Hey guys, welcome back to the Abundant Heart Podcast. I really am so glad that you're here. I hope you know that. I hope you feel that. I think about you guys, my podcast peeps, a lot. Today I'm going to be talking about doubling your income while cutting your work hours because, one, that's a pretty sexy headline.
Two, it's honestly what a lot of my clients come to me for because I started my business with two little babies. I have always worked part-time. I make way more than I would have if I stayed on the traditional path of becoming a therapist, to be really honest. And so I have learned to make money in leveraged ways. And I teach abundance consciousness.
I teach prosperity mindset. I teach business strategies. I teach conscious creation. And all of those things kind of add up for my people when they want to come work with me. They have a vision of making more money, but the way that they make it matters. They don't want to hustle and grind. They don't want to work. Most of my clients don't want to work 40 hours a week.
They want to figure out how to add value to the world in a way that makes a huge difference for their clients, that improves their lives and their relationships and their businesses and their bodies and their spirituality and their happiness and their parenting. They want to make a difference. And they really care about making money.
They really care about living life, not just working all the time. Now, most of my clients, and so if you're listening to this, I'm assuming this about you, we like our work, right? My clients and I both love to do the work, but it's not the only thing that matters. So we want to have a healthy blend of life experience, work, making money and enjoying life.
And so all of that context matters because the way that I'm going to talk about doubling your income while cutting your work hours, there's some principles that I have walked the path with my clients on for many, many years. And so I'm going to be sharing some principles that you've probably heard if you're a longtime listener to this podcast before.
If you're new to the podcast, welcome. And some of these principles, you might go and study on your own. You might scroll through the podcast and see different headlines that stand out to you on different topics. But I'm going to start by saying time is a finite resource. Money is a renewable resource. How do I know that?
If someone were to say, hey, I'll give you a million dollars like right now, but you have to stop living your life like you have to die. That's extreme, right? I don't care about the million dollars like I pick time, right? I want to keep living my life. Another example is like, hey, I'll make you financially free for five days and then you have to be poor the rest of your life.
Like money is not as important. It is not as valuable as time. And so when I think about doubling your income and working less, it actually is an alignment because what we're really trying to figure out is how do we detach what money we make from the time we spend working? And that's a mindset thing. That's a calendar thing. That's a business thing.
We're going to talk about all three because the first thing that I want to talk about is your business model. So when I was a new coach, I basically treated my time for dollars. And what that sounded like was like I would charge per session. And so I would say, if we want to work together, I charge a hundred dollars per session, four sessions a month.
So it's four hundred dollars a month. Like that's how I started coaching. And I would like raise my price incrementally. I raised my price from four hundred dollars a month to six hundred dollars a month and like felt like that was a huge shift. I remember like telling one of my clients, it's now six hundred dollars. And I was so nervous to tell her.
And she ended up saying, yes, but it's just funny because that was my mindset. Right. How do I trade my time? How do I make my hourly rate more valuable? When I started to do the math, like looking back in order to make six figures, which back then that was my goal, I would have had to take on so many clients to hit my goal. It was impossible.
And so I recommend that you actually do some of the math on your current offers and how much time you want to work. Does it add up to the amount of money that you're trying to create in your business? For many of you, the answer is going to be no. So we need to make the math math better. But in my mind, I couldn't just raise my prices and keep doing the same thing.
And this is an important principle, right? Because when we elevate our offers, we have to elevate who the offers are for. Another way of saying that is you elevate the kind of client that you work with. Another way of saying that is you solve bigger problems for people further down the path. I'll talk about that more in a second. Back to the business model.
Alright, so when I was charging four hundred dollars a month, six hundred dollars a month, and I would do month to month with my clients. So every month my client had to decide if they were going to keep working with me or not. And so that really messed up my mindset because it was like I was always worried about losing clients and that's not the best way to serve clients.
And so one of the shifts that I started to make was like I started to sell packages, which like if you're new to business, sell packages. If you're experienced in business, like you probably already know, like that's a good idea. But like at the time I didn't know this. And so I started to sell packages. And it was around this time that I started to learn about Internet marketing.
