Hey guys, welcome back to the podcast. I am excited to be here as always and I'm kind of practicing what I preach right now because I honestly don't know where this episode is gonna go, which is kind of funny. I will often tell my clients like, just sit down and record, you know, if you're stuck and I spent a couple minutes just thinking through what I've been up to.
And what I've been contemplating and what I've been reading and what I've been coaching on recently and even though I jotted some notes down, I don't have like a theme and so I was like, you know what? I just need to hit record and do the dang thing because I'm gonna sit here and overthink myself to death and I have other things I need to do.
Anyway, so buckle in because I don't know where exactly we're gonna go but I wanted to start with like giving a little update. Last week I had my mentor Amber Liljestrom on the podcast and it has been really fun, really fun to see how it's been landing for people and to hear their takeaways and their breakthroughs and stuff. I obviously am a huge advocate for doing the money with code work so make sure you listen to that episode if you haven't.
And I feel this general creativity surge right now. I started a Substack, I'll make sure that Allyse puts that in my show notes, thank you Allyse, called The Way of Abundance and it's been so fun for me to write and to not overthink what I'm writing because I think on Instagram I have to like kind of curate and make it short and punchy and I still love creating on Instagram.
And it's easy for me to create on Instagram but I've been loving the depth and the creativity and like the poetry which is random. It's kind of coming through me right now and so it's been really fun to just play there. So if you want to follow along it's The Way of Abundance on Substack, you can find me. I share notes there too.
It's been really fun and I just feel this general sense of settling in which is new for me as a manifesting generator person who loves business as my art, as my outlet, as my creativity portal so to speak and as someone who feels genuinely grateful for the work I get to do with clients every week, every day. I mean I'm obsessed with what I do, I'm so grateful.
You know when I started my business it was like always on to the next thing, always on to the next thing and I just have really enjoyed kind of settling in to my business model with House of Abundance, with the Miracle Mind and with one on one. It feels really good and allowed my creativity to play beyond like reorganizing my business model and I've really liked that.
So like my creativity gets to show up in like my Substack or my podcast or the book that I'm writing or in a post that I'm thinking about. The other weird thing that's happened is I don't want to say like channeling poetry but it kind of feels like that sometimes. Like I wake up and I have a verse in my mind or like a word or a phrase that just comes to me. It is so strange. If you're a poet please tell me what's happening to me. Just kidding.
It's like I'm in awe of the creativity surging all around. The artistic nature of what I do is becoming more prevalent which is super fun for me because I think I've created this boundary. That's not really the right word. What word do I want to use? Okay this is what's coming to me. So a few months ago my friend and client Crystal gave me this analogy of like masculine and feminine energy that water as it moves or is like the feminine energy and like the river banks is like the masculine energy right?
So like we need both so that there's direction and purpose and intention. And so I feel like my business model has gone through a lot of iterations which you know I've talked about. As I'm experimenting and finding what works for me and I feel like I've really resonated with what I have right now. It feels so good that I created the river banks for the floodgates to open. I actually wrote a subset called what the floodgates open or something.
Open the floodgates that's what it's called. Open the floodgates because my creativity is just soaring and it's because I feel supported by the structures of my business and it's so delightful. I'm really liking it because I get to go on a walk and like have all these ideas come to me and it doesn't require me to change my business model. It doesn't require me to have a new program. It's just like how can I play with this in an essay or a short form or even just for myself.
Feeling my thoughts and the creative nature of being a human come alive for me and it's really fun. And so like 10 out of 10 recommend. But it's made me kind of reflect on like one how did I get here? Two what paradigms and what patterns that I have to like release to get here because I feel like this is what I imagined for myself when I started my business. And of course there's still places that I want to go and things that I want to do and create.
But like the feeling that I have is like electrifying and exciting and exhilarating. And also at the same time it's like this beautiful paradox. It feels like coming home feels resonant. It feels calming. It feels just slow and steady all at the same time. Right. And so it's like this is what I imagined when I imagined being an entrepreneur. And so I've been thinking about like how did I get here? How did I create this?
