Hey guys, welcome back to the Abundant Heart Podcast. I'm going to be riffing today on something that I've been pondering and contemplating for a while. And so I'm going to call this like future casting the self-education space or future casting business or future casting coaching. One of those titles will be the title of this episode because in all of it kind of points to this theme that we're seeing online, which is like, what are we going to do with AI?
And how do I think about AI? And how do I think about all this information that's so readily and easily accessible if I am in online or self-education business, whether that's coaching, whether that's content creation, even like service providers, right? Like you have to consider AI and what you're doing because it's not going anywhere and people are using it at a rapid rate.
And I think there's some problems with that. I think there's some opportunities with that. And so I wanted to have a place to talk about it. Last week, I did my final call of the Quiet Wealth Collective, which was a membership that I ran for a year. And when I, one, knew I wanted to complete the Quiet Wealth Collective, but begin the Amber Smith Vortex, I knew that I wanted to have a space for integrated AI.
And when I say integrated AI, it means that the AI is a part of what I do, not separate. And so I think that's a huge theme that's going to start evolving. It already is showing up where it's like AI is a part of coaching. AI is a part of services. AI is a part of education. AI is a part of software. Regardless of if you are an AI company or not, I don't think you have to start an AI company.
My take has been like, how do I use AI? How can I support my clients with AI? And so in the Amber Smith Vortex, I have a stack of AI tools that I trained on my coaching, my frameworks, and I'm growing that and evolving that in real time as I see the needs of the clients in that group. But the reason that I think integrated AI, that's a word I made up.
You guys, it's not like a scientific word. But when I think of like integrated AI, it's like, how can I give people an experience of me in real time? Because nothing can replace my presence, which we're going to talk about more. In a digital world, increasing digital world, I believe there will be a higher demand for people who want real presence, who want in person, who want live.
I move my pretty much my entire business into a live model. There is very few pre-recorded modules in my world. Because I think especially when you evolve your consciousness and presence becomes some of the most important aspect of what you do, it won't feel the same to pre-record something or to prepare something that feels detached from the audience that you're trying to serve.
And so this model of pre-recorded content or distance between the coach, the mentor, the leader, the personal brand, and the audience is not working anymore. And we see this happening. Like you can even think of some of your favorite creators. It feels distant. It feels separate. It feels fake. And so we're going to see some distinctions, I believe, in the coming years.
And some of the distinctions that I'm going to make today on the podcast, just so you kind of know where we're going, is personal brands versus energetic field businesses. Solo AI versus integrated AI, which I already mentioned. Digital versus in person or live. Fake versus real. Hierarchy versus synarchy. And so we'll start with the personal brands versus energetic field business, because that's what's probably most relevant for me and many people that I mentor.
I came up in the coaching space with like, I remember taking a course from like Jenna Kutcher on Pinterest, Instagram. I remember learning about like going viral and growing your audience and funnels and things like those are still part of online business, because I tend to see online business like Ken Wilber. So Ken Wilber has a approach called integral theory.
And one of the big concepts in integral theory is transcend and include. So I think in some ways we will transcend personal branding, but it will include it still. And so personal brands is like your face, your likeness, your voice, your lifestyle, your unique life philosophy, your experience, your opinions. You share your face, your stories, your family life. And you can do that in many different ways. You can do it very personally. You can do it less personally.
I've seen it done many, many different ways. There's not really a right way to build a personal brand. I think it has to do with preference. Personal brands aren't going away. But I do see this evolving, at least in my sphere, which is like where I feel like my intersection of how I coach is like, it's the intersection of mindset, energetics, strategy, I have to call like spiritual grit, right, like high performance thinking and performance. That's where I like to live.
And so in my sphere, there's this idea I really like, which is the energetic field idea. So that's kind of been my take on business recently is like, okay, like, if I'm not scaling my business, like a CEO, which we'll talk about, I want to expand my field. That doesn't mean that I'm not trying to grow my business. It doesn't mean that I don't want to serve more clients.
