What's up, everyone? Welcome back to the podcast. I am excited to be with you. I just wrapped up two private client calls. I'm in the coaching chair today, in the creation chair. I just got back from a trip to St. George with my mother-in-law and my sister-in-law and her kids and my girls. And we had so much fun playing and swimming and enjoying the sunshine.
And it was a spring break trip for us and had a lot of time away from work, which is always refreshing. And I'm excited to be back. And I've been thinking a lot about you all and my clients and my community here and how to create what you've never created before, which sounds like kind of cryptic, but it's true. That's what we do here. How do you create something that you've never created before?
I think as I was in St. George, we were driving by these like multi-million dollar ginormous mansions. This one in particular, it literally made me catch my breath. It was so big. I could barely believe it was a single house. It looked like a compound, like a castle. It was just insane. And as I do, I'm always observing and thinking and contemplating the deeper meaning behind stuff.
And one of the things that I was thinking about was like, who do you have to be to build a house like that? And I've done that throughout my career as a coach. Who do you need to become to playing? I remember the first time I did it, I was like, who do I need to become to get fully booked? And I remember like, who do I need to become to easily hit six figures? Who do I need to become to hit multiple six figures?
Who do I need to become to stay fully booked? Who do I need to become to take my family to Disney World and buy the Premier Pass? I've asked myself these kinds of questions over and over and over again. And I have this collection going. If you are a client, you know, I have like a little collection of tools in my toolbox for what I'm call gentle trending.
And I honestly think gentle trending is a phrase that has literally changed my life. And so I learned this from Abraham Hicks about tending to your vibration, tending to your frequency. And that's kind of been the theme if you've been paying attention on the podcast for the past few weeks, because my program Quantum Play is coming. So it's on my mind. How do you create something that's never been created before?
How do you create the potentiality? How do you create from potentiality is such a powerful question, because it has nothing to do with the algorithm. It has nothing to do with how big your audience is, how many people are subscribed to your email has nothing to do with how long you've been in the industry has nothing to do with how many people know you.
Those play a role but creating from potentiality like it's not hinging on any of those details. My success because I create from potentiality all the time is not tied to the algorithm or the number of followers I have. Like I know that the business that I have, I know some people look at my number of followers and like they assume things about me that aren't true, right?
Like I have a very profitable, very enjoyable business because I create in a way that's very different than I was taught. I had to go kind of off the mainstream to learn business. And I'm grateful that I did because I started actually I just went through a major purge, which is funny because anyway, that's gonna be part of the story. But I came home from my retreat with my coach in Florida. I purged all my books, right?
Old Frequency, New Frequency. I kind of talked about this in these past few podcast episodes, which ended up leading us to literally like moving houses this week, right? Which where to come on that. But what is interesting about this is like those books that I purged, they taught me a lot of the formulaic way of doing business, which is like predictable, linear, X, Y, Z leads to A, B, C, right? If I do these things, I will get X result.
If I send emails for 30 days, I will have a 10% conversion rate. I don't even know. That's not how I think about business. I think about business in terms of energy. I think about business in terms of relationships. I think about business in terms of creation, conscious creation. I think about business in terms of like my higher purpose. I think about business in terms of expansion.
And so when I learned those books, I thought they were acquired. Learning how to build a funnel, I learned that. Learning how to do copywriting, learned that. I learned a lot of business skills. I learned persuasion. I learned sales. I learned the script, you know? I learned how to build a website. I still build my own website. I learned how to create sales pages. I still create my own sales pages. It's not like they're not useful.
But there's this whole undercurrent that I could tell, you know, was going on, but I couldn't understand it. So it was like, why do some people do the same activities and get drastically different results? Like posting on social media, emails, sales calls. They would say the same thing. They would do the same activities and get very different results. Like I saw that in my own business, you know?
And so I was like, what is it really? And I found the teachings that are infused into what I do, which is like the term that a lot of people use, energetics. The things that are unseen. I found books like Quantum Faith that explained like words are energy, right? And like energy, thoughts turn into things. I found books like, I'm trying to think of others, lots of the wealth consciousness books that I've referenced.
