Hello, and welcome back to the podcast. I am happy to be back with you. I spent the week in Colorado with my parents, and getting kind of back in the groove. This summer, like probably many of you, I'm not always going to be in the groove of my work day. And actually, I've been really enjoying that, where, like this morning, let's see, it's 8 o'clock, 8 a.m. Usually I record my podcast in the afternoon.
My window has like light streaming through it, so the vibe is different, which I kind of like. I'm getting back from, you know, a week away, and I kind of like this new blend. You know, usually with the school year, my work days are very predictable. And in the summer, when my girls are home, my work days are less predictable and more fluid. You know, sometimes, like this morning, I'm recording the podcast.
Sometimes I have calls in the afternoon, sometimes I don't. Sometimes I'm trying to squeeze in a substack writing session while my girls are all playing outside in my husband's home. You know, it's just like a lot more go with the flow, which I like. But one of the things that I've noticed is I have a desire to work way less, and that's not probably shocking to most of you.
But I've just been noticing that, that I just want to work way less. And so I've been having, obviously, like a lot of fun with my clients. I love my clients and my client work, like actually coaching. I'm a little less present on social media, which I like. I'm thinking less about content, which I like, and more just enjoying summer vibes, going to the park, going on walks, playing outside, tanning, trips, vacation, you know, all the stuff, all the stuff.
And so today, it's going to seem kind of funny because I'm like, I'm not really thinking about content, except this concept, I think will be really helpful. It's a framework that I've been thinking about. And it's all about types of capital to grow your business. So there's five types of capital that I'm going to be talking about. And at the end, I'll share two bonus types of capital. And what I mean by capital, I actually, call me a nerd.
I looked it up because I was like, what? We use the word capital, like venture capital, capitalists. What does that mean? And so thanks to good old Google, finance and business, when we use the term capital, like we're not talking about the capital of America, we're talking about capital in our business.
In business and economics, capital refers to financial assets or the monetary value of assets such as cash, equipment or property that are used to produce more wealth or fund business operations. So how I want you to think about this is like the assets that you use to grow your business. And in good old amber fashion, like we are not going to talk about this in the traditional sense, because I know my audience really well.
I know my community, I know you guys. So we're not going to talk in terms of like typical business stuff. That's not how I think of business, especially in like the type of work that I do, which is all human focused. Right. On my Instagram bio right now, it says coaching the human behind the business, because that's genuinely what I feel I do. All of my clients work with me because they have a business, but we do so much more.
If you were to like interview all of my one on one clients, you might laugh because like we talk about business, but we mostly talk about other things. You know, we talk about parenting, we talk about their marriage, we talk about their mindset, consciousness, the nature of the universe. We talk about energetics. We talk about what they're a match for. We talk about money.
We talk about how they feel about their parents or their family members or their friends. We talk about social stuff. We talk about their body of work, their creativity. We talk about dating. We talk about their kids and adult children. We talk about grandkids. We talk about relationship dynamics. I mean, like if you sat down with each of my private clients, they would tell you something different about the work that we do.
And I love that because that's really behind the business. What fuels the business is an aligned life. And that looks different for everyone. And so time management, relationships, all of these things become very relevant to you growing your business. And so I am not going to talk about capital in the form of like getting investments or like how to use ad spend or row ads, like any of the typical financial terms.
Like do I know a lot of financial terms? I sure do because I love studying all sorts of things. I went through a period of time where like I really studied ads and like I have clients that run ads, but like I don't need to know ads. I don't use ads to grow my business. I use some things that we're going to talk about, but I know ads. I know what makes them work. I know how to think about them.
I know the financial metrics that mark if they're successful or not. And so I was thinking about this because some of my clients think that they need to know certain metrics. And I'm looking at my business and I'm like, I don't need to know a lot of metrics. I need to know some things. But when I think of capital, I think of the five things that we're going to talk about today.
