Hey everyone, welcome back to the podcast. I'm excited about sharing my community coach-a-thon recording with you today. Before we jump into the recording and you can listen to all the magic of live coaching with me and all the awesome questions that the people brought, I wanted to quickly share why I think this matters to you.
Not just, you know, you can hear me coach and it was really fun to co-create that with everyone who showed up live, but also, you know, I posted this on Substack the other day. It was like, don't sell the concept of what you do, give the experience. And I think it's relevant for all of us. Like, how can you give people the experience of working with you, not just talk about working with you?
And so when I answered that question for myself, I was like, I'm going to give people the opportunity just to get coached by me, you know, and it was really fun. I'll probably do it again. And so I just wanted to kind of hit the ball to you, put the ball on your court. Like, what can you do with that question? How can you give people the experience of working for you?
I think we are in an opportunity like never before right now, because with the rise of AI and the industrialization of our industry, I think real human to human experiences, real-time support, generosity, human relationships are everything. And thankfully that's been my whole business premise, you know, thesis since the beginning, but I'm just seeing it play out in real time. People want real support. People want coaching that actually, like, I know my clients' personal lives.
I know their business models. They're not just a number in my program. Like, I really know them. And so when I think about quote, marketing, when we think about marketing what we do, selling, what we do, the best way to do that is just to like let people experience what you do. Not talking about it, not pitching them on it, not, you know, trying to formulate the perfect funnel and the perfect sequence and the perfectly worded email. I mean, the email matters.
And of course, social media matters and the experience matters, but at the end of the day, can people feel how much you care? Can people experience what you can do and how you can help? And I think that's the invitation for all of us. And so I just wanted to plug that in here because there's nothing like experiencing what you do. This is also a plug.
If you have been wanting to work together, book a breakthrough call with me. It's a 25 minute chat on the phone with me, where we talk about where you are, where you're stuck and how I can help, if I can help. It's not like a sales pitch fest. It really is the connection call where I get to know you and your business and where you're at and no pressure. You know, it's just like a way for us to build our relationship.
And so if you've been a long time listener, you've been contemplating joining House of Abundance, or you're thinking about the MiracleMind, or you're thinking about one-on-one, or you're not sure, you're like, I don't know about business synergetics, like whatever I have going, breakthrough call is a great touch point. It's another way, another version of like, I'm not going to just sell what I do, like I'm going to give you an experience on this call.
So I'll make sure that's in the chat. It's just a breakthrough call with me. And so I wanted to invite you to do that too, because it's kind of related to this community coach-a-thon and not just selling the concept of what you do, but giving people the experience of what you do. So there's my little plug. Okay. Without further ado, let's jump into the recording of the community coach-a-thon.
Amber: So how it's going to go, we're just going to like raise your hand and I'm just going to coach for whoever wants coaching. So we'll just start. Who came with something that they wanted to chat about? I feel like I know all of you except for Christina. So maybe I'll get to know you, but Diane, I see your hand and Sophia. Why don't we go Diane and then Sophia.
Diane: Thanks. Hi, Amber. I'm so excited. I don't have like super clarity about what I want to be coached on, but I'm like, I want to address the opportunity to be coached by Amber. So I'm hoping we can find it. So a few weeks ago I decided I was going to do something in my business called Mama Camp. I'm a perinatal coach and I did it two years ago. It went pretty well. It was like the first thing I ever did in my business.
And it was very much leaning on education, telling people what to expect postpartum and things like that. I was going to do it annually the next year. I was totally procrastinating, actually getting it ready and nobody signed up and I wasn't ready for them anyway. That's how it went last year. I decided I'd do it again and I'd do it April 1st, 2nd and 3rd.
And then I went on a little trip, a little getaway to La Jolla last week, which was amazing. And I read this during my trip quite well and I enjoyed it a lot. And I'm just getting back. Part of me is feeling like I don't have the fire about actually doing this, but I've mentioned I'll do it, but I haven't really promoted it a lot.
And I thought about the lighthouse analogy that I've heard from other coaches and I see your lighthouse behind. So just this idea, if I'm a lighthouse, I think what I've been doing is lighting little matches and letting them flicker out. I'm not really like shining my light. So my little meager efforts on Instagram and stuff aren't really doing anything because it's just like a little match.
Amber: I'll share this with you from my own perspective. Even still, when we're in a launch and we decide to sell something, there's a moment where you have to decide to be all in because our audience only reflects back to us. And I would even say like not our full strength belief. No one's going to care about your business as much as you. And so for you to like humor me on a scale of like one to 10, like what level of all in do you feel to the Mama Camp this year?
Diane: Like four or five maybe.
Amber: And so your audience is going to be like a level two. I guess my question for you is like, what would it take to be all in like a level 10? Do you even want that? Or do we need to tweak the offers to that? Does that make sense? Mama Camp has to be like, I love this. This is my thing. I want to lead it. I know it's going to change lives. You know what I mean? Because to do what it is to fill the room, it's going to take level 10 commitment.
Diane: Yeah. I think I want to want that. I don't think I'm quite there. And part of it is the first time I did it, I wasn't even a coach yet. Like in my brain, I was a postpartum educator. And so I came up with some really good slides and things and I taught it. And the thing that I came away from, like I loved it. I thought it was so fun. I did feel like I was in my element, but I wished for more participation and I wished I could hear more from them. And since then, now I'm a coach.
And so I'd like to incorporate coaching. But one reason I'm not all in yet is I don't really know what this is going to be. And if I have the courage to show up, make it whatever it's supposed to be in the moment, that seems kind of scary to not be more prepared. Do you know what I mean?
Amber: Yeah. Sometimes though, the best stuff comes through when you're like an open channel, right? So let's flesh out the offer a little bit maybe, because then you can decide if you actually want to sell it. So is it still mama camp?
Diane: Yeah. I think I would like to do it annually. So this is my third year or the second year. I don't know if I can call it annually because no one came last year.
Amber: Yeah, that's okay. And what's the price point?
Diane: Pay what you want is what I thought I would do.
Amber: Does that still feel good?
Diane: Yeah.
Amber: Okay. And it's like a two day bootcamp?
Diane: Three day, one hour each day. So my business has three main pillars, education, processing support. So each of the days is on a different one.
Amber: Okay.
Diane: Since I have three days.
Amber: Do you love this offer based on what you're sharing right now? Are you like, yes, this is what I want to do.
Diane: I think I love what it was when I first did it. I don't love the idea of preparing it if no one come. But that's like putting it all on their hands. I need to be.
Amber: That's outside an understanding of business. We are the cause of our business. And so if we're trying to anticipate what they're going to like, and will they come? What I want to go to is are you obsessed with this offer? Do you love it? Because I'm reading your energy as much as I'm listening to what you're saying about your offer.
And what I'm feeling right now is this is what I will get people to come. Or this is what I think is right. And a lot of us do this. We're like, what does the marketplace want? But what I also know is we're in a time of relationship being everything. So your energy, your obsession and your love for it is what's going to bring the people.
Diane: Yeah. I don't think I'm obsessed with it right now. And I'm a little puzzled. Like I haven't read a book about postpartum in quite a while.
Amber: That's interesting. So maybe there's something that's more.
Diane: Since the beginning of the year, I've been coached a lot. It seems like a season where I'm getting a lot of coaching and I'm not coaching a lot. Does that make sense?
Amber: Yes.
Diane: I don't know if something's transitioning, but it's like, kind of scary to move on to something else. If I didn't even like succeed in that realm yet. You know what I mean?
Amber: Is it fear that's coming up? Or like, tell me what the emotion is.
Diane: Just sadness or grief or something. The reason I went down the path to be a postpartum doula and a perinatal coach was probably to try to help women who are going through what I went through with my first, but that was 12 years ago. And then I had my youngest two years ago, and it felt very relevant again. But now I'm probably done having kids.
And it's like, to remember it, I have to be reading or something. I haven't been reading. Does that make sense? So it's kind of like, in a way, I feel like I'm moving on. But that was my whole business that I started is perinatal coaching.
Amber: One thing that I've noticed for people who are drawn to entrepreneurship, we're drawn to growth. We are rapidly evolving human beings. I know that about you without even really knowing you. So what resonated for you 12 years ago is not going to be... This is why I was kind of poking because I'm looking for that little crack in you where you're like, I could talk about this all day, even if it's not postpartum, which is, that's going to be confronting for you because it's like what you had kind of built up at first.
But it's almost like the energy is gone because it's in the past. So I'm asking, what is the most present thing for you? And it might be motherhood, but it also might be something else. So what's the thing that you love to talk about? What's the thing that you're studying? What's the thing that lights you up that you could host a call about and be obsessed with talking about it? Because that's the stuff that's going to come easy to market, to create content about instead of what you should create content about.
Diane: I don't know if there's really a thing like that right now. I've been feeling so supported. I've been finding a lot of great coaches to help me. And so I love coaching so much and I do enjoy coaching others, but it's been like a season of maybe the thing I love to think about is how much God orchestrates things and puts people in your path at a certain time and how cool that is. But yeah, it doesn't feel like it comes easily right now to talk about anything, be obsessed with anything. Does that mean I'm like taking a break?
Amber: Maybe obsessed is too strong a word. It doesn't have to be obsessed. That's like the word that resonates with me, but it could be like the things that what would you love for a client to bring you on a session? What would you love to host a call about? What would you love to write an article about? What would you love to like do a video about? Whatever medium you want to choose.
Diane: Well, I think the thing that lately has been so resonant to me is your quiet wealth. I can't stop saying that everywhere, but that's what you created, right?
Amber: Yeah, but you have your own version of that.
Diane: Yeah. I have like this dream to live in my dream house and be in a quieter spot where I can really enjoy and slow down and things. And recently I've been realizing it's right here. It's inside of me, even though we're renting this house and I don't love it, like I get to have it right now, which is really cool to realize. I don't have to like live my whole life wishing for something that might never come. I can like soak it in and enjoy it right now. And I think that message is something that could help anybody like pregnant or postpartum or motherhood or any person.