And part of it to be really honest is like for me a lot of experimentation. So I am a line three in human design. If you're not familiar with human design line three is like big experimenter big trial and error. And I have a history of like a lot of trial and error. And sometimes I'll coach people through that fear of like trying something and it not working. I'm just like unafraid of failing because I've tried so many things. Some of it works some of it didn't.
But the experience and the data and the perspective and the identity that came from all of that like I wouldn't trade for the world. Right. Even if I didn't like hit sales goal or something. In fact I was Voxing a longtime private client and we both kind of identified she needs to fail faster. Sometimes almost like we go through a cycle where we like have an idea put it out in the world and it doesn't quite land the way we want to.
And it's almost like she retracted because she had a human brain. Right. We feel nervous to do it again. We feel nervous to fail. We feel nervous to put ourselves out there and share our heart and it not work. And then we recoil. Right. We have like this recoil and we like almost gear up to do it again. You know that's been my greatest aha is the quicker I can move through whatever I need to move through emotionally or even like logically or based on the data like looking at like what works what doesn't for my people the quicker I'm like back in the game.
I remember playing basketball growing up. My mom is incredible. Mom if you're listening to this I love you. And she used to tell me like short term memory when I would play basketball because I had a long term memory for my mistakes in basketball. If I had a turnover or I missed a shot or fouled someone or I didn't catch a pass or whatever I would kind of get down on myself and she'd always yell from the sidelines or like on my break or after the game like you have to have a short term memory.
And I use that right as an entrepreneur because I'm think I'm better at it now than I was when I was playing basketball. But it's so useful. You have to get back in the present moment which is what all the spiritual teachers teach when we're stuck in the past when we're recoiling when we're nervous to put ourselves out there again because of a failed launch or the client that didn't end up signing or the thing that we wanted so bad that didn't pan out.
You have to get back in the game in the present moment and business is the same. So if it's been a while since you launched something tested something tried something sold something maybe you had a masterclass that flopped and you take six months to do a masterclass. We got to move through it faster.
We got to move through our emotions and our fears and our patterns and our old paradigms and our thoughts and our bracing faster so we can get back in the game to create something new. That has been a huge lesson for me as I think about where I'm at today like my business model literally is a direct result of me experimenting with almost every other business model that I didn't want. Literally.
You know you hear that you might laugh but it's like are you willing to fail as much as me. I've often posed that to my clients. I'm like I think I've just failed more than you. And everyone wants the success but moving through the feelings of like disappointment and shame and frustration and embarrassment because we're doing it on a public stage. What's funny about that even is that most people aren't paying attention as closely as you think they are.
They're thinking about their own lives and their own businesses and their own relationships. Right. So you you are thinking about your failure or your disappointment way way more than anyone else. In fact what I found my clients kind of like it when I fail when it makes me relevant and real to them. But they also like to see me iterating and I would pose that the same is true for you even if you're not a business coach. People who I think you would want to work with.
I'll put it that way. Some people watch and make fun of and they're trolls on the Internet. We're not going to talk about them. I'm talking about your people. They like to see you in the arena. They like to see you trying. They like to see you playing. They like to see you creating and changing your mind and doing things different and experimenting because if they don't if they're judging you for that they won't hire you. They're not going to be your people.
My people like to see me experimenting. I remember one time I sent an email. This was when I was like really changing my business model like every three months it felt like I got an email from someone who was considering one on one with me at the time. So like we had a consult. She said she needed to think about it had been like two weeks and then she responded to one of my emails to my list and was like you're all over the place. I can't follow you.
I don't think we're good fit to work together. And my little heart broke. This was in the early days. I did not have a fortitude of belief in me. I had not forged the self-concept of someone who could handle that. And so it shut me down for like a couple of days. Like I felt mortified at that email. I felt frustrated because she was going to be a one on one client. I thought we were good fit. You know I just felt like the carpet got ripped out from under me and I was like in shock a little bit.
And I had a recoil right where I'm like oh like I can't email. I can't sell. I can't tell people what I'm doing. Like I'm gonna confuse them. They're gonna think I'm all over the place. This was before I even knew my human design. When I discovered my human design being a manifesting generator I'm literally meant to like trial and error my way through life. It gave me so much peace and honestly like respect and grace for my process but I didn't have that at the time.