And the first one, the number one capital as far as assets go to growing your business that I wrote down is relationship capital, how you show up for your relationships. And I would include like your family members, your partner, your parents, your children, if you have them, your friendships as the secure big foundation that allows you to expand that. It's hard if you don't know how to nurture real relationships that are in your normal life.
It's hard to make that transition into growing relationships in business. One of the things that was very easy for me, and I think many of you can relate to this, is I was always a really good friend. I was a good listener. I understood social cues. I could read the room. I could empathize. I could like feel people's emotions, which could be good or bad depending on how you look at that. I could read people.
I could like tell what they were thinking, what they were feeling, what they wanted, what mattered to them. And that included like my husband, my children, my parents, my sisters, my friends. I was like good at relationships. And so the transfer to my business was an easy transfer. It's easy for me to build relationships in my business because it was easy to have relationships in my real life.
That being said, some of you are really good at relationships in your real life. And then like transferring that to business feels really hard. And it's funny because we get caught up in the algorithm, or how to show up on social media, or like a persona that we need to put off in our Instagram stories, or like the way we need to sound in our podcast, or the way that our website looks.
And it's like as much as possible transfer the same energy, compassion, love, curiosity, care that you have in your personal relationships and transfer that into business. And like what's funny about that is like then it just blends so much easier. Like I have a genuine care for my clients. And there's a real friendship there. Obviously there's professional boundaries and things like that.
But the care, and the curiosity, and the compassion, and the interest that I have in them is real. Like I always say, especially to my clients who are coaches, I'm like you could do anything to make money in this world. You could become a real estate agent. You could invest in the stock market. You could have a physical product business. You could write books. You could build shelves. You could sell technology.
You could do widgets on Amazon. You could flip things on eBay. You could teach. There's so many things that you could do. But you chose to be a coach. Why? Because you love the humans. And so all of that gets to be relevant, and useful, and important to building your business. And so relationship capital is number one. And I would make the case relationship capital is number one in any business.
All businesses are in the people business. And so the relationships that you build are the foundation of everything else that I'm going to talk about today. If you don't care about helping people, and solving your community's problems, you're going to have a very difficult time doing anything else that I share. At the heart, we have to nurture our care for the humans. And so what this could sound like is I think about my clients a lot.
I journal about them. That sounds creepy. I journal about you. But I do. I really do think about my clients. What I'm sharing right now is like this mostly applies to my one-on-one clients just because of the nature and the proximity of our work, right? Like we're in Voxer. We're doing sessions. It's like really up close and personal work. But I also think about my House of Abundance clients where I'm teaching, and mentoring, and walking with them on their path.
I think about the people that I have DM conversations with on Instagram. I think about the people that message me or send me emails from the podcast. Like I think about you guys. I'm thinking about what you're up against. This episode is actually a product of that. Like I want you to use these five capital assets to grow your business. And so I'm saying relationships are number one.
When I read the book, The Prosperous Coach, the book that really, I would say, transformed my business the most in a short period of time. That and Rich AF. I'm trying to think of other books, but The Prosperous Coach helped me center relationships in my business. Long-term, non-needy, non-attached, loving relationships.
The other, you're not going to think of this as a business book, but A Return to Love by Marianne Williamson was another book that really transformed my business because my business is all about love. And I know that's a little cheesy, yet it's at the heartbeat of everything that I do. And I think my clients can feel that. Like I do love them and I want them to succeed. And I do it in a way where like, I know they could do it without me.
They just want to do it with me. And so I have clients that renew that. I mean, I've worked with for years, not because they need me, but because they choose me. They want me to walk on the path with them while they're building the business, doing their life, you know? So relationship capital is number one. How are your relationships? Number two is what I'm calling craft capital. So like your skillset.
So in my case, my skill as a coach, as a mentor, as a content creator, as a thought leader, I don't love that word, but you know what I mean? Like I publish my thoughts online and get paid for it. In the wisdom economy, my expressed wisdom is something that I get paid for. What is your craft? If you're a coach, it's coaching and mentoring and guiding, right? If you're an artist, it's whatever your chosen medium is.
