Hello, hello, and welcome back to the podcast. I hope you're having a great day. I am having a fantastic day. The day that I'm recording this, I just got back from a weekend trip that Wesley surprised me with, which was so sweet. So it's our anniversary today, but we kind of celebrated this weekend. And he surprised me. So he had my sister come and watch the girls. He like whisked me away.
He told me what to pack, but he didn't tell me what we were doing. He had like booked a hotel. He booked a nice dinner at Ruth's Chris Steakhouse, and he took us to the Kesha concert, which was crazy and fun, but crazy. And then he booked us massages for the morning. And then we came back and it was just like so romantic, so fun. We've been married 13 years. And so I'm just feeling good, feeling very grateful.
Truly like Wesley is such a gift to me. One of the niches actually that I thought about before when I was kind of contemplating what I wanted my creative work to be about before I really committed to business coaching, one of the things that I thought about was actually marriage coaching because me and Wesley have, I think a pretty rare marriage relationship, like a true partnership.
We are very much like still in love and like, it's just really fun. And we love our life together. And so we had a great weekend away from the kids, which is always, you know, a nice little refresh and back at it today. And so I'm recording this episode really quickly before I go hang out with my family and celebrate my anniversary tonight. And the kids are playing on a trampoline, they had friends over like we're just like in full summer mode. And so summer is on my mind.
And so I wanted to share like my plan for the summer, what I'm thinking about summer, what you could be thinking about summer. Because one of the things that has always been true for me, like in a macro way, is like I've always wanted like an amazing family life, marriage, motherhood, time with my parents, time with my siblings, time with friends, like prioritizing our core family.
And I've always wanted to like honor my ambition and my creative work and to make money and to do my career stuff. I don't love the word career. But that's like the best word that I can think of, right, my creative work, my body of work, my desire to create stuff and to coach the humans, you know. And so summer feels like such a really beautiful example of like the both, the life of living both.
And so as I've been thinking about my summer, like I do every year, what do I want it to be? It's really just like a more intense version of my life. What I mean by that is like the way that I'm living my life in the summer is not that different than the way that I live the rest of my life. I think what's unique about summer is one, the girls obviously don't have school. So I have a chance to be with them in a way that I might not at other times.
I think there's the weather, obviously. So like there's more adventures that are possible, hiking, visiting cool places, water, outside time, obviously. And I think too, there's just like a collective energy that shifts a little bit, which I enjoy that. And so the reason that I say like, it's just like an intensity around my life is because like, I already care about my family, obviously, I already care about family time, I already care about my work.
It's just summer's like, okay, like, what do I want this season to be? And so I launched Summer Sessions, which is a one on one experience, which is now closed. I'm thinking through this with my clients, me and my clients like joke, like long live summer, some of my clients take time off, some of them work more, some of them want a blend, some of them want to do certain work and like ditch other work, like they're not going to podcast or they're not going to launch anything, or they're not going to sell anything new.
Some of my clients are like me, they're like, I just want space to play. And I think that that's like a big theme for me is like, I want space to do what I want. And I know it sounds kind of silly. But my guess is, are you listening? My guess is, you're the same. You want space to choose what you want. You want the autonomy to just do what you want in the summer. If you want to work, you want to be able to work.
If you want to rest, you want to be able to rest. If you want to play, you want space to play. You just want like the freedom to choose, which is always available. But I feel like in the summer, more options become available for a lot of because you have more things to choose from. Family time, adventures, travel, sales, social media. And what I've been thinking through is how do you create this?
And so the first thing that I thought of is simplicity. In the Gene Keys, complexity is a shadow. Complexity is a shadow frequency. And so I feel like summer is such a good time to like really take a look at where you have made complexity part of your business plan and like pare down to the simplest version of what you're doing.
So when I was thinking about summer, and one of the reasons that I launched Summer Sessions is like I wanted a simple one-on-one. Three months, two calls a month. Voxer, right? Simple. Focusing on your business and your life during the summertime. And it worked. I think it resonated with the right people. I think we can do this a lot of different ways.
The other thing that I've been thinking about is simple in terms of new marketing ideas. I'll talk about this more, but I'm working on this one program that I'm going to do this summer called How to Love Money. And I'm just like really focusing on like what is the simplest version of this? What is the simplest program? What is the simplest experience?
