, then we also attach to the negative, of course, as you know.
And so then we are so inconsistent in how we are treating ourselves, which sets us up very poorly for being a business owner and being like a stable coach that is like you get to have your experienced client, whatever that is meant to be, and my worthiness is intact no matter what your experience is. You show up with a completely different level of presence for coaching in that way, but that is the hardest one to work through.
It takes the longest and we all relapse, all of us. But how do you get yourself back there after a bit of a dip? So that's really the work that we are leaning into every single week. It's like trusting yourself. I am wise. The answer is somewhere in here, somewhere. I can find it. I am whole. No matter what I do, no matter what my business looks like, no matter what mistakes I've made, I am still a whole human being.
Amber: Yes. There's the coach version of you, and there's the human version of you. And just because you have the coaching skills doesn't mean that you don't have the human stuff happening a hundred percent of the time.
Katie: Yes.
Amber: Yes.
Katie: You're so right.
Amber: I like that word too, relapse, because I think when I'm working with people, sometimes it's like, I should be past this. It's kind of like the thought that they have. Like I shouldn't be struggling with this. I should be past this. I shouldn't have these emotions or like even like almost overanalyzing because they know what's happening and then they weaponize the tools. So this feels so important. It's funny because it's all personal work. It's not really like how to coach another person, but it's non-negotiable, like you said, foundational.
Katie: But often I'm sure you see it too. It's like the working on yourself that kind of goes out the window because the priority and the focus becomes so much on I've to build the business. I've got to be the coach who accomplishes X. And the self-work just sort of gets left behind or just fit in when things are going wrong or hard or bad.
And it's like, oh no, how do these two important things sit side by side? How are you tending to the human that is running this coaching business? How are you tending to the human that is showing up to be the best coach they can possibly be?
Amber: Yeah.
Katie: There's a collaboration there.
Amber: Yeah. And it makes it sustainable. I've seen a lot of people go through cycles of burnout. You know what's sad to me is like when they hate the business because it becomes such a burden, you know, because of the lack, and I don't mean this in a bad way, but like the lack of sustained inner work, like we're talking about directed towards self, right?
That can sustain webinars that you don't want to do and the boring work or noticing that you're out of alignment and finding what strategies and things work for you. Like it requires a pretty deep well of like, I got myself, I can hold myself.
Katie: You are absolutely right.
Amber: I love that as a foundation. Why those words, whole, I'm sure there's an intention. So whole, wise, worthy, why those three?
Katie: Well, I mean, simply put, I just think they sound beautiful together. And I also think they feel good saying whole, wise and worthy.
Amber: Yeah.
Katie: It does feel very just comprehensive and complete to me. I mean, of course there's more in it, but I don't know. I said it maybe four or five years ago and it just hasn't left me.
Amber: Yes. Resonance.
Katie: Yeah. Yeah. And trusting that even though I didn't know what it would become, it was something written somewhere. And it returned to me when it was meant to. And I'm doing that more and more, you know, it's like even naming my certification, the golden certification, named that I was going to ask that. I love the idea of like alchemy is one of my most favorite words and it has been for 15, 16 years, again, written in a journal somewhere. I just love this word.
Amber: Yeah.
Katie: And what is it about? The transmission of from lead to gold. It's like from a unmanaged mind to a mind that is more aware and intentional with their thinking. That is alchemy. What represents that? Gold. Gold.
Amber: Right?
Katie: Like gold is the symbol of maybe not a fully managed mind, but a mind on its way to being managed, a regulated nervous system, a human working in alignment and trusting their inner knowing someone who believes they're whole, wise and worthy like that is radiant light. That is gold. It all makes sense to me. I don't care if it's not the most SEO friendly searchable, blah, blah, blah, blah, blah.
Amber: Yeah.
Katie: It makes sense to me. I'm just putting it in the world.
Amber: Yeah. I also think, cause I was curious where the golden word came from. Cause like, I also love the word alchemy. I love the metaphor of it, right? Like it's turning something with just what you already have. Right. We're not talking about, like, you know, you need to fundamentally change who you are.
It's like, no, who you are, it can be alchemized into this version of you that you're really proud of that you love that, like you said, managed mind that is full of contribution and service and wisdom and love for human beings, which is why people become a coach. And then I think also you help your clients go through an alchemy experience. Right. So I love that word and metaphor so much.
