Welcome back to the podcast. I'm excited to have this conversation with you and actually a little nervous. I want to articulate these ideas in a way that will be actually useful for you because some of the things that we talk about especially in the realm of abundance mindset, it can be ethereal. It can be hard to like put into practice.
I actually still remember one of the most challenging questions that I got on a master class that I taught. I was teaching a framework called Be, Do, Have, which I've talked about on this podcast. And someone, it sounds silly, but someone raised their hand and I called on them and they said, so like what do you mean by like being? Like how do I be? Right?
Because the idea of a Be, Do, Have is you be the person that you want to be when you think you're gonna have everything. Like before you have the results, right? So if you want to have a successful business, the Be, Do, Have model helps you understand like you need to be abundant. You need to be generous. Be successful first, right? So it's an energy. It's a way of being. It's an identity. And it's hard to explain. It's hard to like teach that.
And so I mean I've developed, I think, myself since that time. But at the time I really didn't know how to answer her question. It was a challenging question for me to answer because I thought I was articulating it clearly about being who you want to be then doing the things to create the results that you want to have. So this conversation today is gonna be about spiritual resources, wealth building, physical resources, and how they all play a role together.
Because I posted this on my Instagram and it's actually what inspired me to record this episode. It's a quote from Michael Neal in his book Supercoach, which I highly recommend. He says, as long as you see money as a scarce resource, you will continually inconvenience yourself in order to get it. As soon as you have made yourself the scarce resource, money will inconvenience itself to get you.
And I had a lot of people message me privately that like they really liked that quote but didn't know how do they put that into practice, right? How do you make yourself the scarce resource? And so I've been thinking and contemplating and praying about that because I think this has been one of the keys to my success as a coach and basically any of my mentors and teachers and coaches that I've worked with, like I've seen them do this too, is like they made themselves the scarce resource. How do we do that?
When jotting down notes and thinking about spiritual and physical resources and how I believe that wealth or abundance is a spiritual principle built into all of creation. When I look at an apple tree, I've used this metaphor a lot, but if we look at an apple tree, the fruit, the apple, by its consumption creates more production. When we eat apples, like especially like think about like the hunters and gatherers, right?
A person would pick an apple, eat it, maybe they'd go on a five-mile walk and along the way spit out the seeds. Some of those seeds would take root and then they would grow a new apple tree and so we don't even know how many apples can come from a single seed, right? It's hard to quantify because that's like God math and so abundance is literally like divine design.
We see this in fruit, we see this in animals, we see this in human beings. We have children, animals have offspring. The seeds in the trees, the seeds in the fruit, the seeds in the plants, they will produce in abundance. It's by divine design and so wealth is a spiritual principle that God knew would produce more expansion. I love that word expansion.
But here's the thing, a lot of, at least how I was taught growing up, to try to achieve a spiritual principle of abundance, I was taught to use my physical resources to try to create wealth. My time, my energy, getting a job clocking in for an hour, it wasn't until I was much older that I started to realize like investing and not trading time for money but creating valuable assets, looking at time differently was the only way that I could build wealth.
If you compare me to like Elon Musk as a silly example, we have the same hours in the day and he does something very different with his time in exchange for money because he understands our job if we want to create wealth is to use spiritual resources in physical containers, which I'm going to talk about in a second, to create wealth. So some of the spiritual resources that I'm going to talk about today are creativity, imagination, love, attention, belief, ideas.
The physical resources that we usually think of are time, money, our physical effort, the hours we work and like physical matter. It's like logs for a house is like physical resource, paper for a book, aluminum for a can, clothing for a t-shirt, metal for my microphone, I'm just like looking around at my office, right? Physical resources.
And so when we look at people who create wealth, it's because they learned how to infuse physical resources or virtual resources, even virtual is a form of physical resource, which I'm talking about a lot, but they use the spiritual resource first. So Steve Jobs is someone that I've been thinking about. He had the idea to put songs on the iPod. The idea was new. The idea had never been done before. And it changed.
