Amber: Hey everyone, welcome back to the podcast. We are continuing our series of live coaching. Today is a fun call because there's five amazing ladies that showed up to get coaching. So today we have Kate, Crystal, Katie, Alicia, and Rhonda. And I think you're really going to enjoy this conversation. So without further ado, let's jump in.
Okay, welcome to the podcast. Today I have Kate, Alicia, Rhonda, Katie, and Crystal. We're going to have a great conversation and coaching about all sorts of things. I'm excited to see and hear what you guys brought. Kate, I'm going to start with you. How can I support you? What can we create together?
Kate: Sure. Okay. So I lost my job about three months ago. And in many ways it was difficult, but in many more ways, I've seen it and viewed it as a gift of time because I had been slowly rebuilding a business on the side for about the last year. And so I've had a mostly positive outlook on this whole thing.
However, I'm starting to realize as I've become more aware, kind of listening to your podcast and just listening to other coaches that I have a ticking clock in the back of my mind because my husband and I have done the math, figuring out like how long can we live on a single income while I'm building this.
And we have set a timeline of about the end of the year. And while that's helpful to know that, because I'm not like worried, can we have hair bills next week? I'm finding that as I'm becoming more aware of those inner thoughts, those thinking things that kind of creep up, that that is, I think, impacting my productivity.
It's impacting my beliefs in like what I'm doing is because I have this ticking clock that I need to like have this deadline of by the end of 2025, my business is thriving or at least bringing in an income that's going to help our family like what we need on the daily. So I'm just curious, how can I work through that? I'm aware of it, which I think is probably just the first step, just being aware of it, but actually like working through it, I can feel it impacting me daily.
Amber: Okay. You're a coach.
Kate: Yeah.
Amber: At least you listen to a lot of… I can almost hear you coaching yourself through that a little bit. This isn't new. It sounds like you've been contemplating some of the inner work. So kind of walk me through the facts. If I like transport us to 2026, it's like January 2nd and you're not making money. What happens? Is this like a scary situation or is it like uncomfortable?
Kate: So I was in corporate America for like the last 15 years and it's toxic. I don't want to go back, but I know that I have the skills and the network to go back and I have connections and I have had people reach out and anyone who's reaching out right now, I'm like, Oh no, no, no. I'm not even entertaining the thought.
It's not even in a discussion. I won't even have the conversation and hear about the opportunity just because I'm really focused on this business. But what would happen at that time is I would need to look for a job.
Through my business, I have built a membership and I'm slowly building like recurring income. So I don't see a need to necessarily go back full time, but I would have to go back part time. And I think I would feel very disappointed in myself if that was the case, if that's something I had to do. But I have options.
Amber: Okay, so the worst case is you're a little disappointed.
Kate: Okay, little is probably it'd be a lot disappointed.
Amber: Yeah. But like I think it's useful from a mindset perspective that like the worst case scenario is getting a part time opportunity. Until your business produces what you want.
Kate: I think I see where you're going. But also I feel like it's impacting me today.
Amber: Yes. Like, by the worst case, you can feel that exhale today. Sure. Part of it is going to be my management. Like, we're not going to January. Like, I have so much time because what's ironic about time, it's like the more rushed you feel, the less you're actually going to do the thing that you want, which is like creating in cash and opportunities in your business.
Kate: Right. No, I feel that.
Amber: So what's working in your business right now?
Kate: What's working is that I feel like I have a really clear path. I have invested in some support. So I'm building a website. I'm rebuilding my offer suite and getting support and making sure that that makes sense because my current offer suite I've learned really isn't guiding people through all of my products. So I'm working with experts on that. I feel like I know what to do. So that's what's working.
Like, I have a timeline for launching my website, I have a timeline for launching my new product suite. I have a membership that I launched. Actually, I launched it three weeks after losing my job. I thought about postponing the launch after I lost my job, but I was like, heck no, I'm going all in. So I launched it and that's been successful and has been growing. So that's working as well.
Amber: Where does the timeline come to play? When does it hit you where you feel that lack or pressure?
Kate: It's like deep down, I don't even know how to explain it. I think it's just in my emotions and how much they can vary from day to day where I can feel so confident, like I have this plan. I'm confident in the plan. But then I think like all entrepreneurs, it's like this one day you're like, I love my business. And the next day you're like, I want to start over.
Amber: Just clear your hand up if that's also something that everyone feels like. You're not Crystal. Crystal's like, I have something else. For me, that roller coaster was something that was new. I also never worked in corporate, so I don't know anything else in my working life.
I worked at a school. I worked other little jobs and not like a corporate career. So that up and down, that's why most entrepreneurs find coaching, mindset, mentorship, because like no one prepared. Like, where else in your life do you have that level of like up and down?
Kate: Yeah.
Amber: So part of that is going to be normalizing that and not making it a problem. Like I tell myself like, oh, today, like I want to burn it all down because I know I'll feel differently in the next day or two. Has that been your experience so that you swing back?
Kate: Yes. Oh, absolutely. And I tell my kids this, too. I mean, with their emotions, this will pass. You're not always going to feel this sad about this toy that broke or whatever. You're going to feel better tomorrow. And I know as an adult, like I will feel better about this. Just give it some time. It's just the uncomfortableness.
And I think maybe it's just I need to get comfortable with feeling uncomfortable and with knowing that those emotions are going to come in and go. And it doesn't necessarily mean that I'm doing something wrong in those moments. I do question everything. Am I taking the right next steps?
Amber: And that inner work and inner, like I call it spiritual grit, right? Where it's like, oh, this doesn't mean I'm going to quit. It actually doesn't even mean I'm doing it wrong. Like learning new things, including like how to manage like a timeline or like wanting things to go faster is the new skill for me and our relationship with time. It's like, okay this is the part where I feel uncomfortable. This is the part where I wish was happening faster. And I'm going to let that go.
And I'm going to trust the process. Like it sounds like you're working with people who are helping you with the process. Even like launch date for your website, like at some point. And this has been my experience, too, is like there's nothing else I can do in this moment. I always joke like I'm not going to put a gun to people's head and be like by myself, you know. So there's this surrender. What's your relationship with that word?
Kate: I'm a control freak. So that's hard. I like to be in control and I like to control the situation as much as I can. And a lot of this is out of my control.
Amber: So, yeah, the words I like to use is co-create because it's not not you, but it's not only you. The way that I would operate on a day to day basis, like it is working. Has it worked? Possibly not. Right. Like the amount of revenue or the targets that you want to hit are the milestone. In your mind, you have like a monthly revenue goal.
Kate: Oh, yes.
Amber: Yeah. So what's interesting about that is like it makes it binary. You're going to look at it as like, did I hit it or did I not hit it? And I teach a paradigm that's a little bit different where it's like we can put that down. It's working and it's hard because that's the surrender piece.
Like it's working. I will hit it. That's how I'm operating. But I'm not going to make every month binary because that will be the mindset issue for you from now until the end of the year. It's like I'm not on track. And happening fast enough. Lastly, what is possible in entrepreneurship, and this is why you have to like let go of time, is you might have a $2,000 month and then a $40,000 month the next month.
So was it that that month wasn't working or was it preparing you for the $40,000 month? Right. It's learning how to hold yourself in your relationship with time and it not working, believing it is working in ways you can't see. It feels like that's your edge right now.
Kate: Yeah, I think you're exactly right.