I started to learn about making different offers. So I had added other offers into my business model besides one on one coaching, was experimenting with groups. I was experimenting with PDFs and courses and master classes. I didn't call it that at the time. I think I just called it a workshop. Intensives, text coaching.
Like I was trying a lot of different offers at this time. I read a book called The Prosperous Coach by Rich Litvin and Steve Chandler, which I referenced that book a lot on this podcast because it changed my life work forever because in the book he talked about client creation in a way that I had never thought about. He really sold me on the idea of selling packages, expensive packages to high performing clients, right? Clients that know how to use coaching. And so I've read that book and raised my prices to three thousand dollars.
And like that felt like crazy talk to me. And then I remember signing the first three thousand dollar client and it was the easiest client I had ever signed. And I was like, okay, what is happening? And I look back on that moment because I still remember where I was when she paid the invoice like, you know, it's like one of those moments like I remember going up the stairway with my baby, putting her down for a nap and I felt a buzz in my phone.
I looked at it and it was like payment three thousand dollars. And I was like, oh, my gosh. Right. Like life changing forever. And when I think about that, some of these principles were at work. I stopped treating my time for money because she wasn't paying me for the time that I spent coaching her. She was paying me for the result. I was going to help her create which she built a seven figure business based on some of the money mindset work that we did over time.
Wasn't just because of me, but I know I was an integral part of that. And so, yeah, the three thousand dollars was worth it. Like she created an amazing, impeccable mindset about wealth creation, building her team, making powerful decisions about her business model and scaling and built the business that she really wanted to build.
And so I look at that, the value that I started to create for people, it started making sense to charge more, not because I'm like trying to get I think a lot of, you know, at least if you're like many of my clients, like you're a really good person and so you don't want to over charge. And so what I hope, you know, I'm not saying is like, I don't think you should scam people. Obviously, I don't think you should just raise your prices to raise your prices.
I don't think you should just sell packages because you're trying to squeeze the juice out of people that you meet. That is not aligned with my values and that's not what was happening in my business. What I started to see is like I could create results with people through coaching that was a lot more valuable than the price that I was charging, like 10 times as valuable or more. And so I was like, okay, so if this was the easiest I've ever signed a client, she was committed to the work. I loved our sessions. She went out and created amazing results.
Like maybe there's something to this. And so the book, The Prosperous Coach, really helped me see one coaching is for people in motion. And whether you're a coach or not, I know many of you are, but some of you aren't. And when I think about making offers, we want to make sure our offer is aligned for the person that can optimize the benefit of getting coached.
And so when I think of traditional coaching, like I was an athlete growing up and so I always had like a basketball coach, a soccer coach, a volleyball coach, a softball coach, right. A lacrosse coach. And yes, I played all of those sports. But the coach helped me create a result in my game that would make me faster, stronger, better, more skilled, better teammate, better mental toughness. And so sports is an obvious place where we see coaches, right?
Professional athletes have coaches. The other place that I've heard of people having coaching experiences is in like the arts, right? A voice coach, an acting coach. We have people like famous actors, famous singers have coaches. And so when I think of who is a good fit for coaching, the principle here is lining up my offer with the person who can get the most out of what I do. It's someone who's trying to create something.
And so when I lined up my coaching offer with people who are wanting to create something and they're a good client, they know how to use the coaching tool, right? Our sessions, they would use our sessions to create what they wanted. I saw that the value became exponential. And so I read The Prosperous Coach, immediately applied it. So I elevated my ideal client.
And this is important. And there's some thought work that has to go into this, because one of the things I was terrified of doing was leaving behind my clients that were paying me, you know, six hundred dollars a month. And at the time, I remember thinking, like, I don't know if they're going to come with me. And I see that now. Like, it's not that they don't come with you. It's that they go on a different path. And all of it is okay.