I would say it changed society as we know it, but it also transformed the brand and company Apple into a beast, a very profitable beast. Same for like, we can look at all the big brands, Tesla, Walt Disney, Netflix, Airbnb. They had an idea. It was their imagination. It was the fact that they put their attention on ideas. Then they put their ideas into a physical container, whether that's an app or a product, whether that's a device or a physical location. But the idea came first.
And you think about the people who make the most money in the world, they're idea people or they are communicators where they're using their voice to articulate ideas. I think of writers. I think of singers. I think of people who produce music. I think of people who are great speakers or pastors or teachers, Tony Robbins, like people who use their voice to communicate ideas.
And so I've been thinking a lot about this because I think at a high level, kind of like what I talked about last week in the episode about doubling your income while cutting your work hours, like you have to think differently. It starts in your mind. And so one of the things I actually talked to my client yesterday and how we left the call, I told him, you have to steward your ideas better. And it was like a little lightning bolt moment for me because it was like, yeah, that's what we do as coaches and creators is we steward ideas in our imagination.
And every financial result that you want or that you're working on starts in your mind. And I think the fastest way to wealth is to prioritize making money from your imagination, from the ideas that God gives you, and then finding the right virtual or physical container to hold those ideas. I'm going to give you some examples of what I mean by that, because I think to build wealth, you have to put a spiritual idea or a spiritual resource into a physical container.
So the first thing I thought of was investing, the idea that you could put your money into a company that you believe in or that you believe will do well and get a return on your investment. It's spiritual because it's abundance, but it blesses everyone involved. Investing blesses the company and it blesses you, which is why many people who see themselves as investors and who are good at investing and discipline themselves to do it, make an increase because it's a spiritual idea that actually blesses many people.
So I think a spiritual resource doesn't just bless you, it blesses everyone involved. Whether you like some of the entrepreneurs that I've mentioned, like Elon Musk or Jeff Bezos or Walt Disney, or think of any rich person, one of the things that you cannot deny is that they are living the law where their work, their ideas, their company, their products are blessing other people's lives. Like look at Amazon, like no wonder Amazon is so profitable and so huge.
Think about how many people are blessed by Amazon. The natural spiritual principle is like there will be an abundance of the people that create that. Of course, it's law. And so what I want to do with you on this episode today is like, how do we get you properly using the law of abundance? Some of these spiritual laws of cause and effect, where spirit goes first, the spiritual resource is the priority, and then the physical resource comes later.
I think of Amazon, Amazon was an idea in the realm of ideas, it was like making it easy for people to get what they want. I don't have to go to the grocery store, I could get it in two days, right? It changed the concept of like consumerism, it really did. The physical aspect of Amazon are the boxes and the products and the app that you use to buy stuff, and their branding, and how quickly their shipping is, and their little trucks and vans that deliver the products, right?
Like there's of course a physical aspect to Amazon. But the spiritual principle, the idea of two day shipping, the idea of I could buy pretty much anything on this site, a new idea of a marketplace, was how Amazon started. And so I think people who create wealth, learn how to transmute their spiritual resources, put them in physical containers. The example that I have for my own business to make it real, is I used to mentor coaches 101. Well, I still do.
But that used to be all I did, was like 101 in small groups where I would like use my time, physical resource, to show up on a call, I would drag my body to the call, and spend an hour coaching. And I still love that. But for the sake of demonstrating the point, so the hour that I spent, my body had to be physically present, I would use my energy in real time to deliver transformation and teachings.
When I made my first program called Pro Coach, which is available now, you guys, I'm bringing it back. So if you want to learn, just because I'm using it as an example, Pro Coach is where I teach coaches how to craft, market, and sell high-ticket programs. Anyway, that was like my first course, my first big course. What I did was I put my ideas of how to market, how to craft an offer, how to sign clients, how to renew with clients, how to talk about what you did, how to elevate your offers, and elevate your ideal clients, so that you could charge more.
That was kind of the idea of Pro Coach. I put all my ideas, and my methods, and my frameworks, and my stories, and case studies, and the words I use with clients, and the processes I use to sign clients, I put it in a course, and I hosted on Kajabi. I love Kajabi. But I put my spiritual resources into a virtual or physical container so that people can buy it whenever. It doesn't require more work or physical resources from me in order to create money from that product.