Amber: Yeah. Did everyone just like feel that shift? Because my tagline for the book is like creating what you want without sacrificing what you have. However, you're going to say that I think resonates with you, whether you're postpartum, whether you have toddlers, whether you have older kids. So mama camp, if you still call it that, how do you create what you want without sacrificing what you have?
Diane: You drop the expectations, all the crazy expectations we have of ourselves. You just drop them. Well, that's what I'm working with it.
Amber: This becomes what you're going to create. If you want, I'm hitting the ball to you so like you can hit it back, but you can run with it and create the program. You could change the name. But what we're looking for is like the message that resonates for you beyond what you think you should do, which it's going to evolve again for all of you on this call, like your messaging and what you feel to bring to the world has probably evolved a few times.
What we're looking for is the thing that you want to talk about, not what you think you should. And so I think you can run with it. You can play with it and turn mama camp into like, what's the most present version of this? Not a lot of us do this, right? What worked last time? And a lot of times we miss the goal because what I teach is like, when we operate from a higher level of consciousness, it arises spontaneously.
This is hard to teach. Our ideas, the intuitive hits, the things we feel to try it works, but not because we're looking to the past. It's because we're so present with our current relationships, our current audience, our current community, the current ideas that are flowing through us. Right. And that's what connects.
Diane: Yeah, that's great.
Amber: And to be really honest, there might be some grief about the postpartum stuff, like grieving that old identity and that old vision of your business, but stepping into what's present, I think will feel more clear for you.
Diane: Okay. We'll see if I have the courage to do that.
Amber: You do. You're here.
Diane: Thank you.
Amber: Yeah. Okay. Thank you. Alright. Sophia, let's go to you.
Sophia: Okay. Thank you. I just stepped away because it just started to snow and I had to go out and video it.
Amber: Yeah, you did.
Sophia: Yeah. I mean, I haven't seen it this season. It hasn't been as cold here in Vancouver, Canada. So yeah, just being present for that. You know, this is a great opportunity. So I'm in a season of life where I'm like walking through open doors. I think, you know, me a little bit, Amber. I started my coaching two years ago. It's two years. Yeah.
Next month I have a practice and I've one-on-one clients and I have seven, two of them have been with me for two years. And then I have a sacred circle and I started last year as a beta project. And now it's a membership and you sign up for three months and then it's a month by month. And I have 15 people in that. So I'm sitting in that with great gratitude. And then my mind is going to like, what's next?
Amber: Yeah.
Sophia: Not in a moving on way, because I'm so deeply grateful for the people that I want to be completely present for them. And my mind is like, okay, so are you still creating? What are you up to? What's next? What if they don't sign up next month? Like what's the funnel? You know, cause I've trusted word of mouth. That's been my way that I have got clients and the sacred circle is by somebody else telling somebody.
And my presence on social media is a way for me to amplify my voice. And I know it reaches people and I trust that it reaches the people that should hear it. Because people that have joined the sacred circle have said, I have been watching you on Instagram. And then you leave me a DM and I'm like, and that's the sign, you know, and I already know that they talk like that anyway. But so I have glimpses of that. And it's not so much from ego.
It is really for me, it's sort of God showing me that, yeah, there's the path that, you know, you can trust it. And so often what I'm sharing and what I, in your words, I'm obsessed about would be sharing what I'm journaling each morning. So I have this real need to share what I'm learning in the sacred circle. What the curriculum is really is what I'm obsessed with and thinking you must be obsessed with it too. I find that like the deeply personal becomes universal in my experience.
Amber: That's a good line.
Sophia: Yeah, I love it. I love it. And so I am in a season now and I see it where I'm trying to be as an open vessel as I can be. Writing helps me do that. Because then that's when I feel like I'm getting the downloads. A question is coming, but I'm not sure where it is. But one of my teachings, if I were to put an umbrella over it would be ways to live a deeply intentional and meaningful life. The profile of my sacred circle, all female, all between 40 and 60, entering in new chapters, either that's after divorce or empty nest or just pivot.
And so they are being called, I believe, to something deeper that there has to be more, almost like an existential question of is this it? But their soul is saying that there is more. And so this group is community and connection and growth. And I believe that that calling to growth really is the pull that people are curious and they lean in. On the weekend, I was listening to something and they quoted, I think it was a commencement speech by David Foster Wallace, and it's called This is Water. I don't know if you've heard of it.
Amber: I love This is Water. Yeah.
Sophia: Right? And again, I say this not to like, I don't like the sound of my own voice, but I say it because that's how I hear a whisper. I'm like, that is so interesting. So then I go down a rabbit hole of this is water. And I'm like, what is that about? And I don't know if anyone doesn't know what that is about, but like there's fish in the water and there's this older fish that swims by these two young fish in the water or just two other fish in the water. And he's like, how's the water? And they're like, what's water?
Amber: What's water? Yeah.
Sophia: What's water? And they're swimming in it. And I was like, that's capturing what the container I am. This is water. This is the life that you can either be present to or not present to. And that was the message. Will you be present to your life? And that was the commencement speech to these graduating students.
It wasn't about wanting more and striving, although it could include that. It was don't miss the life that's there. It's there in every moment. And it's how do we get the presence of mind and not be on autopilot. That is what I'm sharing. That's the wisdom I'm sharing. And you can tell already. And I know it in myself because I see it in my clients. Like, I can't stop talking about it.
Amber: Yes.
Sophia: Can you sense the energy, right?
Amber: No, I love it.
Sophia: So I know in my heart, that is what I am teaching is if you had to like put, as I said, an umbrella is presence and an intentional life. And it's coming through my writing and I'm sharing my writing. And so my question, what is my question? I asked God, like, what is my question? And so maybe, you know, I got up early this morning because I'm an hour behind you. And so I started writing about seize the day. And I was like, wow, that sounds so aggressive.
Like wrestle that day to the ground. And I was like, the day is coming towards you. Don't worry about it. And I thought, is that the message? You know, the day is coming towards you in terms of that vision I had of seizing the day. And I'm ready for it. Sounded more like force as opposed to allowing. When I ask about next steps, am I doing enough? That's my question. Am I doing enough?
Amber: You're going to laugh at my answer because I think there's this threshold and a lot of you, I'll talk about the threshold and some of you are before the threshold and some of you are after. Sophia, I'm going to offer that you are post threshold. The threshold in business is like where you have to put a lot more work in than you thought. In the beginning of our business, it's like how we create momentum.
It's like the metaphor that I've used with clients is like the train leaving the station has to take up the most energy, the most focus, the most fuel, because you're going from nothing to something. And the threshold is when you're going from something to something else, you're already in motion. And so it takes less effort. And this is why if you're new to business, it gets really frustrating to watch people who sell things so effortlessly.
It's like, yeah, they've already crossed the threshold. They can put something out and get a different response than the train that's leaving the station. So some of you are like train leaving the station and it feels hard and you're putting a lot of energy in it and things fail and you're worried and you're stressed and no one signs up and like all of that and you have to move through that. Sophia, what I think where you're at is like you've kind of crossed that threshold.
You have a client roster that's pretty full. Things are working. And so this is where we get to play with like my best clients find me. That's a belief that I have where it is about letting the day meet you. You don't have to go and seize the day. That's kind of the beginning of business where like you're building up momentum, you're learning new skills, you're developing yourself as an entrepreneur, as a thought leader, as a content creator. You're beyond that now.
So congratulations. Not that you won't bump into hard things, but the mindset has to change. And so your identity has to change because even the way that you're asking the question, it's kind of like you went back to two years ago. You're like, what do I need to do? And so my question back for you is like, are we at a place in business where you just want more of what you already have? Or do you want something different?
Sophia: More impact.
Amber: So like a bigger impact. Does it have to do with people signing up for your secret circle or does that have to do with like your presence on social media or podcasts or something else?
Sophia: Whichever way allows and facilitates reaching more people.
Amber: Okay.
Sophia: Yeah. With a message that I believe is, and I think about it often when you say, you know, what you're seeking is seeking you. So it really is about like, well, that message is not just so I can feel good about myself. Look at me. It is come with me. Right. It's the come with me. I'm learning something and I'm so excited about it. It must be for you too.
And if you're like, you're weird, see you later, then scroll on by it's okay. But if you're like, because that was what it was for me was, I was at a time in my life in two crisis where I was like searching for the teacher, searching for the word for the, like, could you say something to me? So then I would stop doing my track so many times because I was looking for that comfort.
Amber: Yeah.
Sophia: So I believe that it is my time to provide that.
Amber: Okay. I'm going to read you something. I shared this in an email and on my podcast, the quote about gravitational pull. I don't know if you listened to it, Sophia, but…
Sophia: I did.
Amber: I'll go to the end. It's from David Whyte. Who's an amazing writer. He says the depth amplitude and invitational nature of my presence slows time for everyone around me. Timelessness is the foundation of real charisma and charisma by creating a centered timeless presence. I invite everyone unconsciously to make the choice to join me there.
Or should they be afraid of what might happen in that slow spacious territory of possibility run a hundred miles in the opposite direction. That's what you're talking about. You're like, you're talking about a gravitational pull, maybe like scaling or whatever word you want to use, but expanding that, does that have to do with income program offers or is that more of like a online presence thing?
Sophia: Right. It's a presence. So it's a question about what and how do you put it out there that is authentic and relevant?
Amber: How are you doing it already?
Sophia: I share my journal entries, my long form.
Amber: Do you do long form?
Sophia: No, but I did think about that on the weekend, about Substack, about a play. I love Substack. Just everyone. I'm like, cause I love the people.
Amber: I love Substack. Yeah. Long form is an amazing option there because what I'm hearing, you haven't said this word in like thought leader is such like a thrown out term, but I think that's what you're being called to is like more thought leadership. And that doesn't mean like you have to like write a book, maybe you'll write a book, but it could be taking your voice and giving people like a little Sophia universe to play in, which long form does an amazing job.
Sophia: Yeah. I feel that pull. Yeah. Cause I think that I need to practice. And so I'm good with doing the reps. I'm really good at that. Cause that's sort of like a safe place and Substack seems safe.
Amber: Yes. No. Substack is amazing.
Sophia: Yeah.