Amber: Do you have other money models happening in your business besides the membership?
Kate: Well, because I'm kind of blowing up my offer suite, I mean, that's really the one that's staying is the membership. Everything else is going to be changing. So I'm in this like strange period now while I'm rebuilding and I don't necessarily want to be promoting my other offers heavily when they're in the midst of change. So the membership is what's really sustaining me through this growth period of rebuilding other products.
Amber: Perfect. So are you in like a launch? Do you do a launch model? Is it evergreen?
Kate: The products will be evergreen.
Amber: So there's different, I would say, like faucets and maybe you've heard me use that model before. I love thinking of business like a faucet, like you can turn it up or down whenever you want with different offers. Right. So like if you wanted to make a lot of money in the next six months, you could sell like a high ticket one on one or a group or a cohort or whatever.
What I think of a membership, it's like you're slowly turning the faucet up so that you could have a stream that is continuous and there's pros to cons to every faucet. The pro of a membership is that like once you get it working, it's recurring revenue that comes in every month. And so is that worth like waiting for? Sure. That's the point of picking a membership.
Kate: I mean, and that is the point. And I am going to be layering in some new things too with these new products that I haven't really done before, including advertising. I'm going to actually have a website now, so I'm hoping to bring in some organic traffic through that. So I am layering those things. They're evergreen, but I am layering new ways for people to find me because I am finding pressure of being on social media and relying solely on that.
And I have seen because as I've been in this building phase, I have not been on social media nearly as much and my revenue has gone down as well. They don't like that. Like I don't like the fact that I have to show up in order to earn an income. I want there to be other ways for people to be finding me.
Amber: Yeah. And I think multiple streams totally make sense for a business model like that. So kind of wrap up where you're at right now. I bet we'll come back. But I think who entrepreneurs are in the waiting period is everything. Anyone can be in belief and excitement when like you're making money. But to become the cause of the money and the clients, it happens in the waiting, in the surrender, in the period where it doesn't look like it's happening fast enough.
Kate: I love that. What you just said is so helpful.
Amber: You really aren't doing anything wrong. This is what it looks like to be in the process, the sequence of events that will lead to the target being hit in the future because you're on track.
Kate: Right. Okay. Thank you for that.
Amber: We'll put a pin in your conversation. It'll be interesting to see what comes up as I coach the others. But we'll see all this thread come together. So thanks, Kate.
Kate: Thank you.
Amber: All right, Alicia, you're next on my radar.
Alicia: Awesome. Okay, there's two things that I want help with today. First of all, building resonance with my audience. And second of all, asking, well, you helped me to see a while ago that I do have an offer of just having a conversation with me. But I'm feeling pulled to create some sort of an offer suite.
But when I think about doing it, I just think I don't have resonance with my audience. I have very little engagement. I have a newsletter. I have a podcast and I'm on social media here and there. But I just don't feel like there's much engagement. So it feels like why would anyone buy an offer from me if they're not engaging otherwise?
Amber: So you don't see resonance as people commenting. Yeah, I think I am. And what if I told you, like, I think the opposite is true. My clients that have worked with me for years, like, don't comment on my Instagram, but I deeply resonate with them. Like, I actually have the opposite belief. I think the things that resonate most, like, I imagine someone like reading your post and having resonance and they like need to go think about it. Or they, you know what I mean? Like, how do you know something resonates?
Alicia: We actually can't know. That's an awesome example, because everything that you put out, I'm like, oh, my gosh, she's looking deep into my soul. So, yeah, I totally see that. Like, how do I know what would be helpful? What to offer them that could be helpful? Maybe I have that backwards.
Amber: So where you're coming from is a belief that you don't already know. And I'm coming from a place of like, I know, not because, like, I'm a mind reader, but like, I think a lot of my clients are like me. They're students. They're growing. They think and contemplate deeply about things. And so I think what is of interest to me is of interest to them. Okay, so like what has been on your mind? What have you been studying and contemplating?
Alicia: Lately, I've been thinking a lot about clarity. I felt like I've been in a place of reinventing myself. I don't know if you've heard of the law of the container, but I felt like it's time to grow my container. But with that has come a lot of unclarity. And so I find myself just feeling spinning a lot and I don't know what to do. It feels different. It just occurred to me that this is what needing to grow your container feels like. You feel unclear. You have to seek new focus and new direction.
Amber: Yeah.
Alicia: And I know everything that you just said, I'm like, that would totally resonate. Yeah, which is interesting, because I sat down to write a newsletter yesterday and I was like, I don't know what to write about. And then I'm like, I'm just going to write it for myself. And it was so easy to write.
Amber: Interesting. Yeah. Okay, I follow Dan Coe. Have you heard of him? I really like his stuff and he's the one that taught me like you are the niche. And so a lot of what resonates with you, there's a reason that you're drawn to the books and the mentors and the content that you are. Right. And what makes it unique is like you're going to filter it through your life experience, your training, the tools, your perspective in beliefs and life philosophy.
And then it's going to come out different than what you're learning. And that was what creates the resonance, your unique perspective and take in the way that you think about the law of the container. They might be interested in the law of the container, but when you share it from your perspective and how it might apply to them in midlife, it's going to be totally different than the way that you learned it.
Alicia: I think that sometimes I have a feeling like I'm going through it right now. So how could I possibly say, hey, here's an offer. I'll teach you. We'll do it. Because I'm like, no, I got to like master it and embody it first.
Amber: You do the work for sure. But once you do the work, that will be the most potent stuff that you lead people through. What's the last conversation you had with a potential client or even a friend that would like be in your ideal client category?
Alicia: Actually, I'm doing a summer of conversations on my podcast, so I've had lots. But they're potential clients. They're people that I know personally that would not hire me. How do you know that they wouldn't hire you? I don't know. I don't.
I just assume that. But exactly. So it's like there's this energy of keeping them at arm's length. Because most of my first clients were people who knew me. That's how my business got started. Like friends, colleagues, connections from church, people that I grew up with, like people that I worked with.
The clients that I have had, I have known or there's been some connection to somebody that I have known. So I can see how that's true. I guess I feel like the people that know me personally rarely ask me about my business or anything about it. And so I guess I just take that as a they're not interested or maybe I'm a little fearful. Not really fearful because I'm not too concerned with what they think about what I'm doing. But I just make the assumption that they wouldn't be a client.
Amber: And that's a belief that like only certain people could become a client.
Alicia: Yeah.
Amber: And what if you approached all relationships as like seeds of infinite potentiality? Anyone could be a client. Doesn't mean that we put pressure on them, but like anyone could be. I can see that I'm making a lot of judgment about them. We're not swinging to the other side. We're going to be like weird in their DMs being like, hey, stick playing. That's not what I'm saying. But we're taking away all judgment and we're going into the potentiality of all relationships that you create value for them.
Because that's ultimately what you do as a coach is like you create value for people and you facilitate containers of transformation, including conversations on your podcast. If they're willing to have a conversation on your podcast, they're a great candidate for coaching. Doesn't mean that you make them, but you open to the possibility and look for the signal that they want to talk about it.
Alicia: Yeah, that's a good point.
Amber: So we're working on getting fully booked is what I'm sensing. Like that's what you're up to with one-on-one clients or do you have a group?
Alicia: No, I don't have either. But lately I have been feeling the pull that I don't know that one-on-one is what I want the majority of my business to be. So I think that's another reason why I'm not really asking for those one-on-one conversations, because that's not where my heart really is.