But it's different in that I'm not trying to do it in the traditional way of like, I need to go viral or I need to have 10,000 followers or 100,000 followers or a million followers. It really is like letting it expand organically. And it's about who I can hold. Energetically speaking, it's not about CEO mindset. That being said, if you really love that term, if you really want to be a CEO, where you manage people and you manage a team, be my guest.
I think a lot of personal brands go that way. So when I think of personal brands that begin to scale their personal brand, they actually remove themselves from client facing roles. They do it at scale. So they might teach a webinar or they might have a course or they might have a coaching program, but like they don't know any of their clients personally. They might have people working in their personal brand to help them scale it.
And there's this degree of separation that happens. Like I said, this isn't bad. It's just an observation. And for a long time, I thought that's what I had to do to grow my business. But that was true until I found and discovered and really resonated with this idea of like an energetic field business, which is I myself am the one that serves the clients. I'm not a CEO managing people on my team to serve my clients. I'm serving my clients directly.
So like I like to think of personal brands that scale at some point, the coach, the mentor, the person of the personal brand becomes more CEO minded where they're managing the people who help the clients, which there's nothing wrong with that. I just realized it didn't resonate with me. Like I want to be the coach, the mentor, the guide that actually works with my clients. And so the way that I like to talk about that is like the energetic field, right?
My field might grow, but I'm not going to have people that I manage to do that. I'm going to work with my clients directly. That has been a huge aha for me in the past year. So when I think about that, that doesn't mean that you don't use tools, systems, AI to support the clients. And so one of the things that I did in the Ambersmith Vortex is start training AI tools so that my perspective, my philosophy, my frameworks, my coaching can be accessed 24 seven. It's not perfect.
It's not quite like having me to talk to you 24 seven, but it's closer than a regular chat. And so I think we're going to start seeing that evolve in real time where it's like there's going to be tools and systems and groups and software and like tech that supports the energetic field, but not in the sense of like, I have to be the CEO.
And I think it's a unique time to be alive for that reason, that I have access to tools and tech that can support my clients without needing this huge team or even like other coaches to work under me to serve my clients. Like my clients get to work with me. In the Ambersmith Vortex, all my clients work with me and I don't have to scale myself into a CEO role. I've always resonated with like I wanted to stay the mentor and the coach.
Like I said, nothing wrong with personal brands that scale like a CEO. It's just I realized I didn't want that. I wanted to do the in the trenches work with my clients and I wanted to know their names and I wanted to be able to like feel their presence in my life and have a relationship versus a relationship based on like my image, that separation. And so when I think about the future of digital business, online coaching, self-education, things like that, I think we're going to start to see this drive and this demand for more in-person work versus digital and virtual.
And so one of the things that I began to do in the Ambersmith Vortex is like I have a monthly meetup in real life that they get first dibs on spots where we workshop in person. And I've been doing VIP days with private clients for many years now. And those have been some of the most potent experiences that I can create and curate for a client. And so it's just like how do I do this for groups? And that was kind of my idea of like having these meetups.
And I think more of those will pop up in the future because everything is so digitized and virtual. I think there's this craving of being in person with people. And if it can't be in person, I think the second best thing is live. And this kind of leads me to the other distinction that I want to make, which is hierarchy versus synarchy. One of the things that I started to notice is I want to give my clients a place to share their perspective, to share their ideas, to get help in real time.
It's not just a place for me to lecture. And I think that's going to change too, is like people don't just want to sit in a classroom and listen to the expert talk. I think there's a time and a place for that. If not that I don't teach, I do teach, but it is much more integrated and involved with my clients instead of at my clients. I like real time questions. I like to discuss. I bring people on while I'm live to talk with them.
I don't feel like it's the hierarchy, it's not like me at the front of the classroom. I'm the expert. I really feel like it's co-creation. How do I create a room where there's more synarchy than hierarchy? I'm still the leader of the group, right? It's still my program, but I don't see it as like I'm the expert and I need to like shout at my clients about what works and what doesn't and what they should do and what they shouldn't do.
