Hey you guys, welcome back to the podcast and happy Thanksgiving. Well, when you're listening to this, it's the day after Thanksgiving, but I hope you had a beautiful week with your family and celebrating and remembering the abundance of life. I guess whenever you're listening to this, it just happens to be coming out the Friday after Thanksgiving.
So I wanted to share some thoughts on a concept that has been on my mind for a while based on an email that I wrote. Then I turned into a post on social media and it's just something that's been on my mind, which is, love is a business strategy. And so I want to read the post and then share my thoughts. Like I said, I posted this on Instagram, but I kind of wanted to expound on it on the podcast since we get the chance to go deeper in concepts together.
I said, the case for love as a business strategy. I'm not talking about love bombing or manipulative love just to get people to buy. I'm talking about genuine love for people. I teach the law of cause and effect in business. And for many people, it sounds like getting the messaging right so that people will buy, perfecting the funnel so the conversion rate improves, getting a viral script so more people land on your profile, adjusting a landing page so it's optimized for opt-ins, etc., etc. And these things aren't bad.
Of course, strategy is important, but it's the wrong understanding of cause and effect. Clients and customers aren't joining your thing because you said the perfect sentence or had the perfect email sequence or structured a post perfectly. That's a small part of what gets them interested. People are more discerning, more contemplative when they decide to buy something, especially these days, you guys. They want to know you care.
They want to know your process works for people like them. They want to know they can have a transformation. Why I think love is the strategy, and it's actually more tactical than you think.
When we let love be present in business planning, you tune in to what your people need and want on their journey. You think about your people and spend time problem-solving on their behalf. When you intellectually try to decide what to sell, you focus on what will make money.
And this often misses the mark. When you let love guide you, your words, your tone, your energy, your message, they all land differently and people respond differently. It's not just what you do that makes something happen. It's the energy or consciousness that you do it in. Love is a strategy. How to apply this. Forgiveness work. Huh? Yeah, forgiveness work. Forgiving myself when I get something wrong or when I have judgments of other people.
Forgiving myself when I think my business should be further along than it is. Forgiving myself. I'm going to say that one again. Holy crap, some of you really need to hear this. Forgiving myself when I think my business should be further along than it is. Forgiving myself when I judge other creators for doing it differently than I would. Forgiving myself when I forget to believe in miracles. Forgiving myself when I get shut down or feel rejected.
Forgiving myself for any judgments of myself or others. Forgiving myself for spending time wondering what people think of me. See how this lands. I forgive myself for judging myself as if I should be further along in my business by now. Some of you really need to let that in. I'm going to say it one more time. I forgive myself for judging myself as if I should be further along in my business by now.
I forgive myself for judging myself as if I shouldn't struggle with marketing or sales anymore. Do you feel lighter? And, forgiving other people when they let me down. Forgiving my parents for some of the weird money beliefs that still show up from time to time. Forgiving people for doing what they need to do, especially when I don't have the full picture. Forgiving people when they have different opinions than me. Forgiveness isn't just about being right.
Forgiveness is about setting yourself free from your own judgments of yourself and others. Meditation and prayer. I know, not business-y, right? And yet, thinking about meditating on and praying for my audience and clients allows me to have insights and tune into concepts that would be helpful for me. I believe I am an answer to prayer. Not in a self-inflated way, but in a holy, humility way. God answers prayers through other people. I believe that.
So I see my content, programs, coaching, emails, podcasts as a possible way people are finding solutions to their problems. Not because I'm great or special, but because I open myself to be a conduit for energy, ideas, opportunities, and decisions to flow through. I'll take a little time out from reading the post, but that kind of builds on what I talked about last episode about stewarding spiritual resources, right?
Like, if we're a conduit for energy and ideas and opportunities, that's part of the stewardship of resources. Okay, back to the post. This gets me out of my head wondering if I'm enough, and gets me into motion, being a lighthouse providing pathways for people to go on their journey faster, smoother, and with more peace in their heart. Take five minutes with a journal and just think quietly about your clients, your audience, your community. What do they need?
What could you offer them on their journey? What do you feel inspired to share? Don't overthink this. Some, most, of my best ideas come from stillness. They drop in like a divine download. This happens because I make space for it to happen. Try it. The last section, people and their power. When I started BeliefWork, I was hyper-focused on believing in myself, my business, my success, my money.
My BeliefWork would sound something like, I believe I can make X amount of money. I believe my success is inevitable. I believe money loves me. I believe it's all working out for me. But now that I'm further along in my business journey, I see the best kind of BeliefWork has very little to do with me. It has to do with my beliefs about other people. I believe people are creators.