Amber: Where is your heart?
Alicia: Teaching more small group discussions rather than the one-on-one. I'm not asking anything of anybody because I'm like the one-on-one I don't really want to pursue. I think I would do it if someone wanted to, but I don't want to actively pursue it right now. And so then I'm like, oh, but then I have to come up with this offer suite. And I loved your offer extravaganza, but then I was like, I'm going to throw stuff out there. I had an offer.
I created a course last summer and put it out there and nobody bit. And I think I'm a little scarred from that. I think there's some disappointment that I really haven't worked through that I'm just like, that was kind of a lot of work. Now I can look back and say, oh, I didn't do this. I should have done this. Like I learned some lessons from it, but I'm still a little gun shy too.
Amber: Yeah. So that gun shy feeling is so relevant to entrepreneurship. Like I was in a mastermind once and my coach drew these like X's on the whiteboard. And she's like, if you get an X and you fail, then like a lot of time goes by and then maybe you get another X and then a lot of time goes by. Yes. And you quit. Whereas like, and then she wrote X, X, X, X, X, checkmark, like when? And I was like, that's why I've been successful. Like, I feel so much. I get so many no's.
Alicia: I'm not gun shy of being told no, I ask a lot. And I've seen you draw that out before. And I was like, oh, yep, I know that's what I'm doing. And the other thing I realized is that with the amount of time that I want to work every week, my podcast and my newsletter takes the bulk of that.
And so I feel like I get to the end of every week and I'm like, oh, I was supposed to think of an offer or do something with an offer. And it just always gets because I'm not prioritizing it because my newsletter and my podcast are comfortable. I know what I'm doing. I know how to do it. And so it's easy to let that take up my time. And then the things that are unfamiliar, I'm like, oops, I'll try again next week. This is called high level hiding. Oh, that's cool.
Amber: Being public, you are producing content, being visible, but you are still hiding. It's very sneaky.
Alicia: Okay, that's oh, gosh, that's true. Darn it.
Amber: So it's like a step one in a business is like calling yourself a coach and publishing content and like owning that. And then phase two is like you're putting stuff out, but you're not selling and really being vulnerable that way because it is a vulnerability. Asking for money, asking for the conversation, asking for someone to say yes to an offer is very vulnerable.
Okay, so we'll time out you. I want you to actually write down an offer. Doesn't have to be right. The point of the offer extravaganza, just as the side note, isn't to do I mean, feel free to do an offer extravaganza. It's to get over that gun-shy feeling when you're in an offer extravaganza. You do so many asks that you just like stop caring if people buy or not. It's neutralizing it. Once you can neutralize that feeling of disappointment that someone said, no, like you are free.
That's what I want for all people because I feel free. Would I love to work with everyone? For sure. But that's why I make my calls to action like I genuinely love doing it and I want to do it. But I'm also okay if you say no. That feels neutral to me. So, yeah, I'm going to time out, Alicia, make the offer and I'll come back and we'll talk about how to escape high level hiding and put it out there.
Alicia: Awesome. Okay, thanks.
Amber: Cool. Okay, Rhonda.
Rhonda: I think I'm hiding, too. So I put it seamlessly. Okay, so I made a goal about a year and a half ago almost to double my white space, meaning half my client and to double my income. And I was so excited about that. But I think I made that goal from a place of being really overtaxed and overwhelmed, not necessarily from a place of, oh, this is exciting. And I love what I'm doing now. And I would love that. I think I definitely made it from scarcity mindsets.
What is working right now in that is I have doubled my white space and I went the opposite direction. I think I almost anyway halved my income. And I want to say, Amber, coach me on wealth consciousness, because I would like to just expand my wealth consciousness and that money to show up in my bank account tomorrow. Just from that, but as I'm listening to everybody talk about offers, I'm like, actually, it's probably more of an offer issue.
And exactly what Alicia was saying, I think I'm gun shy because I was like, okay it makes sense to just offer a group. But I couldn't figure out how to offer the group to my ideal clients and give them what I give one on one clients, which I know is not what I need to do. But that's what I thought I needed to do. So I offered a group and that did not go as well. And when I heard you say I ask a lot, I wrote that down and I wrote, I do not ask a lot. I had super dialed in clients.
I'm still very confident in the value they're getting. I'm surviving. I'm working currently off of referrals. Most of my people I'll re-up are super happy. Podcast interviews, that's working. But my personal podcast without interviewing other people, I haven't put that out in over six months. I almost never send out an email anymore. I rarely do social media posts.
So it sounds like a very easy, well, no, duh, of course you're not bringing in. But it's kind of like what Alicia said. It's like I feel a little scarred from the overwhelm and from the flop of the group. And I'd rather you just tell me how to open my wealth consciousness instead of tell me to make it up first.
Amber: Yeah. What's funny is, is the asking is like a very spiritual principle.
Rhonda: Okay, tell me more.
Amber: Do you think that you have the gift of asking?
Rhonda: I'm not 100 percent clear on what that gift is. I'm going to guess no.
Amber: Wealth consciousness goes both ways. It's the receiving, but it's also the asking. I can feel my whole body just kind of coursing with something, even as I think about. I mean, we're all women on this call. Like most women are not taught how to ask for exactly what they want.
We don't think it's safe to get exactly what we want. So we don't ask. But we're really good at anticipating other people's needs and giving them exactly what they want. But when it comes to just like asking for exactly what you want, most people have a lot of resistance to that.
Rhonda: Oh, I can for sure feel that.
Amber: And I don't want to be a bother and I don't want to seem pushy and all that. And there's a way you can ask without being pushy. Like, I really believe that because what I choose to believe is like people want me to make the ask. I believe that's of high value and high service to my people to let them know how I can help them and by making the invitation to them to do so.
Rhonda: I think there's a disconnect, too, with the ask in my mind of if it's not just one on one, because I feel really confident in that. I'm almost afraid to ask because I don't feel as confident in knowing I can give them what's helpful if it's not my traditional one on one, which I love.
I always want that to be a part of my business. But I think that's a little bit part of my trepidation, too, is okay if I'm not offering one on one, which I feel good about, what do I offer? And can I actually be as helpful? I don't have as much confidence in that.
Amber: Yeah. So kind of going back to something you said, like, why do you think your income halved?
Rhonda: Well, I can tell you specifically whenever I got overwhelmed, I just took all availability off my calendar for it was going to be for six months. And then I got to the end of that six months. I'm like, no, I still haven't recovered. And so I literally didn't even entertain an offer for anything for a while just because I felt like I was trying to recover. And then when I was like, okay no, I'm open for one on ones again.
And the group, I think it just comes in the back of my mind with some trepidation of I think it's going to overextend me. I'm not saying that it will, but it's like that scarring that Alicia was saying. I feel like I'm worried about being overextended again. Like I did put out an offer. I almost feel embarrassed to say this, but for a hundred thousand dollar client, I was like, I will work with you. A lot of my clients have big teams and strings of businesses. So I will come out.
I will teach your teams like I will do that. And I did have somebody come back and say, okay tell me more. I want to know all about this. And what he wanted me to do was go in and work with his employees one on one, which felt overextending. And I was like, okay we'll work it out. And then I got off the call. I was like, what are you doing? This is exactly what you don't want. And so then I put the kibosh on that. But since then, I haven't offered that anymore either.