And so when we start to think like this, this is where leverage starts to come in, which we talked a little bit about last week. But it's rooted in a spiritual principle, because now we're using spiritual resources in exchange for money. The physical container is where we make the exchange, right? Like they actually buy the product, they get to log into Kajabi and access the resources. Even like this podcast, a lot of the content on this podcast is ideas.
And many of you have become clients through the years because you see the value in your life, but it all started with ideas. Many of you are in the idea space, where you get paid for the way that you think. You get paid for the solutions you come up with in your mind. You get paid for your ideas. Some of you put your ideas into products like art or journals or books. We turn our ideas into physical products.
And I think it is our responsibility to learn to steward ideas and learn how to contain our spiritual resources and physical resources to create wealth. So what this means is you cannot trade your time for dollars because that is a lower level of exchange, right? Because you're dealing with physical resources. Money is an unlimited resource because money is an idea. Let that land for you. Money is not a physical resource. Money is an idea that we all agree on.
When I look at the paper of a $10 bill, it's not that the paper has inherent value. It's that we all agree on the idea that it does. So money represents a medium of exchange. Money represents an idea of wealth and prosperity to us. We've all agreed on it. And so when I think of trading my spiritual resources for money, it makes sense because money is an idea.
And so all of this to be said, how do we operate in our business so that we are getting paid in ways and creating value in ways that the exchange makes sense? So we're going to stop trading our time for dollars. This is something that I mentor a lot of practitioners on. So coaches, therapists, doctors, energy workers, people who do one-on-one work and they're selling their time. It's kind of how we are taught to think growing up.
I remember my first job, I worked for the city where I lived called San Ramon, California, and I worked for the city of San Ramon and I made like $8.32 or something an hour. And so in my mind, it was like, oh, my hour is worth $8. That's not true. That's just what it was worth to the city of San Ramon.
And I would teach kids sports and I would referee flag football and I would referee basketball and I would teach little classes and stuff and I would host kids camps for sports. And what I've learned is if I trade my physical resources for money, it will always be limited. But then we learn about wealth consciousness and we start to see like the unlimited nature of possibilities and potentiality. The problem is, yes, ideas are unlimited. Spirit is unlimited.
So there's like infinite ways for you to make money. But if you deal in the world of the limited, your body, your time, you cannot create unlimited prosperity with limited resources. Limited resources are the physical effort, the time you take to show up to work or log on to a call or write the book. So we want to think in terms of like, how can I use my physical resources to support my spiritual resources in order to exchange value? This changed my life.
I haven't articulated it this way, but like this concept changed my life. What I stopped doing was seeing the time it takes for me to do something as the value. So I have this post that I wouldn't say it went viral. I'm kind of like laughing at myself. I almost said I had this post that went viral. That's not true. But I have a post that really resonates with people. And the post is like myth. Clients pay for the hour they spend with a coach. Truth.
Clients pay to access every resource, every idea, every principle, every framework, every book, every training, every coaching call that the coach has embodied and learned from and integrated so that they could deliver it to the client in their session. They are not paying for the coach's time. This is life-changing. If you really hear what I'm saying, like it's life-changing.
Clients don't pay us for the time it takes. Like I was coaching a client who does art and sells her art. They don't pay for how much the paint costs and how much the canvas costs or even how long it takes her to create a painting. When I buy a book, I don't care how long it took them to write the book. It could have taken them ten years. It could have taken them three weeks. I don't know. I'm not paying for the time they spent.
I'm paying for the spiritual concept, the ideas, the ingenuity, the innovation, the solutions. Those are what's valuable to me, not the time they spent, not the physical resources. I'm more interested in the unlimited resources, which it always is in the domain of the Spirit. So one of my favorite books is called The Creative Act by Rick Rubin. I have mentioned that book many times, but I love the premise of the book because it's this idea in real life.
You're taking ideas from a spiritual realm. In a non-physical sense, you're taking ideas, which I would say like is like God's realm. The idea of something. The spirit of something. The unlimited resource of Spirit. Our imagination. Our belief. Our attention. Our focus. Our love. Our creativity. Then we get to put it into a physical thing, a physical container. So I think of like Henry Ford.