I really feel like the word co-creation resonates the most with my people. I think that that's going to change too, is like people want to be in rooms where they can participate in a very active way instead of just like sitting on the sidelines being talked at. Like I said, there's a role for that. I still learn from people who teach that way. It's just what I'm craving and even in myself as a client is like to co-create the room with my coaches and my mentors. Like I don't want to be talked at. I can get information at any point. It's not really information.
Like the elevation comes from participating, from creating, from speaking, from sharing my thoughts, not just consuming. Like we consume so much. You're consuming this podcast right now. I'm sure I'm not the only podcast that you listen to. We consume social media. We consume YouTube videos. We consume TV. We consume movies. We consume TikTok. We consume audiobooks. Like there's so much consumption happening that I think if you're offering a program that's just more consumption, you're in competition with free. Does that make sense?
So it's like if you're going to offer a group coaching program where most of what you do is offering more information, that's going to be a huge miss and people aren't going to resonate with it because they want to be an active participant and a co-creator with you where there's synarchy, where they can talk back, where they can share questions live, where they can share their perspective and their experience and their story and be witnessed. It's so different.
Like when I think about you consuming this podcast, I feel connected to you, but it's so different than what I can do in a real coaching container because in coaching containers, we can witness, be present to a client experience and have a conversation versus being talked at. I think in the future, and we're already seeing this, content won't disappear because it's transcend and include. So podcasts will stay a thing. Books will stay a thing. Social media will stay a thing.
Consuming is going to stay a thing. Being talked at like a podcast or in social media or books isn't going to go away, but it's going to become harder to compete with that in a paid space.
So like back in the day, a membership of lots of content worked. Someone would join the membership because they couldn't access that content anywhere else. Well, now you can access the content for free on YouTube, through ChatGPT, through books, right through podcasts like this. And so information isn't the problem. It's like, how do I apply it?
How do I integrate it? Who can support me as I actually do this? How can I talk about my problems or the things that are working? How can I work through in real time boundaries, new decisions, client conversations? How do I walk through raising my prices, right? Like in real time support. That's what the demand is going to be in the future. It's not going to be more information. It's going to be like, how do you be a part of something that's live?
How do you be a part of a community where you have real relationships, where you can get real support, where you can connect to each other, who maybe you have access to their community too. And like you create something new together, right? Like that synergy that's coming. I don't think it can compete with content because content is freely available.
And so I've been pondering this. And so that's one of the reasons in the Amber Smith Vortex, like I do everything live. All the calls are recorded. But what I really want people to have the opportunity to do is come be a part of something live with me. Let's talk about it in real time. Let's hear a conversation. Maybe you contribute to it as well. And because of that, the whole group is better. I think we're going to see more and more of that where it's like conversations.
We're going to see more chats, Voxer groups, Telegram groups, community chats, right? It's going to be less information because we have so much information. Like that's not what we're lacking. We really want to feel like we're a part of something that we're co-creating something. And so another distinction that I mentioned is fake versus real. I've seen this for a long time. One of the top priorities for me has always been integrity.
That like someone might listen to my podcast, but like if you ran into me in the street, I would want you to feel like I'm the same person because I think people are tired of fake stuff. And with the internet and social media, it is so easy to be fake because you can project, you can lie, you can put on a show, you can pretend that things are good when they're not. And I think people's discernment is increasing. So we have less of a tolerance for fakeness. We want real.
And so one of the aspects I think of an energetic field business is because it's live, you can't be fake because people are coming on your live calls. They're experiencing you in real time. You cannot formulate, you cannot kind of like prepare in a way that like so that everything's just perfect. That doesn't exist.
And so I think we're going to see the demand for real relationships, real thought partnership in real time, feedback, co-creation, conversations, coaching, mentorship, because I think as a society, at least if you're listening to a podcast like this, we're kind of tired of fake stuff. The word that I heard somewhere was like a fake guru. We're tired of people projecting something online that isn't actually true in their real life. And I think we're starting to be able to sniff that out.