Katie: Yeah. It's fun how it resonates with who it's meant to resonate with. And that's like such a leap of faith. I'm sure you've seen that in your business too. It's like, do I pick what's easy to understand or do I pick what makes my heart sing and trust that the universe will deliver the right people my way and that it will work out. And I don't know, I'm just at this stage in life going with door number two, trusting what resonates, trusting what feels good and it will all work out beautifully.
Amber: It will. Do you feel like your clients are kind of experiencing the same thing?
Katie: Absolutely. Absolutely. Absolutely. Because it's kind of like in the water we're drinking together and in the air we're breathing. Yeah. There's a lot of space for them to experience it that way.
Amber: Less formulaic, I would say. Yeah. Very cool. So what is some of your favorite things that have happened both personally, but also in your business since you started the Golden Coaching Certification?
Katie: Favorite things. Well, the top two are probably finding Substack and reconnecting with writing, which is something that I loved in my twenties. Then wrote a lot, mostly in journal pages in my thirties and forties, but trusting that I have something to say and I can write my way however I want. It's not a marketing email. It is my writing my way.
And there was also something that my nervous system loved about Substack. It was just so supportive. I've been in and out of social media, but I'm out now. I mean, I'm there, but I'm not actively doing anything. And I love that decision because I don't want to learn how to be on social media.
I don't think that's a good use of my time, but I do love the way I've built connection and relationships, support others, lift up others on Substack. That just feels genuinely good to me. So that would be something I'm really proud of. And the other would be starting this certification. And it was an idea in me for many years.
And it got activated when I was sitting in a mastermind with Corinne Crabtree and Amy Porterfield and Bev Aaron. And I was in this really like special container for a couple of days. And we were kind of mapping our next 10 years. And I was like, I want to do this. And six weeks later, I had students.
Amber: Amazing.
Katie: I mean, it went from zero to nine students in six weeks. And it was like, oh, I can really create anything I want. That was so validating. So validating. And I'm incredibly proud of that.
Amber: Yeah, that's amazing. So I'm kind of curious, one of the lines that I wrote down, coaching skills are the new superpower. That's your line. Do you feel like that's still one of the reasons that you like the certification?
Katie: Yes. And even coaching a private client that has no interest in ever becoming a coach, which of course is also amazing, but knowing how to coach yourself, knowing how to go into a conversation with another human being in a different way, knowing how to even observe the world by understanding the relationship between thinking, feeling and doing and being, which is something I also teach in the certification. It's just like the interplay between these things. You set yourself up for, I mean, I think a better life, a more present life, a more fulfilled life, potentially. So it is a superpower in that way.
Amber: Yeah. Like you said, even if you don't want to grow like a multiple six figure coaching business. And it's amazing how many people I've talked to have gotten certified from various places and they weren't even planning on being a coach. They just wanted to learn the skills for themselves, which I feel like the place where I see it the most is in my own home.
Like I'm a regulated mom and that can make me cry. Like that's the biggest gift to me. Yes. Yes. I can coach my clients. Yes. I can build the business and make the money and all the fun things that I get to do. But like it fundamentally changed my personal relationships.
Katie: I'm so happy to hear that.
Amber: Yeah. I know that you've seen it too.
Katie: Yeah.
Amber: Your clients. Yeah.
Katie: Yes. And even myself, that mom, you know, having three daughters in their twenties who are navigating their launched lives while also having an 85 and an 81 year old mom and dad who were having very, very different conversations and their, you know, classic sandwich generation stuff.
But my ability to show up for both ends of these spectrums of my life, both of these types of relationships, nurture myself, know what I need, know when I'm tapped out, know when I have no more to give, know when I'm dysregulated. It is the superpower that is helping me live the life that I want to live. I've also taken up work lately that I think you'll really enjoy.
And I'm writing about this a lot on Substack where I actually think it then becomes our legacy for many women who don't necessarily think they get to create legacies or we keep the legacy definition defined to name on a building, a big pile of cash at the end of the day, or a Wikipedia page. It's like, Oh no, our legacy could be that you are a regulated mom who coaches herself. That could be the greatest legacy that you pass down to your children. And when we think about it like that, it's incredible.
The impact of that is far more important than all the fame and accolades and results. It's a pretty beautiful way to think about this work and how you'll be remembered after you walk out of a room or how you'll be remembered when you're not on this planet anymore. It's like, Oh, she knew how to take care of herself. She knew how to feel her feelings. She taught me that it was okay to cry or be upset or create big goals. Like she taught me that.