If you are skilled in like assistant work or details or organization, whether you're a virtual assistant or a home organizer, your craft is like organization. If your skill is speaking, you get paid to speak to crowds online or in person. Craft capital is something that I'm always evolving to. Like one of the things that I care deeply about is becoming an amazing coach, an amazing mentor. Part of that is reading.
So I'm always reading books. I'm always getting coached myself. I'm always studying other coaches and mentors and thought leaders, not just in what they say, but in how they say it and how they present it and how they tell the story, how they facilitate an experience for their clients.
I was joking with my mentor, Amber Lilliestrom, when I went to her retreat in Florida, like I learned a lot from obviously what she taught me, but I learned the most from observing how she did not the content that she taught necessarily. And I get a lot of value from observing that way. Then this extends beyond even just like my one-on-one, like people that I care about, people that I like learning from, people that I only know from books or their podcast or their YouTube channel.
Like there's a lot of people that I consider mentors that like I've never met in person, but I'm constantly expanding my skill set in my craft. That makes me more valuable, right? One of the things that I learned early on is like, especially for my clients, and actually I'm going to give a nod to the gene keys. There's this line in the gene keys that I really resonate with that I think I've talked about, I don't even know how many times on this podcast, but I actually have it open today. And it's the 48th gene key.
And it talks about this idea of the well, you know, he calls it like the light at the bottom of the well, because the gift of the 48th gene key is resourcefulness. And he flips this, it's not necessarily being resourceful for myself, although I am, I'm very resourceful. What I've learned is how to become a resource for my clients, a resource of wisdom for them, whether that's directing them to resources, whether that's helping them create their own resources, or tap into their own resourcefulness.
I exist in my client relationships as a major resource for them. Whether that's coaching or mentoring, whether that's offering perspective, whether that's guiding them to different books or teachers, my resourcefulness is part of my craft. And so I want to make my mind as valuable as possible. That doesn't mean that I know everything doesn't mean that I have every answer.
Actually, I think my job is not to have the answers per se. But the right questions, the right emptiness, the right actually coming from nothing to in the session so that I can be open. That's part of my craft. And so I think for you thinking through this, like how can you develop your craft so that you expand your craft capital, that it can become an asset to you that compounds over time.
That's another thing that I was thinking about with capital. Capital compounds over time. So relationships compound over time, your craft compounds over time. And then let's go to the third one. I'm doing it in order of what I think comes naturally, not necessarily the order of importance. I'm going to talk about the order of importance at the end of focus, I guess, of what I think of when I think of capital.
So the third thing that I wrote down was cash capital. So money, like what most people think of when they think of capital is money, cold hard cash, assets in the bank, your bank account balance. How do you use your cash to grow your business? So I want to walk through my journey for a second because I think it might be helpful. When I was brand new in business, I did not have any capital. I had no cash.
And so I used a credit card for my first course ever. I used time and money, right, kind of building on what we talked about last episode about how I use my mind, my time and my money to compound my time. I use my mind and my time to create money. I use my money and my mind to create time. I use my time and my money to invest in my mind. That's kind of like my main premise in life.
So we're building on that conversation that we had last week about the three assets. But cash capital, I didn't have that in the beginning. So I used my time. I would watch YouTube videos. I would listen to podcasts. I would download free resources. That was the phase of business that I was at. Eventually, I realized I needed to use capital that I didn't have, aka debt, to invest in my business so that I could make money.
The first course I bought was $2,000. It was called the Knowledge Broker Business or something like that by Dean Graziosi and Tony Robbins. It was a course that taught me basically how to fill masterminds. It was more than masterminds. It was about basically how do you get paid for what you know, which I was at the very beginning of my business when I invested in this. I did not have $2,000 to my name.
I didn't have $2,000 sitting around to invest, so I put on a credit card. I probably made, shoot, from what I learned from there, hundreds of thousands of dollars based on what I learned and what I applied. Not because they taught something special, but what I applied from that was I could get paid for what I know.