And so many of you are in periods like this where like you don't even know it. So this becomes unconscious. When we recoil. When we hold back. When we stop creating. When we brace ourselves for failure and rejection. It's unconscious. So like I didn't even see myself holding back not selling stuff for a while. And then I remembered that moment. It was like oh my gosh am I really gonna let one person stop me from doing my work in the world.
And I've asked myself that question many times through the years. I haven't dealt with really nasty people thankfully. I'm grateful for that. But I have dealt with people like having their own opinions and sharing it with me. Getting rejected. Getting things wrong. Experimenting and it not working out. Right? And all of that is data and a refining process and clarity. Right? Contrast creates clarity. And so to get back to my original point.
Your people want to see you in the arena. Your people value that. They want to see you iterating. They are cheering you on. They want you to win. Even people who will pay you. Like I've learned to evolve my consciousness and belief system about my clients. And when you do that. When you refine what you believe about your clients. You end up creating amazing soulmate clients. Because you have amazing thoughts about them.
And you believe that they have great thoughts about you. This is how life works. Right? Life is reflecting our consciousness. Including what you think about your people. And so some of you really need to hear that. Because the way that you're thinking about your people right now. Is you think they're judging you. You think they don't care. You think that they're kind of like off in the corner. Like giving you a weird look. Cringy. Right? When you talk about your offer.
You think they think that they're being too salesy. So that gets reflected back to you. Or you hide. And you don't fully let yourself self-express. You don't fully sell. You kind of hold back a little bit. You like save the thing one time. And then hide for a three months. Meanwhile I've seen it. Like I've seen what it takes for me. From a relationship standpoint. To create trust with my people. Like I'm here every day. Building relationships. Serving. Inviting. Making calls to action.
Creating content. That's not like a plug for hustle. It's a plug for relationship building. And like putting yourself out there in a risky way. A few weeks ago I recorded the podcast about creating what you've never created before. And I said you have to ask for what you've never asked before. Probably more than you've ever asked before. This is the work. And so for me to look back on my experience. It's like I've asked so many times. And I don't always get told yes.
But I do get told yes more than the average person. Now because I'm willing to ask so much. And I've built relationships over time. With real genuine amazing humans. Humans that are listening to this right now. That we have a real relationship beyond what I do for them as their coach. Or the person who's creating this podcast. Like I really care about their kids. About their partners. About their creative work. About where they live. And about their house.
And about their spirituality. And about their well-being. Right. Like I really care. And I'm going to add this. I think they really care about me. Which like if I'm going to project into the future. This is the future. It is relationships. It is deep care. It is actually knowing your people. I look at people in the industry who like try to do the infinite scale thing. Who are now kind of like backstepping. Because it's like with the rise of A.I. and so much being digitized.
We are still humans. We at least if you're like me. Which you know there's like a whole sea of people that are super into A.I. and tech. But at the end of the day. There is nothing like being seen. Known and loved by a real human. A machine cannot do that for you. In fact this is kind of a funny tangent. But this morning Lainey my five year old came in and told me.
She's like Alexa is our roommate. And I was like what? She's like Alexa's our roommate. And I was like no. Alexa is the robot. And she was like no she's our roommate. She lives with us. And I was like whoa whoa whoa. I have to draw a line in the sand. No no no. She is not alive. She is not our friend. She's friendly. And she's very insightful and has a lot of things that she can plug into on the Internet. But she's not like a human relationship. I like sat with the girls at the table.
I was like we need to talk about this. Because a machine and a human are two very different things. So what I taught them which is important for you to know and to contemplate for yourself. I was like a human being made Alexa. It programmed Alexa to say things a certain way to respond to share information to answer your questions. But she is not thinking. She is not conscious. It is a very different experience to talk to a living human conscious being.
And we have to remember that especially like with how many things are automated and how tech heavy. I'm all about using tech to if it serves you. But in my work human work human transformational work I am very clear about what is useful and what it's not what I want. I want things that feel like art. I don't want things that feel like mechanical. Not that I don't use mechanical things I'm speaking into a mic right now. I'm on my computer. I use a phone.