You Too Can Be Prosperous, Rich AF by Amanda Francis, The Having, Parallel Universes of Cell, books by Neville Goddard, books by Frederick Dodson, Florence Shin, The Game of Life and How to Play It. Basically helped me see that the unseen becomes seen. So my expectations, my beliefs, my vibration, my frequency, what I think is going to happen, the images that I hold in my mind, the way that I be in my life.
Those are the undercurrent things that are very hard to teach. Or in business world, a lot of times those teachings are dismissed. But that's like leaving out part of the equation. The other book that I think is amazing is Outsmarting Reality by NeuroKnowledge. Just want to throw that in there.
Because a lot of the traditional classic business teachings about building a funnel and getting the right words on a page, how many of you, I mean, I've met these coaches. I talk to them. Many of them become clients, right? They built the perfect website. They have the perfect statement. They are doing everything right. They're posting on social media, mostly consistently, right?
They're like putting themselves out there, making the invitations, but things aren't clicking. And it's like, yeah, because like the energetics are off. And like a lot of that kind of teaching is dismissed in traditional business world. But where I feel like my sweet spot is, is like, how do we combine that? How do we combine the energetics with strategy that actually makes sense?
How do we combine talking about frequency and your vibration and your beliefs and your expectations and your point of attraction with the right business model, with the right words on a page, with speaking to your ideal client, with networking and relationship building and nurtures and the bright platform where you're actually like posting your signal.
And I think all of that combined is like what I would call quantum play. I think of business like a playground. So like, yes, action is required. Yes, there's some strategy to what we're talking about, but there's this whole other thing, which is creating from potentiality.
And so as I've gone through my life in business, I've kind of formed this like collection, if you will, this collection of what I'm calling potentiality protocols, things that I do in my life and in my business, in my journal, when I'm walking, when I wake up, before I hit record, after a client session, during a client session, protocols that I have kind of developed and made my own, learned from different teachers, learned from different books, but mostly through my own experimenting that has helped me gentle trend.
Like I said, gentle trending is this word that I've been really contemplating because it's what I do. I don't force myself to feel better, but I'm constantly reaching for a better feeling thought. I do belief work, but it's not forced and it's not formulaic and it's not there's like this run right way to do belief work, but like I do belief work. In fact, that was actually one of my most downloaded podcast episodes. It's “How I Do Belief Work.”
So you can scroll back and find that if you're interested. This is like building on that though. It's like developing protocols in your daily life, tune you into potentiality so that you're not repeating the past. You're not repeating what's predictable. So I teach a concept called lighthouse marketing.
And it's basically how do you market at the three levels of creation, three levels of creation being predictability, what is known, what you can see with your eyes, what most of the world has, collective consciousness. So what's predictable in the coaching space in an online business is that most people are average or less. It's hard. You have to get lucky. You have to go viral.
Those are some of the widespread beliefs about our industry. Predictability is also like the people that you can see. So it could be like your current email subscribers, your current followers on Instagram, your current subscribers on Substack, the things that you can see with your eyes. And for a lot of people, this is the only arena that they engage with when they build their business.
And I think it's a disservice and a disadvantage because there's so much more to the picture. Field two is possibility where it's like known and unknown. And some people venture, I would say people who do mindset work play in the field of possibility. And like I love mindset work. I'm not against mindset work. You'll just see like there's even more that we're going to talk about.
So mindset work is like willing to believe in the possibility of something different. I'm willing to believe that what my past does not impact my future, like a correlation. I can create something that I've never created before. I can do something that my family has never done before. And possibility is, like I said, part known, part unknown.
So these are like, it's possible that there's people who are watching me on social media that haven't DM'd me or haven't signed up for a call or haven't gotten on my email list. There's people that are watching me or who know about me that I don't even know. And like I'm willing to entertain, like there are things that I can do in my marketing to reach them. I actually wrote a whole Substack article on Lighthouse Marketing.