But one of the things I never want to make my clients responsible for is stopping my expansion and my own growth. And so sometimes we hold on because we are fearful of disappointing people, of being judged by people, of being misunderstood. But the reality is sometimes we have to let people go out of love for ourselves and love for them so that they can continue on the path that they're going to continue on, but also so that you can continue on the path that you can continue on.
If I never raised my prices back then, I would not be where I am today. And I think we owe it to ourselves and our God-given abilities and talents and desires and vision to, like, nurture the things that we're given. And so when I've raised my prices in the past, it's because I have elevated myself. I don't say that to, like, impress you or to, like, make myself look any certain way. It's just when you make yourself more valuable, the money is going to follow.
The other thing that starts to happen and started happening in my business model is I knew how to make money other ways. Like I would sell groups. I would sell masterclasses. I remember selling like PDFs and courses. Right. So I didn't have to take on one-on-one clients to create money. One of the things that I started to notice was because I made my mind more valuable, more people wanted to work with me. And so the demand goes up.
The other thing that started to happening is higher level clients wanted to work with me. When I was life coaching, I remember signing my first client who was a coach. And I remember being like, wait, why does she want to work with me? And what she was asking me, what was always coming up in our sessions is like how she could sign clients because she wanted to know how I was signing clients and how I had the confidence to raise my prices and how I filled a group program. All these questions.
And it was like one of my first business coaching, even though I didn't call it business coaching, like I had made my mind more valuable through study, through experimentation, because I was a good student myself and a good client myself. Like I am my first, best and always client. I've said that before and many times.
And so I started to attract people who were up to stuff in life and business. And when I did that, I elevated my ideal client, not because the stay at home moms and the college students and like the relationship coaching that I was doing was bad or not amazing. Like I think it was helpful. But the kind of person that I started to create as a client was up to something in life. And like the impact that I could have with that person would impact even more people. It's like law.
When you create more value, money does flow. And so when I started to elevate my business model, I elevated my ideal client. I started to create more value with each client and I could see it. It made sense to raise my prices. And this is important because this is a math thing. I have never worked full time. And so I started to see like I have to make the math math if I want to hit my goals, if I want to create what I want to create.
The other thing that really shifted reading the book, The Prosperous Coach. One of the other big shifts that happened was my identity. I started to see myself as like I'm the kind of coach that people spend a year with me and their life is never the same. And I really believe that. So I feel like there's three levels of transformation. Right.
Level one is like tactics, coaches that tell you what to do. Like I will give you the tactic of like how to post on Instagram and what to write on Instagram. And you're just going to do what I say. And like fitness world, it's like eat this, track this, do these workouts. Like that's not a bad level like at all. I hope you really understand. We need tactics like I've learned tactics from people.
I've hired coaches and mentors and teachers to teach me things in business, in parenting, in writing my book. Right. Like there's lots of different skills that I've developed. Internet marketing, writing emails, copywriting, all of it was skills that I learned. And then level two, I would say is like behavior change. So like, hey, let's talk about your behavior.
So tactics is like do this behavior or identity even is like I'm going to help you think about why you want to do this motivation. Maybe that's a better word like motivation. Like you want it. Let's do it. And then level three, I feel like is living from the wish fulfilled, being a creator. And you create yourself. And it's about where does your energy come from? Why do you want the things that you want? Who are you really? And it's about conscious creation.
And so that's where I like to coach. Like I said, I'm not saying other levels are wrong. I just think that they're different. And so as I started to evolve myself as a coach, my business model evolved. The kind of clients that I worked with evolved. My mindset evolved. I have made my mind a resource. And one of the things in my gene keys, if you haven't studied the gene keys, I highly recommend it. It's useful. It's kind of like human design if you're new to it.
But one of the things in my gene keys that it says is that like I am a well of wisdom for my clients. And one of the things that I have started to see is I can't just sit in my office and be wise. The wisdom gets extracted from my mind as I'm helping people. And so as I've made my mind more valuable, it makes sense that my business has created more value in the form of like cash created, because I've created value for other people.