Amber: And people go there because they like long form. They want to read long, you know, and you can do video and you can do lives and you can do short form. Like it's a multidimensional platform.
Sophia: I'm not sure how you do it all though. Like, I don't know how you do Substack and a podcast and, and, and…
Amber: You already have that capacity because like, I love what I do so much. And I love the ideas that I share. It's so easy. And I don't mean easy. I'm like, look at me. It's so easy. Like at all. But for me, I love talking about that. I could talk about this all day. I would do this for free. I went to a Luke Combs concert a couple of years ago and I wasn't even like a Luke Combs fan, but my sister-in-law got us tickets anyway.
He had this song that I was like, yeah, he's like, what would I be doing if I wasn't doing this? And he's like, I'd be doing this. If you guys know that I can't remember the exact quote, but I was like, that's it. Right. He's on this huge stage singing, but he's like, I would be, you can make me cry. Like I'd be standing singing in a bar, right, at a pub on the street, I'd be doing this. And that's why when I was coaching Diane, like that feeling, I have that about what I do as a coach. Like, I love this stuff. You do too.
Sophia: Yeah. And so when it resonates, I feel your resonance. And I know that that is what people feel.
Amber: You're basically like opening the door for more people to experience you for like, when I think of thought leadership, I think of clients that don't pay you, that they'll see you as you're their coach. You're their person. They love opening the subsect, opening your email.
This started to change in my world when like I had someone reshare one of my posts or something. And she called me my coach, even though like I wasn't coaching her. And that happens a lot because that's actually how I think about marketing. They're my community. They're my clients. Even if they're not like paying me money, you know what I mean?
Sophia: Yeah.
Amber: That's I think what you're feeling that pull to like expand your stewardship, that word specifically might really resonate with you.
Sophia: Yeah. And then sovereignty, you’ve use not a lot, but you've used. I think that's what I feel. I think what I hear you saying is that like next steps are like, just go out and try and do some things. Like, not like do, cause there's the doing word, but put things out there. Like I do overthink.
Amber: Yeah. Another way that I think about it is like, where are more places that I can be me? Like Substack is a place that I can be me publicly networking, going to live events, podcasting. Like online doesn't really matter. Cause when people witness you being you and you are in service to them, that's the stewardship. That Substack, whatever platform, whatever thing you want to say, I think that's what you want to play in. So that's fun.
Sophia: Sounds exciting. Thank you.
Amber: Cool. Thanks Sophia. Good to see you. Happy snow day. Send some of that to Utah and Colorado. Huh, Laura? Okay. Thank you. Sophia. Alright, Laura. Hey, Florida lady, me and Laura are in elevate together. So we just got to hang out last week.
Laura: Yeah. I got super confused and said, Florida. I was like, no, I'm in Colorado. And then I was like, oh yeah.
Amber: I know you’re in Colorado. But we were in Florida.
Laura: We were, we were, we were. I really appreciated your conversation with Sophia. I can really resonate. So love everything that you're doing. It's awesome. As you know, my work that I do is in real life at the farm, at the ranch with the horses. I want to expand into doing something online in some capacity. And what I look at is six bespoke sessions. I will never do a course.
I will never have anything that's like, yeah, 12 weeks. First week, we're going to do this second week. We're going to do this. It's never going to happen in my world. I've tried it. It does not resonate for me at all. It's like, come where you are in the messy middle in the process of, you know, your identity has been ruptured. You don't know, you know, and as Sophia was saying, divorce, loss of job, whatever that is.
And let's walk through that so that you can reclaim who you are and figure out your identity at this point. So my thing would be six bespoke sessions over a three month period, two a month, Voxer in between. And I think my question is, I mean, I don't do that now at all. And the idea would be that I would start with online workshops. And I think the question is I go between, are they free or are they $17?
I realize $17 isn't a lot, but I feel like when people have to put $10 in $12 in whatever it is, there's just a little bit more skin in the game than if it's free. I know for me, when things are free, it's like them, but if I don't show up, it's no big deal. I don't feel bad. I didn't pay for it. I think the question being is your thoughts and knowing what I do quite intimately what I do because of all the containers we've been in, what's the best way? I mean, you work online specifically. Well, not specifically. You do a lot of in-person too, but.
Amber: Yeah. Like 90% online. Okay. So definitely bespoke, definitely no plans. That's like what I feel really strong has to be intuitive, has to be in real time. What do you think about, I mean, tell me what you mean by workshop. Cause when I hear workshop, it's like, you're discussing with the people who come.
Laura: Yeah. So the idea behind the workshop is 90 minutes. And it's about the topic of the messy middle or how to get through it because so many women get there and it's hard and it's so easy to go back to what they've known. They just repeat the cycle again in a place that they don't want to be. And so the workshop is to kind of give them a taste of what's possible and what they can do to get through that piece.
And I'm focusing, I mean, I have said the messy middle, but it could be any piece of the work that I do really. But the idea of the workshop is 90 minutes to get an idea of, Oh, wow. She helped me. I want to do more. I'm not going to sell them into a program. The offer is you get six more sessions with me that are one-on-one.
Amber: Yes. No. I mean, that's what I'm doing right now. To be really honest. What I do is coaching, right? What better way to show you what I do than like just to do what I do.
Laura: Right. I love this. I love this model. It's absolutely fabulous.
Amber: Let's play here. So when I think of like a workshop, what do you think about like making it paid, but also like limiting the spots?
Laura: Definitely would limit that. Yeah. I don't want to speak to 50, 75 people. I want to speak to 15 to 20 at the most, at the most. It's very intimate. We'll always be intimate because my in-persons are very intimate as well. That's what I do best with.
Amber: Yeah. Perfect. Cause I believe the best marketing is just telling the truth, right? So you could be like, I thought about doing a masterclass. I thought about doing a training, but the reason I'm doing it workshop style is I want you to be able to talk on this call. I want you to be able to ask me questions, right? And like, that's actually how you're going to sell it. Have a place to use your voice and share what's real for you with women who are similar to you.
Laura: Yeah. And that's exactly right. And that's one of the reasons I haven't done online is because the intimate connection I have not been able to happen. It's like, I don't like this. Come to me so I can see your face and we can talk and I can touch you, you know, across the table in the pasture, whatever, not really, but you know what I mean?
Amber: Yeah. And it'll be different than what you can do on your ranch with your amazing horses, but it can still be transformational.
Laura: Because the work, I mean, the horses don't do the, I mean, they do the work, but they don't do the work. I mean, I'm still there. I'm the catalyst. I'm the one, it just is really cool to see it in real time with the horses. And it catapults the whole process.
Amber: I'll just share this. I do in-person workshops once a month, which I really like. And I just pick a different theme.
Laura: Yeah.
Amber: It's like, hey, we're going to talk about this. And like, I don't plan anything. Like literally like this, we're going to talk about, and I'm going to show up and respond to what's present in the room. It works for the people that like do the work with me. And so I think you could just literally pick like a theme based on the work that you do, invite people to this hands-on workshop, limit the spots, make it paid. That resonates for me. Maybe experiment with a free one, but I like the idea of it being.
Laura: Every time I think free, it's like, that doesn't feel, I don't want to charge a lot. I mean, I don't charge a lot, but yeah.
Amber: Like a commitment. And then you're like, hey, if you want to keep working, this is what it could look like. I like it.
Laura: Okay. How do you market that? You know, cause you always see, this is the theme and this is what we're going to talk. You know, well, I mean, obviously we pick a theme, but it's so off the cuff.
Amber: So you talk about the theme, right. And what they can bring.
Laura: Got it. I think too, sharing like, this isn't just for you to like sit and absorb more content, more information. I think this is the way our industry is going to go anyway. They don't need content.
Laura: Agreed.
Amber: They need a place to get vulnerable and share.
Laura: Yeah.
Amber: Like, Hey, I'm going through a divorce. No one knows. Like my son won't talk to me and no one knows. And I don't know how to handle it. You might even share some examples of things that you've talked to women about, that it's in a safe place to get real support, to have a place to like, share what's really going on beyond content.
Laura: Yeah.
Amber: I would make that like a big thing.
Laura: Big thing. Beyond content. Okay. Love it. Love it. Love it.
Amber: I'm excited. Welcome to the virtual space, Laura.
Laura: Yeah. Dipping my toe in you bet. And Substack when you got so excited about Substack, you cracked me up. You all.
Amber: I know. I love it so much. It's like a playground, you know?
Laura: Yeah. Yeah. One day I'll dip my toe in that as well.
Amber: One day.
Laura: One day. Yeah. Alright. Thanks Amber.
Amber: Thank you. Thank you. Hi Kailyn.
Kailyn: Hey, how are you?
Amber: Good. How are you?
Kailyn: Good. Really good.
Amber: Okay. What's on your mind?
Kailyn: Okay. What is on my mind? I'm in this interesting season right now. Not quite sure how to articulate it, but it feels like I'll say it this way. I've been playing around with this offer that I've been calling the done for you launch where I write all of your launch content for you basically.
Amber: So sexy. I love it.
Kailyn: It's so fun. I love it too. And the clients I've had have gotten amazing results from it, which really fills my soul too. So now I'm in this season where I'm kind of like, actually I think I want that to be my thing.
Amber: Yeah.
Kailyn: And I think the sticky moment that I'm coming up against is that it's for a super specific person. And I've kind of had a lot of fun just kind of keeping my niche very broad. I talk to coaches and service providers and whoever, but this is for a coach who already knows what she's launching, has already done some of the building steps and she just kind of wants to move faster or more easily. And so I think part of my resistance is a feeling of like, I don't know if I have those people in my audience, which I coach my clients on all the time.
Amber: Isn’t that funny? When you're like, wait…
Kailyn: You're like, oh no, now this gets super real. But also a little question mark of like, is this actually the best way to market? Is organic content the best way to reach this person? I don't have an answer to that, but I wanted to hear your thoughts on that.
Amber: Well, best is just an interesting word. What do you mean by best way?
Kailyn: Easiest, fastest.
Amber: But can you feel the different best, easiest, fastest? I think you and I both would say like the fastest is probably running ads.
Kailyn: Yeah.