Amber: Yeah. And I also have three daughters, but mine are much younger. I'm in the like between six and 10. So I think you say, you know, you have these relationships with your adult daughters. I'm like, yes, like I want that too. But I think there's something to be said about people who are connected to themselves.
This is why coaches love hanging out with other coaches because it's so rare to meet people where they're like self-aware. They know what they feel. They give themselves space to feel what they feel, but they're not victims to it either. Right. There's no victim consciousness. And I feel like that type of legacy it's felt by the people in your real life.
I mean, yes, we have these internet businesses on SubStack or Instagram or through this podcast, you know, and I love you guys and I'm grateful. You know, it's like awesome. And the biggest place that I think these things impact us is in our homes and in our friendships and in our relationships with family members. You know what I mean? And then it ripples out to our clients, to our communities.
Katie: Exactly. Exactly. The amount of good that can happen around the kitchen table. It's so fun to think about. It's so fun to think about that. What can just positively be impacted in that sacred space through these tools. It's so true.
Amber: So I'm going to like shift gears just a little bit, but I am curious, like what drives you now? Because I felt this transition from you when you, you know, employee Katie, but also like beginning of business Katie. And now it's like, what is the pulse? What's the reason for showing up on SubSec? Because I think that that was something that you were kind of contemplating too. Like, why am I showing up? Why am I doing this? What's the real heartbeat of this?
Katie: I hope for everyone that may hear me speak once or read something I wrote or be coached by me or trained by me that they leave with a deep, deep, deep belief in themselves to create whatever it is that they want to create. The quietest of lives, the loudest, biggest, most all out visible lives, but that deep belief that they can do it.
Nothing to me is more captivating than seeing someone who believes in themselves. And we see so much evidence of the lack of belief of the self-doubt and the second guessing and the outsourcing, like we've been talking about outsourcing the wisdom and someone else knows more than me.
But that moment that someone truly, truly believes in themselves, it's like, sky's the limit. And again, it's not what then you go do with it, but that inner whole wise and worthy, like it's in me. I believe in me. When I'm ready to activate this, I will always be okay. And I think the moment I felt like I would always be okay was the moment I started living my life.
Amber: I feel like that's one of the most profound personal revelations, which is like just a testament to all the work that you've done. Cause very few people get to the place where they know I'll always be okay. Because it's almost like the reverse. I have to do something. I have to hit a milestone. I have to build a certain business.
I have to have a certain amount of money in the bank. I have to have a certain relationship, live a certain place, and then I'll be okay. But I feel like you become cause I'll always be okay. And then it's almost like everything else gets to be fun. Yes. And creation.
Katie: Yes. Or it gets to be hard and painful and I'll still be okay. Right.
Amber: I'll still be okay.
Katie: I'll still be okay. And I mean, I know, you know, regardless how this business goes, regardless of my parents, regardless of my family, like whatever is thrown at us, whatever is happening in this world, whatever is thrown at us. I will be okay. Like I genuinely, and I want it all to work out well and I will be okay. Like that is unwavering within me. So if I can help even just one person get to that place, that is what I am meant to do here. That's how I feel.
Amber: You're doing it. You're doing it a lot more than one person. Yeah. That's so cool. Okay. Last few questions for you. It's the same question, but for people who are in two different phases of their business, I'm thinking of the new coach that is just getting started. What would your words of wisdom be for her?
Katie: Right?
Amber: Like they're new to the industry. They're new to this way of life, way of creating cash, you know, supporting themselves this way in their career. What would you offer them?
Katie: So whatever an intentional practice would be around deepening their belief in themselves. I mean, absolutely non-negotiable. Like I can handle this. I'm smart enough. I'm always doing the best I can. No matter what the results are, I am there for myself on the other side of it. So as much energy as put into the thing they're creating as much equal, if not more energy is put into the belief that they can be the person that handles whatever comes their way. I say this all the time.
So that was a very easy one for me because it's not like, we'll see how I'm going to treat myself depending on how the webinar or podcast launch goes. We'll see if I'm nice to myself or not. It's like, no matter what I am going to show up. I call it coach care. It's like coach care, impeccable coach care before, during, and after whatever you're doing.
Amber: So good. Yeah. And it sets you up because like, there are things that you don't know. Business is a lot of skills that you have a deficit in, in the beginning, but you just don't know the skills. And so how you treat yourself while you're learning the skills, I think is everything. So I love that. Yeah. Yeah. I love that. Okay. Second question. It's the same question, but for someone who's in a different phase, specifically, I think that what you shared about what's my way.