I have Alexa. I use chat GPT. I use these things as tools. But I am very clear it is not the same thing. Me typing a question into chat is not the same thing as me voxing my coach. It is not even close. Me spending a weekend with my miracle mind clients. P.S. I'm very excited about this in Las Vegas this March will not be the same thing as them plugging into chat.
It cannot be the same. Being in a room with real people having someone's voice and soul as a part of the work cannot be even close to like a pre-programmed intelligence artificial intelligence is not the same thing as our natural God given intelligence. And so I'm saying that because for most of you listening I would say all of you listening business is about relationships. Life is about relationships like really really contemplate this.
What would life be if you couldn't be in relationship to your loved ones, to nature, to God, to the universe, to your children, to your friends, to the trees, to the mountains. Everything in life is a relationship. It's what we came for. And so business is no different. When we're trying to optimize and do all the fancy things trying to get somewhere and we forget that I think we pay the price. And I think for me looking back on all of my work with my experimentation and me being in the arena everything is always boiled down to my relationship with you guys.
And it still does. And my business works because I'm clear about that. Money amplifies relationships. It doesn't poison at least that's my operating system. Making money makes my family life better makes my client relationships better makes my relationship with myself better. I can use it to bless other people I can use it to invest in things I care about. I can use it to support someone else's work. It's not just me getting rich. It is so much bigger than that.
And so think about that for your business too. I also know when my clients exchange money with me their life gets better. Their life is transformed right. It's an exchange of value. And so everything in your business revolves around relationships. And I'll say this like having people in your community in your corner in your life that believe in you that think like you that have expanded vision like you is so important.
It doesn't mean that people who aren't that way are bad. I have people in my life that don't think like me and there's value in that too. But what I am saying is finding people in your business where there's a real belief and like a connection and a deep sense of like I'm here for you. Like Alexa can't say that to me. I'm here for you. It's like thanks you were programmed to say that. But when I look in my clients eyes and I'm like I'm here for you. I'm not afraid for you.
You can do this. Let's do this together. You're becoming someone you've never became before. You're doing stuff that you've never done before. Let's do this together. Authenticity and the realness of those words it cannot be replicated because you can't replicate soul. And soul makes the relationship what it is. And so for all of you guys I think you wouldn't listen to a podcast like this if you didn't care about relationships.
I had like this weird experience in the past two weeks I've had old clients coming back into my world from like years ago which is like so cool. So cool. And I'm not surprised because I've had clients that come in and out of my containers for years because I'm a steadfast I teach lighthouse marketing a steadfast person who shows up adding value who still cares whether we're working together or not.
Like I still care about them and they know that there is no strategy no funnel no conversion rate that can even come close to being better than that. Like I could spend time optimizing my funnel and getting the right language on a sales page and saying the words in a certain way but like at the end of the day nothing can replicate my love and care and belief in those people in you.
And so it's like this energetic conversation. I wrote this after a client call a couple weeks ago you can't fake resonance. You can't fake it. You can't ChatGPT it. So like if I were to like plug it into chat and I'm like hey can you create a message that resonates with highly conscious soulful entrepreneurs who are scaling their business from 50k to 200k so that I can sign them as one-on-one clients. Like let's say I try to do that.
The words the ideas that chat will give me will do nothing compared to me sharing my story showing up in real time offering my presence asking potent spicy questions challenging their identity sharing my experience giving them real-time feedback like there's nothing that chat can say that will trump me doing that work in real time with real human beings.
And I'm very clear about that especially if you're a coach but even if you're not a coach if you're an artist if you're a mom if you are a person who loves the reality of our world being in nature being with your family being with friends doing real work no amount of technology can take that away. Technology can amplify and assist. Technology can make some things easier, but relationships are at the core.
Businesses exist because of relationships, even like big corporations, like I was thinking about Amazon. I ordered like a sled because if I'm gonna live in a place where there's a winter, I’m learning to have fun in the winter, going skiing, taking the girls sledding, etc. And so this sled shows up on the door and the girls are so excited.
