Hello, welcome back to the podcast. I had a very full and beautiful day today of coaching, both coaching my clients and getting coached myself. It's the final week of school as I'm recording this, so emotions are high at my house as we're getting ready to go into summer, and I've been contemplating what I wanted to say on this episode for a long time because today's episode is gonna come out right before I start the Lighthouse Mentorship summer semester.
So I've been thinking about what I want to say, both to those of you who have joined us for the summer semester, but also to the people who are considering. Since you have a few days at the time when this comes out—or we're gonna start in a few days (we start June 4th)— I've been thinking about, one, how I can serve you, just like in the podcast in general. I'm really grateful for my podcast community and the people that connect with me here, and it feels like it's popcorn popping—like more and more people are finding me in the podcast.
So thank you for those of you who share and who have found me, whether that's through another coach, another entrepreneur, or just like, random. Those are my favorite kinds of stories, like, "I actually don't know how I found you, but I've been binging your podcast." And so, thank you. I really do feel a connection to you guys.
So that’s like part one, right? I’ve been really thinking about how I can serve you and how I can kind of capture what feels like warp speed ahead. I feel like I grow so much—especially my clients. They are just in a beautiful growth zone right now. And so, every call feels like I’m taking notes and capturing frameworks. I’m going to share, actually, a few frameworks today that are from my private client calls.
So, I think my private clients who listen to this podcast will benefit from hearing my thoughts as I’ve contemplated our calls. So thank you for the co-creation. But also, I think it’ll be cool for those of you who we aren’t working with one-on-one—I think you’ll find a lot of value from the frameworks. The other point of this episode really is to speak to the person on the fence.
If I’m being really candid—how can I support you in making that decision to join us in the summer semester, if it’s right for you? If it’s not right for you, totally fine. But if it is right for you, I’d like to explore some of those things together. So, some things that we’re going to talk about today are my “Embody, Demonstrate, Invite” framework, my “Be Here Until It Works” framework, “The Power of One,” and “The Second Voice.”
And so—yeah—“The Second Voice” sounds so mysterious, and I want it to be. Because I want you to stick around. This is a huge unlock for my client. So we’re going to start with this first framework, which is: Embody, Demonstrate, Invite. When I think of the lighthouse—in marketing, in coaching, in entrepreneurship—this is the framework that I think actually creates success, from what I’ve noticed in my clients and in myself.
So the first phase is Embody. And this is something that happens privately. This isn’t something that people witness necessarily, because only you can know if you’re embodying your work at the level that you would feel great about your clients knowing about you—if that makes sense. So, like, one of the questions that I like to play with is: if my client was a fly on the wall of my house, would I be proud of how I live this work?
Just let that land for you, especially if you’re a life coach. Especially. But even if you’re an artist, or a brand designer, or a solopreneur, or a content creator or influencer—even if you’re a real estate agent, or a business ops person, or an email copywriter. I have a variety of people who listen to this podcast. Some of the things that we teach our clients.
But especially, especially if you are a life coach, or a guide, or a mentor, you have to embody what you teach to the degree that you are in integrity with what you are telling other people.
Or what happens is—and this is where a lot of my clients get frustrated and stuck—is like, things don’t move. Because our business is a way of protecting us. And I really feel that there are divine fluctuations—in income, in clients coming through, in levels of being seen.
We get protected energetically when we’re not embodied. I actually think it’s a beautiful part of our industry. Eventually, people find out who you really are. A lot of the embodiment work is integrity. One of my favorite compliments that I get from people is: “You’re like the same as your podcast,” or, “You’re exactly what I thought, from listening to your podcast or watching on social media.” When they meet me in person, there’s congruence.
That’s my favorite compliment, because that matters so much to me. Because that’s the work of embodiment. I don’t pretend to be one thing online and another thing in my private life. I try really hard to be who I say I am. And so, it doesn’t matter what your Instagram looks like, what your website looks like—it matters what it actually is. This is embodiment. So when I work with clients, it’s not even like, “My business isn’t working.”