And so that's another principle is like, I've often said like a quantum leap in income comes because you had a quantum leap in the value you created for others. And I think this is the proper way that we are meant to expand in our business. We're not just meant to be greedy and like hoarding money. I think money is circulated.
And so if you think about currency, like a current flowing through you through other people to you to other people, when you make your mind more valuable, and you learn how to create value in business in the form of making offers, marketing, having a sales process, transforming the way people see themselves and see business or see their body or see their relationships or whatever niche you're in, when you get really good at creating results with people, the money will flow.
And so in the beginning, I was not as good of a coach as I am today, for sure. But I stuck with it, right? This is where the paradigm here until it works comes into play. I also learned to solve bigger problems. I actually started this one when I jotted down a few notes. I learned to solve bigger problems. Another way of saying that is I learned to solve more expensive problems.
I think this episode specifically is for the person who wants to make more money. If you don't really care about making more money, you can skip this episode. But if you want to make more money and you're serious about that, and because money feels like personal expansion to you, that's how it feels to me.
I'm not trying to make more money because I need it or because I think my life will be better with it or like because it'll make me better or give me more status. I see money and expansion as very related. And so if you want to make more money, you have to solve more expensive problems for people. And I have learned to solve very big problems for my clients and multidimensional problems.
So I actually I found myself in a conversation with my grandma and she thought, I love my grandma so much. She has no idea what I do. My mom's mom love her. And like, it makes sense that she wouldn't know what I do because my career didn't exist when she was going to school, when she was in college, when she was married, when she had my mom, even when I was born. Right. My career didn't exist.
And so she's trying to wrap her head around something that literally didn't exist. And so she thought like I built websites. And so I was trying to explain, no, like I am a coach for people who have a business. Like I don't build the website for them to build their business. And as I was explaining it, like she was like, oh, so like people pay to talk to you. And I was like, yeah. And she's like, they pay so much to talk to you.
And I was like, yeah, because I solve problems that very few people can solve. Right. When my clients work with me, especially in one a one on one capacity, it's like they come because we're going to build their business. But we also talk about faith. I help them choose beliefs that are empowering about their life, about their kids, about their partners, about their health, about financial freedom, about working with their clients and cleaning up boundaries.
I mentor coaches to have amazing relationships with their clients, an amazing relationship with money. I help people learn the sales skills, the mindset of sales, the mindset of marketing, the tactics of marketing, the tactics of signals. I help them make powerful decisions about their offers, their business model, their calendar. We talk through hard things about their relationship with God and faith as they're navigating hard circumstances in their life.
I am in their corner for all of it. And there's just very few people who can do life and business coaching like I do. Like I said, I'm not saying that. So I'm like, look at me. Like, I think there's a lot of you that are very similar to me, that like what you do is very unique and powerful and rare and valuable. And I think as I was coming up, as I was learning these things, it was like the most important thing that I could do is one, make that conscious to recognize not from an inflated ego way, but from like what I would call holy humility way.
God gave me talents that I've nurtured and stewarded, that have become very valuable for other people, not because of anything that I did, like I stewarded it. I did not give myself these gifts. But I did take care of them. One of the ways that I like to think about business is that I am an answer to prayer. And like, I want to give context that because I've said that before, but I think it's important to give context.
I have made my mind valuable for people so that when they are looking for a solution, I am someone who has resources and ideas and mentorship and coaching skills to help them create what they want. It's not me that creates it, but they almost like use me like a tool as someone in their corner as a resource for them to create what they really want that they've never created before.
Many of you have that gift and stewarding it and nurturing and betting on yourself and putting yourself in rooms where that's validated and expanded. At least that's what I did. I joined groups and masterminds and one-on-one coaching and workshops and masterclasses. Like I became a true student and that expanded my mind and my capacity to serve other people. And so of course the money comes.
But let's get back to doubling your income while cutting your work hours. That was the original thing. If you don't have a business model that actually supports the math, it's time to make some changes. And so one of the things that I see is you might see a big brand, let's say this huge personal brand. I'm talking like names that are household names, right? And you look at their business model and you say, okay, that's how coaches do it.