Amber: Yeah, see, and I was like, you are on the brink of getting exactly what you wanted. You wanted a 100K client, but you didn't want to coach infamously on one on one calls with their employees. What did you really want?
Rhonda: I really wanted to go do in-person events with them. I would do office hours with whoever needed it, maybe on a one on one basis. I wanted to do quarterly things, all encompassing with their whole team and many of their businesses in their chain. Did you tell him that? I did, but he's a one on one client of mine.
And he's like, I just think the biggest value is what I get when we're one on one. And there's some specific techniques that I do. And he's like, that's what I want them to experience, because I just know they can experience that. Then they'll come to work happier and their families will be happier. And then I get the employee I want. And so I just believed that that's what's best for him.
Amber: Because what's interesting about that kind of container, like, yeah, one on one might be best for him. But you can facilitate a group that would be just as valuable to them because they're probably at a lower level of consciousness than he is. Or share.
Yeah. So group work would make more, I think, very intuitive, high conscious people really benefit from the one on one because it's in real time, real connection energetics. And that's not like bad about their employees, but like they could benefit just as much from something else that you offer because of where they're at.
Rhonda: I do believe that. And I think part of when I said it to him, too, I'd never done it before. So I didn't have a hundred percent myself. So it was hard to even say it. And since that one didn't work out in the way that he wanted, I wanted whatever. No one else in the world is going to pay it. Well, yeah. And then the next thought is, well, because it's a big ask, right? Like it's a big number for some people to ask.
Amber: It's a number. And for the right person, it would make sense. Hopefully you're not selling it to the wrong person. If it's the wrong person, yeah, don't sell it to them. But for the right person, he was excited about a possibility. You're like, oh, I don't want to do that. But just the fact that someone was like, I want a one hundred thousand dollar offer. There are other people in the world who are like facilitating a group, doing a quarterly meetup, training the one on one for the leader. Like that totally makes sense.
Rhonda: That's true.
Amber: So asking is a co-creation, too. You can ask, they can say yes or no. But what we really want is to ask and they say yes. And they're the right person, right fit. That's who we want to ask. But if you don't ask enough, you never get to the right person.
Rhonda: And this seems really simple. And you're going to say you just open your mouth and say a word. I get that up front. But even in my mind, it's like some of these clients, they feel kind of high profile themselves. They're not used to being approached in certain ways. And I do like most of these people I have a really good relationship with, which is why I was able to get into the conversation with the last person.
But my brain goes to, how do you just ask somebody that type of question? And I know it's open your mouth and say a word. Like, I totally get that. It feels a little bit more complicated than that. This is the wealth consciousness piece. I think as I'm saying that, I know my brain's saying that's a lot of money. And I do think that's why it's getting complicated from here to coming out.
Amber: I would reframe it because like you're going to be creating a lot of value. So, yeah, it's like a very high value offer. And it's not for everyone. So it's a lot of money to the wrong person.
Rhonda: That's true.
Amber: To the right person, it's going to be the right amount of money. You're matching your consciousness to a high impact player, I would say, like someone who has influence, someone who has a team, someone where like the value will ripple because of like it's going to impact their employees, families.
It's going to impact the team and like the team impacts the company's revenue or their marketing or whatever they're doing. And that's going to impact the consumers. Like you can do the cascading value and see why someone would pay 100K because of the dimensions of value that you help them create.
Rhonda: That is had built that already. Yeah. And he knew that he knows that. And I got squeamish with that's the truth. I really did. Yeah.
Amber: So it is wealth consciousness for you that you can provide. So I like to think like whatever I charge, like the value is 10x. So you can provide a million dollars worth of value down the line and in the ripple effect of what you do.
Rhonda: And I have a belief of that.
Amber: Probably already seen it with this guy.
Rhonda: For sure, because he would have been paying his wife millions of dollars had they not. I mean, this is a true story. Like he knows it, too. They both know it. They all know it. Yeah, for sure. And still, my body kind of forces with this adrenaline.
Amber: So maybe it's not a 100K. I mean, the other thing about asking is like you can find the right attunement to a number. It'd be something else. But if you're asking, it's like that co-creation you ask that wasn't quite right. Is this right?
So what you're really asking for is a conversation kind of like I was talking about with Alicia. Sometimes we like get in our mind that what we're asking for. It's like what you're first asking for is like a conversation with someone who's looking for a coach to facilitate team trainings, to do all the things that you want to do. Let's talk about that.
Rhonda: It could sound just like that, right?
Amber: Yeah. And then you'd be like, this is what I've been thinking about. I've been thinking about, you know, I work with a lot of high profile leaders. You can tell them everything that you but like I see this also like as they get coached, they see how powerful it is for them. They desire it for their teams and their employees.
And I've been thinking about creating this like if you're interested in this kind of thing, like let's have a 20 minute call about it or whatever you decide. And then like once you're talking to them about it, it's like, yeah, like I've been thinking about it this way. It's 55K or it's 75K or it's 100K or whatever you decide and walk them through like what it would look like for them specifically.
Rhonda: And we can build it. I do think it is the wealth consciousness piece for me, too, that 100K just means so many different things for so many different people. And that ripple effect, I've got to keep that in my head because I've seen it, as you said, over and over and over again. And I don't know why it gets twisted in my head when I think about that ask versus the observance of it's already happening.
Amber: What I've done in the past is like I start with a circle and I write down my client's name and then I do like a line and then another circle like their family, their clients, their client families. It starts to get crazy. It's not really about the 100K sale. It's like it is a transformational experience that will have a huge ripple effect on so many things. Just happens to be $100,000 and to neutralize $100,000 for you would be really helpful.
Rhonda: A hundred percent. And that is my work to do. One of my clients who I was talking to about this, he's like, oh, it's a business write off. We do that all the time. Like they pay for software that's not helpful. We pay for a business. He's like, we do that all the time. It's a business, right? Whatever. And I was like, yeah, it's just a business. Oh, okay. My brain wants to say, so do I need to pick the podcast back up or the social media? But I'm like, okay if we want to do this, if I don't, you know.
Amber: I coached a client yesterday. He said this that I think will be relevant to you, too. Like you're not solving the problem of like a strategy. You're solving the problem of inspiration for you.
Rhonda: That is it. And when I'm inspired, any of it will work and none of it will work if I'm forcing, I think.
Amber: Because you'll know what to say. This is true for you, too, Alicia. When we think we're trying to bottle up an offer or something like I need to get my marketing just right. It's like you can lose all the intuitive creativity that you know in your body that like makes the money happen. That's when you're the cause of the money flow. So you're solving the podcast will take care of it. Like you're going to have thousands of ideas for your podcast if you solve for the right problem.
Rhonda: Will you say that one more time before we make just like the inspiration piece? Will you just say it in different words? Because you're exactly right. I just my brain's like.
Amber: Yeah, you're solving for your own frequency. I think you were right about wealth consciousness when you got on the call. The ripple effect of that or like the cause that that will create is asking. When you believe that money flows to you in all ways, always you ask. Because you're creating pathways and channels for it to come through. So you're solving for the frequency of I'm open to receive. I'm asking. I'm energetically available. I'm inspired. I'm lit up. I'm in the zone.
Rhonda: Lots of different words to describe it. I'm even wondering when you say that, if I set the exact same goal, but from a place of possibility, hope. Yeah, I think you keep the goal. Double that white face, double that income. But from a place of excitement and possibility, not because I'm so freaking overwhelmed and burned out. I don't think I can tolerate one more thing.