The next thing that I put on a credit card was my first one-on-one coach. Her name was Katie Fleming. It was $12,000. I knew she would be someone that would mentor me on how to be a six-figure coach. That was early on in my business. I did not have the $12,000, but I believed in myself so much. I could see the vision. I understood I needed mentorship because coaching is an apprenticeship-based industry, period.
I always laugh when people say, I've already invested in coaching. I'm like, okay. I've been investing in my own coaching nonstop because it's not a one-and-done thing. It's a constant apprenticeship-based industry. The people that I admire and respect in any industry have mentors, even at the top of their game. I think about Michael Jordan had a coach and a trainer. LeBron James has coaches and trainers.
Kaitlyn Clark has coaches and trainers. In athletics, it's so obvious. It's funny that we don't apply it to business. I'm like, but everyone has a private board of advisors and mentors and trusted guidance in their life, period. They might go through seasons where that looks different. It might not always be one-on-one. It might be a group. It might be a mastermind, but getting mentorship, getting guidance is, I think, an integral part of success. I have invested my money in mentorship since the beginning.
Now, I'm making money, so it's not debt, but in the beginning, it was debt. I'm going to be really honest about that because some of you are afraid to put your money where your mouth is, but it's required, especially if you're asking other people to put their money where their mouth is in the form of paying you.
I am not afraid of asking for people to invest in themselves in the form of my coaching containers because I've put myself in so many of those experiences over and over and over again. Who I became, who I'm becoming now is someone who has an expansive mind, who has a skill set, who has certainty, who has unshakable belief. That didn't come from a mental process.
That came by that quote, being in the arena, by putting myself in the room over and over again. That doesn't mean that every investment was amazing. It doesn't mean that every investment panned out exactly the way that I thought, but every time I became more of myself, closer to, I would say, my potential, I've grown through each thing. I think a lot of us think we need a lot more capital than we do. I'll say that.
When I think about bootstrapping your business, which is what most of us are doing, we think we need all this money to get started. It's like, no, I really like the word bootstrap. I also like the idea of upgrading, almost like trading assets. In the beginning, I traded time to learn how to make money. Then I started small. I invested $2,000 and I learned how to make a couple hundred dollars a month. Then I invested in my one-on-one coach.
It was like, okay, I'm learning how to do packages. I'm learning how to onboard. I'm learning how to fill a mastermind. I'm learning how to do a group program. That made me hundreds of thousands of dollars. Then I learned, I mean, I've invested in programs and masterminds. Every time I learned new skills, new perspectives, that made me more money. It's like exchanging assets that are more valuable.
There's this game and I always play it in my neighborhood. I don't know if this is just a Utah thing, but it's like bigger or better. Kids will knock on my door in our neighborhood and say, we're playing bigger or better. Do you have anything bigger or better than blank? They'll hold up something. It could be a paperclip. It could be soup. It could be a bike. I've seen crazy stuff.
The idea of the game is exactly, I want you to hear this, is exactly what entrepreneurship is. They knock on my door. They hold up this object, bigger or better. Let's say it's a water bottle. This just happened a few weeks ago. They hold up a water bottle, like a Costco, literally like a Kirkland plastic water bottle that you could buy for a dollar. They're like, hold it up. Do you have anything bigger or better than a water bottle?
I was like, I'll give you, I think I gave them bone broth or something, a big jug of bone broth. I was like, here you go, because it's bigger or it's better. The idea is they trade up. They trade up their resources until they see what they can get. This is exactly like entrepreneurship. You trade up your time, your money, your skills, and it keeps evolving until you get bigger or better.
And so I invested $2,000 in a course and I learned how to create something bigger and better. I invested in one-on-one coaching. I learned how to create bigger and better. And like, that's the game of business, especially entrepreneurship. I learned with my small audience. I think I had like 200 followers on Instagram when I got fully booked for the first time, because I learned how to play bigger or better in my life.
