Hello, you guys. Welcome back to the podcast. Kind of changing gears a little bit based off of some conversations I've had with clients both in Lighthouse Mentorship and in my mastermind, the Abundance Mastermind. A theme has kind of emerged and I thought I would just create a podcast about it because I can and I think it would be useful to everyone in my world including people who aren't in any of my paid containers, which I think is always a really fun thing.
So in Lighthouse Mentorship, I was mentioning a podcast episode that I did years ago called How to Sell Out Free Calls. And like, feel free, like you can scroll back and find that episode. And the client that listened to that episode and executed, she booked two calls within like 24 hours or something crazy like that.
And so if you struggle to sell out free calls like consult calls, mini sessions, strategy sessions, clarity calls, discovery calls, whatever you call your free call to try to get to know people, sell your stuff, that's a really good resource called How to Sell Out Free Calls. That kind of led us to a different conversation about a homework assignment that I've given private clients before called the Offer Extravaganza.
And if you're a private client listening, like we may or may not have talked about this. Some of you have done this. And the reason that I use the Offer Extravaganza as homework, it's not really like a business. I mean, this is a business strategy, which we'll explain in a second. But in my personal opinion, I don't think it's a sustainable way to grow your business because it requires a lot of intensity.
And so I wanted to front load you with that so that you could listen to this as like this is going to be a pretty strategic conversation about making offers. And if you're in Lighthouse mentorship, we're going to talk a lot about this in detail in the coming weeks and help you integrate it if it's aligned with you. But the idea behind an Offer Extravaganza is to shake things up in your marketing.
And so the homework assignment that I've given private clients before is like for 30 days, sell something every day. Ideally, you're selling something new every day of the challenge. Right. And so this requires a lot of creativity and innovation. It requires you to get over yourself. This is the big aha that I've experienced myself and in watching my clients. You can't dwell on the past.
And so the rules and you can't see me because I'm in my office, but I'm putting up my little air quotes, the rules, however you want to make it. But when I extend this invitation to clients, the rules are every day for 30 days, you're going to invent a new offer and you're going to tell your audience that it expires in 24 hours. And so what this does is it requires you to kind of have a clean slate every day.
Like you can't really get sucked into the past, even if no one bought, even if no one commented, even if you made zero dollars, you move on and you make a new offer. And what I love about this is it gets you in the habit of selling. It also trains your audience to buy from you. The first time that I did an Offer Extravaganza, I realized I helped develop a relationship with my audience where people buy from me in my Instagram.
And so you can do this on your Instagram. You can do this to your email list. You can do this on Facebook. It doesn't really matter wherever you feel like you have the closest relationship with your audience. You can use this podcast. Probably not a great place just for the cadence unless you're podcasting every single day because it's going to be a new offer every single day. And so you get to kind of play with, you know, how much you charge.
Is it a group or a one on one? Is it Voxer or Marco Polo? Is it coaching? Is it teaching? Is it a book? And so some of the building blocks you can think of the Offer Extravaganza as like you use the building blocks to invent offers every single day and then it disappears. Right. So on day one, as an example, you might offer a single call for one hundred dollars and you name it something cool. Day two, you offer a group call for twenty dollars each, ten spots only.
And it's a two hour mastermind event. Day three, you might do a day of Voxer with you for one hundred dollars. Day four, you might do a group Voxer experience for a month. So thirty days of group Voxer and you're going to charge five hundred dollars for it. I'm literally inventing this as I'm speaking to you. But the idea is you do the extravaganza and people will learn to start to look for what offer you have, which I think trains your audience to have a relationship with you where they buy from you.
Like I said, this is not something I would do long term. I would make it a month or some of my clients are playing out with just two weeks of offers. But make it special. Make it intriguing for your audience. Make it so that you have fun. I think that's a huge underrated thing, like that you are excited about the offers. You're excited to sell it. You're excited to deliver it. You're excited to talk about it. And every day it's something new and then it expires.
And this is where the integrity piece comes in. If you do it the way that I'm formatting it, it does expire. And so if someone sees a cool offer on Monday and doesn't buy it and then they ask you on Thursday, is it still available? The answer is no. The reason that I recommend doing this is to learn how to use your words to sell in a way that feels an integrity to you and to teach your audience how to take action quickly. And it's uncomfortable.