Amber: Yeah, because the gift of that client gave you was contrast. Contrast creates clarity. You can't get contrast if you never ask, Alicia. I'm going to keep poking because it's true. I've gotten so much clarity about my offers when things went bad or I got a no or I got the wrong kind of client or I sort of worked with a client. I was like, oh, I didn't onboard them enough or whatever.
But I had to go through the contrast to get the clarity. Our goal is to make the contrast part of the sequence of events in the waiting, like I talked about with Kate. I can trust I can surrender to the sequence of events that is helping me build exactly what I want.
Rhonda: Okay, thank you. Thank you. Thank you.
Amber: Thanks, Rhonda. Okay, Katie, let's go to you.
Katie: Awesome. So I guess like I was kind of journaling and like trying to think of, you know, what I want to use like this time, this opportunity for. And the theme that came up for me was just like noise, like there's just so much noise in my mind of like even just what to talk about here or things that I need to do. So just like a little background about me, since we've never spoken before. I'm a teacher. I have been a teacher for 15 years.
I don't really want to be a teacher anymore. About three years ago, I started exploring, like becoming a nutrition coach. I guess like the first two years were extremely slow. And then I worked with a business coach for a year and she gave me a lot of like tactical things of what I needed to do, like posting every day, making sure I'm using a certain type of language, outreaching people, having a commute, like all of these things. Right.
And in March, I started to get what I wanted. Like people were signing up for calls with me and signing up for my coaching. And then as soon as I got it, it was like, oh, I don't think I want this. This is like a lot. Just to give you other background information, I have a two year old, so I have my hands full with that. And then in March, I also got pregnant. So I'm expecting my second now. So I just like I said, it's very noisy over here.
And I guess like the thing that I noticed back in March when I did start getting like the clients and the things like that, it was taking me away from what mattered to me the most, which is my family. And it's like pretty much the number one reason why I want to leave teaching, because there's like a lack of flexibility and things like that. I'm constantly like battling with myself of like, what are the things that like I really need to do in order to get what I want?
And also enjoy the now, because something that someone said to me was, what if you do all these things now, you'll get back all your time in five years? And like as soon as she said that to me, I was like, no, I'm not like my son is never going to be two years old again. Like that's not going to happen. And it shifted something inside of me. So the thing that I moved to was like, instead of doing one-on-one coaching, I am a really good teacher.
Amber: Yes, you are.
Katie: And I want to offer people like digital courses and things like that. So I did create like a first digital course and I obviously did have some bites with it. But now I have all this momentum and I go and I go and then I'm like, no, I don't know. I don't know what I'm doing. I feel like a hot potato, like I don't know what to do.
Amber: That uncertainty, kind of like what I was coaching with Kate, like that is entrepreneurship. Like I'm still innovating and like, oh, this is a hot potato. What am I going to do with it? Right. So you become the entrepreneur when you do that. That's great. So I don't know how much you know about my story, but like I had young kids when I started building my business, too. And I remember hearing that version like, well, yeah, if you sacrifice for a few years, like then you get all the freedom.
And I was like, that does not resonate with my soul. And so I do believe there's a way, like I was saying with Rhonda, like to get exactly what you want. And part of the digital course and I think less work while still making money, like that is a mindset in a wealth consciousness piece. Like it's okay to work five hours and make more than you made as a teacher. Like that's going to be part of your belief. I don't know how many hours, but you will work way less and make way more. That's the whole point of becoming an entrepreneur is leverage.
Katie: And I already know that, like, I don't believe that, like I want to believe that I want to leave it so bad. I don't believe that.
Amber: Is it possible people are already doing that?
Katie: Oh, yeah.
Amber: So what do you think is different between you and them?
Katie: Honestly, I don't know.
Amber: Like judge them a little bit like, just tell me what you think.
Katie: Like this sounds ridiculous, but maybe they're just like cooler. Yeah. No, like people just like them more. People just like respect them a little bit more. So sure. Go for it. Like people don't take me seriously.
Amber: So it's not about… like that's the work. This is why business is so confronting. One of the things I got coached on the most was like, I'm just not that interesting. And I said that to my coach once and she was like, wait, what? And I was like, well, I'm just not that interesting.
And so I didn't think it was like worth it to like share my life and share my thoughts and like invite people that I wasn't cool. And that was an old, old story for me, like from like middle school. So this is a very like Byron Katie question. But like if you didn't have that thought that you were not interesting or not cool enough, what would be available to you?
Katie: Everything that's available to everyone else that I see, you know?
Amber: So it's interesting, like when things started to work and people wanted to hire you and stuff like, did you have that thought? Like not cool enough to work with you? Because it didn't sound like that was showing up then.
Katie: No. Did I have like imposter syndrome a little bit of like, am I providing enough for them? Sure. But no, I didn't feel that way. I felt like no older, more adult version of me. You know, it's almost like I'm operating at like a 14 year old me. I shouldn't have right now.
Amber: No, that's I get that. I get that. So when you're in the front of the classroom, because like digital courses of like you putting yourself in a classroom that probably feels great to you. Where does it go? Like wonky. The actual teaching probably feels good. Is it about being paid where you're like, I'm not cool enough for that?
Katie: No, I think I second guess like my connection with people and having conversations with people because I can be very good at that. But I am also innately like a shy, quiet introvert person. So it does take a lot of energy for me to like put myself out there and have like a very good conversation, because I also see that like when I do make the most sales, it's never when I say like DM me for this word or whatever. It is always when I'm talking to someone. I forget what your original question was. Sorry, I went off.
Amber: Yeah, that's okay. I'm also very introverted and shy. A lot of people don't know that, but I am. What's interesting is what I feel is like you don't need permission, but you almost like want permission to do it in a different way. But the people who have the results. Does that make sense? Like, yeah, well, coaches that have a lot of people buying their courses, they might do like many chat automations and they might be trendy.
But like one of the things that I love and probably why you're on this call is like I don't have any of that and I have a very profitable business. You can create exactly what you want the way that you want it, including how many hours you spend with your kids on the computer. It is the dominant story. Like you can get and create exactly what you want the way that you want it.
Katie: It comes back to like believing that because as soon as I've made schedules for myself and I've done, you know, all of those things, as soon as I like back off and say like, no, I don't want this, but I can do this. No, I don't. You know, that feels really good. But then the voice in my head is like, well, you're not going to be able to resign from teaching doing that, just not.
Amber: So that's the second voice. And is it like a younger version of you? Is it a teacher? Is it your parents? Like whose voice?
Katie: Oh, 100 percent. It's my parents. Like they're so traditional. You know, I think that's why I am a teacher. I have a very traditional job. And it definitely comes from like a money mindset, laughing scarcity mindset, I should say.
Amber: Would you want your parents life? Not out of judgment, but like, would. Yeah. Okay, so we're going to start to highlight that voice when you hear it and be like, oh, because your voice is like, hey, I want to create freedom. I want it to work from home. I want to create more financial resources working less. Like that's available.
This pathway adopt the beliefs of people who have done that. And it's not going to happen overnight. I could sell an overnight drug that would like make you believe I would. I would. But belief, just like skills is nurtured over time. The willingness to believe it, the willingness to be coached on it. I'm like, you're on that path. The question would be like, how long are you willing to walk on it as you build what you to build? My frame is like until it works.
