Welcome back to the podcast. I am in a contemplative mood right now. It's one of those rare days that I have nothing on my calendar. And so I went on a walk, I went grocery shopping, I read the Gene Keys, which is a common occurrence these days. It's been nice. And I'm about to leave on a trip, actually, to visit with my mastermind, with my coach for a few days. And so I'm recording this podcast ahead of time, so it'll come out next week.
But I want to kind of share what I've been thinking about business synergetics, the Gene Keys, your energetic profile, co-creation, and then the big one is going to be synarchy versus hierarchy. And a lot of this stuff is present for me in conversations with clients and meeting with people in person, Voxer conversations, all these things just kind of buzzing in my awareness. It'll be interesting to see what exactly comes through.
But I know, especially like the co-creation that I think is available for us when I'm using the word synergetics, I like the word energetics, but when I kind of stumbled on the word synergetics, and the work that I'm doing with clients, which has been so transformational, which is understanding your Gene Keys, but also the Gene Keys of your business, and the possibilities that have become available in the context that we can dive into and the depths that like these clients are like, kind of really seeing like the beautiful co-creation that's possible.
Because when you do the Gene Keys, and even like the human design of your business as a separate energetic system, then you can give you new insight. So one of the things that's unique to my story, I'll share when I started doing the synergetics of my business, if you're familiar with the Gene Keys, this will make sense. If not, this will just sound like jargon. So if you're new to the Gene Keys, or if you haven't studied the Gene Keys yet, this might not totally resonate, but hopefully you go and study it so that you can become a nerd like me.
And if not, it's okay. It'll still kind of make sense. So in the Gene Keys, there's three different activation sequences, main ones. And the first one is called your Genius Sequence. And there's four different numbers associated with different gifts that we have. And the top one is called your life's work. And so when I did my Gene Keys over a year ago, for the first time, I was really interested in my life's work.
And I dove into, you know, what it means and how to use it and how to think about it, because the Gene Keys is primarily a contemplative practice, right? Like it's a book of contemplation, basically. It doesn't really tell you what to do, but it can give you things to think about, basically. And so in my personal profile, my life's work is Gene Key 20, which the gift is self-assurance, and the spiritual gift, the city, is presence. So like my life's work is about presence.
What's interesting is my radiance is number 55, which the gift is freedom, and the city is freedom. What's interesting in my business Gene Keys is that my life's work is 55. So my radiance in my personal profile is 55, but in my business profile, my life's work is 55. So you can kind of see it was just like a huge revelation to me. Like my Genius Sequence is the same numbers as my personal, right? My business and my personal profile are like very related.
And they're not always, but for me, it was like that makes a lot of sense. Like I feel a lot of synergy in my business, which is why I'm calling it Synergetics. Synergy is like co-creation in a really sacred way is how I'm seeing it. And like I said, not every client that I've done this work with has the same numbers, but there is an opportunity to kind of take a different angle, right?
Maybe different numbers appear in your and it just can give you new insight into the purpose of your business, how you can think about your business, how you can think about the people that you're meant to work with, the focus that you're meant to bring, some of the things that you're meant to heal and transmute. That has been a big theme with my clients, the shadows, kind of like we talked about in the last episode about fear being an invitation into the unknown, right?
When we go right into it and we transmute it, we get the gift. And so for a lot of my clients contemplating their shadows and the gifts have been transformational. I've been in business for a long time, but one of the things that I love about the Gene Keys so much is it gives language, it gives wording, it gives insight, it gives, I would say, a poetic viewpoint of transformational vocabulary.
And so when we look at shadows, inadequacy, codependency, pressure, stress, constraint, these words bring up stuff in us. But what's interesting, and Richard Redd teaches this, that he was the one that created the Gene Keys, he's like, every shadow has a gift when you're present to it. And so if it's chaos, when a mind is like superficiality, whatever the shadow is, it is presented to us to literally transmute it, to alchemize it.
And then from that work, which many of you are going to be drawn to this because you wouldn't be listening to a podcast like this if you weren't weirdly interested in turning shadows into gifts, right? You get the gift and then the gift is meant to serve other people. I shared that quote last week from one of the Gene Keys that's actually prominent in my profile, Gene Key 48, which is about wisdom and the well that I'm meant to be drawn from isn't for me, it's for other people.
So the things that we do to overcome our shadows becomes the gift, but the gift isn't for us, the gift is how we can impact other people. And so this brings me to the big conversation that I want to kind of dive into on this call, which is the difference between synarchy and hierarchy. And especially in the coaching industry, I think it's a really relevant conversation because so much, I remember like back in the early days, like for me, the hierarchy was very real to me, like people who made more money than me were automatically better.