If you follow me on Substack, you can go read it. And I've taught about Lighthouse Marketing through the years. One day I'll write a book on it. It's just changed my life to understand this. So possibility is like the 50-50 field, right? Half unknown, half known. And then we get into the field of potentiality. And this is what the whole purpose of potentiality protocols is. Like how do you interact with the field that's totally unknown?
How do you create something that cannot be predicted? And a lot of people say like that would be luck. And I would come back with like, well, you can create your own luck based on what you think. So the observer effect in quantum mechanics, this is what's so interesting. Basically what it says is like if I observe an electron, I change how the electron interacts in the field. This is a life-changing step, okay?
So how my expectations of the electron, if I expect it to be in a certain place, it is more likely to be in that place. That's the observer effect. And so when we think about quantum entanglement, how I show up to the field of potentiality changes the potentiality.
So if I show up into the field of potentiality and assume or expect nobody likes me, no one pays me, no one even knows who I am, money's hard to make, business is hard, most people quit, it's going to be a long journey. If that's how I come to the field of potentiality, that is what is going to be reflected back to me. So how I am, powerful words, changes the field of potentiality around me and how it works in my life.
So my expectations, what I imagine, how I project myself into the future and like what I see there, what I see from there, what I casually expect to happen, my frequency, my beliefs, my thoughts, my feelings, all of those things change how I feel in the field of potentiality. So you can kind of see if you are operating in the field of predictability, which means you are looking at what already is, that's actually how you're entangling with the field of potentiality.
So this is something that I think is new, which I'll be talking about more in depth in the coming weeks, is you're operating in the field of potentiality right now, it's just whether you're doing it consciously or not. So for many, many people in the world, they are actually interacting in the field of potentiality as if it's the field of predictability.
And so they keep recreating the same thing over and over, because that's their point of attraction, they're observing what is, and so they call in and create more of what already is. I help people have a quantum leap experience, right, where they create what they've never created before. And so to do that, you have to be different before the circumstances. This is about living unconditionally.
Entangling with potentiality means that you are operating the way that you want to operate in the form of your thoughts, your expectations, your beliefs, your feelings, your frequency, unconditional of circumstance. So it means being abundant, even in circumstances that are full of scarcity. It means being generous before there's reason to be generous. It means being in belief.
It means feeling successful before there's a reason to feel successful. This is about becoming the cause, not just the observer, the cause of your business, of money, of clients, of success. And it's subtle. Energy is subtle. It is not an obvious thing. Physicality is an obvious thing, right? If I slam this journal down, right, boom, I can see it, I can hear it. It's obvious.
But energy is more subtle because we're talking about vibration. We're talking about things that are unseen. So the way that I be right now, am I being the kind of coach that has clients or am I being the kind of coach that doesn't? That's an energy thing. That is not a physical thing. So when I work with coaches, like, well, I just don't have clients. It's like, yeah, but you have to be energetically, vibrationally, frequency related.
You have to be the coach with clients. I've told this story before, but I remember being on a training with Jim Fortin. He has a podcast and he teaches the Be-Do-Have model. And I remember being on the training where I realized in order to have clients, I have to be the version of me that has clients before the clients are even here. How do you do that? Well, that's like energetics. That's belief work. That's quantum play.
That's being a conscious creator. And all these teachers that have been teaching this for millennia, the sages and the teachers and the hidden wisdom that's been passed down, like a lot of people dismiss it. It's like, no, but like, that's how you become the cause. And so where I like my sweet spot is like combining that with business. How do you be the version of you that has clients before you have clients? What are you thinking?
What are you feeling? What are you expecting? How do you do the dishes? That's one of my favorite questions. How would you do the dishes if you just signed a client? Okay, do the dishes that way. How would you talk on social media if you had a full client roster? Okay, talk that way.
Not just going through the motions, not just doing the activities and the actions and the strategies, but like vibrationally being in integrity with the version of you who already has what you want. There's a great book called The Having. If you haven't read it, read it. How do you have what you want before you physically have what you want? Like that's the whole game. That's quantum play.