Katie: I also see that like not believing in that is like a security blanket that is kind of like in some odd way. It's keeping me safe because I will have steady income being a teacher and all of those things that there's just like this talk. Like, but no, like you can't live the next 50 years of your life doing this. You know? Yeah. I'm just like, I'm afraid to like let that scarcity go.
Amber: It probably gives you the feeling of safety and secure whenever we're at a level like it gives us something, you know, it's like, let it go. But like, are you willing to trade security for a higher level of freedom?
Katie: I would like to say yes. Yeah.
Amber: Like your first voice wants to say yes. The second, like that's scary. That's risky. It might not work. What I've used like my whole career is like I look at other people and they walk the same path. Like they're not a special human. There are no special humans. They were all special. But you know what I mean? There is not something different in them than it is in you. And that's why belief work is so important.
Katie: So is there like a one way to work on beliefs or what could I do?
Amber: Yeah. So I think of my mind like a garden when I notice something's growing that I don't like. I reframe it as soon as I notice it or as soon as I speak it. It's like, I don't know if it's going to work. I'm like, that is not a statement of belief. It's working is the belief that I want to choose. Or another soft way to do it is like it's possible that I could leave teaching. Do you have a timeline?
Katie: When I first started and all of the coaching and everything, I wanted to be able to resign by April 2026, which is next year. I know that like time sounds weird, but I knew like I would be pregnant with my second and I would not want to go back.
Amber: Yeah, that feels very… But I'm not your parent, right? Like I have very different beliefs about entrepreneurship and success and money. And so it's like you're going to have to hear that second voice and consciously choose to like be like, that's not the paradigm that I'm living in anymore. Every time that you hear that April 2026, like, I don't know if that's possible. You're going to be like that. Like you have to come back with a statement of belief every time, every time that you notice it.
Katie: When I heard you say that, it feels better even just to hear it. Like, yeah, it is possible.
Amber: Which is why I think coaching is so powerful. Like you calibrate to people's beliefs and you can do this even in your journal. Like I have a document of beliefs that I create myself. I create beliefs I have about myself because no one taught me to do that.
Like we don't learn how to create ourselves. So it's like you've created yourself as a teacher and a mother. You can create yourself as an entrepreneur and as a I don't know. What do you call you? Like, are you a nutrition teacher? Do you call?
Katie: I'm a coach. Yeah, I call myself a coach. Yeah.
Amber: You're going to create your identity as a coach. And as an entrepreneur, as someone who creates money. And thank you. It's just like any skill. It's just like how you train to be a teacher and you train to be even like a mother, like we train through repetition and practice, reframing beliefs over and over again until it's a reality. Same thing is true. You're going to do it.
Katie: Thank you.
Amber: I'm like, I would choose to believe that like April 2026 is plenty of time. You can replace your income working at home. Like it's such a cool opportunity. It's worth the belief work.
Katie: Agreed.
Amber: Do it.
Katie: Thank you.
Amber: Yeah, thanks, Katie. Okay, Crystal.
Crystal: Hey, this was also good. I have so many notes and I'm like, oh, this is awesome. Okay, so I'm in Amber's program, Unlock Your Abundance. We're talking about gene keys over there. And my like life's purpose gene key is seven. I don't remember what the word is, but I read about it in the book that I got. And it talks about like hierarchy, dismantling the hierarchy, which feels like so what I coach on regularly is shame. That's my life's work.
And so as I've been like contemplating that, I'm like, oh, that really is what shame is. Shame is any amount of hierarchy, like I'm better than or I'm less than. So as I've been going through and dismantling things, which I feel like I've done a lot of work on, I've noticed that there's still like sticky spots for me when something has like an algorithm that like some social media monster behind the scenes is like manipulating or something.
So I feel it a little bit with like podcast and YouTube, definitely more with social media, like specifically Instagram. And when I was journaling about it, what I want to feel and believe is that whatever words I choose to put out there, whenever I choose to put out there for them are always enough, like even if it's just for me, like that it doesn't have to resonate with anybody except myself. But I find that sometimes I can do that.
And I feel like I love the words that I'm able to put out. But sometimes I just go on and I'm like, I don't want to post or I have nothing to post or should I be posting more? Even like I don't actually want to post more. Like, I don't want to be a person that posts all the time. But when I'm not posting regularly, my follower count always decreases. And I just don't even want to care about the number.
Like, you know, we talked about making money neutral, like one hundred thousand dollars. You have to make that neutral in order to ask. Yeah, I want the number to be super neutral. Like, it doesn't matter if it goes up or it goes down. I know that engagement doesn't matter. Like you were talking to Alicia, like the things that have resonated with me the most often I don't comment on them and I like journal for pages about them.
And I'm like, that changed my whole life. So I totally believe that. But it's so hard to like be in belief of that when I go on and I'm like, I got five likes on that post that like felt like I was pouring out my soul. Like, it's just so hard, even though I noticed the hierarchy there of like, if you're really cool, like what Katie was saying, if you're really cool, then you get a lot of like, that's how you get a viral reel.
Well, my sister-in-law just got a viral reel about like just a day in the life of her day with her cute little kids. And like, I know that that doesn't matter. But in my mind, it still feels like connected to me somehow, like that it's telling me that I'm not good enough somehow when my numbers aren't what I want them to be. So then I usually avoid them. But you can't avoid them on Instagram because every time you look at it, it's like there is the number.
Amber: You were trained on that, though. I mean, I remember like 2018, I took a course from Jenna Kutcher. Do you guys remember this space? And I would be like, oh, it's very important to like go viral. And it's very important to say things and do a structure that like a lot of people see it. And I sent an email yesterday, like energetic field versus personal brand.
And we were trained to be a personal brand. I know for a fact, Crystal, you are not a personal brand. You are an energetic field. You have a level of energy that you bring to your business and people tune into it. And that's what I was saying about resonance. You can't know what resonates. You can't even know how many people saw a post. Not really.
Crystal: I know. And I remember like there was some country in Europe where it was like because of their privacy laws that they won't show that they actually viewed it. So I'm like it actually could be like that. I'm getting 10 times more views than what Instagram is even showing me. And like it's not a business problem.
I felt good about my business and very non-attached about my business since like November of twenty twenty four. Like everything feels lovely over there. But like social media doesn't and I don't know how to neutralize it because I do feel that way. I feel like I energetically attract people when I need to, when they're ready for it. Like I believe all of that, but it doesn't feel like it lands on Instagram whenever I open it up and I can feel my old beliefs like are there.
Amber: Yeah. But you've done this kind of work before. I bet you've done it on lots of different domains like money, followers, your body, parenting, how your life looks like, the number of email subscribers you have. There's lots of places that numbers show up. And what's interesting, are you familiar with levels of energy on set? Okay, so numbers is more like intellectual, but you are more intuitive. So numbers aren't even in the same field as where you want to be.
Crystal: It's so true. I like threw away my weight scale because I was like, I know that I'm not a numbers person. I don't even know how much money I'm making. I haven't for like the whole year. And I just presume my husband will tell me if it's like not going well because he does our bookkeeping because I just don't care. Like whenever we start talking about numbers, I'm like, oh, no, it feels like I'm like boxed in now. And I know that I don't operate well from a box.