Amber: Not the easiest, but fastest. Do you want to run ads?
Kailyn: I'm not opposed to it. I have question marks about my calendar is very small right now. And I kind of like it that way.
Amber: We know you like a small calendar.
Kailyn: I reallocate the time that I was spending on organic marketing to focusing on ads. Cause that feels like it needs that much focus. It probably needs a little bit of time. And the time has to come from somewhere.
Amber: Yeah. Well, but you've done it successfully with organic, right?
Kailyn: Maybe there's like a belief there of like, I've sold out my audience. I've tapped out. The people who were going to buy would have bought by now if they were going to. But there's also a question of like, my audience is not growing very quickly. So it's like, I want my number of clients to grow faster than my audience is currently growing.
Amber: That feels like two different things to me.
Kailyn: Okay.
Amber: There's like the growing your audience, because one of the things that I love about what you do is like, you literally help your clients become ready to become the type of coach who would hire you for done for you.
Kailyn: Okay.
Amber: So like some of the clients that are in a lower offer or who'd even just follow you, right? Like as they get the reps in of growing, cause like when you said like the specific person that's ready for a done for you launch, what I heard, maybe we could say this is like, they have enough money to hire you to do it. Is that true?
Kailyn: Okay. No, it feels more to me like they already have an email list. They have an established audience. They have established authority. They know what their offer is. You and I talked about this before. Like my favorite person to write for is someone who's already sold this offer before because there's so many data points. You're launching a new offer.
Amber: Yeah, they have data. I think having data is a huge thing. Cause when you're new, you don't have data.
Kailyn: Right.
Amber: You have an idea. Okay. So they have an audience. They have an authority. They've sold it before they have data and money is like…
Kailyn: It doesn't actually feel like…
Amber: It doesn't matter.
Kailyn: That's the piece. Yeah. So I'll give you an example. One of my favorite clients who I just worked with literally reached out to me on Instagram and she was like, I want to launch this in two weeks. Can you write all of my emails and give me some Instagram content ideas?
And I was like 100%, but it was an offer that she'd sold before. It was like a no brainer because she dropped the price so much. It was a six week live program. So there's a ton of urgency. So I like working with someone like that. Who's already got all those details figured out and just wants to not have to spend hours and hours writing emails or sales pages.
Amber: You can literally like watch this back and like make your sales page from what you just said. They have an audience. They've launched this specific offer before they have a bunch of data. So they know what works and kind of what doesn't, they just want to hand it off and they want you to like do it so that they have a fully loaded, ready to roll launch. That's the offer. What are you charging for it?
Kailyn: 1500.
Amber: Does that feel good?
Kailyn: It does for right now where I'm still kind of testing the offer. Like I feel like I've tested it well. Maybe it's a little bit of like a, I want to sell some of these spots like in the next two weeks.
Amber: Have you gotten any data from you? Like what your client made from?
Kailyn: Yeah.
Amber: What did she make?
Kailyn: She made 15k. Other clients make 20.
Amber: Yeah. And so she gives you $1,500 and $15,000.
Kailyn: Yeah.
Amber: That's pretty amazing.
Kailyn: Yeah.
Amber: For the right part, right? So you have to vet the clients because they have to have the foundation and the systems and the relationships ready to roll. But if they have that, yeah, that's pretty nice.
Kailyn: I put like an application…
Amber: Yeah. I was going to say application or some vetting.
Kailyn: Okay.
Amber: And you could probably raise the price at some point, but I like the idea of just getting a bunch of awesome.
Kailyn: Yeah. I want like five in the next month. Cause I'm also kind of working my processes. I think for this person, like someone who can deliver it really fast is important. Like she's like, I have a launch in like three weeks and it would be cool to not, like the urgency of that is super important. So it's not only the right person, but catching her at the exact right moment, feels like I just need a lot more visibility than I currently have.
Amber: Maybe.
Kailyn: Okay.
Amber: This is also very new. Like, I mean, I've kind of seen you talk about it, but I didn't know that this is what was happening.
Kailyn: Okay.
Amber: And like, I follow you.
Kailyn: It's evolved in like the last two weeks.
Amber: Right. So you have to give it some real momentum. I think that that would be, even if you decide to do ads, do that first.
Kailyn: Do organic first?
Amber: Do organic first. Yeah. So you even know what ads to run, you know?
Kailyn: Yeah.
Amber: And also like the belief work stuff of like, there's people in your audience for sure. You might not know that they're watching you, but they are.
Kailyn: Again, I know this cause I coach people on this all the time, but I freak out because the content that I post about this offer, it's the worst engagement, but I know intuitively it's for like the girl. It's for the one girl. It's not for the masses.
Amber: Well, and yeah, I'm sure you teach this. Like engagement is not the same thing as sales. This is good for everyone on this call.
Kailyn: Yeah.
Amber: Engagement is one thing. The numbers that I pay attention to are like my client roster, how much money is coming into my business. The amount of clients that are succeeding because of the work that we do has nothing to do with what is happening on my Instagram. And I think your type of client, she's busy. You know what I mean? Like she's doing her stuff.
Kailyn: Yeah.
Amber: So she might be following you and like not commenting, not, and then all of a sudden she's going to be like, yeah, I'm ready. Like send me the link, you know?
Kailyn: Yeah.
Amber: Very real.
Kailyn: Can you help me make like a game plan for rolling it out more strongly organically and then moving into Facebook ads? Help me make like a concrete game plan.
Amber: Hold on. This is going to be funny. Please hold. I'm going to pull up your own Instagram. This is gonna be great.
Kailyn: Oh no.
Amber: I saw you post this. A wise woman named Kaylynn once said, my next 50 clients are already following me. I liked it.
Kailyn: That's funny.
Amber: You posted that. It's time to live it for you. You're going to move with this almost like certainty, awareness, love for these people that they already are following you. 50 of them. You couldn't even take 50 of these kinds of clients, but they're already following you. I like Mariah liberation from launch drama. Yeah. So your game plan is like, if you knew, and that maybe that's the prompt that you journal about every morning.
It's like, if I knew 50 of these women were in my audience today, all of you could use that prompt. If I knew that 50 of these women were in my audience right now watching me, how would I show up for them? What would I say? How would I invite them? As far as the game plan goes, do you feel like limiting spots is helpful for you just like to onboard and actually deliver?
Kailyn: Yeah. There's definitely a limit to the number that I can deliver. I've always kind of used it as an urgency tool. So yeah, I would say probably limited spots.
Amber: Like how many?
Kailyn: Five would be amazing. Five in the next month.
Amber: Yeah. Cause I think that could be like your game plan longterm is like I enroll five clients for this program every month. And then if you hit five, you move it to a wait list for the next month or they could buy it in advance. Right? Like, Oh, I have a launch coming up in September.
Kailyn: Yeah, exactly. I'm already thinking about my launch. That's going to be in June. Okay. The next thing that's coming up for me is do I worry about lead generation audience growth at all in the short term?
Amber: Not yet.
Kailyn: Okay.
Amber: That will happen as a by-product. I think like, are you asking for testimonials and stuff?
Kailyn: Yeah.
Amber: Okay. Cause I think like you're building up this, like you're already credible, but for this specific offer, but I think like that will happen naturally, especially if like you invite them to share about it or, you know, you can play with that.
Cause I know that can be a weird ask, like, Hey, will you share about this on social media? But like, cause they have an audience and you might even like say the price is going to go up, but I'm keeping it this price if you're willing to like leave me a testimonial or something. I think one of the things that I'm sensing is like, you think these ladies are like a fluke or very rare.
Kailyn: Or like I've been telling myself, like it's such a specific person and I've gotten really comfy and not having that specificity.
Amber: So here's a quote from a client session that I did yesterday, what you're going to find normal ends up finding you. So because you think it's rare, you're going to prove that to be true. And this is good for like, every one of you can like apply this in some way. What do you find normal right now? And can you see that that's like, what's being reflected back to you?
When I was new in business, it was normal not to make a sale every day. It was normal to hit zero months. And I was like, well, if I want to be this next version of me, like I have to make it normal to make sales every day. If I want to be this level, like I have to make it normal that high ticket, high level clients find me all the time. I have to normalize it. And so that could be interesting. Like what would it be like to wake up and it's normal to get DMs from this type of woman who wants the done for you lunch?
Kailyn: Yeah.
Amber: It's not rare. It's not special. Just every day.
Kailyn: How do you do that? How do you make it normal before it's normal?
Amber: I'm reading what you wrote.
Kailyn: I think part of what I'm at is like an upper limit of like, raising my prices feels like a big deal. Having a more elevated client feels like a big deal. So I think my nervous system is like, this is all new. I'm freaking out.
Amber: Yeah. So there's a process that I learned from Frederick Dodson that could be interesting for you to study called duality surfing. This is so useful for all of you guys on this call. So you basically take two ends of the spectrum. For you, it would be like, I sign this kind of client every day and like feel whatever emotion you feel about that. It could be doubt.
It could be excitement, whatever. And like, let's say it's like level eight excitement. Like what if I signed that kind of client every day? And you're going to bring it down to neutral in your body. And then you're going to swing to the other side and it's going to be like, what if no one buys? What if there's no one in my audience like this?
And you're going to feel the disappointment and the frustration and bring it down to neutral. And then you swing back to the other side. Does that make sense? And you do this duality surfing so that both feel neutral because neutral is normal. You guys could do that with anything. Whatever is strongly emotionally charged either way, positive or negative, is worth duality surfing on.
Kailyn: That's something that I journal on every day.
Amber: Yeah. What if four sign today? That would be crazy. Oh, that's an emotional charge. I'm going to bring that down like four sign today. Not that you're not grateful. Super excited is a version of separation. So is disappointed or attached or frustrated, right? Any version of separation means that it's outside of us. And we want to, as much as possible, bring the results into our normal experience.
Kailyn: That's so good. I was just thinking this morning, actually, like I used to be really good at this. And then in the last couple of months, everything feels super emotionally charged, which is super exhausting too.
Amber: It is exhausting. Yeah. Surf the wave, baby. And then you have to like message me when you get all the clients.
Kailyn: Okay. Thank you.