And then you make no money, right? Because they have models where they can sell a low-ticket thing at scale and make millions of dollars. And low-ticket can mean a lot of different things. Even if they sell something for 300 bucks, 500 bucks, they sell it to thousands of people. They're making millions of dollars. So we have to be mindful of how we choose our pricing and who we choose to serve and our business models.
Like how many people you have in a group? Do you do one-on-one? Do you do a membership? Do you do a group program? Do you do a mastermind? Do you do live events? Do you do books? Do you do courses? There's so many options and there's not one right one. I'm not saying that at all. I don't think there is one right one, but there is a business model that one you like and that you are lit up by. There's offers that you are genuinely excited to show up for.
That's one of the first things that I look for when I coach clients is like, it could be profitable, but if you don't like it, you will burn out. So we want to pick a business model where you are genuinely excited to serve the clients. It's in your zone of genius, right? So it's something that you know you can help with and it produces the money that feels actually like aligned, right?
There has to be an energetic balance and an energetic balance comes from the medium of exchange, which is money. The value that you're delivering, the time you spend delivering it, everything that goes into making amazing for your client, there has to be an energetic exchange that works for you too. The money that you're making has to make sense. And so those are all the considerations that I work with with clients is like, is this still working for you?
Is this aligned for you? Are there other ways? Like for me, I'll always have one-on-one. I've learned I like pretty intimate containers, which is why I'm all in on the MiracleMind, my mastermind. And I know all of my clients, right? I know their names. Most of them, I know where they live. I know what they're up to, right?
I know about their partners or their kids because I like that kind of business, but I couldn't sell a $25 a month membership and that's all I did to make the money that I make. And so I've learned to create premium value offers. For most of you listening to this, that is an art and a science. And if you are serious about doubling your income while cutting your workouts, like I don't see another way unless you go the massive scale route, which I'm not saying don't do it.
It's just like, I'm probably not your person because I haven't gone the massive scale route. But one of the things that if you're like me, I got into coaching because I wanted to get into coaching. And what's sad to me is I see a lot of coaches who get into coaching, but they want to get out of coaching. They want to get into a very different business model. Like they want to be the CEO. They want to be the person that's driving initiatives in the company. And like that just isn't me.
Like I got into coaching because I want to coach. Well, that doesn't mean I have to sacrifice all the things that I want. It means I need to figure out a way to line up where I get what I want and my clients get what they want and everyone wins. Which means the pricing, the business model, the delivery, what I help people do, how I help them do it, the containers that I share with the world, the way that I market and the way that I sell all has to make sense.
And I think there's a lot of people who get that mismatched. They see these big creators, coaches, business owners and try to model what they're doing or they're afraid of charging more because they think they're trying to compete with the coaches that are charging $25 a month. And it's like you have to see you're doing something very different.
If you can give people one-on-one attention, you are already doing something different than any big-name coach out there. Because as much as I love Tony Robbins, like I'm not going to hire him for one-on-one coaching. And that's okay. I don't even necessarily want one-on-one coaching from Tony Robbins. But like that's something that you have to consider for yourself.
It's like what you can do for the people in your sphere of influence is very valuable. Even if it's not something like these, I would say like famous people online do. And so when you're thinking about this for yourself, leveraging your time. So when I think of leveraging my time, I think of premium offers for one-on-one when I'm focused on one-on-one.
But that means I have to elevate my ideal client. So like the person that my one-on-one offer is meant for is someone who can take what I have and multiply it. They know how to get a lot of their coaching. Or I do leveraged offers. So that could be a group. I have a group and I have a mastermind. It could be masterclasses. It could be courses. It could be live events. It could be speaking. It could be writing a book. Anything where there's leverage.
Leverage is the ability to use minimal resources and maximize the output. So let's say you write a book one time. Like I wrote the book Quiet Wealth one time. But I get paid every time someone buys it even though I don't have to write it anymore. For a group program, I show up one hour a week as an example. But if more people join it, I make more money without needing to work more. That's why people do groups.