Amber: Yeah. So you have two choices. You can either keep doing that or you can drop your level of consciousness and look at the numbers. And from an analytical place, the neutral analytic, that's interesting that post performed well, like this is how I do it, because I do look at my numbers, but I lower my level of consciousness to look at it from an intellectual perspective.
Oh, interesting. Like it came down. Why under why? Oh, people's payments, like they completed the payment plan. Interesting. Okay, like I'm going to put that out and see if there's any ideas so I can raise the recruiter.
Crystal: And like hearing about you talk about that, I'm like, I don't ever even want to do that. And if you're just want to live in like the like magical possibility realm of like none of that even exists, the dissonance, though, there is a 3D relationship with money.
Amber: You want the spiritual relationship with abundance. But money is a three dimensional thing. So as long as someone is looking at it and stewarding it in that dimension, if that's your husband, that's fine. I think you can be true about Instagram. Like you might not want to look at the numbers in any way.
Crystal: Yeah, what I want to believe and what like came out when I was journaling was like, I kind of just want it to be like this, like portal, like this vessel, like I just get to share that I don't even need to have clients from it because I really don't like I get clients lots of other ways.
Amber: Energetic field is one way, but there's so many ways. The fact that you throw away your scale at the same thing. It's just like you can't physically throw out the numbers of Instagram if you want Instagram, because that's how they've created the program. Maybe one day you could literally throw away your scale but you can't literally throw away a follower count. You have to do that work in your mind like you almost like don't even see it.
Crystal: Yeah. And it's interesting because recently, like in not seemingly connected to this, but probably connected. I felt like everything in life is like Oracle cards, basically, like everything is a message. And I've specifically noticed that with Instagram.
Like I pop open it and I see the one thing that I needed to see that day to like send to my son or that I need to journal on or whatever. And I'm like, wow, how cool that I've cultivated this thing that like literally is just an Oracle deck now that I can just open and read and get the message I need. And so I feel that in the like coming in space.
Amber: But there was out to be the same.
Crystal: Yeah, that's definitely what I wanted to be. Thank you. I think that idea of like intellect versus intuitive is really powerful because I think that is true for me.
Amber: Yeah, I think I'm scrapping anything tracking is intellectual. So did my followers grow? A lot of money is intuitive and spiritual, too. Like you got that part.
Crystal: I really do. Like I always just feel like it's coming in and it always is. And again, my husband stewards our money well. So if he's like, by the way, like we like what a powerful combination.
Amber: He's got that intellectual piece. So like if you're like listening to this and you're like, uh, no, I think I don't. So like I have to be both right. Like I manage my own business. So I have to go into intellectual consciousness to like look at the numbers and like pay the taxes and pay a team and things like that.
Crystal: I remember having a conversation with him. We were doing budgeting like a year ago and I was not feeling expensive in my wealth consciousness at all. At the end of our conversation, I was before. But then he started writing down all these numbers because we were doing a full renovation on this house that we bought.
And none of the numbers made sense. There was like way too many things that we had to pay off and like too short of a time that I was like. So for like two days, I felt so constricted. And then I was like, wait, I'm letting the numbers make me feel that way. And as soon as I forgot about the numbers, then I like felt expensive again. And it's totally worked out. And we bought another house and now we're renovating it again, a second one.
So I've actually decided that like my ability to hold debt is like holding discomfort and like increases my capacity. So I love that. And in that conversation, realized, too, that like he feels abundant when he looks at numbers like I don't. But he's just like, I love looking at numbers. I love making spreadsheets. Yeah.
Amber: Yeah. So I stay in intuitive consciousness when I'm creating money. It's when I'm going to manage it, that I go into more of like that number and it's like analyzing. And so you'll have to do that. Don't if he will do that. And so it's like, how do you apply that to Instagram? I think that's where you get to play a little.
Crystal: Yeah, I think that is interesting because like what is the purpose of Instagram, really? Like if I don't need to get clients from Instagram, then that like does release me in that. And I don't even know. Maybe my clients come from Instagram. Maybe they don't. I don't know. They find me all sorts of ways, but I don't feel like they have to find me there and I have to cultivate like I have to use the right hashtags and post at the same time of day or whatever.
Amber: And I think that my clients tell me when they're ready. I know you believe that, too. And that belief serves me. And Instagram is just a transmission. It's a place for me to transmit a message. And if it grows, it grows. If it goes down, it goes down. Yeah. Like it feels kind of silly to me that there's a time and a place like that intellect in business model.
I'm going to put it like an asterisk because that matters. Like if you have a business model where you need a larger group of people that becomes more relevant. I don't have a business model like that. So it's just like it depends on what you're up to. Like one on one, you don't need to go viral.
Crystal: I would much rather it be just like a transmission. Like this is what came through to me today. This is what I'm sharing. And it'd be impactful for people. I do think that that will find clients to obviously like it will create that. But yeah, I think you helped me on a coaching session in the past on manifestation. Be like, what do you really want? Like, why do you want more followers? And I was like, well, I want more wealth.
Like, well, how do you want wealth to come in? And I think that's what kind of spurred the idea of like, I actually really want to design and flip houses, which has been so fun. And so I think that like switch of like, do I actually need this? Do I actually want this? Like, am I manifesting something I want or just something that somebody has told me that I should want or have?
Amber: And you trained yourself to want it. Like none of us were born wanting followers on Instagram. This is the shame piece. This is the hierarchy. We were taught by well-intentioned people that Instagram followers are important. Are we selling us an Instagram course? Real talk. They trained it because it supported what they want to teach, which makes sense.
This is marketing. But when you break that paradigm where it's like a large amount of Instagram followers is not required to do the work that I want to do in the world. My responsibility is to transmit a message that some people will resonate with and will work together. Like that's so different than like, oh, they went up by five. Doesn't matter. I think something clicked for you already.
Crystal: It did. Thank you.
Amber: Okay, Kate, I'm coming back to you. What landed as I coach everyone else for you?
Katie: Oh, my goodness. I have a note here to ask you to repeat what you said to me, actually, because I feel like I want to like put it on my like lock screen on my phone. But you said something like who an entrepreneur is, is who they are in the waiting.
Amber: Yes.
Katie: I don't know how you phrased it, though. I loved you said it so much more beautifully than that. Can you speak a little bit more about that waiting period?
Amber: I think the strength and the integrity of an entrepreneur is rebuilt like in the waiting. So it's like who you really are is revealed when you're waiting for something to happen.
Katie: Yes. And I love that. And I am going to post that all over my.
Amber: Yeah, because this is what's funny about business. There's like seconds, like the ratio of like when the money actually comes in is like seconds versus like the hours that you will spend business, the payment notification or the client assigned to the person who registered like that last like five seconds.
You know, when you look at it, you're like, so what? Join the membership. Then you go back to your normal life. And so it's like that's really who you are when you're waiting for the next one. So true. Cool. Do you feel like you got everything that you needed today?
Katie: I do. I have a lot of my notes that I'm going to think about.
Amber: Cool. Simmer on. Well, thanks, Kate. Okay, Alicia, let's go to you. Did you make your offer?
Alicia: Well, I had an idea.
Amber: That's great.
Alicia: I don't have details. I want to offer something with helping people create a morning routine.
Amber: Love it. Will it be a call? Will it be a document?
Alicia: No, I think it will be a call. Just maybe workshop style, probably aligned with back to school about a month away.
Amber: Will it be free?