And that's why I developed these potentiality protocols. It's a way of tuning in, tapping in to possibilities and potentialities that you cannot necessarily see with your eye, but you can sense. How do you become a match for that? And people teach this, and I'm not saying I'm the only one, but I think there's a lot of value. And sometimes they'll be like, oh, I tried that. It didn't work. And I'm like, no, you got to keep working it.
There's a huge energetic difference between it's not working and it hasn't worked. So many people will tell me like, it hasn't worked. I'm like, yeah, because you're not in the energy of it working right now. It's working. It's working before you see it working. And you have to be the leading cause, right? Or else you're just playing in the field of predictability. You're looking at what is and repeating it.
And I'm not interested in repeating the past. Sometimes I'll talk to people, whether that's on a breakthrough call or just like people ask me what I do. And I'll often joke like, if your life is great, you know, nothing's missing. I'm probably not the coach for you. But I love working with people who their life is great, and they can sense something even better is on the horizon. And they know they can create it. Doesn't mean that life is bad.
It's just like expansion and growth over their lifetime are important values. I'm like, yeah, that's the kind of person that I help. Who want to make the jump, but not sacrifice what's already good. It's just like they want more of what's great. And that's who I know is a good fit for coaching with me. And we do these potentiality protocols together through our work together. And so I'm excited. I'm doing this experience next week.
But at the time you're listening to this, we start on Monday. So this episode will come out on Friday. Potentiality protocols start on Monday, all on Substack, all for free. All you have to do is subscribe to my Substack. And I'm going to be going through every day there's going to be an audio drop. And on Friday, next Friday, so a week from today, the day that this comes out on, let me look at the date.
So this episode will come out on April 17th. On April 24th, I will do a live masterclass on Substack, live on Substack, tying it all together. So like every day, it's kind of this crescendo. Actually, when I was talking to my coach about this, she's like, it's like a crescendo. And I was like, yes, like, I love a crescendo.
So it's like this buildup, Monday, Tuesday, Wednesday, Thursday, Friday, all the way up to the masterclass on Friday, all about potentiality protocols. Like how do you create potentiality? How do you create what you've never created before? And I'm sharing journal techniques. I'm sharing thought processes, exercises that I do, coaching concepts, how to gentle trend your way to potentiality?
How do you create something from the field of potentiality that you've never created before? How do you become an energetic match to what you want? How do you have money, clients, success, abundance, prosperity, infinite ideas, right? How do you feel lit up by your life before the circumstances come? This puts you at the cause of all these things instead of at the mercy of waiting. This is about creating.
We're getting out of the energy of waiting. We're getting out of the energy of any victimhood in business and becoming the cause and the creator of your experience. And so it's gonna be fun. All of this is gonna be pretty experiential. This is also, so potentiality protocols is an even bigger, I guess, lead up to Quantum Play, which is the full-blown program, which I'm excited about. Because all of this is not just theory.
I mean, it could be. It could just be another theory for you if you just sit back and listen and then do nothing with it. But the way that I'm designing it is it's meant to be very experiential. You're gonna actually be doing the work. You're gonna be literally like deciding to make more money, literally deciding to send clients, literally deciding to take your business to the next level through these protocols.
And so if you've never done a program with me, this is a really easy entry point. Like literally all you have to do is come join me on Substack. It's free. And we're gonna be doing the work and I'm gonna be sharing audios that you can save forever. Relisten to them as many times as you want. They're gonna be a little bit different than the podcast because, like I said, it's gonna be more experiential, more exercise-based and hands-on. So it's different than just passively listening to me talk about it on a podcast.
So you're invited to Potentiality Protocols. I'll make sure the link is in the show notes. Or you can go to my Substack, Way of Abundance, and we're gonna be hanging out there next week. And I hope to have you join us to play with your own Potentiality Protocols. It's gonna be fun.
And if you wanna create what you've never created before, this is a really great leap into that. So I will see you inside the Substack portal there where we're doing this work together. And if you have any questions, you can shoot me an Instagram DM and I'd be happy to answer any questions you have. And I will talk to you soon. Bye.