And so for yourself, figuring out how to do this, what are ways that you can leverage your time? What are ways that you can elevate your ideal client? What are ways that you can match your business model to the math that you're working on and the goals that you have without working more hours? The other thing is how can you solve bigger problems, more expensive problems, or another way to say like more valuable problems for people?
Like how can you elevate it so that they want to invest in working with you because they see the ripple effect rippling out into so many domains of their life? The last thing I'm going to share is none of my growth would have happened without the inner work. And I know that I didn't really talk about that, but I started off this episode talking about like abundance consciousness or like prosperity consciousness.
One of the things that has helped me so much is by transforming my relationship with money and abundance and how it flows and where it comes from, who it comes from. So I created an episode called M-T-O-P, you can scroll back and find it, money through other people. And I say that very specifically. I chose my words very specifically.
Money through other people does not mean money from other people. And this has transformed my relationship with money forever. Money, the source of money. I like how Florence Shin said, God is my supply. And I think about that, and that has helped me see that money can flow through so many different ways. Money doesn't come from my clients, it comes through my clients. And so my job is to have the mindset, the beliefs, the energy that is a match for people where money is flowing through them.
And if you haven't been a student of wealth consciousness, I just want to share a few books with you that can help you because they help me so much. You Too Can Be Prosperous by Robert A. Russell, Think and Grow Rich by Napoleon Hill, or two, for me, classics or The Science of Getting Rich by Wallace Waddles, Rich as F by Amanda Francis, The Game of Life and How to Play It by Florence Scovel Shin.
Those are some of my favorites. And they're old, but it expands your mind about money in ways that like, I should record a whole nother podcast about all the things that I've learned from those books. But it's helped me expand my mind on how money works, how to be a match for it, that it can come through in ways that like right now you think is impossible, but one day will be just normal for you.
I can't recommend doing the inner work like this is why the inner work, mindset work, conscious creation work will always be a part of what I do because I think so much of my success is tied to that. So like, yes, I learned how to build a business model. Yes, I learned marketing and sales process and speaking to my ideal client and elevating my offers and elevating the kind of person that's a good fit for my offers, solving bigger problems.
But that all came from my belief that there was more money out there that I could be a match for. Money wanted to come to me, that actually like that was God's design for my life and your life, that we're meant to be prosperous, period. If you're listening to this and you're like, but what about kids in Africa, people who are poor? One of my favorite things to quote is from Marianne Williamson's book, The Law of Divine Compensation.
She says, they're not poor, like, you know, starving children in Africa aren't poor because their thoughts, they're poor because of our thoughts. We can't get poor enough to help poor people, actually. We have a responsibility, I think, to steward money in a way that can serve the world. But you have to take care of your own house before you can do that.
And so I actually think it's very noble and important for you to make a lot of money if you care about making a difference in the world so that you can steward it, including for your family, taking vacations, house trips, like all that is good. But also, like, if you want to make a difference in the world, you have to kind of get your house in order. And so it is noble to get rich. I actually really believe that.
And so if you're listening to this podcast and you care about doubling your income while cutting your hours, those are some things to get you started. Look at where you're leveraging your time.
Look at your business model. Look at who your ideal client is. Can you elevate those things? Can you transform those things so that it serves the purpose of supporting you and your clients better? Can you solve more valuable problems and speak to it?
How do you take your belief work to the next level? What does that look like? For me, books are one way I do it. Getting coached is one way I do it. Getting in rooms where people are having these conversations, I can't recommend it enough. So this podcast is a virtual room. So thank you for being here. If I can help you, if this is something that you want to speak to me about, there are many ways that we can connect.
One of them is booking a breakthrough call, which you can find that link in the show notes. We'll chat for 25 minutes about how we can work together. So if this is something that you're up to, if you're working on doubling your income without working more, let's chat. Okay, I hope this was helpful. Thank you for being here. As always, I will see you in the next episode.