And I remember attending like masterminds and like I could feel people scanning the room to see like who made more money and who's more successful and this arranging, which is all a game of the ego. Are you better than me or am I better than you? The ego is obsessed with that question. And so in the coaching industry and entrepreneurship, it becomes kind of this weird competition thing where we only want to learn from people who are making more money than us. And if I'm not making as much money as them, like I am somehow less than.
And there's this hierarchy, which we see this in lots of systems, not just entrepreneurship. We see this throughout the world. And hierarchy is, I think, the old paradigm, the old pattern is hierarchy keeps us safe. If I know where I fit in to a social system, I know how to act. I know how to protect myself. I know who to be friends with and who not to be friends with. I know who is maybe more special, quote, I'm putting all this in quotes, right, more special than me, who has more resources than me.
Therefore, I can align myself with people who can keep me safe and I can protect myself from people who would do me harm. That's like the whole purpose. The ego is obsessed with itself and its self-protection. And when you see this play out in business, this is where guru culture has kind of come from. And it's not good because the real talk, everyone in the coaching industry is just a human, right?
That's like true about everything, every system, like they're just humans. But when we put people on a pedestal and we make them special, and this is why I've loved studying A Course in Miracles, because it's like no one is special and everyone is special. But if you put people on a pedestal, you create separateness. And hierarchy is all about separateness. And I think we're going to see this going forward.
Truly, anything that leads to separation is probably going to fizzle out and or it's going to feel bad or it's not going to create the results you actually want. Whereas anything that creates wholeness and oneness is going to grow stronger as our systems get dismantled. I'm sure you guys are watching the news like me. I'm not watching the news, but I am aware of the news, right?
Like there's so many systems that are being dismantled and maybe slowly it might not happen over time, but like it has to happen because separation isn't a cosmology that serves the whole. The idea that we are separate and that there's a hierarchy doesn't serve the people lower on the hierarchy. I care, and my guess is you do too, about like collective well-being. Like I see a future for humanity that's better for everyone. Well, how do you create that?
One of the words that I love in the Gene Keys is he gives us synarchy, which is literally like the antithesis of hierarchy, right? Synergy is where like we all contribute to the whole and there's no pedestal, there's no hierarchy, there's no you're above me, I'm below you. It's like we all contribute and we're all equals. Now, equal but different, which I really like to think about and contemplate that. Equal but different means that we're not all the same, but equal power.
We all are worthy. We all have goals and dreams and skills. We all contribute to someone else's life and we all are trying to serve the whole. It's such a different way of being in business, but also in life when you operate this way, right? There are no pedestals. There is no you're better than me. You're just different than me, which is why sometimes when I share this concept with my clients, especially people who are coaches, people still hire coaches. I'm like, yeah.
So that's actually how I feel about the work that I do with my coach and the work that I do with my clients. Like it's not like I'm better than my clients and my coach is better than me. I don't feel that way at all. I feel like we're all contributing to the whole in our own unique ways. And we're different. We have different insight, different experience, different length of time working. Like for a lot of times I'll share with my clients, like I'm just steps ahead of you. We're on the same path.
I'm just steps ahead of you. So mentorship, the way that I think about mentorship is not hierarchy. Some people turn it into that, which is like my coach or my mentor knows everything and like they're infallible. It's like, okay, they're human. Right. And then sometimes we outsource our creativity, our agency, our sovereignty to people who we think are better than us. And then we get crushed when we're like, oh, you're just a human.
I've seen many different phenomenons in the coaching industry through the years where whether their personal circumstances change in their marriage and their business, or they change their business model or they quit their business. Like I've all of this play out. And like, it's so interesting to me to watch people have a strong emotional reaction to them because they had put them on a pedestal where they were like beyond mistakes or beyond changing their mind or beyond getting it wrong. And like that has nothing to do with the person on the pedestal.
That's actually an invitation to look at us ourselves. Like, okay, when did I put someone on a pedestal? They never asked to be there. They've always been human. When did I start expecting them to be beyond human? Whoa. Because like, here's the real deal. If you think you have to be beyond human to be successful, you will put either immense amounts of pressure on yourself or you will keep success at arm's length and never achieve your goals because you don't want to be beyond human. You don't want to be put on a pedestal.
And that has been my work. Because like early on, I realized very quickly, like I did not want to be on a pedestal. Many of you feel that, right? I wanted to be anonymous. That was always my business plan. I didn't want to be well known. I didn't need to be famous. I didn't need to be a New York Times bestseller author. I didn't need to be viral. I didn't need to be a household name. That was like never interesting to me. But I wanted to be financially successful.