I used my mind to create value for other people and they became clients. And I did that over and I still do this over and over. And it's not that I'm commoditizing people. That's one of the reasons that I started with relationship capital. It's coming from the place of like deeply caring about these people. I don't use them. I don't see them as just numbers on a spreadsheet.
Like it's coming from deep care, but the skillset, the capital understanding is like, you're using your mind to trade up resources, bigger or better. And so I take a course and I learn how to fill a mastermind. I get one-on-one coaching. I learn how to raise my prices and work with incredible clients. I take a business program and I learn how to turn that into successful launches.
I invest in a book and I learn how to expand my consciousness, which is where we're going next. It's trading up resources. And so when I think of cash, it's okay if you don't have it. In the beginning, you don't need it. You need time and you need care and you need relationships and you need skills. As you start growing your business and you have relationships and you have cash and you use your time, you can use money to make more money, but you can also use money to get coaching.
You can use money to buy systems. Like I started investing in Kajabi and now Kajabi hosts my podcast and my website and my courses and my community for House of Abundance. But in the beginning, I didn't have money to invest and that's okay. I used my time. And so as you make more money, you can use money to make more money, but it's not required. Not required. Trade up. Play bigger or better.
So let's go to capital number four, which is consciousness capital, which like I said at the end, I'm going to put this in order of what I think is like the most important. But right now I'm doing it based on like what came to me first. So relationship capital, craft capital, capital capital, aka cash, and then consciousness capital, which for me came later in my business. In the beginning of my business, I was just trying to put the fire out in my life, which was like, how do I make money? How do I get out of the hole?
How do I make ends meet for my family? Like I couldn't ponder the nature of the universe in the first year of my business. I really couldn't. I wanted to. I liked learning about it. I was curious about it, but like I couldn't see how I could apply it. It wasn't until much later that I realized like consciousness is everything. And for a lot of you, like you might describe that as like an awakening experience where it's like, oh, like consciousness is the fundamental nature of reality.
It's the basis of everything. Energy is everything. Everything is energy, right? Consciousness, energy. To me, it's like interchangeable. Awareness, consciousness. So this is, for me, why I started studying wealth consciousness. I started studying quantum mechanics and the quantum field. I started reading books like You Too Can Be Prosperous by Robert Russell. I started reading The Science of Getting Rich by Wallace Waddles.
Like I have a whole book club in House of Abundance for these kinds of books because it blew my mind. It also expanded how I see reality working. And so consciousness capital is your ability to understand how reality really works. Like the law of cause and effect, the law of vibration, the law of consciousness. Everything is consciousness first. For me, the law of assumption, like Neville Goddard, right?
Like there's so many different ways of understanding how reality really works. And it's important to apply it to business. And this is probably my little corner of the internet, right? How do you apply laws of consciousness to business? How do you apply the nature of reality to business and entrepreneurship? And that's like where I live. This is like the understanding that I am the cause. Money is the effect.
I am prosperous before I see money in my bank account. I am cause. And so this understanding makes you unshakable and certain despite circumstances. And like I said, I wish I understood that at the beginning. I unfortunately took years to really get that. I remember where I was. I still remember where I was. I was in my bedroom listening to the Be Do Have training with Jim Forten when I realized like I had to be a coach with clients before I had clients.
I had to be that version of myself subconsciously and consciously before I could see it in my physical reality. And that like sounded so foreign to me. But that's like the law of consciousness at play. I had to have the conscious awareness. I had to have it. There's a great book called The Having that I have referred to a lot. How do you have something emotionally and energetically before you see it physically?
That's how business really works. But like I said, I didn't understand that until I kind of went down the like internet marketing path where I was like studying a lot of direct response marketing. And that's like at the level of force. How do I make something happen? How do I make a client sign? How do I make a funnel work? How do I make content attract my clients?