What is the simplest framework and content that I can teach inside of this program? And it's coming together very nicely. And I'm excited to share that with you. I don't have a lot more details other than that. So something to look forward to, How to Love Money coming summer 2026. The other thing that I've been thinking through is like just being really honest about what you want. Do you want to make money this summer?
Do you want to turn off your business this summer? Do you want to have a blend of both? Do you want to travel? Do you want to see loved ones? Do you want to have fun? Do you want new clients coming in? Do you want to just serve your old clients or your current clients, I guess? Do you want to make a lot of money? Some of my clients are like really interested in making a lot of money this summer.
I was like, I want to make a lot of money, but I want to make it simple. And I think this is a good exercise in general for all business owners. Like where did your last five clients come from? What were they struggling with? What did they want your help with? What are the words that they used to describe why they hired you or why they want to hire you, right? In their own words.
Like I think doing that inventory would be really interesting. The other inventory that I recommend is like, where is your most profitable offer? I recommend doing this at least quarterly, but like what is your most profitable offer? Do you know? If you looked back at where the most money came from in your business, are you doing that still?
If you like look back and you're like, oh, my most profitable offer is one-on-one, but you're selling a low ticket program. I will put an asterisk on that. Like, and you care about making a lot of money. It would be wise to like sell the most profitable thing. Some of my clients don't care about making a ton of money. They are looking for things that like give them a lot of meaning.
So that would be the metric, I guess, that they would take inventory on. In the backend of my business, like my mom, mama Shelly, if you're listening to this, love you. Thank you for all that you do in my business. One of the things that she's created for me is a dashboard. Actually, I'm going to make sure that she has that link available somewhere.
And you can follow her at shelly.delang on Instagram, but she has these notion templates and she's created, obviously for me, like she's created this like whole backend system in my business where like we track my launches, we track my programs, we track my clients.
And then like, I have all this data that I can look at because in the spirit of my business is working, like I like looking at where people came from, where they joined my world, where they joined my email list, when they started paying me, how long they stay, right. I like kind of having my hand on the pulse of that because it helps me know what works for my audience.
Because one of the other things that I'm thinking of summer is co-creation. This has been so on my mind for my clients because more and more as the industry transforms, as it gets more sophisticated, as people are more discerning about who they hire and who they spend money with, business is a co-creation. And so I pay close attention to what my people vote for with their dollars.
Our audience and our community votes for what they want from you with their dollars, with their attention, like what they actually sign up for, what they actually buy, right. That is them communicating to you what they want from you and if we don't look at what your audience and your community saying like raising their hand and saying, hey, I like this.
Hey, this is important to me. Hey, I value this. And they vote by signing up like putting their name and their email list in the opt-in form, pulling out their credit card and saying, I'm gonna buy this. Actually showing up to the event, they are constantly communicating with you including crickets, that's a form of communication. Now this is the balance, right.
Sometimes, Lighthouse Marketing 101 is like you have to show up until it works, right. So there's this like commitment that sometimes you're doing a lot of things and some of you are really in this season right now, so I'm speaking to you right now, you just have to keep showing up even if you're getting crickets. But over time, we're talking months and years, you guys, this is not a get-rich-quick industry.
All of you know that, all of you know that. But after you get some data from months and years of showing up and serving your community, serving your clients that haven't paid you yet, serving your clients that are paying you, you start to get data on what they like and what they prefer and what they vote for with their dollars and their time.
And for me, when I'm looking at my people, Quantum Play was a pretty successful program and I know that. Here's like a little tidbit for you, I've run Quantum Play every year since 2021. Why? Because people vote with their dollars and their time that they like this program. I pay attention to it, they like it, they show up, people like Quantum Play content from me.
People like Lighthouse Marketing or Miracle-Minded Marketing content from me. So I deliver that, I show up and do that kind of work. People like Money Mindset, which is why I have this program coming called How to Love Money. People like the way that I teach wealth consciousness, which is why I created a whole program.
House of Abundance is a business and wealth consciousness program, literally, because I know my people like learning that from me. And so I'm gonna invite you, like are you co-creating with your community or are you just like shot in the dark hoping that they're gonna like what you're selling?