Amber: Thanks, Kaylin. So fun. Okay. Jade, let's go to you. We were watching Hercules and we were talking about the Olympics. And I was like, Riley, do you remember meeting Jade? And I showed her the picture. I was like, me and Jade ran across the Olympic stadium in Greece together. She was like, in real life? I was like, in real life!
Jade: Real life. I know. That's like just a highlight of my life.
Amber: Me too. Me too.
Jade: Okay. Oh, I have like, nervous energy. Okay, so I want to sell stuff. One is I have my sacred rhythms course that I did live. I have the replays. I have it in my Stan store and I'm just not promoting it. But like it's there. I'm paying to have it in Stan store and I get the notification every month like you're paying for this. I'm just not doing anything with it. So I think my brain is just like, I don't know how to talk about this on my Instagram and sub stack. So that's one thing is I just want to like, talk about that more.
Amber: Let’s talk about it right now. Just tell me about it. As if I don't know you.
Jade: I'm actually so proud of this. Like my lived experience comes to life and it's just like the science of your hormones and what I call your inner seasons, your hormones ebb and flow all months. So you go through like inner seasons, but it's also the soul of your menstrual cycle, how to connect with yourself, that there's things to learn every month from those ebbs and flows in hormones. But as I talk about that, I'm like, that sounds boring.
Amber: It's not boring to you. What makes it interesting and compelling to you?
Jade: I just think it's amazing that we have this built in system in our body that like, if we tune into it, it just shows us what the work is. It shows us what the focus is. It shows us like how to live a life with a lot more ease and rhythm and flow that there's just like this natural rhythm built into your body that connects you to like the people you love and connects you to God. And it helps you just be more inspired and like live the path that's meant for you.
Amber: Yeah. Can everyone feel how you first started talking about it was like hormones and and then you're like, yeah, we've like this built in system. It's like magic. It shows you what's important. It shows you what's next. It helps you connect you to your loved ones, to God, to nature, to your natural rhythm. Using the language from there. I think that's worth noting for yourself.
Jade: Yeah. I think I do just need to ask myself, like, why do I nerd out about it? Why do I think it's exciting? And then just go talk about it.
Amber: In this way. I think sometimes I catch myself doing this too. Like, oh, what's the correct way to talk about the offer? Almost like a school book report, like where they give you a little sheet of paper and you're like the theme, the summary, the characters. Sometimes we do that with our offers versus making it like art. So if we were to make it like art for you, how would you talk about it?
I could see you just having like beautiful pictures of different seasons and being like, hey, you have interseasons. If you want to explore how this can help you know what's next, help you feel connected to your loved ones. It's like magic. Click here to buy my sacred. What is it? Sacred rhythm. I think a lot of my sales, I don't know if you guys follow me that closely on social media, but like a lot of my sales come, like I actually sold a business synergetics just by sharing this cloud I saw that looked like a DNA strand.
I sold a $1,000 program by like putting the picture of the sky with a cloud that looked like a DNA strand and the link. Okay. Literally. So I think you're in your head about how to say it right. And it's like, what if we had more fun? What if it was more artistic? What if it was more you not like book report Jade?
Jade: Yeah, that feels really good. I'm also getting in my head with this new offer. So it's been in my mind for a while. My word for this year has been steward. It's really meaningful to me that we already have things right now in front of us that take our care and our attention.
And instead of waiting for your money to look different, your kids to act different, that you just steward what you have right in front of you. And then I get stuck on like, well, who is it for? And how much do I charge? And how long does it last? And what do I even talk about on the actual calls? And I just get bogged down there. So I'm wondering if you can just help me like wiggle free a little bit there.
Amber: Tell me about the offer. What do you take people through? How long do they work with you? You don't know. That's okay. But the word is stewardship. Tell me about the energy of stewardship. Do you have something that comes to mind? Do you have a feeling? Because I know that's a really meaningful word to you.
Jade: Peaceful is like the first thing that comes to mind. This morning, I woke up truly feeling I was like, I think this is euphoria, or like bliss. I was like, I think that's what I'm experiencing, which is kind of new for me.But yeah, just like a deep gratitude. So I guess like, awe. I want to be bold and be like, you can love exactly what's right in front of you, even if you want something different.
You could get to that point. And then I get scared to say that. Because it feels bold, it feels big. And then I make up people in my mind that are like, yeah, well, if you were going through what I'm going through, you wouldn't feel that way. Or like, how could you love XYZ? And there's definitely a fear to like, make bold claims.
Amber: Are you familiar with your human design, Jade?
Jade: Yeah, I'm a 3-5.
Amber: Do you have an open head center?
Jade: Oh, I don't know. I can look.
Amber: I have an open head and open alternate center. And so what the gift is, is like, I can see all sides of like how you could see this.But the shadow is like, you will spend so much time talking yourself out of your ideas, because it could be challenged, that you don't even share your idea. I think that's what's happening. Even if you don't have an open head center.
Jade: Yeah, that's accurate.
Amber: Who we imagine when we write our content matters, because you're not writing for the person who's like, well, actually, a lot of us do this. We write to the person who's skeptical, we write to the person who needs to be convinced, instead of the person who's like, already on board. They're like, yes, double heart. I love that. Yeah.
If you can find awe in your life right now, it doesn't even mean that you don't create what's next or what you really want. But you change how you feel about your current life. They're like, I love that. I do. I love stuff like that. And probably everyone on this call resonates with what you're sharing. But your brain is like, but what about the person who's gonna come up with a hard circumstance or whatever.
And nuance is something that we can invite people who want the relationship with us. I'm happy to talk about nuance. Yeah, like, death, loss, illness, like, that's not the time to be like, well, you know, you could have awe in your, like, you know what I mean? Of course, there's nuance. And you could say that too. But don't sell to the nuance. You know what I mean?
Jade: As you say that, like, yeah, it makes sense to talk to the person who's like, I love this. I think in my mind, it's like, I've been thinking about the person who feels distance from it. Because my thought was like, I'm helping you get there. Like, if somebody already can experience awe, why would they join? They just be like, yeah, cool. I love that feeling. Scroll.
Amber: I'll present it a different way, maybe.
Jade: Okay.
Amber: They know that it's possible, but they don't know how to embody it. What I've been thinking about a lot with coaching in general is like, what is the role of a coach? Like, I really don't think the role of a coach is like, I know something that you don't know. I don't believe that. That's like the hierarchical model of coaching. Like, I have something that you don't have, versus like, I see something that you've forgotten about yourself.
You can't read the label from inside the bottle. I can hold space when you are having a human moment, not because you've forgotten all these things. I think the best people to sell to are the people that know awe, actually. And they've forgotten it because there's this dissonance. It's like what I'm doing for you right now. You do this for other people, but you can't do it for yourself. And that's like the role of a coach.
Jade: So do you have ideas for me or thoughts for me on like, what calls would look like? I guess I'm like telling myself there has to be a plan. There has to be a theme and like, maybe there doesn't, but I feel like it's hard to sell if I'm like, I don't know what we're going to talk about. Show up and we'll see.
Amber: To who though? For me, I don't resonate with how to plan for my own coaching and the coaching that I give. So when I was coaching Laura, the bespoke really resonated. On my private coaching page, I create bespoke packages for my clients because you are the curriculum. Your life is our work. How could I plan ahead on what you're going to need to talk about? I can't. What does matter is the theme.
So if it's like stewardship, where they want to love their life while still pursuing meaningful goals, it sounds like, you know, what are the meaningful goals? You would identify that that would resonate, but they want to do it in a way that they love their life along the way. They don't want to like sacrifice. They don't want to hate their life to get somewhere else.
Jade: Yeah. I'm feeling a pull to like teach. I look at myself as a teacher more than a coach. I mean, I can coach. And I think that my calls would be a mix of those.
Amber: Yeah.
Jade: So talk about something that I do kind of have in mind. It doesn't have to be rigid, but like…
Amber: Yes. Okay. So in my program, House of Abundance, I have two containers. You might really like this structure. I do a business call and a wealth consciousness call every month. What I'm going to talk about on those calls. Like I make that up the day before that sometimes the morning of, I know it's going to be wealth consciousness and I know it's going to be business.
So you might play with a container like that where like, there's going to be teaching and it's going to be about stewardship or mindset or embodiment or whatever word that's like a good umbrella word. It's kind of like the river bank and the river analogy. You give yourself river banks so that there's a little bit of structure and then you get to flow, you know, between the river banks, however you want, whatever's present for you.
Jade: And then when I do create it and I go to talk about it, just kind of putting myself in that space of like, why does this matter to me? Why am I excited about it? And then just go.
Amber: Yeah. Why do you love the idea? Why is it relevant? Cause like your clients are all like fractal versions of you. This has worked really well in my business to understand that my clients are like me. So if I like the Gene Keys, I think my clients like the Gene Keys. Sophia's like, I see her talking about it. A lot of my clients are like buying the book and we're talking about it.
If I like quiet wealth as a concept, they do too. And if they don't, that's okay. But I really only spend time thinking about the people that are going to like it. The people who won't, won't come. And that's great. They'll go do something else. Just like me in the world, just like you in the world, like you'll just go do something else.
Jade: I've loved how you've been talking about the difference, like treating something like art that has really resonated with me. I wasn't looking at myself like an artist for like most of these years, but I'm like, oh, I totally am. Like speaking to that artsy side just feels so much more genuine. I think it's just me getting comfortable with that identity and putting that identity out very publicly and like openly.
Amber: And I think too, I don't try to explain myself. I think that would be really helpful for you. Like, I don't try to explain what I do. I can't. You can't. You just do what you do and the right people find you. I also, I'm just going to share this. Like, I think you should sell it before you really know, pick the price, pick the length of time, but just start selling it. It's kind of spicy for you.
Jade: Yeah.
Amber: It gets you out of your mind. I like that Annie, steward your life that can leave you open to cover lots of areas. Yeah. This was just coming through. You can play with this, but I kind of like the like one call is about what is, and one call could be like about what is being created, like what they want. So like on one call, it could be like, I'm struggling with my kids.
