Hey you guys, welcome back to the podcast. I have a lot on my mind today. Today's going to be about the wisdom economy. Every week I have amazing calls with clients who are coaches, artists, writers, creators, and one of the big themes that keeps coming up is this change in the air. The economy is changing, that the industry is changing, that things that used to work no longer work. And that's by design, right? We have evolution to kind of cope with as humans.
And evolution exists in all industries, and that's a good thing. It means that we're rising higher, it means that we're going to create a better version of what exists right now. And so when I think of the coaching industry, when I think of the self-education industry, when I think of online business, I'm going to refer to that as the wisdom economy because I think this is the way that we will start seeing our industry trend.
So people who podcast, people who coach, people who mentor, people who build their business online by sharing their voice and their words and their images and their stories and what they know, we've already kind of seen this, you probably feel it in your bones like me, that what used to work no longer works.
And honestly, that's a good thing because what used to work in many cases was manipulation, false marketing, pushing, coercing, high stakes decision making, FOMO. And I think all of that stuff is being exposed, not in a bad way, but just exposed that we are humans who are having an evolving consciousness, right? We are growing, we are expanding our understanding of life and how it works, of the universe and how it works.
And so when things feel false or fake, we're starting to have discernment about that. And so things that used to work to get people to buy are no longer working. And this is a good thing, like I said, because it's putting power back in the hands of individual people, their ability to decide for themselves if this is good for them, if this is not for them, if this aligns or if it doesn't.
Like I said, I'm going to refer to this as the wisdom economies, like how do you build a business in the wisdom economy and in a way that still stays profitable and aligned and impactful and you're making money still, because like the whole purpose of having a business is to make money, sit with that for a little bit. If you struggle to ask for money, if you feel weird about sales, like the whole purpose of owning a business is to make a profit, that's how you know you're in business.
That being said, the way that we do capitalism, I think is evolving as we evolve our minds and our spirits. So what we're up to as a soul, a lot of the people who are drawn to my work, business is one of those pathways of soul evolution. That being said, some of the tactics that we were taught along the way stopped resonating.
I know for me, when I found online business, I read a lot of business books about funnels and deadline funnels and upsells and email sequences and countdown timers and fast action bonuses and all these things. I'm not saying don't use them. I hope you hear me when I say that. But I wonder if there's just a new way that's being born for all of us.
And in the wisdom economy, it's going to feel and look and resonate different. I don't think people are in a rush to buy things anymore. I think they contemplate deeper about their decision making. I think people have their eyes wide open that coaching is not a silver bullet, that people don't have the answers. I think this was hard for me to come to grips with early on in my coaching business. I really wanted my coaches and mentors to have the answer to tell me what to do. But this is what's funny about that.
If they started to tell me what to do, I would have immediate resistance, like, don't tell me what to do. Because what we really want to do is to uncover our unique way of doing things, which is intuitive, which is another way of saying that is like you have to take the present moment as it comes and make the next best choice based on what you know, based on your gut feeling, based on your human design, based on your life circumstances, season of life.
And so nobody can tell you that. People can ask questions. People can mentor and share what's worked for them. People can share true principles. People can hold up a mirror and show you your blind spots, but at the end of the day, even your loved ones or even people that you respect a lot, they're not going to be able to tell you exactly what to do because by its nature, entrepreneurship means you are carving your own path.
If you wanted the predictable path, you would get a job. And so by choosing entrepreneurship, you choose to create a path that is unique to you, which means no one has the answers for the very next steps. Like I said, in my private coaching calls, like we talked about some of my experiences, we talk about principles, we brainstorm ideas, we play with the energetics and the tactics of a launch or, you know, a sales sequence that they're creating.
But I very, very rarely tell them exactly what to do because that's not my sole path. I am not them. And so my purpose as a coach, as a mentor, as a guide is to hold up the mirror. It's to ask hard questions. It's to check their alignment. And this is what's tough is like, I think the old paradigm is that we would hire coaches to tell us what to do. And in the new paradigm, the wisdom economy, we get the sense that that's not how it works because maybe you hire coaches, maybe you join programs and you realize, like, that's not how it works.
That's not how this works. It's not how it works. As much as we want it to, I guess the lower part of our brain just wants to be told what to do so we could escape pain and suffering so we can avoid failure. But the funny thing is, is like in the wisdom economy, the pain, the failure, the setbacks, the embarrassment are all for us. They are a refining process for us.