And for a lot of clients, I just like to feel this connection to the people who are going to be listening to this. I think a lot of my listeners are here where the way that they've been doing it or the way that they were taught to do it is no longer working or no longer resonates or something feels off, but that's very dismantling. Like, I don't know what to do with that information. What would you share with them?
Katie: So, I mean, I think that there's a phase of being very fascinated and curiosity with that disconnection that they may feel or that misalignment without a quick rush to make any changes, but how can you lean in, get to know, get curious about what it is that you're feeling? How do you not make your experience wrong?
Amber: Yeah.
Katie: How do you air it out and then bring it to you? I hope as their coach or to you and whatever your containers are like, come talk to Amber about it and really name it for what it is and try and figure out, okay, I'm following through on this thing because of what reason the more truth that you can uncover about why you do what you do.
Then you get to decide and I'm going to keep doing it because the results warrant it or, oh wow, the results aren't there and I don't like my reason for doing it. It's up for negotiation. It's up for reconsideration. Simultaneously, I think it's also really important to figure out what lights you up. What do you love to do?
Amber: Yes. I love that word that you like your life force energy because I think business works pretty naturally when you have that. It's magnetic. You get inspired ideas. You have like the momentum and the energy to do all the stuff that it's requiring you to do. But I think a lot of us train ourselves and this is like, I know we're almost out of time.
This is going to be like a whole nother episode, but like we train ourselves out of that. We like override the system. And so I think that's where they're at. Like they're like realizing they overrode their system, their own knowing, their own alignment because someone taught them this thing that they are going to try to force themselves to do.
Katie: Right. Or they get confused about the diagnosis. It's like, oh, I've got a follow through problem. Yes. No, no, no. It's not a follow through problem. It's a misdiagnosis of what's going on. It's like, I'm not looking at why I don't want to do this in the first place and why I'm not finishing it. I'm assigning a terribly wrong diagnosis. It's actually sapping my life force energy or it's taking something from me, but I'm making it impossible for myself to quit it or let it go. We get to if it and change it up.
Amber: Right. Which is something that I think just as a funny aside, this is why I'm not afraid of like AI. People often ask me like, are you afraid that AI is going to ruin our industry? I'm like, no. Because AI can't tune in to the energetics of what you're saying. Like I can feel what you're saying when you're typing it. AI is just going to confirm what you think.
Katie: Right.
Amber: So what you just said, like a misdiagnosis, whatever AI will be able to catch that. So that also to me means like there's going to continuing being high demand for real life human beings helping you do this work. And probably something that you help people develop in the coaching certification. Like how do you do that for your clients as well?
Katie: Yeah, exactly. And I also think that AI will never pick up on what you don't say. And that's where the coaching magic often happens.
Amber: Yes.
Katie: It's like, I'm always, and I'm sure you are too. I'm always listening for what isn't said.
Amber: Right.
Katie: That is like what's being left out, what's being censored, what's being just withheld. You know, like I'm about to say it. And it's like, we catch all of that as coaches. And when we go there, I mean, AI will not be able to do that.
Amber: Right. Because in AI, what you're typing in, you can filter yourself, say only the things, right. But like you said, in a session, especially like, I feel like the art of sessions.
Katie: Yeah.
Amber: They're sacred because like, when else do you spend 45 minutes or an hour, like dedicated to your dreams and your struggles and your inner thoughts in real time, like with another human who can catch up with your micro expressions, with what you say or what you don't say, or like the emotions, right. Like there's just nothing like it.
So good. Yeah. What you don't say. I really like that. So good. Okay. As we're wrapping up Katie, is there anything that you hoped I would ask you that I didn't, or something that you wanted to bring forward?
Katie: I don't think so. It feels so complete in like such a satisfying way. Like it just feels really genuine and complete. So I am just so grateful for the opportunity to get to know you and talk to you and share some things with your audience.
Amber: Yeah. Thank you for showing up today. It was amazing. Tell people where they can find you. I know you said Substack, where can they find you on Substack?
Katie: My Substack is called You Are Golden. It's Katie Pulsifer. And then my website is katiepulsifercoaching.com. And I have information there about private coaching and my certification program as well. New start date is in August for the next one.
Amber: Okay. Amazing. And I'll make sure those are linked in the show notes as well so that they can just tap the link. Okay. That's so awesome. Thank you so much for your time and your wisdom shared today. You're amazing. And it was really good to get to know you too.
Katie: Thank you very, very much.
Amber: Thanks Katie.