Sometimes— some of my private clients especially—the business is working as far as revenue and money. But the work is about integrity with their soul, or joy and fulfillment, or feeling inspired— feeling like they’re doing the work that they’re meant to be doing in the world. It’s not just income. That’s one aspect of it “working.” But sometimes embodiment is like, “I teach my clients to do this, but I’m not doing this.” And this is, like I said, a gut check.
If the client was observing you secretly, would you be okay with that? Or would you feel like you had to justify something? Or would you feel like you had to explain something? This is the tough stuff. So embodiment is another word you could use for integrity. Another word you might use for embodiment is “lived experience”—not just concepts, but like you really live this work. I think that’s one of the reasons my business works.
I am in the spirit and the zone of transformation all the time. I do the inner work myself all the time. I’m a student of wisdom first. Then I take what I’ve learned, and I share the frameworks. I share the ideas and the stories from a place of my embodiment. And this is something I was sharing with my client just today—it’s grown. When I was a baby coach, my embodiment was like level two. And that’s okay. I was a match for clients who weren’t as accelerated as they are now. And that’s okay.
When I was a brand-new life coach, the people who resonated were different than who resonates today. That’s growth and evolution that we calibrate to over our lifetime. So I’m not in a rush, you know? If you listened to my podcast that came out last week, you know how I feel about my story. I’m so grateful, but I have deepened my embodiment in a quantum way. It is so different than it used to be. Because every day I’m growing a little deeper.
I’m being a little bit more conscious. I’m ascending in levels of performance and awareness. Because I live this work, my embodiment deepens. Therefore, I’m a match for other people that are growing too. This is one of those tough things that from the outside, you might be doing everything right. This is what I catch in my private clients. It’s like, if you’re going through the motions, it’s not the same thing as really embodying what you teach.
I feel like embodiment isn’t just conceptual knowledge—it really is lived experience. Sometimes, the super unsexy answer is going to be: live what you teach. This can look a lot of different ways. I was just sharing this with a client: one of the things that I’ve learned over time is I’ve put so much investment into myself—both in terms of time and energy, but also money. Like, investing into my brain, into my understanding, my own wisdom, my own coaching and mentorship, my skills, my business acumen, and my skill stack.
My understanding of persuasion and buyer psychology and coaching skills—all that. I’ve really bet on myself. So when I look at a client, I’m not afraid for them to invest in themselves, because I’ve done that work. Another way that embodiment shows up is when I know what my next move is, I make it. Even if there’s a little fear or hesitation—when I know something’s for me, I do it. And I do it pretty quick.
What’s interesting about that is I tend to attract clients who know that they know—and they move. That didn’t come right away, but it’s come as I’ve embodied that. So being in integrity with what you say is important. Doing the things that you want your clients to do—and I know that’s cliché—but it’s true. Because it opens up your ability to hold people in their decision-making power and not have fear for them.
Some of the best lessons I’ve learned were actually making investments that didn’t go well. I was like, “Oh, I still can get what I came for.” I’ve walked through clients who are processing some of their investments from the past and have judgment about how they’ve spent their money—like, “That didn’t pan out the way I thought,” or “I wish it went differently.” It’s like: can you learn from it and encompass that in your growth trajectory?
Because that’s been the biggest gift I’ve given myself—even things that didn’t go as planned, even things I have thoughts about. Like, maybe a mentor or a coach fell short. I still got what I came for, because I managed my mind. I learned the lesson. It also created a contrast experience for me to know what kind of mentor and coach I wanted to be. So no matter what experience I had in the past, I use it to propel myself into my potential. That’s embodiment too.
The other piece of this is really being in integrity with what you speak about—in your marketing, in how you interact with clients, in your content, in your conversations. This is where what you’re saying resonates as true. I actually posted this on my Instagram a few days ago, or maybe weeks ago. I said: “The best marketing is telling the truth.” I really stand by that. Sometimes we get in our head about what we think we should be doing as a marketer.
