Hey, you guys. Welcome back to the podcast. I'm excited to be here. I spent the day with my girls playing hooky from school. We had the best day. We've been driving so much between the new house and the old house. Well, I guess not to the house, but to their school. And we got burnt out. And so we took the day to recalibrate and have a little reset. They were just like laying in the sun on our deck. We went to the park.
We ate ice cream bars. We played a lot of pickleball, which has been a huge theme recently, which is so fun. And we did house projects and laundry and reading. It was just so nice to not drive on that freaking freeway. Forty-five minutes one way. We'll catch up to you because sometimes I'm driving there and back twice a day, depending on my work schedule. I'm trying to transform that, mitigate that. But here we are. Here we are.
And I just had this moment yesterday that I was like, I don't have to do that. We're going to take a day for ourselves. And so that's where I'm at. I had a really beautiful day with my family. And I've been thinking about you and what I wanted to share on this podcast. And I actually had a House of Abundance call today called the Art of Activations. And I felt a little fired up about the concept of client creation.
And so I wanted to share just five things that I'm thinking about for client creation as a business coach, as a mentor, as someone who creates in this space, you know, in May 2026. Right. And so obviously, the first one is the Art of Activations, which if you're in House of Abundance, that replay is available for you to access into, you know, reference.
But the thing that I shared with the clients in the group was the reality is our marketplace has changed. And so we really need to be thinking about how do you create experiences, keyword experiences for your people to actually get to know how you work with clients, actually to have a conversation with you, how to be in your world without needing to make a buying decision, which we'll talk about number three and number four today, a little bit more in depth. But how are you activating your people?
How are you giving experiences? You know, the example that I was giving for my clients today was the Potentiality Protocols. It was free. It's still up on my sub stack and it will forever be up on my sub stack for people to hear my voice, especially as a coach. If you are a coach or a mentor or you do intimate work with clients, I think there is a lot of power, a lot of intimacy, a lot of trust building, being able to hear your voice just like I'm doing right now. That includes podcasts.
But I did like an audio drop on my sub stack for five days, going live, sending voice messages when you can in my DMs, especially with people who are thinking about working with me. I try to voice message when possible. I think it's just a certain form of resonance and tangibility versus like just a DM that's typed, you know. So whenever I can, showing my face on social media, sharing my voice, resonance.
Anyway, little tangent. But creating experiences for people to actually get to know you, actually get to know your style, being able to have that conversation, I think goes a long way. So the other thing that I shared today on the call that I think is useful is we want to give people the memory of working with us, not the hope, not the anticipation.
And I think there's a lot of value in giving people memories with you through free master classes and free experiences and live video and coaching calls and mini programs and all these things. But giving people the chance to activate in your world. Okay, that's number one. Number two, I wrote demonstrate slash experience slash walk with me energy.
I think the days of the guru on the pedestal are so over, at least for people in my world, at least for me. We don't want the pedestal people. It doesn't feel genuine anymore. In fact, I think, you know, the people who are showing up real and raw, who are good at what they do. I'm not saying don't be good at what you do. Be good at what you do. Have a zone of genius that you share with your people.
But the energy that we're bringing is not like I'm going to be above you. We're going beyond hierarchy. I've created a lot of episodes about that recently. It's just been on my mind as I've been studying the gene keys and looking at our industry as a whole and what's resonating and what's not. We want to walk with people on the path.
And so for you, even I mean, you could be an artist, you can be an intuitive, you could be a healer, you can be an energy worker, you could be a coach, you could be a content creator. But bringing people along for the journey is a different energy than like, hey, I'm the teacher at the front of the room. So I use language like walk with you in life and business. I use language like in your corner. I use language like partner.
And I think that matters. I'm not here to school you on what I know versus what you don't know. My clients are geniuses. They're excellent what they do. So are yours. And so I think we're in a stage where we have to kind of reevaluate where we're positioning ourselves in our clients life.
It shouldn't be controversial, but it kind of is, you know, because when I was coming up as a coach, as I was exploring and experimenting how to create clients and how to fill programs and how to get my mastermind off the ground and things, I was taught for sure that expert energy, expertise, right, that I had to lead with my authority was the way and I'm not saying don't have authority. I'm not saying don't have expertise. You should.