Alicia: High level hiding is something I'm going to have to work with because that really is a gut punch of, yes, that's it. But I'm also thinking I need to just sit with that for a minute and let it come to me. Yeah.
Amber: You could even rank your actions on like how risky is this? Because high level hiding is like risk. Okay, that's helpful to the bigger risk you're going to take and make the more vulnerable you are. Vulnerability is risk. Okay, that's helpful. I'm excited for you to contemplate and simmer on that. My challenge to you, Alicia, is like, don't wait very long to make that offer.
Alicia: I also with the extravaganza idea, I thought I could start now. I mean, I know I need to start talking about an offer a month away, but I thought I could just like come up with a new offer every week. I think every day feels a lot to me, but I could just do it every week and just like I'm only offering it this week. I don't know. Maybe I could do it every day.
Amber: I don't do it every day. I think when you do it for a month every day, something changes in your brain. But the principle is making. So if it's like every Monday, you're like the offer of the week is or the night all of the week.
Alicia: Yeah, I think the light bulb that went on for me is that making an offer is not as much about the offer as it is of me just getting over and skiing, because I think some of me is like, gosh, if I create that offer, then I have to like do the work to actually deliver the offer. And oh, then I can get really overwhelmed. But I can trust that I could figure that part out. It's just really the asking that is my work to do right now in knowing what business you're in.
Amber: If you want to be a podcaster, drop the coaching offers. But if you want to be coach, podcasting is a pathway. It is not your business. It is a marketing tool, a transmission tool. But it's not the business. The business is coaching and the client. And I think when you get in a rhythm with actually coaching clients, everything will change for you.
Alicia: Yeah, I did know a couple of weeks ago I had the realization my podcast, my newsletter are more for me. I get more out of them personally. And so that was a real distinction. And then I got to the point where I don't really even have a business yet. So, yeah, that distinction has been really important to me. But I've also realized, well, I don't know what to do for the business. So the asking really gives me a really next step clear. What am I asking for is a huge like North Star.
Amber: It'll help you what to do.
Alicia: Okay, thank you so much.
Amber: And it even will help your content. If you know that you're going to launch a program about morning routines, you might start dropping. You can start to study my content. Like you can tell what I'm going to offer based on what I'm sharing. It starts to lead up to it. So it gives you a structure for what to say in content, which is a good point. Okay, thanks, Alicia.
Alicia: Thank you.
Amber: Okay, Rhonda.
Rhonda: Mine's very similar to Alicia's. When I kept feeling my body gets so nervous about the ask, I want to explore that more like what feels so threatening about asking. And for me, yes, I have been overwhelmed in the past, but right now I feel like it's something that I'm going to make it mean about me, not necessarily my ability to follow through. It's like, am I bugging them? I think I'm a little bit hypervigilant on trying to watch if it's annoying, which how in the world would I know that?
But I'm ending to know if I'm annoying. And then that whole inspiration thing, because when I feel excited about something, as you said, I know I'm naturally going to start producing things. And my guess is I'm naturally going to start feeling better about asking and when I'll ask and how I'll ask and how that will actually come from my brain out of my mouth might look different based on how I feel.
Amber: Yeah, well, and this is what's funny about asking. Like we had a he was like pest control because it's summer sales come and he was like very annoying about his sales pitch. Me and Wesley talked about it for like three minutes. I mean, I'm talking about it here, which is kind of funny. But like I went on with my life.
So even if this is such a powerful tool for asking, even if they don't like you asking, you will not disturb their life. You will not disturb their peace long term. Are you willing to make the ask for the person who like it changes their life? That's who we're really asking is like the person that this could change everything for them.
Rhonda: Yeah. And probably already has changed so much for them or they wouldn't be entertaining an offer like that. Like I think anyway, maybe this is a thought, but I think that person is going to say yes to an offer like this already knows that it's so bad.
Amber: Yes. Yeah. Ideal buyers are a little different than ideal clients. Ideal buyers have probably already invested in something like this. Thank you. We'll ask. So then, Katie, let's hear from you.
Katie: I'm just like really thinking about my beliefs. And even though I may not believe them right this second, I am going to choose to act as it like almost big until I make it kind of thing until I do believe them. And that muscle is like really working. Like I already thought about how this weekend we're going on like a quick family, like just a little road trip getaway. It's nothing crazy.
But I've been toying with like, okay, do I make all this content and do all of these things or do I just want to like go and be and my God is telling me to just go and be. And every time a situation like that comes up, I just I want to do the thing that I'm telling myself that feels good to me, you know?
Amber: Yeah.
Rhonda: And I think that will strengthen my belief that these things are possible for me and success is happening.
Amber: Yes. So the way that we build matters, right? Like I wanted the way that I build it to like be the way that I build it forever. The content thing is what I'm thinking of specifically. Like if I felt like I had to post every single day for the rest of my life, actually, like not preplanned, like every day come up with something to say. I was like, that's not the way.
So if you don't think you're going to be doing that in five years, like don't do it this weekend. Yeah, I love that. Then you get to believe that it's working. The word that I would use instead of like fake it till you make it is like suspend your disbelief for a little bit. And the disbelief. What would be possible if I believed this? What would be possible if I chose to believe it's working today and just see how that feels?
Rhonda: I like that much better. Thank you.
Amber: I'm excited for you. Okay, Crystal, let's go to you.
Crystal: Hey, I love the idea of I think that I've really cultivated the gift of receiving. And I love the idea of trying to cultivate the gift of asking. So I had written down like a few people that I was going to like chat with. And I really want to work on like getting so many X's. Like, that sounds kind of fun. Like, how many times could I get people to say no? So that sounds fun to me.
And also, I thought that just came to me as we were speaking this time was like, what do I really want? And I think it's become very clear to me that like I don't want a business that's always the same. I always want it to be live. I always want it to be organic. I always want it to be creative. And remembering that instead of trying to go to like, I don't know what other people are doing or what makes sense or whatever, what is safe and just staying in the realm that feels good to me.
And then the intuitive versus intellect that I can just stay in that intuitive space. I don't have to pop into it if it's not needed. Slash, hopefully my husband never dies because I don't even know if I could log into all of our accounts.
Amber: I'm freaking out. You're the intellectual part of my...
Crystal: Yeah. And then an energetic field, not a personal brand, because I think that does land. I think I've always known that or felt that way. But I think the way that you said that really landed today and that just changes the way that I'm going to do my business. I don't have to try and do it to feed an algorithm or to make something that I'm going to sell later on so that like somebody can buy the business from me. Like that just won't be my thing.
Amber: And you're going to observe personal brands differently, too, because like when you see like Mel Robbins or like Louis, right, like they're not doing it wrong. They're just doing it very different than what you want to do.
Crystal: Yeah. And I think when I changed my podcast from like interviewing all these people and doing all of these things and like I was kind of like toying with the idea of like selling my podcast because it had done really well. But I was just like, no, that's just not me. And one of the things I really wanted with my new podcast, which I'm doing is like no interviews ever, just like short content of me. Like this is when I want to talk about Shane this week. The transmission.
Amber: Yeah.
Crystal: Yeah. That feels more aligned with like who I actually am. I mean, I have like a hundred other notes written down on this tiny little piece of paper, but I'm glad you came.
Amber: OK, thank you for being here, ladies. This was an epic conversation. I appreciate your time. And I know who listened in today benefit from it. So thank you. Thank you for being here. Talk to you guys later.