People tend to exaggerate or amplify or sugarcoat what they know, what they can do. They use words that are fluffy—not in a bad way—but in the sense that it’s not really what they can do. I don’t have judgment for this. I’m just observing. But sometimes we market because we see other people market a certain way. We think we need to talk like them. We think we need to make offers like them in order for our clients to resonate with us. This is what’s interesting.
That’s the outside-in approach in business: I look at what my mentors are doing, and I emulate them. I see what so-and-so did, and then I think, “Oh, I should do it like that.” That’s the outside-in approach. I teach the inside-out approach. Your clients are going to be different than their clients. The people that resonate with and want to buy from you are going to be different than the people who buy from that person over there.
When we go from the outside in, we lose our own embodiment. We lose our own tone. We lose the capacity to really speak right into the hearts of our people. So when I’m thinking of you—even right now—I get a sense of who my people are when I share on this podcast. It would be a disservice to dilute or to get distracted by what other people are doing. It’s not that I don’t learn from people—I do. But I really take the time to ask, “How would I say this? Does this resonate for me? Does this framework resonate?”
That doesn’t mean I even resonate with myself from three years ago. I might look back on three years ago and say, “Yeah, I’d say it differently now.” That’s a sign of growth. That’s different than—and this is the example I gave to some of my clients recently—if I sat down for this podcast and I was like, “Ooh, I want to share about frameworks. What does Russell Brunson say about frameworks?” Then I might go to ChatGPT and be like, “Tell me the best tips about frameworks.”
Then it’s like, “Oh, Tony Robbins has a framework for XYZ.” I go study Tony Robbins and then record the podcast based on what he did. That’s outside-in. What I think is most potent is: “What do I already know about frameworks? What frameworks came up for me in private client calls? What are frameworks I use in my everyday life that I could articulate and teach today?”
That’s how I know it’s embodied. It’s coming from real-life experience. All the things I’m talking about today came through in client sessions this week. It’s just interesting to know. And so that’s why people are joining the Lighthouse. That’s why I have a full roster of clients. That’s why I have a full roster of mastermind clients. I don’t say that to be like, “Yeah, look at me.” I really think it’s because there’s a level of integrity and embodiment that people can sense and feel from me. They value that too.
Part of this is embodying the values that your clients value. Then the next part of this framework is demonstrating it. If you're like a lot of my clients, this is where it gets tricky—because you don't want to brag, and you don't want to make it look like you're better than other people. You don't want to make it feel like you're a know-it-all, so you actually limit how much exposure people get to the real you—the powerful you.
And so, I think there's this piece of demonstrating everything that you know—everything that you can embody and do embody, everything that you've lived, everything that you can help other people with. There are lots of different ways to demonstrate what you know. And when I say "know," I mean the wisdom—what you really can support people with, what you lead yourself with in your own life.
So, demonstration could be free coaching calls. It could be the art that you post on social media. It could be client results. It could be coaching experiences where they come to a free event with you. It could be you speaking in person. It could be a Reel that you post on Instagram. It could be an Instagram Story. One of the examples I was giving my client was that I often will put “quiet wealth” in my Instagram Story, and my people know there's an energetic signature to that.
Quiet wealth is when I’m in the gratitude of my life. I’m like, “I’m grateful for this moment.” So when I demonstrate quiet wealth—that I have great relationships with my kids, and my family, and my husband, and I have a life outside of business, and I enjoy things that aren’t related to money—but I also enjoy money too. I do both.
Quiet wealth is really the embodiment of both to me. But I have to demonstrate that—not from a place of “I'm better than you,” or hierarchy, or “this is what you should do.” It’s not that. It really is like, “This is how I live.” Some of you are amazing, and you don’t demonstrate it. Some of you have high standards and live your values in amazing ways, but you don’t demonstrate it.