And like it always felt a little off to me because I didn't want to manipulate anyone. I didn't want to like need to say the perfect thing on a sales page to get people to buy. It felt robotic. It felt icky to me. So then when I found consciousness work, I'm like, yeah, like how do I become the version of myself that people want to hire? How do I become someone that people want to renew with?
How do I become someone that people feel safe paying a lot of money to? How do I create a rich environment of value for my clients so that my community grows, so that my business is successful and prosperous so that people return and buy over and over again and they love it and they're grateful for it and it's not something that they feel bad about later. That question starts with my consciousness.
What I think about myself, what I believe about myself, the energy that I bring to my life, the assumption that I bring to my home at the heart of it is abundance. Interesting that this podcast is called Abundant Heart. And so consciousness changed fundamentally like how I see business because you can study all the tactics and all the strategies in the world, but if it doesn't change your consciousness, it won't matter.
And this is happening whether people describe it or not. This is something that I talk about a lot with my clients. Even if people don't talk about consciousness or the nature of reality, like the law of assumption, I promise it's at work. And so sometimes it happens to people, they might not say it. They might attribute it to hard work.
They might attribute it to the right strategy, but the strategy just worked on their consciousness. They started assuming it was going to work. They started believing it was going to work. They started being someone different and therefore became a match to different results along the way. True.
You could literally name anyone that has material success or financial success or artistic or athletic success, and I promise along the path, along the journey of their hard work and their labor and their strategies, their consciousness shifted and expanded. They became someone different, and that is at the heart of the results. And so I think it's worth studying consciousness. I do, because it makes your results happen smoother.
And for me, I like this stuff. I think it's fascinating. And so consciousness capital has been not just like the amount of books I read, it's the kind of books I read. It's understanding how reality really works and then seeing that come to play, which is why I teach quantum play. If you took quantum play with me or you're in House of Abundance, you have access to quantum play.
Like how do you create reality with your consciousness? That doesn't mean that you can force it, but you can create it, which we talked about that at length in quantum play, right? The difference between making something happen or trying to force something to happen versus creating something. This is about creating. This is about co-creating.
This is not about forcing. There's a great book called Power Versus Force.
I highly recommend it. It's a little nerdy. It's a little scientific, but it's really good. That's consciousness capital. Okay. The last kind of capital that's on my list is social capital, which to be really honest, I don't care that much about. What I mean by social capital is like how many Instagram followers do you have and how many people know, how many downloads do you have in your podcast and how many people bought your last low ticket offer? Are you a New York Times bestselling author? And are you famous?
But I will say, even though I don't use this kind of capital, a lot of people do. So being really well known on social media or having a book hit a New York Times bestselling author list or an Amazon bestseller author list, who knows you? Are you in the in-group? It is a form of capital and it does work. The social capital I care about are the people in my real life, are the clients that I actually know, the people who have engaged with my work. I don't really care about unknown social capital, the masses.
That's not super interesting or compelling to me, but I will say it does work. People use this kind of capital to grow their business. I just don't. I don't. Like I said, it's not that it's not valuable. It obviously is. It obviously works. It's just not required. I am virtually invisible. I actually wrote a whole subset on this, like how so many people are trying to be visible and gain social capital.
And like, I'm trying to be invisible because I just want the right people to see me. If you're listening to this, like you're one of them. There's a line at the beginning of all Abraham Hicks workshops where it's like our primary intent with this material is to give it to people who are attracting this information. And like, I feel the same.
My goal with my podcast, with my everything, my social media content, with my coaching is to like show up to the people who are looking for me because I understand the law of consciousness. I understand the law of attraction. I understand the law of vibration. I can't come uninvited. So if you found me, it's because you're looking for this information. When clients find me, it's because they were looking for a coach like me.
And like, that's my whole business strategy is just lighthouse marketing. How am I visible to the people who are looking? And that's it. I don't care about being globally well known. Actually, when I started my business, I used to tell my husband, like, I just want to be rich and anonymous. I don't want to make a lot of money, but I want no one to know me except for the right people, people that I work with.