I'm struggling with my husband. Like we want to buy a house, but we're renting and our rent, you know, whatever, like what is, and then a next one could be like stewarding the dream or like stewarding the vision. I don't know. You can play with it, but that just popped.
Jade: I like that because it is covering there's different aspects to it.
Amber: Totally.
Jade: Okay.
Amber: But I think you should just start selling it both the sacred rhythms too. Just like post a link today of whatever, where are you at today? Cause you moved you're in.
Jade: I'm in Virginia.
Amber: Virginia by Cammie. Oh my gosh. I saw you on a walk too. I wanted to cry.
Jade: And it's funny because our seasons are like, what is March? Like it's being an amazing, and then it's going to snow next week again.
Amber: So then you should get on your stories. Say that draw the parallel to like, what is the season that's going on in my body? And why sacred rhythms matters? Like it can be that simple. Okay. Thank you.
Amber: Yeah. You're welcome. You're amazing. Okay. Anna Brinkworth. Hi.
Anna: Oh, so much of this has been so good. And I'm like, Oh, I want to talk to her about that and that and that, but we just had a good call, like a really good call. And a lot of incredible things have happened. Like I gave my, you know, it was amazing. And it's funny. My parents were asking this relates to what you were just talking about of like, Oh, were you excited? Were you nervous? This was so weird, Amber, because last year, you know, I gave my first speech.
It wasn't a keynote, but it was like a live talk to a group of people. It's 40 people. I was so nervous. I just rambled. My voice was shaky. Like a year ago. Yeah, this year was like more than double. It was really beautiful, like curated 100 women. And I was just a tiny bit nervous, like, not a lot. My voice did not shake. It was like, I just owned that space and that room. And it felt so good. And just being able to share my story. And it was inspiring.
You know, it was and so many people came up to me and said things and shared things. And it was wonderful. Like I didn't create some relationships and like, talked to people online. And some people followed me and I learned a lot. I did a horrible job of like, actually having a QR code. Like I didn't have anything for the audience. Literally, I got two emails out of the hundred, you know, because it's like, I did not have to think about this to convert.
Like, I can build my email. No, I just went up there and spoke and it was wonderful. And then I'm like, I think I missed an opportunity. Like could have done better. I'll know next time, whatever. But when my parents were asking me about it the next day, they were like, you're still coming down from the high? And I'm like, guys, this is weird. But it just felt so right. It did feel amazing. And there was a high of like giving it and then being done. But it just felt integrated. It felt good. It felt normalized somehow in me.
Amber: I could imagine you telling your parents like I'm on that high all the time. That's just like where I live.
Anna: That is literally in my logo. That's one of my catchphrases for my business. And also the duality of me and you know me. The behind the scenes that you don't know, it's like the part of me that you know so well, it's like this. Have I almost normalized me being gritty so much and like wanting to create the love, my ticket, one-on-one coaching and mentorship and then selling everything in the book and then very much like you, you know, like I'll just come up with something and sell it a second later.
I have no mind drama. If it fails, just none of that is holding me back. But I'm like where am I still creating friction that does not need to be there because am I still trying to make this too hard? Why are things and the way that I put myself out there and the way that I just storytell and the way that I'm so vulnerable like part of my brain's like I think you're doing all the right things and yet clients, cash flow, money doesn't show it. And it's been five years and I'm okay.
Amber: That's not 100% true. You have signed clients and you have made money.
Anna: Yes.
Amber: Right. And it ebbs and flows but for you to say like it's been five years and nothing has worked, that is not true.
Anna: Okay. I don't think nothing has worked. I don't think that. I've had insane high cash flow months and weeks but I'm coming off a little bit of a season of like I've had clients. I have somehow, which is amazing, just signed a client today. That's amazing. But it is nowhere near like what I know I'm capable of and the way that I coach my people. I'm a good coach.
I want more people to experience that and have me. I want them to have me in their corner and how am I blocking that? What else can I do? Or just how can I refine what I'm doing? Because you know I'll just do and do and do forever. Like where can I continue to refine so that I do it with ease? That I just live and be and share? Like I'm comfortable doing. Where's my question in this? I don't know.
Amber: On our one-on-one call a few weeks ago that we talked about like the rhythms, right? And like taking people on a journey.
Anna: Yeah.
Amber: Metaphor that I don't know if I'll go deep into the metaphor right now but there's like a slowness and fast. There is time where there's space and then there's time where there's connection and like that's a relationship. It's how we facilitate curiosity.
Anna: Yeah, yeah.
Amber: Intrigue.
Anna: Yes. Okay. I know what you're talking about now.
Amber: Yes. Okay. We were talking about sex and how like going one speed isn't always desirable. Right.
Anna: And I've been on my own like this for five years. Like no stopping.
Amber: And we know that you know how to like be gritty and intense.
Anna: Yeah.
Amber: But there's this whole opportunity to like almost curate an experience with you where there's more spaciousness and slowness. The other thing that I'll bring in is kind of what I was talking to Kaylin Priest about which is this idea of duality surfing for you.
If signing a client would make you ecstatic, you have duality surfing to do. You're too attached. And I say that not just to you but like in general. If someone joining your program would make you like elated, you have some duality surfing to do so you can make it more normal. Because I think right now it doesn't feel normal to you or neutral.
Anna: Probably not neutral. Like I was excited today but it was like we had had a big in-person two-hour meeting last week. It would surprise me if she didn't.
Amber: Yeah.
Anna: I'm excited but I'm like of course.
Amber: Good.So then that's the energy that's going to sign whatever's next.
Anna: That's what I don't get because I'm like I'm not trying to be difficult or egotistical. But I'm just shocked that I'm not signing clients. That's why I'm like what is happening? Because like I should have a completely full roster of whatever I want that to be. Probably not. Well I love my time. I love my freedom. I have a ton of it. I love it. I don't ever want more than like five one-to-one clients. Then I would just go create a mastermind. But I want those. I do. In my mind normal would be that I have them. Do you see that? My delusion. I'm like.
Amber: You're not delusional. On a scale of one to ten how much do you want them?
Anna: I wonder. I'm like do I not want them?
Amber: Well what's the number?
Anna: How much would I want like five amazingly aligned high ticket clients that are…
Amber: On a scale of one to ten? How much do you want them?
Anna: I don't know. I want to say like eight.
Amber: Yeah.
Anna: But like perfectly great clients.
Amber: Yeah. We want to bring your desire down to a two.
Anna: Okay. I was thinking it needed to be a ten.
Amber: Right but like that's the duality surfing.
Anna: Okay.
Amber: Because if we really want something the energy that we're putting out into the world is I don't have this.
Anna: Yeah.
Amber: And so duality surfing helps us bring the emotional charge down on both sides so that you experience having it. You're not new to that concept.
Anna: No.
Amber: But I think it's just an awareness of like loosen your grip and that's like the grittiness that you brought initially. Like we know you know how to do gritty and that's an amazing skill set. Some people need more grittiness. You need more surrender. You're on this side of the spectrum.
Anna: Totally. Probably my clients do too. Right. Like probably they do too.
Amber: Relax. Your homework for me on our call I don't know if you remember this I was like post less. Take a day without posting.
Anna: I know.
Amber: Take a day where you don't make an invitation. Like you're on this side.
Anna: Yeah.
Amber: Spaciousness.
Anna: I agree 100 percent. I think I even let my stories run out maybe like once. But then it was like well I have this opportunity and then I had these two powerful coffee meetings with like perfectly aligned clients. And yet I saw myself when I looked back I'm like neither one of them signed. That's okay. But they didn't have a leaping pad like they didn't want to necessarily spend 15k right away or 8k or 6k. Like okay how can I make this an invitation that feels safe.
That's why I just developed my offer like 888. Six weeks. If you sign within 72 hours after your six weeks that goes towards your six or 12 month coaching package. One already bought it. One wants a follow up call today. It's like let me just make something that feels safe that speaks to what these two women want. I'm going to open up four total spots. That felt really good but it's like I moved quickly with another offer because I didn't meet them where they were and it's my job to do that.
Amber: Yeah.
Anna: Right. I feel like. But I hear you on the like okay take a breath. Don't try to go sell like another new mastermind next week because like I just do that.
Amber: Because you know I feel this mismatch energy. High ticket clients that I think you want to work with are self-led. They will DM you. They'll ask you. Your job is to hold a space and like to let people know what you do.
Anna: Yes.
Amber: But that kind of client isn't going to need you to show up in your stories every day.
Anna: Okay.
Amber: They want to see your presence but they don't need to be invited endlessly. At least at that level.
Anna: Okay.
Amber: It's like a different relationship. Yes.
Anna: Totally. I kind of started just focusing on that for a while when really like my body of work stands for itself. Like you can just scroll back.
Amber: Yeah. Right.
Anna: Like it's just there and maybe it's just like keep doing what I'm doing. Like I'm out in the community now. I'm like yes I'll speak at your event. Yes I'll meet you for coffee. Like let me just be more physically available in the real world in like any little town. And then the people that have been in my world.
Amber: Yeah.
Anna: That know that I offer one-to-one they'll come. Like I love the lighthouse metaphor. It's just maybe I haven't done that very well.
Amber: Yeah. The lighthouse is an interesting metaphor for this because you already are. But what I would like to like push you to your edge a little bit is like take all your creative energy and create something deep for people.
Anna: Okay. I love that.
Amber: Like an audio series or a book or a five-day email series something. Right. Like you have so much creative energy but like when we keep recreating posts we kind of miss the opportunity to go on a journey with someone. Like I think my podcast I've done audio series. It's so much more impactful than what I can do in a 30-second reel. They put me in their ear and they go for a walk with me for an hour.
Anna: Yes. Okay. Can I ask you something?
Amber: That's intimate.
Anna: Yes. It is so good. I remember my Zen Rocketship mastermind and before that I had done an audio as a three-day Voxery event. Someone helped me turn that into an audio course.
I sell it in Kajabi. I don't often talk about it but right now it's listed for $99. It's the thing that created my highest selling. Like it's good.
Amber: Okay. Circle that.
Anna: Should I drop the price? Like I would love everyone in the world to listen to that.
Amber: Yeah. I would turn into like 33 or something. But then do it again. Make something new.