So not enough people really know: one, that they can trust you; and two, that you are the person you say you are in your website copy or on your Instagram bio or in your podcast. People need to see it. You don’t have to be on Instagram for this to work. But I think there needs to be some way for people to witness you living how you work.
Now, if you do it for show and you miss step one—step one is embodiment, which is a private matter no one sees—you’re skipping something. Demonstrate is public. Right? People are going to see it. I think why the industry gets a bad reputation is because there are people who fake it. They just go straight to demonstration, but there's no embodiment.
They're sharing quotes or pictures or writing content—maybe with AI or something—and they really aren't living it. I think there's a hollowness that we can sense. It's like, you might get a weird vibe, but you don't know why. This is why: there's a disconnect between their embodiment and how they demonstrate it. They might be demonstrating. They might be writing blogs, sharing their podcast, making content, inviting you to all their stuff—but there’s this disconnect.
Are you really who you say you are? Is this real for you? You can't prove it. It can only be felt. In my experience, you can know this about people—especially the more attuned you become energetically. You can pick up on whether people are embodying what they teach or not. I think this is going to be a huge aspect of going into—like I mentioned a few episodes ago— the wisdom economy. And it's honestly what I'm going to help my clients do in Lighthouse Mentorship.
It's like, how do we embody our teachings in such a way that, when we demonstrate it, it's a felt experience for our clients and buyers? The third piece—so we've talked about embodying, we've talked about demonstrating (which is more of the public-facing work)—now we get into inviting. When you've embodied and demonstrated, the invitation lands differently.
This is why my client was asking me this. She's like, “You don't do a lot of words when you sell.” On my Instagram, I will often just share a link or a punchy quote, or I let my content build up to what my invitation is. And it works because of this: I embody the lighthouse mentality. I really do feel like I'm a lighthouse for people. It might sound cliché, but it’s still true. I really feel like I am an example—not perfect. I don't have everything perfect. I never will.
That's an ideal we strive for. But I really make myself available. I really live this work. I really do the inner work. I really contemplate these things and apply them to my life. I pay for my own coaching and mentorship, and I have since the beginning, at whatever level made sense for me. I journal. I read. I meditate. I get coaching. I really live in this work. I really do the work with my personal relationships, my personal happiness, healing, and expansion work. I really do.
So when I demonstrate it, there’s a lived experience of it that I think people want to calibrate to. So when I invite them—like I am right now—to the Lighthouse Mentorship or into private coaching with me, it’s not because I’m trying to make a sale. It’s not a surface invitation. It’s a deep invitation. “Walk with me.” And I think people can feel that. This is what I see when people say, “I've done everything.” They say, “I've demonstrated and I've invited.
I’ve shown up on social media, I’ve posted the links, I wrote the sales page, I made offers every day—and nothing's happened.” What I sense is that there's a level of embodiment they’re being called into that feels uncomfortable. And it's unsexy. People want to celebrate the big sales, the client signings, the booked calls—but the unsexy work is what actually creates that.
The byproduct is the money made and the clients signed. But what causes that? Right? Law of cause and effect. We have to become the cause. We have to embody abundance, needing nothing. These are some of the things I teach my clients in how to be a lighthouse. We have to come from a place of needing nothing. If you're using your business to get validation or to feel important, that's going to be really hard to maintain.
You have to do the inner work so that you don't need validation—not from your business, not from clients. That’s inner work. Sometimes when I hear people say, “I’ve done everything right, I followed the system,” it’s like, that’s the tip of the iceberg. Embodiment is the depth—your belief, your groundedness, your knowing that you can help people—that comes from embodiment. Here’s the other unsexy truth: sometimes embodiment comes from trial and error.
One of the reasons I can coach business the way I do is because I’ve failed a lot—and I’ve learned from it every time. I’ve also had successes that I’ve learned from. And I’ve found this sweet spot of humility and power. I think you can be a very powerful entrepreneur and coach and stay humble—humble enough to learn, humble enough to be open, humble enough to get help.