I believe it's working out in ways seen and unseen for my clients. I believe their success is inevitable. I believe money is flowing to people who are creating value. I believe my clients reach out to me when they are ready. I believe in miracles that people can shift their perception. I believe in an abundant universe and people can create their dream life. I believe my clients are self-led. I believe people find me right on time. I believe that money loves to come to people in my audience. I feel lighter when I believe these things.
When I believe in people in their power, I don't need to obsess or worry over my ability to sign clients. I believe my clients are creators in their own life. They don't need my coercion. They need to know what the steps are. Then I lean back and let the co-creation unfold. This changed everything. My business isn't about me. My business is about everyone whose lives I touch. That's love as a strategy.
When you remove the obstacles of your love and support flowing from you to others, things start to flow better. You stop indulging and wondering if it's working or worrying about visibility or trying to get your next sale. You produce a high-quality experience of transformation for your people when you get out of your own way and let the divine work through you. I also shared the quote about our deepest fear. Our deepest fear is not that we are inadequate.
Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do.
We are born to make manifest the glory of God that is within us. It's not just in some of us. It's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others. It's one of my favorite quotes. It is hanging in my office. It is by Marianne Williamson from the book Return to Love.
What's crazy is I loved that quote long before I was in business, but now it resonates even deeper. Our work truly is about removing and forgiving obstacles to letting love work through us. When we do this, the other business strategies work better. We articulate things in a way that feels supportive and resonant for our clients. We stop making it about us and start making it about the people we can help.
The messaging, masterclasses, programs, sales sequences, content, etc. etc. All come from this place where you are liberated from fear. So your love for yourself, for your business, for your clients, for this work can flow through you. It is a strategy. Just not one you would find on Google. Sending love to you today and always. Amber.
So you can find that on my Instagram. I think it's a really powerful message and it's not from me. It's not like I invented it. It's something that I've come to understand for myself. It's hard to teach because it's not a strategy where it's like step one, step two, step three. But I genuinely feel like one of the things that I know and have taught. It's actually a sentence that's in my document, is I'm a portal for prosperity and a lot of my clients really like that statement.
And when I think of like being a portal for prosperity, it really does mean stewarding people and ideas. Which means love has to be part of your strategy. And I think more and more we're going to see the separating out of people who really are fueled by love for other people. And people who are only in it for what they can gain. What's funny about this is like money flows easier.
So much easier when you're focused on love because money is a byproduct. Money is an effect. It is not cause. And so focusing on the cause changes everything and it feels so much better. If my whole job is to show up and serve you, you listening to this. In this podcast, with my books, with my posts, with my coaching programs, in a session. My job is to like be a conduit for love to flow through. And that means forgiveness work. It does. It means being self-aware.
It means choosing new thoughts on purpose. It means learning about love. And so I actually wanted to share a passage from the book Letting Go by David Hawkins. So lots of reading today. Hopefully you're along for the ride. But I think it was such a good adjacent idea to what I just read from my post. So like I said, this is from David Hawkins' book Letting Go. Love emanates from the heart.
When we are in the presence of people who love each other, we pick up that energy. The love of our loved ones, pets, and friends is the love of divinity for us. When we go to bed at night, we give thanks that we are surrounded with love all day. Each moment is possible only because of love. The writing of this book is possible only because of love. And I would add like the creating of this podcast is only possible because of love.
He says, in the state of love, we wake up every morning and give thanks for another day of life. And we seek to make life better for everyone around us. The eggs get fried better. The ducky gets saved. The kitty gets fed. And the doggy is adopted from the pound and brought home. We share our love with everything around us, all forms of life. Kitties, doggies, other people. All living things. The more we love, the more we can love. Love is limitless. Love begets love. This is why psychiatrists recommend having a pet.
A dog, for example, brings love and expands love in the heart of the owner. Love prolongs life. He continues, the energy of love has the capacity to heal our bodies when conditions are appropriate. On the physical level, because of the prevailing positive mental state, physical illnesses often resolve themselves. He keeps going, so I'm just kind of like catching different phrases from the book. If you read it, I highly recommend it. It's so good.
The next passage. By continual surrender, we experience the state of unconditional love, which is rare and occurs only in 0.04% of the population. This energy is miraculous, inclusive, non-selective, transformative, unlimited, effortless, radiant, devotional, stately, diffuse, merciful, and selfless. It is characterized by inner joy, faith, ecstasy, patience, compassion, persistence, essence, beauty, synchronicity, perfection, surrender, rapture, vision, and openness.