So while people try to avoid the pain, that also means they bypass the lesson and the wisdom that comes through that experience. And so I think one of the major shifts that is happening is more people are going to be willing to fail and to try and to experiment so that they can get the lesson and experience themselves. And so I have five distinctions that I want to share with you about the wisdom economy for your contemplation. I don't think you have to do anything with these ideas.
But in Lighthouse Mentorship, these are the things that I'm focused on helping my clients live, not just know in their heads, but to like live in their body and in their content and in their actual business models. So the first distinction that I want to share is embodiment versus information. You know, with the rise of chat, GBT and AI with I mean, we've had Google for a long time.
Information is not the problem. I promise any tactical aspect of your business you can find in a book, on a YouTube video, in a podcast, by putting it into chat, right?
By typing it into Google, like you can find information how to start a YouTube channel, how to sign a client, how to process payments, how to pay taxes, how to launch even. You can find the information. How to parent, how to have a hard conversation, how to draw a boundary, right? Like, we could talk about even emotional intelligence being information that you can look up. But I think what people are wanting to calibrate to is not information, it is embodiment.
They want to learn from people who are living it, who understand it on a soul level because they live it every day, right? They're not just regurgitating information that they heard from a podcast or read in a book or copying their coach. They're sharing through the lens of their own experience. And I think there's a groundedness and an energetic frequency to this. You can tell when someone walks their walk.
And I think more and more we're going to see this separate out the people who are successful and the people who aren't. And it's not a judgment on the people who aren't successful, but it's like if you can't embody what you teach, there will be an energetic opposition to you. Your people won't feel that deep resonance with you. Something will feel off because energy doesn't lie. And so our work as coaches, as mentors, as creators in the wisdom economy is to deepen our embodiment of the things we teach.
One of the things that I've always loved about this industry is that this process happens naturally because I choose to believe in karma. So integrity. If someone is lying about what they know and what they've done, I think that catches up to them. I think if people are pretending to know something that they really don't, I think that catches up to them.
Maybe not right away, but in time. And that's what I see and sense happening is that the people who truly live what they teach, they will continue to be successful and the people who have been pretending will be left behind. I think that their business will stop working because you can't fake it. The other thing that we get the sense of is the person's essence. So embodiment, essence, my voice, my stories. You know, this is real.
Like I'm actually sitting in my office recording this podcast for you. This is not AI generated. I didn't type this in to produce a high performing podcast episode outline for me. Like I didn't do that. I sat with my thoughts. I felt into it. And this is what came through. And so I'm sharing with you because I feel you, I was you, I am you, right? There's a soul level resonance. And so no AI tool can replicate that for me. For my unique coaching style, my perspective, my story.
There's things that AI can do and there's things that it can't do. And I'm going to focus my efforts on doing all the things that it can't do, like embodiment. So even the way that I am wanting to take my business, it's evolving in real time because I don't want to just spew information to my clients. They can look up information.
I want to give them an experience of the work through coaching, through conversation, through storytelling, through resonance, through emotion, through my presence. And you can't fake those things. That's the first thing. Second tenet that I want to share or distinction that I want to share is relationship versus fame.
I have always felt this, but I think it's even more important now. I think people care less and less about fame, being well known, being the most famous, being the most, you know, number one versus a relationship, especially if you do high proximity work like one on one coaching, small groups, commissioned art, writing blogs, things that resonate on a soul level. It doesn't matter if you're famous. It doesn't matter if you're super well known.
I've built a multi six figure business based on relationships. I'm like the world's best kept secret in many ways, or at least this industry's best kept secret. Whether you identify as a best kept secret or not, that doesn't really matter. But what does matter is your relationships to your clients and your community. So the people who follow you on social media, the people who read your emails, the people who listen to your podcast, like being in a real relationship with them.
That's how I feel every time I record this podcast. I might not even know you. We might have never had a conversation, but I feel connected to you because I see this as a relationship, not as me trying to get famous. In fact, I remember telling Wesley when I started this, I was like, I would love to be rich and anonymous because I'm not anonymous to my clients. I do real impactful work, work that changes generations. I am not exaggerating that.
I have seen it change their relationship with their parents, their relationship with their kids, their relationship with their clients, their relationship with money. It changes generations. And so I am very in tune to that, my relationship with my actual real life clients versus trying to get famous. And when I see people try to get famous, a lot of times that leads to not a lot of value created, which means not a lot of money generated.
And so if it's been a while since you've had a good payday or you have deeply connected with an ideal buyer and an ideal client, just slow everything down and really check in. Have you been trying to be famous or have you been trying to build relationships? And I don't mean this in a way that you have to break your boundaries or spend all day in the DMs or on free calls, but being in relationship to your community and your clients feels different than trying to go viral or trying to grow your list or trying to hit 10,000 downloads or whatever you're up to.