When you can really adopt that in your own way, embodiment comes more naturally. Because you don’t think you’re too good—but you’re also very certain of who you can help. And that is the ultimate paradox: I’m not too good, and I’m not above anything. But I absolutely, energetically know who I can help, how I can help them, and who’s meant for me. That leads us more into the invitation.
Another thing that came through really strongly was this idea of not just asking, “Who's my ideal client?” but “Who is the ideal person to buy this?” That ideal buyer paradigm is different from ideal client. When I make invitations, I’m not just imagining my ideal clients—arguably, everyone listening to this podcast on some level is an ideal client—but there’s a select few of you who hear my voice and want to work with me.
That’s my ideal buyer, and I speak to and invite you. One of the things my clients get caught up in is the ideal client who says, “That’s too expensive.” This has allowed me not to get caught up in that—not to make anyone wrong if it is too expensive for them, or it’s not the right time, or it’s not the right fit. They’re just not an ideal buyer, and that’s not a problem.
I just keep showing up for my ideal buyers—the people who are interested in what I do, who like investing in the things I offer, the people who get it. I don’t need to convince them. They know. They also value what I value. There’s not a lot of explaining. There’s just knowing. Some of you are making invitations, trying to explain what you do or convince people why they should buy what you've created.
This will help you leapfrog into another level of success because you're going to start speaking to people who already get it and already want it. In the field of potentiality—which is the lighthouse mentality: potentiality, possibility, predictability—you can invite your ideal people from unknown places. One of the sentences I've said throughout the years is: “My clients find me from places known and unknown.”
Which is a beautiful gift we give our clients—because there’s no pressure. They move when they’re ready. They move into a coaching container, they buy the product, they come into your store, or they send you the DM on Instagram saying, “I'm ready to go, I want to work with you,” whatever it looks like. Because they let themselves into your world. They don’t need to be convinced.
This is hard for some of you to hear because it’s not what you’ve been taught. You've been taught you have to overcome objections, that it takes hard work for the sale, that you have to fight for it. But that’s not been my experience. In fact, I think the clients I've fought for in the past—where I had to chase the sale—they ended up being clients I had to fight to keep the whole time. And that doesn’t feel good.
My best clients—the clients I really love working with—they lead themselves. They DM me on Instagram and say things like, “Hey, can I explore one-on-one coaching with you?” or “Hey, do you have one-on-one spots?” I don’t convince them. They reached out, and that kind of sets the pace for an amazing coach-client relationship. Because I don’t have to lead them the whole time. I'm not pulling teeth trying to get them to show up on calls.
My clients don’t miss their calls. They wouldn’t. Because they’re self-led and empowered. They led themselves to the container, so they lead themselves inside the container. So, I invite—to get back to that ideal buyer invitation—imagining the person who's going to reach out in that energy. So to recap: the first framework—embody, demonstrate, invite. The next framework I mentioned is “Be here until it works.”
Even the “embody, demonstrate, invite” framework only works if you are living in the paradigm of “I will be here until it works.” Some of you are brand-new coaches, brand-new entrepreneurs—and the road ahead is bumpy. There are ups and downs. You will be refined. You will go through fires that shape you and burn you to become the highest version of yourself. I'm not saying it has to be hard.
I'm saying there are things you'll experience because you're a human being that will shape you into someone stronger, someone wiser, someone who can hold more emotion, someone with more compassion. If you don't have the mentality—and honestly the energetic stance—of “I am here until this works,” there will be moments where you want to quit. And some people do quit in those moments.
I think about the people who quit that were on the same trajectory as me—to be really honest, I think about them a lot. Because it's like, what was the difference? I used to play softball as a kid, and I just got out to bat again—even if I felt shame, even if I was worried, even if I felt fear. I just tried again. I just kept showing up. That’s the unsexy truth about entrepreneurship: when you calibrate to “be here until it works,” there’s something that’s unlocked—even in the failures.