Anna: Do it again. Yeah. Right. Because nothing will ever be as good as that you know and that's not true.
Amber: Not true. Because you're a different human today.
Anna: I am.
Amber: But take all your creative energy and let people play in your world because like there's two concepts that I'll share. Like lighthouse marketing and then levels of energy and marketing. So when I think of lighthouse marketing in potentiality which is you don't know them. Potentiality, possibility, predictability.
Anna: Yeah.
Amber: In potentiality you have to give people a safe way to interact with you where you don't know them.
Anna: Yeah.
Amber: So free podcasts are a great way. Audio series right. They can interact with it without you like watching because like totally in quantum entanglement if you watch them the person who's being observed changes their behavior.
Anna: Yes.
Amber: So we want them to be able to do whatever they need to do in safety in anonymity. They need to be anonymous to you. That's important. All of you guys should have somewhere in your world where people can interact with you anonymously. As they develop the relationship with you then they're going to raise their hand. Then they're going to be interested. Then they're going to ask, hey what do you do? What is this for me? Right. But I feel like that part of your business could be an amazing growth option for you.
Anna: Thank you. Yeah. That's it. Yeah. It's doing that with who I am now.
Amber: Yeah. I'm not even saying like dial it down because like who you are is like a bright shining light. You have all the energy. You have abundant energy. We know this. But to go from following you to working with you. You know some people will just make a leap. And I think that's who you're thinking about. All the people that can. And like we love those clients who are like I'm here. Send me the link.
Anna: Yeah.
Amber: But that's like 10 percent.
Anna: Right.
Amber: What about 90 percent of people who are like I love you but I need to interact with you in my own way. I need to go for a walk with you.
Anna: Totally.
Amber: And so audio series even like a PDF guide. You know like I think audio would probably be what my preference is for you because your voice is so dynamic. But something that they can like learn about you and you weave in stories, client results, things that you've done that you are highly educated. Weave it all in. Let them get to know you.
Anna: Okay. Do you recommend doing it like a live event? I know I've loved your I don't know if you've done one in a while but live Voxer events.
Amber: Yeah.
Anna: Or like I like Telegram too. Just making it.
Amber: Yeah.
Anna: A Voxer event.
Amber: But a Voxer event is not in potentiality.
Anna: Okay. Because it's live. Okay.
Amber: And you know that you can see them interacting. So it changes it. So I could see you doing an audio series and then inviting them to a Voxer event. Or an audio series with the option to upgrade to Voxer. That could be interesting for you to play with.
Anna: Okay.
Amber: Because a Voxer is like so intimate.
Anna: Yeah.
Amber: At least in my world. Like clients who have boxer access it's like so intimate compared to a class or even like my group program. It's like a different level. Like we're like in the pocket together you know.
Anna: Yes.
Amber: And so not everyone's ready for that. So I could see like this private podcast you have Kajabi. So you could just do a private podcast with like you talking into your phone and then you can give them the option to upgrade to either private boxer or something like that.
Anna: Yeah. Okay.
Amber: Put creative energy into things like that. Not just content.
Anna: Yes. Thank you. I need to. I will. Okay. Thank you so much.
Amber: Yeah. Thanks Anna. All right Mariah. How are you?
Mariah: Hey. I'm doing pretty good. How about you?
Amber: It's good to see you. Thanks. Give me the little update.
Mariah: Yeah. Yeah. That's why I'm here. I've been around the block and to Mordor I feel like.
Amber: To Mordor and back.
Mariah: Yes.
Amber: Are we back in the shire though?
Mariah: Yeah. Exactly. That's actually the vibe I want to move forward with. Very shire-ish. Very chill. But I'm ready. I've done lots of iterations. I've fumbled. I've even been at a point where I'm like completely decided I don't want to even be a part of the coaching world. So I've been everywhere.
Amber: Yeah.
Mariah: But I really have landed on something I think is like really at the heart of me. So I'm ready to make this pivot. It's a huge pivot. Very different than anything I've done. And I want to do Enneagram and life coaching for couples.
Amber: Oh I love it.
Mariah: Me too.
Amber: Yeah.
Mariah: I want to help improve communication and increase connection. So that's where I'm at. Of course there's some mindset stuff of you've changed niches and fumbled around so many times. Is anyone even listening anymore? Where do I start? Where do I begin? There's some of that. But there's also this like deep resonance of like I'm not starting from scratch. I'm right where I need to be and this is right for this time. So there's a little bit of all of that.
But I'd love some direction on how do I launch this? Like how do I move into the awareness stage of helping people know this is what I'm doing? I haven't really talked to my audience as a coach for quite a while. I don't know if I need to create a new audience elsewhere and like start a different platform.
Amber: What are your platforms right now? Like where are you creating?
Mariah: I'm just on Instagram but not much. It's just kind of more personal Instagram at this point I feel like. Once in a while coachy things but not too overtly. I do have a email subscriber list. It's not huge.
Amber: Have you been emailing?
Mariah: No I haven't. The last time I emailed was probably at least six months ago.
Amber: Okay.
Mariah: I did create a TikTok. I have nothing on it yet but I just found the handle Enneagram for couples and so I was excited because that handle was available. That's where I'm at.
Amber: Yeah okay because I think you just kind of need to like jump into the cold water and be like this is what I'm doing now. It's been a while. Have you made any Enneagram content at all?
Mariah: I've made a lot of Enneagram content. Yeah that's been kind of a common theme for several years. I've been trying to pull Enneagram content to other things I've been talking about but not specific to couples but Enneagram nonetheless.
Amber: Yeah so I could see you like sending an email that's like I've been talking about the Enneagram for years. I'm excited to let you know what I'm up to now. It could be like a short email just like what I'm up to now or something because your people, the people that I'm imagining being some of your first clients, like they're kind of just your people.
They're just like locked in. You know what I mean? They just like you. They like your perspective. This won't be shocking to them I don't think. It's just like what you're up to now. So I could see you sending like an email like what I'm up to now and then talk about couples and if they're interested in exploring that here's a link to do that and to give them a heads up that this is going to be the content going forward too.
Mariah: Yeah I think my first thought to that is I did that six months ago with something entirely different. When I finished grad school I wanted to do leadership coaching and I was talking about authenticity and so am I just taking my audience like on this whiplash? Like am I just?
Amber: So I'll tell you a story because I resonate. Are you Manifesting Generator by chance?
Mariah: Yeah.
Amber: So I know the game of whiplash very well and what's interesting is when I went through a similar iteration in my business where like I was like really excited about this thing and then I switched gears and that second email when I was like really excited about the next thing I got two emails back. I got one person that wrote me an email and says you're giving me whiplash.
I was considering hiring as my one-on-one coach but like I don't think I can be on the same train. It's too much for me and then like 15 minutes later I got an email that was like this new direction is exactly what I was hoping that you would bring. I'm in like send me the link and like she hired me for six months. Both from the same email right and so yeah. Can we just be okay that like some people will get whiplash? That's okay and some people.
Mariah: I guess I don't fear them as much. It's more me like I think it's more internal like am I going to change my mind in five minutes again? I feel like because I do. I have so many ideas that like I give myself whiplash because I just have so many ideas.
Amber: I wonder if we can kind of reframe like even what this idea is. It's like for right now in this season I'm offering couples coaching. It might not be like my whole brand is now Enneagram for Couples.
Mariah: Yeah I like that. That distills it a bit and like lessens the weightiness of it. So that's good because I do get stuck in like branding a lot of oh I have to stick with one thing and only talk about one thing and then that feels restrictive to me.
Amber: Oh yeah it makes me like itchy almost. I'm like huh versus the brand is really Mariah. Your mind, your heart, all the things that you studied, all the education that you've put yourself through to like be a well of wisdom for people. You have this Enneagram Couples Coaching and then if you want to change your mind in three weeks that's okay because like you are a multi-dimensional awesome well-read human being who has a lot to offer. So maybe making it more micro that seems to like be the path forward at least for now. This is the offer.
Mariah: Yeah I speak to the heart of like connection so that feels like it hits on a value that really resonates that I know I want to help people. I know that. I know I want to make money just to say that I did. Like I have no other good reason. I just…
Amber: Want to.
Mariah: I just want to and I feel like I'm a very good coach so I feel like it's checking all the boxes for me I guess is what I'm trying to say right now. Okay my fear before was I'd need to start over with a new platform but just go from here where I'm at.
Amber: Yeah because you already have trust. You already have experience with these people. I think I would really choose to lean into that because like think about people that you love to learn from. The relationship goes beyond like how often you've emailed and stuff. Like you would just be happy to hear from them even if it had been a little bit. Those are the kinds of people that I'm imagining wanting this next offer. I don't think you need a new platform unless you go all in on TikTok. I mean that would be kind of fun.
Mariah: Yeah I mean that does kind of sound fun to me because I've explored that platform in the least. I don't know anything about it.
Amber: And with MGs like we follow the fun. We follow where energy is feeling pulled to and it changes and that's okay but I think you'll feel better when you like get something out.
Mariah: And I think in a way that's why I am always coming up with ideas because I'm not taking action on any of them. And so I just am like drowning in ideas. Yeah this is important for me to hold myself accountable to start moving instead of just swimming in it.
Amber: Yeah jump into the cold water. I would send the email first. That's what I would do. And then I would also like make a little announcement on your Instagram. Hey I'm doing something new. I'm doing couples coaching. Focus on the Enneagram. Let me know if you want to chat. A little baby step. Welcome back. Cool you're amazing. Your people are going to be like yay she's back. Okay thanks Mariah. All right Kyra let's go to you.
Kyra: Alright okay so I am finally ready to move. It's been a while. Yeah I finally feel like I have the emotional capacity. So it's interesting when I first started working with you it was like six months ago and I realized I had done so much work because I went back to it and I got so many things created and ready to go and then had this kind of emotional breakdown after you know the stuff caring for my daughter.
And so now I'm ready but I think I basically I had gotten most of my clients through referral. So I think I had one client through Instagram and so I really want to have fun with Instagram and I want to get in like the right frequency that I'm not expecting every post to produce something. You know I don't really have that expectation. When I used to do Instagram I definitely had like this isn't working like anytime I would do something this isn't working this isn't working.