And like if you haven't been in communication in your DMs, on calls, where you're actually hearing real-time feedback from your people, like I'm gonna encourage you to do that. Because sometimes it's really hard to create a program or to talk about a new call that you're selling or maybe it's like an email series or whatever content that you want to produce and create and share for your people.
If you don't know what they're asking for, that's where I would start. Business is co-creation. What are your people asking for? And so that's the other thing that I went into this summer. I was like, okay, I'm gonna do a money program and I'm really excited about it. So stay tuned. How to Love Money, coming later. But for you, what does that mean for you? What are the things that people raise their hand and say, I like this.
When's the last time that you did it? Let's say as an example, I'm just making this up. So if it sounds like you, I promise it's not you. I'm literally just making this up as like a metaphor example that's like literally from my imagination. Okay, let's say that I am a health coach and I help people with, I don't know, perimenopause.
And last year I ran a program that was like weight loss and insulin resistance or something in perimenopause. And I had a lot of people that were like, raised their hand and said, I'm interested in this masterclass. Even if no one bought anything, let's say you had like 50 people join the masterclass. They like typed in their email and you haven't ran a program around that type of content in a year.
Like I would say, let's look at that. They raised their hand and said, I want this. And you can repackage it, even rename it, but it's like the same focus. One of the things that I learned from, his name is Dan Koe, K-O-E. I really like him. He gives this metaphor, this example that like I think about a lot. When you go to a concert, which is funny because I just went to the Kesha concert this weekend, she played her hits.
She played a few new songs too, but she came out to TikTok. She closed to Die Young. And then she encored to Your Love Is My Drug and We Are Who We Are, right? Like mega radio hits. That's by design. Imagine going to your favorite band or your favorite singer, and they like completely change their sound. You'd be like, wait, no, like we want songs that sound the same from our favorite artists. You are the same.
Your community wants your best hits, right? This was so helpful for me when he was sharing this example, right? We want the best hits from our favorite artists. And so your community is the same. They want your best hits. The things that like they love hearing from you, they want to hear from you over and over and over again. My mentor says, keep the main thing, the main thing. It's like the same idea.
And so for all of us, this is what I'm thinking through. Like how can I give my community my best hits and package it in different, right? Quantum play is the same language, right? Quantum play. It's the same name, but I add a new twist or I add a new tool or I add a new story. I draw on my handy dandy iPad, but it's like the same type of content. How do you create from the quantum field?
How do you create what you've never created before based on what you're thinking? That's quantum play. What are your best hits? What are the things that people want to hear from you over and over and over again, and not try to change it up so much that like people have no idea what kind of artist you are. And I'm not saying you can't have eras. I've definitely had eras for sure.
Like I went through a big motherhood era in my business where I coached a lot on motherhood and a lot of my programs were about motherhood and like that worked. I'm in the quantum play era. I'm in how to live money era. So you might consider, right, let's say for the sake of this podcast, you pull out your notebook and you're like, what are my best hits? What are the things that people have raised their hand and said, I like this.
I want more of this. What are the things that people have paid you for? When's the last time you ran a program like that, right? If you were really successful with a challenge, when's the last time you did a challenge? If you were really successful talking about relationships on social media, when's the last time you talked about relationships?
If you were really successful with money mindset, when's the last time you talked about money mindset? If you're really successful talking about confidence, when's the last time you talked about confidence? and come up with a list of your best hits and try it again and repackage it and say it in a new way. Talk about it in a fresh perspective. I promise your favorite creators and coaches do this all the time.
They have like a best hits playlist that they recycle and the world is changing right so like I would say the industry is getting more sophisticated which means people are just more discerning so you might have to change how you package it right if you tried to sell like a $9 membership and that's not working it might be time to sell some one-on-one coaching around it and see how that lands. Same best hit playlist.
It might be if you tried a membership you might try a mastermind if you tried a master class that flopped or that maybe that went well but didn't convert you might try one-on-one calls that convert into one-on-one coaching. There's so many different combinations of things that you can try in your marketing that will lead to sales even if it's like the same content.
And I think that's what you really need to hear like you don't have to reinvent your business especially if you do what I think a lot of you do which is like high-touch work, intimate work with clients. You know the person in the Zoom room. You know the person on the phone, you know the person who's buying in your studio or in your office, like you literally can see them because you are the business.