You start to see failures differently. You start to optimize for the growth over your lifetime. You get less tied to how long it takes, and you become more interested in the right timing. In fact, this has been on my mind a lot. I’m working on this program that’s coming later in the summer called Kairos—The Art of Aligned Timing. I’ve thought about that a lot. For some of you, it won’t take as much time as you think.
But you can’t access the art of aligned timing if you aren’t “here until it works. I think there's a vibration that we bring to our work. People can feel from me that I am here until it works. There are a lot of people who quit too soon. Imagine—especially if you're a life coach or a business coach or a mentor—someone is watching you on social media. But every time they see you, they're kind of worried you're going to burn it all down.
They're not going to want to work with you long-term. You sell a six-month coaching package, but they're worried you're going to bring your whole business down next month. That’s not going to work. You have to be so certain in yourself that you're here until this works. If a client signed today and is going to work with you for a year, you’d still be in business a year from now. That’s how clients know they can be safe with you—because you're going to hold them.
Because you can hold yourself through the hard times. “Be here until it works” has been my mantra for a long time. Be here—just let those words resonate in your soul: Be here until it works. Develop the spiritual grit to carry you through the ups and downs, the lessons, and the skills you have to learn. Entrepreneurship is skilled. It's part mindset, but it's also part skills.
And that's the happy place I think I've found with Lighthouse Mentorship. It's a combination of mindset and skills in business. Learning how to speak to your ideal buyer is one of the skills we're going to talk about this summer—the skill of resonance, the skill of communicating what you do, the skill of relationship building to optimize your ideal buyers.
There are lots of things that go into this, but if you don't have the mentality that “I'm here until this works,” you're going to quit too soon. And that's sad, because there are so many rewards for people who stay in the game—not because it's easy, but because, like I said, spiritual grit really resonates with me. I feel like I have spiritual grit. I just know I will figure it out.
In the beginning, it was just pure mindset—just pure faith. But now I have so much evidence that I can draw from. I actually think it’s very brave to not have evidence and still believe. I was that person. So, if you are that person—you're believing, but you don't have evidence—you're in good company. That's how everyone starts. You rack up the evidence as you keep going.
So, keep going. You will get the evidence. Because faith causes evidence. Belief is causal. The thing is, if you unplug too soon, you don't get to experience what it caused—what the byproduct is. So it's like: faith until it works. And that's hard to teach, because we want fast results. I think of Amazon Prime and even Google. Wesley and I were talking about this today—how quickly you can get information, answers. We live in a world like that.
We were talking about it because our girls—maybe if you have kids, you see this—they want things right away. They want things now. And that can be dangerous, because some things take time to grow. I think of nature. If you scroll a few episodes back when I talked about what kind of business garden you are—different plants grow at different speeds. No matter what kind of engineering you do, it still takes time—the right timing.
So, depending on how big you're building—like, you might be building something different than the people around you—it’s going to take the right timing and time to build it. Instant gratification will poison your experience of business, because you think it should be happening faster—and you miss all the joys of what you're building. This is where the other mantra that I’ve said throughout the years comes in: Be in the miracle of what you get to do.
Like, I’m sitting here at my desk with my dream career. I’m in the miracle of it. But I felt that way long before the clients came. I remember walking to Starbucks to coach my client in person. I would look at the sunset at night—my babies were asleep, Wesley was watching TV or something—and I would walk at night to meet my client at Starbucks.
And I was like, “This is so cool.” She’s paying me a hundred bucks—or sometimes fifty bucks, I can’t remember—and I loved it. And I feel the same joy sitting here now. I really, genuinely do. So if you can be in the miracle that you get to do this, time will change for you. You will bend time. Not because anything actually goes faster, but because you're going to love the process. And when you love the process, you will be here until it works.