So at one point I'm like okay I'm not going to do Instagram with that thought anymore. So I do believe it can work but I feel like I just want to connect into like how I want to show up there. I really want to… and I'm starting my email list. So part of it is promoting a freebie that then gets them onto my email list and somehow through email list through Instagram I really want to create a community.
That's like a big thing that I'm feeling called to do and so I don't know what to do. I feel like my mindset's right or the way I'm thinking or I'm still feeling a little lax and kind of like is this really gonna work? And the effort and the energy. So there's a little like, I dunno if it's hesitation. I just don't want to go into it the way I did before, which I was like really expecting something out of it and then thinking it wasn't working and not having any fun with it.
Amber: I'm gonna read you a quote and then we can chat through it. 'Cause this is what is coming up. how do you build a community? How would you answer that question? Like, how do you actually build a community?
Kyra: I would say I invite people into an experience of what I'm, you know, talking about.
Amber: So inviting. My answer is like one by one. If someone were to like, Amber, how do you build a community? Right. I'd be like one person at a time. And that has really worked for me. I read this this morning and like I send it to like almost everyone I know. In life, the challenge is not so much to figure out how best to play the game. The challenge is to figure out what game you're playing.
So we put that in the context of Instagram, there's a lot of people who will tell you like, this is how you win the game of Instagram. When I hear like a lot of like Instagram gurus, I'm like, they're playing a different game than me. I wanna play long-term games with long-term people. That's always been important to me. One by one is the way that I do that. And so invitations is part of that. Service, generosity, real connection, sharing all things that you're great at. So I'm kinda curious like, are we making it something bigger than it actually is? You know what I mean?
Kyra: Oh, yes.
Amber: Yeah.
Kyra: Tend to do that.
Amber: Yeah. Because I would imagine, like when you show up to a session, you have clarity about how to show up? You just like, you just show up. What if that was like the same energy that you brought to Instagram?
Kyra: Okay, that feels good.
Amber: Like this is what's on my mind today. Hey, I have this freebie. Here's the link to it. Just got off a client session. This is what we talked about. I thought it would be helpful for you too. Just like natural.
Kyra: Yeah. Yes, it's very easy. And then what it's hooking onto is, how are you gonna make money? So there's that money thing in the back.
Amber: That's why the quote is so interesting. What game are you trying to play? Do you want to make money fast or do you want to get paid by people who trust you long term? I know a game. I know you, I know you care more about the longevity, and the relationship, and the trust. And then when we go into like the how am I gonna make money?
Well, it's like what if we like let go of like, we don't need to make it fast. You're building a community of people who will pay you and who won't pay you. That's what a community means. Some people will never pay you from Instagram, and we make peace with that, and you still show up for them. And then the long game of people who will trust you and buy from you won't necessarily happen instantly. And that's okay because you're playing a different game.
Kyra: Yeah. I think it's a trust issue
Amber: That you don't trust them?
Kyra: No, I think it's like I am not trusting, well, I don't know what, I'm not trusting.
Amber: That they will pay you eventually?
Kyra: Yeah, I mean, it feels like it's even bigger. Like, I think it's like what I need to trust is like, I want this to feel fun and easy. So can I trust that can be fun and easy? Like, can I trust…
Amber: And still get paid for it.
Kyra: Like, I do believe that, but then there's like, but is it gonna work? I still have the lack. It's the money lack. Like I still have this lack mentality and I think I'm not trusting that I'm gonna get what I need, and like need just to survive, to function not even like. Some crazy thing, just like, am I gonna get the bare bones? And it's there so much in lack right there. Just thinking like…
Amber: Real. What if you really commit to showing up and serving and you get nothing back? We all have to confront that. 'Cause like my answer to that is like, I would still do it.
Kyra: Yeah. I mean, whatever I'm doing, whatever iteration happens, like I feel like I'm doing this until I die, until I can't do it anymore.
Amber: Then that's what you can trust. like when I'm like, I would do it anyway. I come back to that and then I become the cause of money. You know what I mean? Like money becomes the byproduct of that commitment. And I can trust that now I have to let go of it when and how and who. But I can trust that like I'm here until it works. I'm here because this is who I am.
Kyra: Yeah.
Amber: Instagram is just like an extension of how I wanna show up in the world, which is like generous service focused Lighthouse energy. I want to connect with people who like the ideas that I like. And then I offered in service the other thing is like, I trust my ability to learn. You have a huge capacity to learn new things. I've seen it. And so you'll learn how to monetize Instagram. But for now, take the baby step of like showing up consistently, building the community, serving people one by one. And then trust the process.
Kyra: Yeah.
Amber: One of my first podcast episodes, this is so funny, I haven't thought about it. One of my first podcast episodes is called How to Trust the Process. Even if the Process Sucks. The game that you want to play is long game. You're building relationships with people… cause like I've had clients that have worked with me for six years.
Kyra: Same. I do too.
Amber: But like, when you think about six years, how long are you willing to show up on Instagram for a client that will end up working with you for six years? It changes how you see the day in, day out. Like we're building something way bigger than like, hey, buy this $13 ebook?
Kyra: It's interesting when I am focused on creating something for future clients, existing clients, clients come out of the blue, who hadn't worked with me for six months, came back and then another client wanted to renew. We only meet monthly, but wanted to pay in full for another year. but why don't I trust it?
I can look back and find the evidence that it comes in and I'm not marketing, I didn't market that. I didn't market for that to happen. There's still a part of me that doesn't trust it's gonna happen. It feels like not the people. It feels like bigger. And I wouldn't say I don't trust God. It's not like that. But there's some disconnect I have and I don't know what.
Amber: So then maybe that's the question you're gonna walk with is like, what am I being invited to trust more deeply? Just see what comes up.
Kyra: Yeah. I think it can be that simple. Yeah. Alright.
Amber: I'm excited.
Kyra: That was helpful. Thank you.
Amber: Alright, Crystal. Last one and then I have to hop 'cause I have another call right after this. So.
Crystal: Okay. Do you need to go in like two minutes?
Amber: Yeah. In like two minutes. Sorry.
Crystal: Okay. I'll tell you it very quickly.
Amber: Okay. I love that you're getting your hair done right now. This is amazing.
Crystal: I know. I'm getting my hair done. Okay. And I just got off a call so I can't come earlier. And I loved Kyra’s and I loved Mariah's. I thought they were awesome. Cool. So, my one-on-one thing is almost full. My bigger group collective thing, I'm kind of pausing registration 'cause that one's going well and I don't wanna keep marketing it. My retreat sold out, my next one, I didn't even market it and it's mostly sold out. Anyway, so everything is going really good.
So I was like, okay. So I'm mostly full. I probably will be really soon. So like now what? Like now what feels fun? Like, do I wanna rest? Do I wanna go? And what feels the most fun would be to teach about money, the energetics of money. Like kind of what Kyra was talking about. There's some nervous system thing connected to like our feeling of lack.
And I wanna like help people move through that energetically. I taught a workshop on that in January and it went really well, and people have been still rewatching it and messaging me about it and love it. But there's this small little part of me that's like, but you need to make more money first, even though I made like so much last year compared to all the other years. And like, I have all this like logistical evidence of like, it really is working and this really does work when you let it work.
I still feel like there's that piece of like, but you should wait till you make 200,000 or 300,000 or 400,000. Like 100,000 isn't enough to be teaching about the energetics of money. Anyways, and I know logistically that like that won't ever change. Like as soon as I get to the next level, my brain will be like, it needs to be more. Anyways, yeah. That's all, that's my question.
Amber: So this is what has helped me is like the context, right? You're not teaching people how to make a bajillion dollars. You are not teaching people how to found a $100 million startup. You're literally like inviting people to talk about the energetics of money and how it works in their life.
Which means you can help people ahead of you or behind, like takes away the hierarchy of money. One of my first one-on-one clients that like I helped with money, made a lot more money than me, but her relationship with money was based in scarcity and mine wasn't. And so I think that would be really helpful. I think you already got it. I can feel it. Like no hierarchy of money.
Crystal: That's so true. Because, you know, hierarchy is all that I do in Gene Keys. That's like my main Gene Keys life purpose. But, specifically, I feel like it's a realm that unless we dive into the realm of wealth, we miss out on some spiritual and emotional growth that we can do, I think especially as women.
Amber: Oh, yeah.
Crystal: And so I feel like that is so deeply important, regardless of how much money ends up coming into your life. But then my other brain is like, no, no, no. Just wait until it's you know.
Amber: Yeah.
Crystal: More or something, so.
Amber: ut that waiting is a form of hierarchy too. Like wait until you're better. Wait until you're higher.
Crystal: Yeah.
Amber: Get rid of that. It's about how the energetics of money relate to your life and wealth in your life. It's so personal.
Crystal: Yeah. And it's so much more than money, which is what I wanna talk about. Okay. That's all. Thank you. Sorry for coming on two minutes at the end.
Amber: No, no, you're totally fine. Glad we got to go there. Okay. Thank you for being here for my experiment. I really enjoyed all of it. I appreciate you guys, and I'll see you somewhere on the internet. Okay. Bye guys.
Alright. I know that was long. Two hours of coaching. Hopefully you broke it up and listened to it whenever you were. You know, driving, walking, wherever you listen to this podcast. I appreciate you. If I can help you in any way in your life and business and do realtime coaching, all my programs, everything that I do is realtime coaching.
So House of Abundance is a 12 month group program where we do business trainings and wealth consciousness trainings and coaching is always a part of that. So I give people the chance to like actually raise their hand and get one-on-one coaching from me. Miracle Mind is a higher level of support where there's a blend of one-on-one coaching and a mastermind component.
And then one-on-one coaching and all of that you can explore in the links in the show notes or on my website itsamber smith.com. And you can always, like I said at the beginning, book a breakthrough call with me, DM me on Instagram, email me, whatever. Like I really love hearing from you all and I love being able to co-create with you in any coaching container that we get to do. So thank you for your time. Thank you for listening. I will talk to you soon. Bye.