We relinquish seeing the personal self as a causal agent. Everything happens effortlessly by synchronicity. Joy emanates from the inner subjective experience of our own existence. The power of the joy is subjective, not stemming from any source outside of oneself. Thus, the energy of motor performance is inexhaustible. We may dance with ecstasy all night in a candlelit chapel as if being danced by the source of life itself.
In that state, the innate perfection and stunning beauty of all that exists shines forth like a luminous radiance. As the infusion of spiritual energy facilitate the transfiguration from perception to vision, from the linear to the non-linear, and from the limited to the unlimited, while functioning in the world is still possible at higher vibrations of love, we may end up leaving the ordinary arena of commerce and abandoning our prior social milieu and occupation.
In such states, the miraculous is common. What is termed supernatural often is seen to occur all of the time, inexplicable by reason, logic, or cause and effect. It is clear that no person performs miracles. They occur spontaneously on their own when conditions are appropriate. Obviously, like, it's just so amazing, but the other passage that I wanted to read.
When love is unconditional, there's no attachment, expectation, hidden agenda, or bookkeeping of who gives what to whom. Our love is unconditional for whatever we are and whatever they are. It is given without requirements. No strings are attached. We don't expect anything back when giving. We have surrendered all conscious and unconscious expectations of the other person. Love illuminates the essence of, and therefore, the lovability of others.
This is because love opens the heart. Instead of perception, which perceives, the heart knows. The mind thinks and argues, but the heart knows and continues. So even when people make mistakes, we love them. Thoughts tell us one thing, but the heart tells us something else. The mind can be critical and disagree, but the heart is loving no matter what. The heart does not put any conditions on what's out there. Only the mind does that. Love makes no demands.
The rest of that chapter is about forgiveness, which I mentioned that when I read my post. But holy crap, I mean, that book is so good. If you haven't read it, it's called Letting Go, The Pathway of Surrender by David R. Hawkins. I'll make sure to link it. I'm actually creating a book list. It's so pretty. Watch out for that. Like a full list of all the books that I've recommended to clients through the years. All in one place, which I'm excited about.
But what he said about the heart, you know, there's a reason that I call my podcast The Abundant Heart. Because I think if love is a business strategy, and you feel things through the heart, like, I love what he says in the book, like, love makes no demands. I think this is the paradox, at least of what I've experienced in business. The less that I demand, or even, like, expect from my clients specifically, the more things happen synchronistically.
So the less that I try to make sales because of my podcast, or the less I try to, like, linearly arrange opt-in sequences and masterclasses, it's like I do it because that's how love is working through me. And this is hard to teach, because our mind wants the linear understanding of how to make sales. How to sign clients. And I think there's a time and place for that. I do. I think I learned funnels and opt-ins and marketing sequences and stuff. Like, and I still use the tools.
It's not that I don't. But it's from such a different place, because I'm not trying to manipulate people into buying from me. Even subconsciously. That has come from a lot of tedious, personal inner work that I've done in my own coaching sessions, in my own study. And I'm not perfect at it, of course. But, like, I have stripped away obstacles to love flowing through me. I have stripped away thoughts that don't serve me.
Thoughts that are secretly manipulative of people buying. So I think people in my energetic field can feel safe, because they know that, like, love is just flowing through me. Like, whether they buy from me or not, I want to help them on the journey. And what's funny about that is the more that I do that, the more people want to pay me as a byproduct.
Not because I'm trying to make it happen. But I take it seriously. Like, how can I be a conduit for love? How can I be a conduit for solutions for my people? Where, like, I'm an answer to prayer.
And not because of, like, a self-inflated ego thing. Like, I try really hard. That's an ego thing to say. But, like, I really want to remove any ego from my business. Because I think it works so much better when you're opening up to synchronicities and miracles and divine inspiration.
And so part of our work really is forgiveness work. And I said that in my post. But, like, it doesn't seem like it's related to business. But it so is. Any secret resentments that you harbor. Any fear of people, of past results, of past thinking, of past decisions that you've made. Any judgment that you have of other people, other creators, other coaches. Judgment of your parents. Judgment of your siblings. Judgment of your peers. Judgment of past coaches. Right?
We want to do the work to forgive. To, like, remove the obstacles to love flowing through you. And it is not easy work. I mean, this sounds all good and amazing and fluffy. But it's hard work.
It threatens your ego because your ego thrives on hierarchy and comparison and shame and judgment. And so when we remove shame and judgment and hierarchy, it changes so much of how you interact with the world, which is the whole point.