Because it won’t be about how much money you can make or how many clients you can sign. That’s part of it. But it’s so much more. The last framework I’m going to share in this episode is “the second voice.” And I said it so cryptically, but one of the things that came through on this client call was—I said, “I think you're listening to the second voice.” And she was like, “Oh my gosh.” Because this is how it works: you have this first voice.
And the first voice is like, “You could do this. This is the idea.” Or, “What if we did it this way?” Or, “What if you called your program this?” It’s inspired. The first voice is like you’re connected to something. But the second voice—“That’s a dumb idea. Who’s going to listen to that? You don’t have time for that. That’s silly. What if it doesn’t work? What if no one joins?”
Our second voice is the ego. And fear. And sometimes the second voice isn’t even ours. But sometimes it is. The second voice is the one that casts a shadow of doubt. It makes you question what you know. It makes you back out of the inspired ideas. Here’s how it could be: you have this inspiration to text a friend. And it doesn’t really make sense—you don’t know why.
Actually, this happened to a Lighthouse client in this cohort. She just had an inspiration to go to lunch with a friend. She did it. She didn’t think that her friend was going to become a client—that wasn’t even the intention. But she followed the string of inspiration. And then that friend became a client. I think about that sometimes. We have these inklings, these ideas, these pulls, these intuitions, these promptings—and how often we dismiss them with our second voice.
“I should text so-and-so.” “Yeah... but that would be weird.” First voice: “Text so-and-so.” Second voice: “That would be weird.” So you don’t. And in business, I feel like this is one of the things I have trained myself to really trust in. I trust my first voice. It’s like, “You should change The Matrix into the Lighthouse Mentorship.” Boom. Let’s do this. That’s lightning bolt clarity to me.
There’s an episode a while back called Lightning Bolt Clarity, and I feel those moments. “You should raise your prices.” Okay, I’m going to do it. “You should launch a program called Unlock Your Abundance about the Gene Keys.” Okay, I’m going to do it. I don’t let the second voice creep in. I sometimes notice it. I’m not not human.
I just stop listening to it, and so it has less power in my life. So I really try to act on the inspiration that I feel pretty quickly. I’m not perfect at it, but it’s definitely something I pay attention to. If I’m overthinking, if I doubt myself, if I’m questioning every move I make, if I’m worried— worry is a second voice.
So when I think about my second voice and it sounds like worry, or it sounds like, “I need to work more,” or it sounds like, “No one cares”—I just don’t believe it. I’m like, “What’s the first voice telling me?” It’s like, “Do this. This is going to work. This is working. Reach out to so-and-so. Post it. Share the link one more time. Write this email. Send this DM. Respond to this voice message this way.”
The more that I train myself to trust that first voice—my inspired self, my highest self—the more it operates in my life. Because some of you are dominated by the second voice. Where it’s like, “No one cares. This isn’t going to work. I’m dumb. I’m not smart enough for business. I could never do this. I don’t have the time. People don’t like me. I don’t have the business that you have.”
Whatever it is—it’s the voice that comes after our ideas. It’s the voice that comes after our clarity. “You should do this.” Right? “Launch a Voxer group.” “I don’t know if I could fill a Voxer group...” Can you start to see how this works in your own life? There’s a first voice and a second voice. And part of our work is to really tune into the first voice and trust ourselves.
And we keep carrying ourselves, even if it doesn’t work right away. We still trust the first voice until it works. Some of you really need to hear that, because I think some of you think the second voice is logical or responsible. And I see that plague a lot of entrepreneurs, because they want to do the logical, responsible thing.
But inspiration and potentiality don’t necessarily operate in the field of logic. Logic would be: do the predictable thing to get the predictable results that most people have in the world. And I’m here to help people break into a very different reality of abundance and fulfillment and spiritual connection and impact and wealth and deep fulfillment with life—and soul purpose. A higher purpose.