That's my perspective on social capital. I'm saying that should be yours. Some of you want a way bigger business than me, and that's okay. It's just knowing what you really want. Some of you want to be well known. Some of you want a lot of social capital. You want millions of Instagram followers, and you want to go viral, and that's totally fine. It's just not required. Not required.
And so I did it in order of requirement, relationship capital, craft capital, capital capital, right? Cash capital, consciousness capital, social capital. Now, if I had to look at that list on what is essential, what I think is non-negotiable in order of importance, I would put consciousness capital number one, relationship capital number two, craft capital number three, cash capital number four, social capital number five.
I would do it in that order. This is almost like a part two of what I started this conversation that I started last week with the three assets. But the other two capitals that I almost put in the list that I just wanted to almost like audible mention, systems capital, which I just mean like technology, so AI. I use Kajabi. Actually, I'll make sure that Allyse has my affiliate link for Kajabi. You can experiment with Kajabi.
I use Kajabi for literally everything, and it is an affiliate link. Okay, you guys, it is because I've been an affiliate with Kajabi for years. I love Kajabi, and I use Kajabi for literally every part of my business. It's my all-in-one platform. So I host my podcast. I host my website. I host my community. It's the app that my clients log into to access call replays and to interact in House of Abundance so that they can kind of like a Facebook group. It does my email marketing, does everything.
So Kajabi is like a systems capital. You could use a lot of others. That's just the one that I use. I also use Notion to organize all my client information, kind of like my back end and ways to look at their address and how long they've been with me and who's in there and what do they need to know and all that stuff. So the systems capital is like the technology that you use.
And some people get really high tech and have a huge tech stack. Some people keep it simple. I'm more of a simple person. I use Kajabi and Notion pretty much and SamCart. I use SamCart for my sales platform as well. That's a type of capital, right? It helps you make more money. And then the last one that I wrote that is a little bit out of scope for this episode, but I wanted to mention is team capital.
So it's like the people that you have supporting you, which I have a very small team. My mom works in my business as like the back end ninja. I have Allyse who does my podcast. I have Kaitlyn who's my CFO and does my taxes and financial strategy. And then I would also consider my coach to be on my team, Amber. But team capital is like who's supporting you.
I feel like it's an adjacent conversation because it's not necessarily capital. It's like quality of life. But I wanted to mention it. So systems capital and team capital are two honorable mentions for the list. But for the sake of this podcast, the big one, in the order that I think of importance. Consciousness capital, relationship capital, craft capital, cash capital, social capital. Honorable mentions that I think enhance all five of the main ones.
Systems capital and team capital make those better. They enhance it. It gives it a higher quality. Some of you need better team capital, right? You have a desire for a bigger business and you need a bigger team. And that's important to know. I don't have that because my business is me. I have a coaching business. That's my thought leadership, my coaching, my perspective, my teachings.
Some of you are trying to build a big business and you need a bigger team. Some of you don't. Some of you need the right key players and like it's about hiring the right people. Some of you need better systems. You need to invest in Kajabi or you need to have like a better payment processor or you don't have a payment processor and it's time to invest in that or whatever.
But I think those are enhancers to the core five things that I talked about that like makes your business profitable. Okay, I hope this was helpful for you to think through. This is what I do. I have limited spots for one-on-one coaching and the Miracle Mind right now. But if you would like to explore this, book a breakthrough call with me. These are the kinds of conversations that are at the heart of what I do.
Like I said, obviously it's business coaching. I'm a business coach. We talk about growing your business, but it's like how do we coach the human behind the business that you can have the quality of life that you want and the profitability that you want. I feel like those are my two focuses. How do I help you make the money that you want?
But how do I help you live the life that you want? How do we use the business to fund the life? And if you want to have that conversation, you go to itsambersmith.com forward slash breakthrough and we can chat about it. I hope you're having a beautiful summer and loving whatever you're doing and I'll talk to you soon. Bye.