And so when I think about this for most of the people who are going to listen to this podcast, it's like come up with your best hits. What are the things that you get the most feedback on? And I would do an inventory over the last year or two. Look back what masterclasses were successful, what social media posts resonated? What do you get comments on? What are the most downloaded podcast episodes?
Like let your community tell you what they want from you and co-create your business this way. This has been a huge, I would say advantage to me is like I pay attention to what my people want. And like, the thing is, is like, I'm not saying you can't have any say, or you can only do what your audience wants you to do. Like that's not it. It's like in the spirit of co-creation, I love talking about quantum play. I love talking about money.
I love talking about business. I love talking about conscious creation in business. I could talk about it all day. In fact, I've been talking about it for years. And I pay attention, I have it like, welcome to the podcast, right? Like this is what I've been talking about since 2020, basically. And I have like outliers, you know, where I talk about other things.
But I kind of come back to the same stuff, same best hits playlist, because that's what we like to do together, you and I. And we're walking this path together. And I take that really seriously. I want to deliver what you want from me. And I want to talk about the things that I want to talk about. And when you can find that, that's your sweet spot.
That's like the golden window of opportunity for you to co-create things that are profitable, that transform lives, that make you money, that get people working with you, that give people to say yes to their dreams. And so it's like a little bit of humility where you're looking at what your audience and community want from you. And a little bit of visionary where you're like, what do I like talking about?
And in the middle is the sweet spot where I think amazing things happen. I mean, that's not originally what I want to talk about, but that is to me how I'm creating my summer, but in macro, my whole business. And so you can tweak that in a microwave for the rest of the summer. I'm going to encourage you to think through that.
If you want to like throw a summer masterclass or you want to have a cash infusion this summer, I think that this is what I would be considering. If you want to experiment with a summer only program, kind of like my summer sessions where you're like, I want this to be like a fun cash infusion or fun experiment where like, it's just for the summer. I would still do this. Like what are the things that people want from you?
For me, like I knew one-on-one coaching has been my bread and butter for so long and I'm not mad about it. I love one-on-one coaching, right? So like any time that I offer it, it tends to work because people want one-on-one coaching because it's so personal, so deep dive. So I'm going to encourage you to think through that. What are your best hit playlist for your business? How can you make things simple?
How can you get exactly what you want? These are some of the questions that I've been thinking about through the summer. The other thing that I think is useful is like, how do you want to remember this summer? And I think that's a valid question at any point, but especially for the summer where you're setting a new intention, setting some clear parameters around what you want to experience.
But in the spirit of co-creation, especially if you care about growing your business or you want to take your income to the next level or you want to see what's possible or to create something you've never created before. In quantum play world, we call it dropping pebbles, which is just like a strong intention, a strong belief that you like drop into the pond and then you walk away, drop a pebble.
That's what I'm thinking about, right? I want to be prosperous this summer. I want to be profitable. I want to make more money than I've ever made in a really fun way. I want to work with people that are really fun to work with. That's been something that I've been thinking about a lot. I want to work with fun people, clients who have a lightheartedness to the inner work.
Even though it's really deep and transformational, there's a lightness about it where they can laugh at themselves, where they can see their patterns and like, oh yeah, here I go again. Let's talk about it. They're on the upward spiral, but it's lighthearted. That's the spirit that I'm going into the summer with. The other thing that I want to do this summer is I really want to just enjoy my kids.
Their ages are so prime for fun and our relationships are getting deeper because they're getting older so we can have different kinds of conversations. I also want to create memories with my parents and my sisters. I will be doing that in different ways in different contexts, whether I'm traveling to see them, me and my sisters are going to Disneyland, which I'm really excited about. It's just going to be a really fun summer.
I kind of wanted to capture the spirit that I'm going into the summer with and invite you to do the same, set some intentions for your summer. Then the big thing that showed up that I didn't even know, that's kind of how I roll, is how can you co-create with your audience, your community based on your best hits. I think that's a useful way of thinking about your business in general, but also in the summer too. I hope it was helpful.
I hope you have the best summer ever, whatever that means for you, whether it's an amount of money that you're going to make, a type of client that you're going to create, an experience you're going to curate, ways you're going to travel, things you're going to do, people you're going to see, all the things. I hope you have an amazing summer and I hope this is helpful to you and I will talk to you soon. Bye.