So it’s not predictable. You’re going to have to change the way that you think and change the way that you operate in alignment with your own desires. That is what I’m inviting you into right now. Like, if you haven’t joined us in Lighthouse Mentorship—this is going to be the work. I’ve been downloading a lot of ideas, and these are some of them: Embody. Demonstrate. Invite. Be here until it works.
Listen to the first voice. Witness the second voice—but don’t let it dictate what you do or don’t do. Other things we’re going to be doing together: turning your shadows into gifts. That’s going to be in Unlock Your Abundance. I’ll link that in the show notes as well. It’s going to be a mini-program about the Gene Keys and how to turn your shadows into gifts.
That work has changed how I see prosperity in a whole new way. We’re going to go through your Pearl Sequence with the Gene Keys—that’s called Unlock Your Abundance. If you join Lighthouse Mentorship, you get the Gene Keys program. If you decide not to join us for Lighthouse Summer Semester, you can still join the Gene Keys program. Both links will be available so you can look at both.
Obviously, my hope is that you join Lighthouse so we can just do all of it together. But if you’re like, “I don’t know about Lighthouse for the summer. I don’t know if it’s the right timing. I don’t know if this is for me”—I would check out Unlock Your Abundance because it’s going to be a lot of the inner work. It’s not going to be business, but it’s going to be a lot of…
How do I alchemize my shadows—about prosperity, about my brand, about my life’s work, about how I interact with clients? How do I turn that into gifts so that I can help people calibrate to a new reality for themselves? That’s how we create prosperity. So we’re going to go deep into that. Whatever resonates with you. This is what I will say—I actually wrote this post and I’m going to read it, just as my last little send-off to you.
Because this is the last episode that comes out before we kick off the Lighthouse Summer Semester. I wrote: We become who and what we calibrate to. We have the choice to calibrate to our vision of what is possible—the seed of the dream we have—or to calibrate to fear and doubt. We can calibrate to other well-intentioned friends, family, or acquaintances and their constrained thinking—not because they don’t care, but because of their own fears and doubts and abandoned dreams.
Or we can calibrate to the big dreamers—the mentors and leaders who have no doubts for us, because they have walked the walk and transcended their fears and doubts along the way. We can calibrate to the spirit of abundance and possibility. Or we can calibrate to predictability. The present moment is our gift to calibrate—on purpose and with intention. The coaches, mentors, creators, leaders, wise women, and sages of our time know how to calibrate with intention—so others calibrate to them.
To elevate their standards and expand the surface area of possibility. Because we love to walk with others who lead themselves. This is Lighthouse Mentality. I’ve been really playing with that idea of: expand the surface area of possibility. We’re going to talk about that in Lighthouse Mentorship as well. So, my invitation to you is: if I’m speaking your language, if you resonate with this stuff, come calibrate.
Come do the work together—in a room of people like you. With me. One of the things I love about the Lighthouse is: you don’t have to be a lighthouse like me. You just have to learn to be a lighthouse like you. So you can attract your people. Your ideal buyers. Your ideal clients. The people you’re meant to be helping. And the people who already want to pay you. How do we line that up? That’s what we’re working on together.
As always, thank you for your time. Thank you for sharing this podcast with your friends. I love finding out how I’m connected to all of you—it’s so fun to hear. Clients will say things like, “Oh yeah, so-and-so told me about you,” or, “So-and-so shared your podcast.” I’m like, thank you. I’m very, very grateful. So, if it feels aligned—share it. If it feels aligned—join us in Lighthouse Mentorship. This is probably the last time you’ll hear me talk about it on the podcast for a while.
Join us in Unlock Your Abundance—the Gene Keys program. It’s going to be such an epic summer, and I’m really excited to keep working with some of you I’ve worked with for a long time, and some of you—it’s new. And some of you—stay connected on the podcast. If it’s not time to work together, I still truly and genuinely love this work. I’m grateful for your attention today. I hope you have a beautiful day. I’ll talk to you soon. Bye.