I wanted my work to matter. I wanted to do something in the world that made a difference. And I wanted to feel fulfilled. I wanted to feel creative. And of course, I wanted to be abundant while I did it all. So it's interesting to me when I see people put people on pedestals, it only hurts them. And there might be some harm and pain that the person that gets put on the pedestal as well.
But like for the sake of our conversation, if you're listening to this, my guess is it's more about it pains you when you see them fall, when you see them make choices that you don't agree with, or even when they do crazy, amazing things. If they are separate from you, if you are somehow fundamentally different than them, you hold yourself back from creating results like them. And so the best thing we can do is to take everyone off the pedestal, right? There are no pedestals.
There's only humans, humans with gifts, humans with shadows, humans who have fears, who have desires, who have taken action, who have learned things and tried things and done things just like you. And when we do that and we operate in a synarchy, we see our coaches and mentors differently. We see our teachers differently, not because they're better, but because they have something for us that makes our life better. And we also do that for others.
We're all contributing to the whole. So this isn't the end of the coaching industry. This isn't the end of education. This isn't the end of spiritual teachings. This isn't the end of business or anything. I think it's just a higher way of understanding. And so when we all focus on contributing to each other, it really becomes about love instead of gain or separation or lack, competition.
I think in hierarchy, there's a huge drive for competition, whereas I think in the synarchy, the competition kind of almost turns within, right? The competition is about you and you and your evolution and growth, which I love that stuff. You probably do too. It's not about beating anyone. In the hierarchy system, it's about beating someone. Who's better than me? Who am I better than? In the synarchy, it's like, am I growing? Am I evolving?
Am I contributing to the world the way that I want to? Are my gifts shining brighter? Am I more aware? Am I more loving? Am I growing in the places that matter to me? And am I inspiring others to do the same? That's synarchy. And I think it's so inspiring to think about. And it's why I'm obsessed with business synergetics, because I think when you can look at your business from a different lens, where it's about your life's work, it's not just about what you can get.
It's not about how quick can you make money. It's not about how do you materialize your dreams at the expense of other people. It's kind of like a slowing down of your understanding of self and even why you have a business. For many of my clients, I've been thinking about this a lot because I've created a few clients that they literally don't care about money. Not that they don't make money. They do. But that's not their primary aim. And I love that.
They're not obsessed with where's my next client coming from? How much money can I make this month? And most of my clients aren't obsessed with it. But I think to not even care about money is just an interesting approach to business. Now, at our current level of consciousness in the world, we use money to exchange value. So it still serves a purpose to create money, both for your clients to pay you and for you to receive money and for all of us to exchange things that matter to us.
But I think in general, when we realign and almost like recalibrate why we're doing our business, which is to use our gifts in service of the whole, like that's the big one liner. We created our businesses to be in service to the whole, which includes you. My favorite things that Kathy Heller says is like you are someone because you are some of the one and you're a masterpiece because you're a piece of the master.
And so I love that saying because you have to be included in the business. So you're business exists to serve the whole, which you are included in the whole. So it has to be good for you and everyone else. This is not about self-sacrifice. Self-sacrifice is not what businesses are for. And so in entrepreneurship and our creativity and artists and people who are content creators and coaches and guides and thought leaders and are authors, we want to include ourselves in that understanding that like businesses exist to share their gifts with the whole, starting with you.
And then it ripples out if it's good for you and you have your best intentions and you think about how it can be in service to humanity, to your clients, to your family, to your students, to your community, and you serve from that place. I think something just changes in the energetic quality of your output, in the offers that you make, in how you talk about your pricing even. Pricing becomes in service to the whole.
And to break it down, like it's in service to you and to your client. And when pricing is that way, it's not even about money. It's about what's in service to the whole. It's just a completely different way of thinking about how you do business. I really think it could transform society when it's played out.
That's probably why I resonate with the Gene Keys so deeply, is because that's kind of the vision that he has too, that business will transform when we start operating at the level of a gift, when we make it more about synarchy and less about hierarchy, when we take people off the pedestal. Because the other thing that happens when you take someone off a pedestal is it makes it more real that you could do the same thing.
There's not people who are born with special gifts. We all have gifts, but it's not like Gabby Bernstein has different DNA. You know what I mean? We have the same format. We're both human. We both have shadows. We both have gifts. We both have things to offer the world. And we both have different experiences. Now, we're not the same, but we are equal in power, but different. And so that's something I think for you to contemplate.
Where are you making people special? And for me too, I hope you guys know, I feel like I'm a student of this work, even though I'm technically teaching it right now. I internalize it just as much. Where am I making other people special? Where can I take people off the pedestal? Where can I have a consciousness of synarchy instead of a consciousness of hierarchy? How this ripples out is you stop being jealous of people, just excited, and you just celebrate other people. You stop trying to analyze where you fit in a room and you just love.