Our business works on us as much as we work on the business. And I think business, if you're drawn to it, is part of your personal expansion and your evolution and your pathway home. That's why you're here. Because you know the refining process that has to happen in order for you to make sales that are divinely inspired and aligned and synchronistic. You have to be in the presence of love. It can't be anything else. It can't be a flavor of fear or manipulation or coercion.
It has to be love. Synchronicities can't happen from fear. I talk to a lot of clients. One of the things that I often hear on consoles is they want their life and business to feel more magical. I've literally heard that. And if you're, like, one of my people who we've had this conversation, you're probably laughing because you thought you were the only one that said that. But I've literally had dozens of people tell me, like, I just want my business and my life to feel more magical.
They want the feeling of aliveness. They want to feel synchronicities working in their life. They want to feel divinely inspired with ideas and people to steward and money and resources and abundance flowing. They want the feeling of magic. But the feeling of magic only comes when you're tuned in to love. And he talks about this in the book Letting Go. I mean, many teachers teach this. Marianne Williamson is one of the teachers of Love vs. Fear.
Gabby Bernstein, Jesus. Like, many of my teachers and mentors teach the difference between love and fear. And there's so much business crap that's fear-based. And we wonder why it doesn't feel good. And we wonder why it doesn't work. And we wonder why we hate our daily lives. It's because we're making decisions that are rooted in fear. Fear of clients running out. Fear of them going somewhere else. Fear of the algorithm. Fear of the changing economy.
Instead of letting love pour through us, which ends up taking care of everything for you. Love for other people will unite them with you. And then they will want to work with you. Most of my clients, I think, have the understanding and the feeling. They might not be able to articulate it. But I love them. Long before we start working together. And how do I know that?
Because I'm speaking into a microphone in my office, looking out of my window, feeling love for you guys. Truly. That's why I chose to do what I do. There's so many things that I could have done. But, like, to make money. That's a thing that I often tell entrepreneurial clients. You could have made money so many different ways. Why did you pick what you picked? My guess is you love it. And you love the people who you get connected with.
And that's how the divine works through you. That's how you are an answer to prayer, is letting love work through you. But I think sometimes we separate them out. Like, oh, love is over here and business is on the other side. It's like, no. What if love was a business strategy? And I know that sounds cheesy. But most of my clients have this deep resonance with this idea because that's actually how they feel. They want their marketing to feel loving.
They want their offers to feel like an exchange of value that creates a transformation for the client. And money be the byproduct. Most of my clients, they want to be rich, but not because they, like, were greedy. Not because they made it happen. But because the byproduct of them serving people at a high level was wealth. That's love in action. And because we live in a loving universe, cause and effect is still real. Grace is real.
And so when you impact other people and add value in their life, money will flow to you. But the shortcut is, like, love them so you know how to serve them. Love them so you think about them and create for them and invite them to your offers because you know it will transform their life. Let it be fueled by love, not about what you can get, but about what you can give. And then the getting gets taken care of. That's, like, the most beautiful part of this.
And so our jobs are to clean up our thinking, cleaning up our judgments, forgiving who we need to forgive, studying ourselves and becoming more self-aware, and doing consciousness work to expand our capacity to be a conduit for love. For our clients, for our audience, for the world. And, yeah, it's a little cheesy, but I think it's true.
And so on this Black Friday, or whenever you're listening to this episode, that's my hope for you, is that you make yourself a bigger conduit for love because love is a business strategy. It doesn't make sense on paper until you start really looking at it. If you don't forgive your parents for the weird money beliefs that they gave you, you're going to hold resentment, but you're also not going to let go of the money beliefs.
They're actually going to be more concrete in your own awareness, in your own psyche. If you don't forgive past coaches for them letting you down, for it not working, for them teaching you something that you don't agree with, for not helping you get your investment back, you won't be able to see the opportunities and the synchronicities in front of you. If you don't forgive yourself for judging yourself as if you should be further along, you're just going to stay stuck.
Because you're going to keep the loop of thoughts over and over again instead of allowing your own expansion. And so this is very real. Dropping judgments, doing forgiveness work, making yourself a conduit for love, studying love, studying wealth consciousness, developing an abundant heart. Like, I think of abundant heart being the place where love and abundance meets. Material abundance and love go hand in hand.
At least that's the way that I see the world. Because it's a byproduct of you being of service to other human beings. And it comes naturally. It's not forced. It's just like a natural flow and that's what I want for all of you. So I hope you had an amazing week. Thank you for being a listener of this podcast. Share it if you feel aligned with that. I will catch you next week. Bye.