I think it's incredible to have a zone of genius and expertise that you can share with people that changes their life, a skill set, a knowledge base, wisdom, experience that other people can learn from, benefit from, grow with, you know, it's important. But the energy that we bring to our content and our conversations and our free masterclasses and our podcasts and all the things that we're doing, it's more of a walk with me.
Come do this with me, which is why mentorship is a word that really resonates for me as what I do with clients. I'm mentoring. I'm not like teaching them something that they don't know necessarily. It's like we're walking together. I might be a few steps ahead. I might have experience that they don't have. I might have results that they want, but I'm not like on this pedestal better than them. You know, such a different energy.
So that's number two. Walk with me energy. Number three, low risk invitations. I shared this a lot in House of Abundance today. Low risk invitations are free, easy to say yes to. They don't require you to know who they are. So I think we need to have PDFs, lives on Substack, you know, lives on Instagram, having a podcast, right? Like, I don't know who's listening to this podcast right now. I think that's a huge advantage in marketing.
In the quantum world and the observer effect, I think it's really important for our clients. This kind of lighthouse marketing mindset. I think it's really important for our clients to be able to entangle with our work without needing to talk to us. We have to have a zone for that, which is why we create content, which is why, you know, you create ebooks and PDF guides and resources.
And even like my book on Amazon, Quiet Wealth, you know, that's a version of this low risk. So the client does not need to risk vulnerability with me in order to buy my book on Amazon. They can literally just hit buy now. They don't have to have a conversation with me to buy it. When people download a guide or like I have a private podcast at Entrepreneur Energetics that I launched a few months ago.
They don't need to talk to me to get that. They just fill out the form. And now we're in a conversation. They're listening to my voice in a private podcast. That's very valuable. And they can take the next step when they're ready. Low risk for a lot of you coaches listening. You're actually making very high risk invitations. So this is number four. I don't think it's bad to make high risk invitations. I think you should be making high risk invitations. What I mean by that high risk for the client.
So getting on a phone call with a coach on the Internet is pretty high risk, whether they've been burned by a coach in the past or they didn't have a great experience or they're skeptical or they've already spent a lot of money or they're nervous to talk to you or you're the kind of coach where they're going to have to share some really personal information about their marriage, about their health, about their weight, about their kid, about their business, whatever it is.
If they have to share vulnerable information to get value, that's a high risk invitation. And I think more and more life coaches, energy workers, we want to create a space in the low risk invitation for them to like build up that rapport and trust with you.
But I also know some of you are so safe in the low risk invitations that you're not making high risk invitations, which is like a spicy sales invitation, breakthrough calls, consults, programs that you're charging for, sales emails, sales posts, sales masterclasses where you like actually talk about what you do and you ask them to buy.
High risk invitations means they can say no. And it puts kind of, I would say, a form of pressure on them. And I don't mean that in a bad way. It's just like if I'm inviting people to a breakthrough call with me, I'm really only speaking to people that we kind of have a relationship, either they've been listening to my podcast or following me on social media or we've DM'd, they feel like they know me in some way.
And when they're ready, that high risk invitation lands different than someone that I don't know and they don't know me. And so we want to have a variety of these kinds of invitations, low risk being PDF, free masterclass, live on social media, listen to my podcast, get this download, get my favorite journal prompts, whatever. High risk is like book a call with me, come to this class, buy this program.
And we want to have a variety of that. And so to kind of recap, having the art of activations as a baseline in your business that you are consistently and frequently, I'm not going to say every day, I'm not going to say every month. We're going to leave that to you to decide the cadence and the rhythm that works for you and your clients and your people and your capacity. But you are going to make activations part of what you do on the regular. We just need more chances to build rapport with people.
And so free experiences, low ticket experiences, free conversations with you. I think these are the things that will make client creation more consistent. The other thing that I think is going to happen and is happening, I should say, is that people are taking longer to make the decision because of the complexity and the sophistication of the online space. And that's a good thing. That's a good thing.