You stop being worried about your resources and trying to hoard them. Instead, you let them flow. You stop trying to say things in the perfect way to get clients, and you just share from your heart. And you contribute, and you let go of your agenda, and you let trust in life. And actually, I'm going to read in my profile in the 48th Junkie, which is the gift of resourcefulness. I'm going to share some quotes from it because it's so good, and it's about trusting in life.
So he says, the secret of moving beyond the reach of the 48th shadow, and this shadow is inadequacy. So I think even if you don't have this in your profile, anytime we feel inadequate, that's like someone else is on a pedestal, and I am not that. I feel less than. So that's the shadow. So the secret of moving beyond the reach of the 48th shadow of inadequacy can be found in a single word, trust.
As you learn to trust life on a broader scale, the well begins to reveal some of its secrets. Life invites you to begin by trusting the shadow frequency itself, which means you have to enter into your fears. By entering into this field of fear, you actually lessen your mental anxiety, even though you cannot remove the fear. It is a process in which you slowly learn to stop being afraid of fear itself. And so he keeps going.
He says, as you learn to trust that an answer will always emerge at the right moment in your life, your sense of fear and anxiety gradually begin to fade. The wonderful thing about the gift of resourcefulness is that it is self-fulfilling. Each time the bucket comes up out of the well, it contains exactly what is needed at the particular moment. In this way, trust leads to deeper trust, reinforcing inner security through repetition.
Gradually, your fear of inadequacy is proven to be an illusion. It doesn't matter where your projected fear hides. It could be your fear of being alone, your fear of not having enough money, or your fear of running out of time. Deep within you lies a self-sustaining and unlimited resource that can always provide a solution to your imagined fear. These solutions come to you when you arrive at the moment of fear open, unreactive, vulnerable, and unknowing.
It is through your unknowing that the pearl will be delivered to you, so you must neither repress nor react to your fear. You must simply sit with it. And I feel like that just sums up why I'm doing these business energetics sessions, where we're diving into people's Jinki's. It feels like a lot of my life's work, you know, in Jinki 55, which is my business's life work, like I mentioned earlier on this episode, is moving from the victim mind into the freedom mind or the conscious mind, right?
Like instead of seeing yourself victimized. And I'm not talking about like when you were really a victim. I just want to say that there are real victims in real life. But victim mind is where you are perceiving yourself as a victim to life, even though you are not. So it's a state of consciousness. And when you transcend that, you experience a feeling of freedom and choice.
And so I think contemplating the Jinki's, contemplating this idea of like hierarchy versus synergy, and taking back your personal responsibility for your life means you go right into the fear, like we talked about last week, and being with it. You sit with it. You don't avoid it. You don't numb it out. You just be with it. And I've seen people like transmute crazy fears. A lot of my clients have a fear of like either running out of money or not making enough money.
Instead of trying to dance around it, it's just going right into it. A fear of being rejected. How do you get around that? Like you go right into the fear of being rejected. And then that's how you transmute the shadow into the gift. When you've flowered, when you like have this, I would say like either like an awakening or an experience or insight. Now you can share that with other people and make their life better. And like Ram Dass said, we're all walking each other home.
And I feel like this is the way. And so what it requires of us, what you're being invited to do, like me, is look at your judgments of other people. Because like hierarchy is all about judgment. Where do I fit? Where do I stand out? It's all ego related. Ego is me, me, me, me, me. How do I stay safe? How do I protect myself? Which sometimes means beating other people. It's competition. Another way of thinking like the totem pole, right?
Like where am I on the totem pole? And it's like that's the old way. The new way is synergy. How do we contribute to the whole? How do we uplift each other? How are we all equal power but different? That's the invitation that I'm feeling. And it's honestly why I've loved doing business synergetics. And I'm excited for the people who are booking in their halls. It's gonna be so much fun to keep doing this work.
And I know if you're listening to this, if you feel drawn, not even just to the jinkies, like some of my clients aren't super drawn to the jinkies, but I think it just represents a new possibility where we care about the whole, where we're not trying to beat other people. It's like we can all win. What is that like? Instead of like I get one piece of the pie, it's like how do we expand the pie so that everyone can win? Is that an ideal? Yes.
But I think people like you and me who are interested in this stuff, we're part of how we make that happen. So I feel very honored and blessed to be a part of this conversation with you. If you haven't booked your sessions for business synergetics, where we can talk about what this looks like for you and your business specifically, I'll make sure the link is in the show notes that you can book that if it aligns and if that's something that's interesting to you. And other than that, I will see you where I see you somewhere on the internet. I'll talk to you soon. Bye.