And so sometimes we go through hard times in our business because we have a deeper level of integrity that's required for where we want to go. I know I've seen that in my life. And so as an energetic field business versus a personal brand. So when I think of a personal brand, it matters what it looks like. It matters how many followers you have. It matters how you present yourself. It matters who you know. It matters where you travel to, where you live. Like I said, it's not bad.
It's just I think in an energetic field business, it doesn't matter what it looks like. It matters what it is. It matters what level of energy you are actually bringing to your business, to your relationships, to your containers, to your offers, to your pricing in an actual coaching conversation or a coaching relationship. Like, how are you actually showing up? Because it doesn't matter what it looks like. It matters what it is. And so I'll say this, actually, in the energetic field, it matters what it looks like to a certain extent in the form of like energy leaks.
So when I think of a brand or like even like the colors you use or the images that you use, what it looks like represents what it is. But the most important aspect of a energetic field business is what it is, not what it looks like. And so I think we're going to see this great divide between people who relied on what it looks like to do the selling for them. And now we're going to see people who it matters what it really is.
And people who have spiritual gifts, people who are in tune with energy, people who trust their intuition at a deeper level are going to be able to sniff out what it looks like versus what it is. And so I think there will be a rise of energetic field businesses because I think people are getting those kinds of gifts fine-tuned. I think we can feel when someone is in integrity. I think we can feel when someone has good intentions. I think we can feel when someone's lying.
We might not be able to know exactly what's happening, but something feels off or for whatever reason you don't want to hire that person. And so I think we're going to see that more and more that people are looking for resonance, which is a huge word in my brain right now. Like I named a whole one-on-one program, Resonance. I'll make sure Allyse links that in the show notes because I think resonance is the name of the game. Resonance is an energetic quality.
It does not matter what it looks like. Resonance is a feeling. And so we're going to see this as an actual approach to business more than we ever have before. And so when you're thinking about what are you going to do to prepare for AI changes, for market changes, for the noise, I believe people are looking for clear signals. And that feels like resonance. That feels like coming home. You can't fake that.
And so I think there's going to be a demand for people like us, creators, to do the inner work so that your signal can be clear, so that you're coming from integrity, so that you're not trying to make it look a certain way. You care about what it is. And I think that can change everything. And so just to recap, there's personal brands and there's energetic fields. There's integrated AI and there's AI that exists in its own. There's digital versus in-person. There's fake versus real.
And there's hierarchy versus synarchy. I believe, and what I want to stand for, is energetic field business, where it doesn't matter what it looks like, it matters what it is. I'm using integrated AI. I'm not rejecting AI. I'm including it in my program so that it can be of service, but not everything. I'm going to do more in-person and live work than I do only virtual or pre-recorded, which has been a change that I've made. And I think it works for my energy really well.
Another one is fake versus real. I want to be real. I want you to feel like if you ran into me at Target or you came to one of my in-person workshops, that I would be who you think I am because of how I portray myself online, that you would feel that congruence. And the last piece that I think is huge for you to consider and apply is how do you create synarchy instead of hierarchy? It's not that you know more than your clients.
It's that the role that you play as guide, as mentor, as coach, as service provider, as artist, as content creator, whatever role you play in business that you are co-creating with people. Expert energy is so interesting. I don't think expert energy is bad, but instead of talking at people, you're inviting them to a transformation with you. I think it feels different. And so, like I said, this is just my take. Is it right or wrong? I don't know. This is what I'm seeing. This is what I'm thinking about. This is what I'm implementing in my own business.
So I wanted to have this conversation. All of this is basically how I created the Amber Smith Vortex, which is my energetic field offer. And so you can read more about that in the link in the bio as well, where I basically integrate everything that I shared today. This was the basis and the foundation of how I even created an offer like that. So check it out if it feels aligned. And if not, I will see you in another episode. Thank you for listening. Talk to you soon.