Really spend time thinking, am I in relationship to my clients and community? How am I serving them? How am I creating value? And it has nothing to do with trying to be famous. Number three is context versus content. So content, as you all know, it's very easy to consume content. It's very easy. It's getting easier and easier to create content, right? I see ads all the time that's like, let AI create your next 30 days of posts.
There's social media agencies, there's AI tools, there's apps, there's templates. I mean, the list goes on and on of people who can create content for you. And when I think about that, one, I think we can miss out if we outsource all of our content creation and we are creators in the wisdom economy. So you're a coach or a mentor or a writer or an artist, right? Where you are synthesizing your life experience into content that's different versus like just pumping it out to try to become famous or try to become well-known versus looking for that place of like context.
You can meet people. I think this is also like a concept of empathy. When you share the context, your story, your triumphs, your heartaches, your losses, like the things that make us human, that's going to resonate way more than like something that AI can generate in 20 seconds. And so it is going to be a weeding out process. There is going to be people that lean heavily into AI and that's fine. I'm not anti-AI. I use AI, but I try to stay as grounded as I can in like my humanity, my soul.
My soulfulness, what makes me me, what makes me alive and conscious is different than what AI can do when I plug in a prompt. So use AI. I use AI. I think you should be using it to make your life easier, to come up with ideas faster, to synthesize things, to explain things, to come up with brainstorming ideas, to get the alliteration right for your new program or whatever. But don't outsource what makes you you. Don't outsource your own evolution and growth or your thinking.
One of the things that we're going to start to see is like people will stop thinking and having critical thought because they're going to outsource it to AI. So keeping that in mind, I think it's worth writing your ideas out. I think it's worth trying to come up with a five-step process that you just invented instead of having AI do it for you. Not because you have to always be the one to invent it, but because it's good for you. It refines your thinking. It clarifies your beliefs.
It helps you align with your vision. It helps you understand who you are. You can't understand who you are through AI. That's internal work. And so use AI, but don't become dependent on it. Don't rely on it for everything to work. Context versus content. The next distinction is transformation versus knowledge. Similar to embodiment versus information, transformation is creating an experience in a container for people to experience a transformation.
The funny and easy example that I thought of when I was writing that one down was like, let's say you go to the bookstore and you decided to take up swimming, and so you read a book about swimming. You can have immense knowledge about swimming. You can know what the different strokes are called, the optimal way to place your hands, and how fast to kick your legs, and how to perform the correct dive, and all the rules about a race in swimming.
But if you never get in the pool, you will not become a swimmer. This is the difference between transformation and knowledge. To have a transformation, you have to jump in the pool. To have a transformation, you have to actually like use the strokes. You have to actually put your hands and face in the water and move. I think business, relationships, money, sales, growth, all of human life is based on transformation, not knowledge. If you've studied a lot of business and personal development, but you aren't actually selling it.
If you listen to a lot of podcasts, but you don't have your own podcast, and you're a coach and a creator trying to sign clients. These are things to look at. If you like to study communication, but you keep avoiding hard conversations in your marriage. If you like to study wealth consciousness, but you will not sell what you want to sell. If you study coaching, but you haven't hired a coach.
If you believe in transformation, but you have stayed stuck because you refuse to make decisions. Like this is spicy, I know that. But this is going to be the difference between people who actually make it and people who don't. And I want you to be the person that makes it. And so being someone who facilitates transformation is very different than someone who regurgitates knowledge. We used to be called knowledge workers.
I think about when I first got started in the industry, like that was like a buzzword, right? Being a knowledge worker where you share knowledge. And knowledge is just not the same thing as wisdom. And so we have to be concerned with, are we giving people a true transformation? Have you had your own real transformation? Right, when I talk about money and wealth consciousness, I've had a real transformation with money.
My financial reality has dramatically changed since I started doing this work. That's why I can teach and coach on it. So in my own way, I mean, I do love referencing books and I love reading books, but I don't let that take the place of my own transformation, my own inner work. It's one thing to read a book about money. It's a whole nother thing to sell something.
It's a whole nother thing to ask for money from the marketplace. It's a whole nother thing to write a sales page and say, please pay me. This is what I'm selling. Two very different things. And so we have to be mindful, like, am I a hoarder of knowledge? Or am I living in transformation? That is worth repeating. Are you a hoarder of knowledge or are you facilitating and living in transformation?