Think of it like a training exercise to become an amazing salesperson, to become an amazing marketer, to have a short term memory when it comes to sales cycles. Sometimes my client, I give them this exercise because they're so stuck on a failed launch that they can't see the path forward. Or there's an offer that hasn't been selling and every time they think about it, they feel pulled down, attached to this offer that's not selling when there's infinite possibilities.
The whole point of the offer extravaganza is to realize how many opportunities and ideas and possibilities exist as an online entrepreneur. You can do this with art. You can do this with coaching. You can do this with services. You can do this with teaching. You can do this with content. You can write PDFs. You can do single calls. You can do group calls. You can do Voxer.
You can do Marco Polo. You can do a phone call. You can do texting. You can do Zoom. You can do in-person. You can do mini art sessions. You can do full-blown commission. You can do full-blown service packages. You can do audits. You can do... I'm trying to think of other things that my clients have done, but the audits is a really good one.
I had a brand designer client who did a brand audit and it worked so well because she would basically diagnose what wasn't going well with their brand and then it made sense for them to want to know more. You can use these offers to plant seeds, build relationships, and then sell them something bigger later. You can sell your regular offers.
I have a six-month coaching package that you always sell, but you put it in the mix with the offer extravaganza and people see your offer and may or may not want it. Every day you're going to do this. And now the mindset piece of this, if you've drifted off, come back to me now. The mindset piece of this is like some offers no one will buy and then you get to do the inner work of managing your mind, of choosing a more empowering story so that you can sell again the next day.
One of the other reasons that I love the offer extravaganza is you get a gauge for what people like to buy. I learned so much about my audience when I did an offer extravaganza, like what people even want to pay for and invest in. It also helped me figure out how to talk about my offers and which offers really resonated. And so I think this is a really underutilized practice. I've seen something similar. I think I saw, oh, I know what it was.
It wasn't similar. I mean, kind of. It's like a challenge, but Simone Soule had a garbage post challenge, I think is what she called it. Basically like post garbage and just get on with your day. Kind of teaching people how to post online. This is a similar concept in that like the point isn't necessarily to make a lot of money. You may make a lot of money. If you do, please DM me and tell me because that would be amazing. But the point of this is to become a salesperson.
The point of this is to develop a relationship with your audience where people buy from you. And so you have to see beyond did it work or did it not work. I really don't like binaries when it comes to launches because it's do you still have a relationship with this person? Are they still following you like they could buy from you in three months, in a year? Did it really not work or is it still working?
And so I would stay out of the binary mindset like did it work or did it not work and really see how this is contributing to your skill set and your beliefs about being someone who can sell stuff. Because like one of the cool things I don't do the extravaganza anymore, but it really was a microcosm of what my business is now. So it trains you how to have multiple offers going at the same time. I get that this is not for everyone.
Some of you want a very simple one offer business and that's okay. Some of you don't want multiple offers going at once and that's okay. I created this specific podcast episode for people who are kind of interested in stacking revenue, who are interested in working with people in different dimensions, like different ways. Because one of the things that I have in my business, you know last week I was joking, I sold a $44,000 coaching package and I sold a $44 masterclass like all in the same day.
And the price obviously like the range of that is ginormous. But like I learned that skill from doing an offer extravaganza where I can sell different price points, different group experiences, different one-on-one experiences in a way that resonates with the right person. And so part of this in Lighthouse mentorship, if you're listening to this, like we're going to go deep into like the ideal buyer.
But one of the things that the offer extravaganza will help you do is like there's an ideal buyer for different price points, for different experiences, for different teaching things, like different concepts and different content that you're going to bring. Like for example, some of you listening to this podcast are very interested in making money and wealth energetics and the quantum field and being an energetic match for more money.
Some of you listen to this because of my approach to like personal growth and relationships and fulfilling your potential. Some of you like how I combine different concepts between mindset and spirituality and like strategy. Some of you like that I'm a mom running a business. Some of you like that I coach. Some of you like that I'm entrepreneurial. Some of you like that I kind of, I feel like business is art, right?
There's so many different dimensions of why you would listen to a podcast like this. And so I have offers that reflect that. And I love it. And this really set me free to create offers based on what I love. And a lot of you needed to hear that because some of you are creating offers based on what you think will sell. And then you're frustrated when it doesn't sell. Like whenever I hear someone struggling to sell, it's a no brainer. I'm like, yeah.