It means that we're going to be able to have people who have thought through investments, who have had probably exposure and experience buying things. You know, I have often told my clients like buyers are buyers. The fact that they've worked with a coach in the past is not a problem, but it is something that we need to think through in our messaging, in our content, like really speaking to where they're at and acknowledging their fear and their doubt and talking about it.
Like I was on a consult a few months ago and she was pretty skeptical about coaching in general, even though she's like, I feel split because part of me is like, I know it's beneficial, like I'm a coach, but part of me is like I've invested in so many business coaches and programs and masterminds. Sometimes I'm like, is this even real?
You know, because she had a couple less than ideal experiences, which like I've been there too. I actually wrote about that on Substack a few weeks ago about an experience I had with a coach that I took radical responsibility for my experience. And I'm so grateful that I did, even though it wasn't what I wanted.
I spent a lot of money to be in the room and she didn't do any personal work with us when I attended the mastermind in person. And I was a little disappointed and shocked because I thought she would like mingle and talk to us individually and get to know us. But she stayed on the stage, you know, and then she left after her presentation. I was disappointed. And I'm really like my highest level, highest paying clients, like we're going to have a relationship. I'm going to know about their family.
I'm going to know their names. I'm going to know what their business is intimately. I want that kind of relationship. And the contrast gave me so much clarity about what I wanted my experience to be. That being said, this is not uncommon for our people. They have been in the room or they have invested their money and they're nervous.
And so we need to be able to create an environment where they feel safe with you, where they know that it might be what they need at this time. They want to walk with you at the path at this point in their journey. That's a mindset. That's a tactic. That's a skill set to be able to speak right to it. And so you might think through that. How have your clients already experienced what you do from someone else?
And are they nervous? Are they trying to figure out how that looks now? How will they know that the next move is for them? How will they know that you are for them? That's a good journal prompt from this podcast episode. Like sit with that. How are you able to guide them through a decision that will help them get what they want, knowing that they probably have a history that is complicated? How do you demonstrate?
And that kind of goes to number two. Demonstrate experience. Walk with me energy. How do you demonstrate that you are the one to help them? How do you let them experience that in your content, in your podcast, on social media, in free calls, whatever you're up to in your marketing flywheel? How do you give them that so that when they're ready to buy, they know it's a yes. Okay.
Art of activations, creating experiences, creating an environment where people want to buy is the point of an activation is to create an environment where people want to buy. This is what I'll share. People don't go to social media wanting to buy. They don't necessarily even go to podcasts to buy. When I listen to a podcast, I'm interested in stories, information, a different perspective to raise my frequency.
I want to think about something in a different way. I'm not like going to the podcast, like, Oh, I really hope they sell me a coaching program. I don't go to Instagram really hoping that someone's going to sell me coaching. I don't scroll Substack hoping someone's going to sell me a piece of art or a session versus like there are buying environments. Like if you think about the mall or a marketplace, and I think our job as creators is like, how do you curate buying environments for your people?
Like a three day masterclass where, you know, the first two days you teach and then the last day you teach and then pitch a program. A consult one-on-one call where the whole point is to establish how you can help them in a one-on-one capacity. There's a bajillion different ways. This is one of the things that we did in House of Abundance is I helped people come up with their actual activations.
So if you want help with this, join House of Abundance. This is what we do in there is actually like let's walk together and do the business talk. Just a short plug, but true nonetheless. I think if you looked at your content, if you looked at the last three months of your business, how many environments have you created that are a buying experience, a buying environment for your community?
If the answer is less than three, you have work to do. If the answer is less than five, you have work to do. If the answer is less than seven or 10, you have work to do. We need to be thinking about this all the time. I think people need a lot of touch points. I think people want that relationship. I think they want to see you in different environments.
They want to see you on Instagram. They want to see you on Zoom.
They want to feel you in their DMs. They want to hear your voice. They want to see your face. This is just what we're up to. So creating environments where people want to buy. Key, key, key. Okay. The fifth thing that I'm actually doing is I'm experimenting with some one-on-one experiences and I have been doing this for a while. So I used to only do six months or 12 months one-on-one. That was like my bread and butter.