He invented a new way to mass-produce the car with his mind, right? The assembly line. And it changed the industry forever. He used his mind to come up with a solution that made physical products easier to produce and then blew up his wealth, right? Like he made a ton of money. So many entrepreneurs are like this, where like they have an idea of innovation.
They have an idea of something new. They have an idea of how things can be better. And they put it into practice and it changes an industry. It changes the world. In my domain, it like changes someone's life. The ideas that I bring to sessions or the ideas that I bring to this podcast or in my coaching programs. And so I think if you want to take this and apply it, one, check in with yourself. How are you stewarding your ideas?
Some of you have amazing ideas that live only in your journal. And you're not using it to bless the lives of other people. One of the spiritual concepts of wealth is like there has to be an exchange, an exchange of value. You can't get rich from the ideas that sit in your notebook. You can only get rich from the ideas that you execute on, that you share, either by putting it into a course or a book or coaching program if you're an idea worker, or putting it on canvas or putting it in metal or putting it in ceramic or putting it in like a drawing.
If you're an artist, if you're a construction worker, like you only get paid if you build the house or build the building or build the road. We have to put the spiritual idea into the physical world through work and effort. But we're not getting paid based on our work and effort. We're getting paid based on the idea. And so I think to use your mind to make money is the best thing ever.
Like mental monetization, like monetizing the things that you know, I think is such a huge gift. When I go back to the original quote that I shared at the beginning of this episode from Michael Neal in his book Supercoach, as long as you see money as a scarce resource, you will continually inconvenience yourself in order to get it. How I would say that, like here's an amberism for you.
As long as you see money as scarce, you will use your limited resources to get it. Your time, your effort, your energy. But if you see money as one unlimited and then the second part of this quote, as soon as you have made yourself this scarce resource, right, seeing your time and your energy as scarce and very valuable, money will inconvenience itself to get to you.
And so I think about this a lot. You don't have to trade your time for money, despite what a lot of us grew up with, unless you think you do. Right. And this is why we have to break our own beliefs and we have to do the inner work to think differently and to see ourselves differently. Clients aren't paying you for the hour that you spend with them. They're paying for the solutions you bring. They're paying for the value that you can create with them.
What this means to me and what I've applied in my own life is that I have made my mind very valuable so that I can be a well of wisdom for the people that I meant to work with. That being said, it didn't happen overnight. I did have to use my time and my energy and my effort to expand the spiritual resources that I have, my creativity, the solutions that I understand about business and sales and marketing and how money works and how people buy.
I made my mind more valuable and I think that could apply to anyone. If you make your mind more valuable, more money is an inevitable byproduct of you becoming more valuable in your mind. The other thing that happens is you believe differently about yourself. Some of you think very low of yourself and it shows. And I say that with so much love. You underprice your services. You are scared to say the price out loud.
You're nervous about selling because of what people might think. You're worried about being salesy and so you dim your light and you hide from sales conversations. And I think part of making your mind more valuable is what I call holy humility. Holy humility is understanding that like nothing that I do is because of me. The gifts that I've been given and the ideas that I steward don't come from me. They come from God and I'm a steward of them, right?
And I have developed my gifts to become a resource for my clients. But it's not because of me. It doesn't come from me. It's like a conduit working through me because the spiritual resources come from God. Physical resources also come from God since he created everything.
But the idea is that we are stewards. So are we stewarding our ideas? Are we stewarding our spiritual and physical resources in exchange?
Creating value for other people which means wealth is the byproduct of everything that you do in your business or in your life. There has to be an exchange. And so I think learning how to see yourself as a valuable asset for people in your life is how your business starts to work smoother and better because this is something that I've learned back to that conversation about holy humility. If you don't think you have anything to offer your clients, you're not going to be able to sell to them because if you're a good person, which I know you are, right?
My clients are very good people and they care about being good. They want to make a difference in a helpful way for people. But if you are worried that you cannot create a result or you do not think that what you do really matters, there's no way you're going to sell it to someone because you don't want to hurt them. You can only sell something if you really believe in what you're selling.