Like don't you want people to bring their brain? Like don't you want people who have a great self-concept, who are deep thinkers? And so just because an offer is a no brainer does not mean it will sell. Some of you really needed to hear that. And so the offer extravaganza is to help you co-create selling experiences with your audience where you're learning what price point they buy at.
And what I love about this is like, if you're used to selling high ticket, this is a great way to play, keyword play, with numbers and pricing and low ticket and mid ticket. You could do all three. You could do low ticket, mid ticket, high ticket. You could do small group, large group. You could do Voxer group, Zoom group. You could do Voxer one-on-one, Zoom one-on-one, long term one-on-one, short term one-on-one, single session one-on-one, single session group, short term group, long term group.
Like all of these are on the table in the offer extravaganza. And so if you're listening to this and you're like, that's a lot. That's okay. You don't have to do 30 days. You could do an offer extravaganza for five days and invent five different offers of how people can work with you. Literally, one of the concepts that I teach my clients is their brain is like the golden goose and the money that they make in their business is like the golden eggs.
And one of the things that I love about the offer extravaganza, that what it does is it cements a reality, a self-concept of yourself where you are the golden goose that lays the golden eggs. This puts you in power over money. I mean, I have a program later this year called Make It Rain where we're going to talk about power over money. And I think that many of you, I've been here. So this isn't a judgment. This is just an observation.
Like, I feel like money has power over you. And one of the things that I hope you get from the offer extravaganza, you can call it whatever you want, is that you have power over money to create it, to ask for it, to receive it. I have this concept that I teach all my clients, which is M-T-O-P, money through other people. All the money that you want exists in other people's bank accounts right now.
And so the offer extravaganza is like a way of creating portals for people to give you their money in exchange for the value that you're going to give back. And so this is some use cases for the offer extravaganza. If your sales have felt stale and slow, if you feel like really attached to some launch results that you've had, whether it was a failed launch or it just didn't go as planned and you need to shake things up.
If your audience doesn't know how to buy from you, this is a really good exercise to teach them how to buy from you and like the cadence and the frequency and how much to pay you. We teach people how to treat us. And this is one of the ways that we can teach our audience like we're open for business. Let them see lots of offers coming from you. Again, you have to kind of get over yourself because you're going to get no's. The point isn't to get 100% yeses.
That would be crazy. The point is to make offers boldly, with confidence and certainty, and then hold yourself, carry yourself through the 30 days and see what happens. It's like a big experiment. And so I want to invite you to try it. If you're listening to this, like don't do it. Don't do it. But for those of you who need some shaking things up, like I highly recommend this exercise. You can call it whatever you want. You can call it like offer of the day for 30 days.
You can call it offer extravaganza. You can do July crazy. You could do July insanity with Amber Smith. Because what's funny about this, like I said, it really paves the way for you to have multiple offers. Like right now I have 101. I have my mastermind. I have Kairos. I'm going to make sure Allyse put that link. Kairos is a three day masterclass coming up, about the art of aligned timing. I have quantum play coming.
I'm going to start doing in person coaching for small groups, small group VIP days. I have a retreat in October. I have unlock your abundance, which we already started, but you can still join. Like I have multiple offers going right now and the principles of how I make it all work. I learned because I did an offer extravaganza. And so like I said, don't have to do it, but I'm inviting you to if it aligns. I think it was fun. I know this was more tactical, less mindset, but I know some of you will use this to make money. If you do like truly, please send me a DM.
I would love to hear how this goes for you. And if you're a client who's doing it because some of my clients are doing it this month, I'm excited to walk with you and invent offers with you so we can see what's possible. Like it's just fun. Actually, one of my clients, we have a VIP day in July and she was like, I want to come up with my strategy for offer extravaganza. And I was like, heck yeah, that sounds super fun. So anyway, you don't have to work with a coach to do this.
These are the kinds of things I do with clients, though. And I do a lot of mindset and spiritual type conversations on this podcast. But like I do do tactical, practical stuff, too. And so hopefully you like this episode. Anyway. Okay. If anything I said today resonated, I'd love to hear it. If it resonated with you, it'll resonate with an entrepreneur friend. So share it. And if you feel the pull to work together, go to itsambersmith.com and see what I have going on. All right. Talk to you guys later. Bye.