You know, I have a relationship with Amazon and it might not be, you know, they don't know me personally, but Amazon as a company exists to make my life better, more convenient, helps me have memories with my kids quicker, helps me not have to go to the grocery store like it's in service to me. We have a relationship.
I know that sounds weird, but the best companies understand this. It is not about quick fixes, cash grabs, it's about relationship building in service to the person that you're trying to sell to, that you make their life better, that you genuinely make their life better. And I think if you just like tattooed that on your brain, your business exists to make the lives of everyone that you come in contact with better, your business will work.
And then you look, and this is how I evaluate my investments and what I buy. Does this make my life better? Does it make it more loving? Does it make it more alive? Does it make it easier? Does it make it more convenient? Does it make it more beautiful? And I invest accordingly, and I know my clients do the same because it's a foundation of relationships.
And so I didn't know that this is where we were gonna go, but like that's what I'm taking away even for myself as I'm talking, is like it was and always will be about relationships as long as human beings inhabit this planet. It's why we're here. Businesses exist to facilitate relationships, relationships of value and expression and beauty and convenience, and quality life experience, And so you can consider how do you fit into that? Where do you fit into the lives of your clients?
How do you make their life better? How can you build that relationship deeper without a time constraint, without needing it to go faster, without needing it to happen according to your agenda? That's like the opposite of business. When we think about our agenda, we are missing what is of highest service to the client in front of us. A lot of this is about being a giver, being in service too. And the byproduct of that is the money and the client and all the stuff that you want.
But that's the byproduct. What I've been feeling with this like surge of creativity and newfound like settling in of my work, like the work that I feel very designed to do. It's like the awareness that like I am here in service to my people. My community and my business exists to make their lives better, and in turn the money flows, I am lit up by the work that I do, obviously, like it enhances my family's financial life.
I have more opportunities, more freedoms, more choice, but like that's the byproduct. My business exists to make everyone's lives better. Mine's included in that, right? Like, I love having a business. I am more patient. I am more creative. I am more fun. I have more energy because I have a business. And so it is like the symbiotic relationship.
My life is better because I have a business, and the people who interact with my business, I believe their lives are better because I exist. And that's a little spicy for me to say because that's not what I've been taught like. That's not super humble, right? But I have to believe it. I have to believe it in my core. And so do you. If at the end of the day you don't believe you're making your clients' lives better, you are gonna hold back a little.
You're gonna reserve the sales, you're gonna reserve your energy. You're not gonna put yourself out there because you're a good person and you would never want to hurt someone. And so the antithesis of that is like if you believe that your work changes lives for the better, if you believe people who coach with you make their life better, you will put yourself out there. And so not like bragging to say that it's actually like how it's designed to work.
You have to trust because people work with you, their life gets better. That has to be the reality that we operate in or else, why the heck are you doing this? And so, if your business exists to make the lives of everyone whose lives you touch because of your business better, your business will always be taken care of. Because the byproduct is you serving those people, the money flows right back to you.
I think about Amazon as a silly, but real example, right? Amazon is profitable because it makes my life better, and they're very aware of that and they do everything in their power to continue to make it better, in any business that exists, if they can make their customers and clients' lives better. They will continue to exist and like the game then is like, how do we evolve and make it even better and make it even more, you know, how do we reach even more people?
How do we continue serving them? How do we continue supporting them? Like that's the game of business. Whoa. Okay. That was a lot. I did not know that's where I would go, but it's what I really feel and what I really know about my work, about your work. It's about relationships and it's about being in service to the whole. And that includes you, right?
Like my mentor, I heard this from Alpha Fam. Her name is Melanie Ann Layer. She always said, for me, for you, for us. And I think about that a lot, right? It starts with me, like, my business does have to work for me and my life. It's not like I'm giving everything I have and I have nothing left for me. That's not how it is.
I give for me, for you, for us, but my business exists as a whole to be in service to the people who come in contact with me and with my work. And so it's a beautiful co-creation and artistic and service and expansion and I love it, and I'm obsessed with it. And I'm so grateful for you. Thanks for coming on this wild ride with me. And thank you for listening. I appreciate you all so much. I'll talk to you in the next episode. Bye.