So if you are selling one-on-one experiences with you, you have to believe in what you're doing in order to really compel someone to buy. And so some of the best work that I've seen my clients do is to develop an internal experience of their value. Not as a flashy boastful ego thing, but just like a truth thing that like who they are and who they've become and the things that they've done in their life to make their mind more valuable, to become a bigger solution to more people, to refine their skills in marketing and sales and persuasion and writing and business.
So that their clients can benefit from it. They've made themselves more valuable. That's when the money starts flowing because it's a spiritual resource that you've stewarded and other people get to benefit. When I think of abundance as all there is, it's not about us hoarding or us accumulating money in a room where we're like, ha ha ha, I'm so rich, yay, in a silo.
You're not meant to do it alone. I think wealth is multidimensional. So like wealth is, yes, about money and resources, but it's also about people and it's also about love and it's also about expansion for all involved. So when I think of a truly wealthy person, everyone benefits around them. It's not just done alone. And so if you want to create a business that's flooded with wealth and opportunities and opulence, it means, at least based on my theory here, means that other people benefit too, that other people's wealth expands because yours does.
And I think about that as a wealth principle that I want to embody, right? One of the things that I believe is that I am a portal for prosperity. I believe people get wealthier around me as I get wealthy. In fact, there's a great mantra from the book, The Big Leap, by Gay Hendricks, as I expand in success and abundance and love, I inspire and give other people permission to do the same.
I'm paraphrasing, but I learned that from The Big Leap, right? As I myself grow and expand and make more money and grow my wealth and make my mind more valuable and make myself a bigger resource of wisdom and ideas and solutions for people, people around me also increase their wealth, increase the solutions that they can offer people, increase how they see themselves, increase how they use their gifts.
And so the saying, right, a rising tide lifts all boats, I think that that's true. But here's the kicker. For some of you, you guys are worried about your pricing or your offer being inconvenient for your clients. Like somehow you're scared of offering it. It's like you have to, one, I invite you all to do this exercise. I've invited you to do this before, but like the cascading effect of your work with clients. How do your clients and customers lives get better because of you? Write it out.
Really sell yourself on how important you are to your little micro economy. The people who know you, the people who pay you, the people who follow you, the people who benefit from what you have to do. Cascade the value. How does it make their life better? How does it make their marriage better? How does it make their parenting better? How does it make their community better? How does it make their home better? How does it make their business better?
How does it make their work better if they have a job? And then cascade that. How does it make their boss's life better? How does it make their employees lives better because they work with you? When you do this, you all have undeniable evidence that what you do is valuable for people. You have to believe in you first. Some of you are further along and it's time to raise your prices or it's time to create leverage in your business, right?
You're not worried about believing in yourself so much because you've kind of, you're a more seasoned entrepreneur and you've done the work. You're like, I know what I do is valuable, but I feel like there's a mismatch where the people who are receiving your work aren't using the gift that you're giving them to the level that they could. It's time to elevate your ideal client. I think there has to be a good match based on the time you spend, the energy you give.
So when I think of Tony Robbins as an example, he can write a book and my life was changed reading his book. And then when I compare that to like how much he charges per hour or whatever, right? The saying is like he charges like a million dollars for one-on-one coaching. It's because the person who's a good fit for one-on-one with Tony Robbins will amplify the investment so much, right?
To multi millions of dollars of value, the trickle down effect of like so many people being benefited from their work together. So of course there has to be a match, a fit for Tony Robbins because of the value that he can provide someone running a multi-million dollar business. And so we want to make sure our offer, what we can help people do is aligned with the version of the buyer that can do the most with your spiritual resources. This to me blows my mind.
When I can align myself with the ideal buyer who can do the most with my gifts of coaching and mentorship and the things that I've learned, my pricing makes sense for that client. It might not make sense for someone who cannot maximize or optimize what I have to give. And this is true for all of you. I think our work is to learn how to sell to the person who's a good fit, who can do the most with what you have to offer and line up your offers accordingly.