But I've been playing around with these shorter term one-on-ones. One of them I've been talking about for a few months actually. Business Synergetics, which is my Gene Keys one-on-one experience where it's like three calls. I look at your Gene Keys, we talk about it together and we look at the Gene Keys of your business, which has been so fun to see a whole different profile for people's businesses.
And I've had amazing conversations. So if you did that, thanks for joining. It was so fun. It got my wheels turning, right? So one of the things I'm going to be playing with is like giving different entry points for one-on-one in my business. So I'm not going to make people commit to six months or 12 months. That's still on the table for a lot of my clients.
I've had clients sign 12 and 18 month coaching agreements just because we're doing life and business together. That's how our relationship is. But for new clients, and this is something that I think the point of this episode is creating new clients. We're talking about renewals and referrals. We're talking about people who are in your world and helping them have a conversion event where they want to become a paying client.
And so one of the things I'm playing with is different access points, different points of entry, links of time, what's included. So like in Business Synergetics, it was just three calls, no Voxer. And I'm playing with this idea that I'll be sharing more about called the Summer Sessions, where it's going to be a short-term one-on-one for the summer.
That'll include calls and Voxer with me because Voxer is such a useful tool in the summer, especially when you're traveling and you have a quick question or you're thinking about pricing or you want to launch. And we just chat back and forth in Voxer or Lifestep as it comes up. It's a way to do the coaching mentorship work without needing to get on a Zoom call. And I think it's a really good fit for summer.
And so you'll see more information about that. I'll make sure that that's linked in the show notes, actually the Summer Sessions one-on-one coaching experience. And so I'm not saying you have to come up with something like that, but that's what I'm thinking through is how do I create different activations for people who are in my world that want that experience?
Because in my heart of hearts and what feels most like me is the one-on-one work that I do. And so I've been thinking through that a lot. Like if that's what I want to be doing, how do I create more of that in a way that feels good? It's like, Oh, I just want to create different points of entry for that kind of experience. And so that's another thing that I'm focusing on for client creation.
I have had clients that have worked with me for literally like years since 2019, 2018. So, Oh my gosh, I've had a client come in and out of my world since I started as a coach, which is just so cool. And we do one-on-one, maybe they take a break and they come back. Or I've had clients that have just worked with me consistently. Some clients do, you know, mastermind or group and then jump into one-on-one.
All of it is amazing and beautiful. I'm here for all of it. And I think for all of you listening, even if you're not a coach, you can pull this out. Like how do you create activation points for your people based on what you want to sell, based on what lights you up, based on what makes you the most profitable in your business, based on what you actually want to do with your ideal calendar.
All of this is like a rearranging and using contrast to create clarity, making powerful decisions that gets you closer to your dream life, which is the whole point. Letting the business fund the dream life. And what's cool is, is yeah, it'll fund it, but you also will get to love your business. I would say 99% of my clients love what they do. They love their business. They love the work. They're not trying to get out of it.
They want to get into it in a way that lights them up in a way that makes them feel expanded and abundant and creative. And so I hope this conversation helps you do that. If I can help you book a breakthrough call with me, if you've been on the fence about joining House of Abundance or joining the Miracle Mind, my hybrid one-on-one mastermind experience, or just working with me one-on-one, the next step would be to book a breakthrough call with me.
You can go to www.itsambersmith.com/breakthrough. If you're interested in the summer sessions, I don't know how many spots I'm going to make available. I want to hang out with my kids this summer and I'm traveling and stuff, but I know I want to make at least a few spots available for these summer sessions where it's like a short-term three-month one-on-one experience with me where there's calls and Voxer.
I'll keep you posted, but right now you can just go to the link in the show notes.
It's ambersmith.com/summer. And you can read more about it, book a breakthrough call to see it. If you want to take the next step, I am so grateful for you. I'm grateful that we have this relationship, whether you're a client or you're just a podcast listener. I really am grateful. Like I love this work.
I do not take it for granted to be able to walk the path with you, to be on this journey, to evolve in real time as I'm sharing my thoughts here on the podcast and have been for years. Like I'm just really grateful. So thank you for being here. If I can help, please send me a DM. I'm only a DM away on Instagram. Shoot me an email, whatever. I look forward to hearing from you. Happy almost summer. Talk to you soon. Bye.