So like I have a book called Quiet Wealth. It's like $12 on Amazon. Anyone could read that book and get value from it. Now my one-on-one coaching, there's probably a specific kind of person who's a good fit for one-on-one coaching with me. That's okay. It's not a judgment of one being worse or one being better. It's a judgment, I would say a healthy judgment. It's a discernment.
Maybe that's a better way. It's a discernment of what is most helpful for my client, not what is best for me. What is most helpful for my client, which is why the old saying of like selling is service. This is why that's true. When I sell the right thing to the right person, the world gets better. Their life gets better. Their business gets better. Their marriage gets better.
Their family economy gets better, right? And then my life gets better because I signed a client and my business continues to grow. When it blesses both parties, it's a good fit. It's the right thing. So our job as the entrepreneur, as the salesperson, as the person who's creating the value and offering the value, is to sell to people where they are a good fit for what we have, whatever the offer is.
The other thing that's your job is to create leverage in your business so that you are not trading your precious time and limited resources for money. We want to align unlimited resource, right? Spiritual resources. So ideas, podcasts, or audio programs, people can access them wherever they are over and over and over again, right? Let's see. I'm at 33 minutes in recording this podcast right now for me.
I will only spend the time I spent on this podcast, but as far as listening hours goes and impact, I can have hundreds and hundreds of people listen to the same episode and it only took me 33 minutes thus far. Like that's leverage. That's a spiritual concept. That's a spiritual way of creating wealth and marketing.
Old way would be like me knocking on doors and saying, hey, can I tell you about a concept I have called Abundant Heart? Physical resources, me walking house to house knocking on doors. Spiritual resource, creating at once, letting whoever resonates listen. Selling a course, selling a book, doing group coaching programs. These kinds of ideas that are unlimited.
The other thing that I'll say is this is why I make the case for like, if you are selling a limited resource, it has to be expensive. If you care about building wealth with your business, which is what this episode is about. If you don't really care about financial wealth, it's not that it doesn't matter, but you don't have to think this.
And I've actually coached people who more resonate with that. Their wealth is like doing what they want. They don't care about making a ton of money. Their idea of wealth comes from using their gifts, coaching people, mentoring people, writing, speaking, blogging, art, selling their art or whatever. And they don't really care about the money because wealth feels different to them.
That's a conversation for a different day. I wanted to mention it because some of you listening to this podcast might resonate camp and that's okay. Where the idea and the concept of quiet wealth will land differently than someone who is serious about increasing their financial freedom, their money, making more money with their spiritual concepts of self, the spiritual resources like their creativity and imagination and attention.
So when I think about selling my limited resources, my time, it's because this is the other thing that I think as you evolve, there's a natural shift. I can help more people when I leverage my time. So for me to slow things down and only help one person at a time, one, it has to be of immense value to the person who is receiving the one-on-one work. But that means also there has to be a value exchange for me, which is why I'm a big fan of premium pricing for one-on-one. That's not for everyone, but I wanted to put a little plug. This is why I believe in it.
This is why I think it's good for the right person and the right client because it expands both parties and it makes math sense so that you can focus your other work time on leverage where you can bless more people with the same amount of physical resources, writing books, doing group programs, speaking, creating courses, going on podcast interviews, et cetera, et cetera, et cetera, because you can bless more people.
So that's how I see wealth building is like a stewardship of spiritual resources. Wealth is a byproduct of how you steward your ideas, the things that happen in your imagination, how you feel your belief, and then how you turn it into appropriate physical containers that have leverage, that have impact, that don't require you all the time. This has been how people have grown their business. Another word that you probably have obviously heard is scale.
I don't love that word. It's not really how I think leverage is a better word for me. It's a stewardship. How do you steward the ideas? How do you steward the value that you've generated in your own mind for other people? Anyway, that's what I've been thinking about. I'm going to read that quote one more time just so that we can end on a really powerful note.
Michael Neal said, as long as you see money as a scarce resource, you will continually inconvenience yourself in order to get it. As soon as you have made yourself the scarce resource, money will inconvenience itself to get to you. I hope you have a beautiful day. Thank you for listening to this podcast. I'll talk to you next week. Bye.