It'll be very apparent who's doing what in the coming months and years, because the people who are living transformation, like, their life will improve and keep getting better because they're living the stuff that they're learning about. They're not just aggregating knowledge in their head. They're not memorizing facts. They're not memorizing step-by-step processes and frameworks and psychological tools and coaching methods. They're not memorizing these things.
They're living them and in their own way teaching them. Okay, the last one is resonance versus reach. And this is similar to fame. Resonance versus reach to me is like sharing information and stories and making invitations and doing sales in a way that resonates with your ideal buyer versus trying to get more reach. And this is something that I will be talking about in a lot of detail in Lighthouse Mentorship.
We're going to be focusing on your ideal buyer, not just your ideal client, because you can't just talk to your ideal clients anymore because there's so many ideal clients who don't buy. And so the time for that is kind of falling away and it is time to be very specific about the ideal buyer in your audience. Reach focuses on growing an audience. Resonance focuses on speaking to your ideal buyers. Because this is what's interesting.
I was actually joking with Wesley about this last week. This is so weird. I had a $12,000 week last week. Or so. Maybe $13,000. $12,000 or $13,000. And I had like two likes on my threads. And I was laughing. I was like, there used to be a time where I thought more likes on my post equaled success, but now I just know what I'm actually measuring. I made $12,000 in a week and I had two likes on a threads post. Reach is not the name of the game.
Reach is one aspect of the game. But I have always focused on resonance and relationships. And so when I resonate with people, they buy from me and they buy over and over again. And they want to stay in my world for a long time. And that's what I teach in Lighthouse Mentorship. It's like, how do you create content and programs and coaching and products that resonate with your ideal buyers and your ideal clients? Both.
And so if you've been distracted by Reach, where the Instagram algorithm does whatever the Instagram algorithm is going to do, the algorithm changes. How many people open your emails, it changes. But one thing that won't change is our relationship with people who impact us for the better and people that buy. So our job as a coach, as a mentor, as a creator is to create pathways of resonance. For people to be like, she's talking to me. This is for me.
I'm ready to buy now. And so keeping that in mind, that you're trying to create resonance for people who want to buy from you. I have people in my audience that will probably never buy. Like some of you even listening to this, I still love you and I still create for you and I still want you to succeed. But some of you will never work with me as a coach. You'll just listen to my podcast and we'll have this relationship.
But the people that I create my programs for and my one-on-one coaching for are my ideal buyers. People who know I'm for them. People who know I get them. I can create a container for their transformation. I can help them grow their business, deepen their relationships, have a more fulfilling life, and grow their income. They're my people. They're my ideal buyer who are like, Amber's for me. I'm ready. Let's go.
And so when I create my programs, I'm thinking of my ideal buyer. And this is one of the things that I want you to consider too is like creating programs and experiences for your ideal buyer only can happen through resonance, not reach. So it won't matter how many people saw your reel or how many people are on your email list. It really won't because resonant buyers, ideal buyers come to you when they're ready and they lead themselves and they like investing in themselves and in their business.
Those are the ideal buyers. And so one of the quickest ways in my experience to become resonant is to become an ideal buyer yourself. When I know what my next big move is, I make it with a lot of faith and a lot of certainty and I don't waste time. What does that mean? It means I open the door for people to do that as a mentor for them. My clients come to me that way because I've cleared the energetic field where I'm paving the way. I go first.
And so clients are often mirroring back to us our own thoughts and our own feelings about business. And so I try to stay squeaky clean with how I invest, when I invest, how I take care of myself, the moves I make, the moves I don't make, right? With my discernment, keeping in mind my own integrity, my vision, the kind of client that I am. Think through that too for yourself. Are you creating pathways of resonance?
Are you a squeaky clean buyer so that you can attract squeaky clean buyers in your business? Do you believe in what you're investing in? Do you believe in the transformation that you're facilitating? This is how you make the space for people who are meant to work with you to come through. Like I said, all of this stuff that we're going to go deep into the Lighthouse Mentorship, these five things specifically, embodiment, building relationships, creating a context, facilitating transformation, and deepening resonance.
These five aspects of the wisdom economy are going to become more and more important and they're going to start to stand out, right? You're going to tell who's really walking their walk and who's not. And so my invitation to you is to walk the walk so that you can thrive in the wisdom economy. So instead of focusing on sharing and spewing information, trying to get famous, trying to mass produce content, sharing knowledge, hoarding knowledge, and trying to go for reach. Those are the old ways of doing business.
But the new way in the wisdom economy, embodiment, relationship building, context, transformation, resonance. This is our work. This is what I'm inviting you into in the Lighthouse Mentorship. We start in June. You can read more at the link in the show notes. This is what I'm really passionate about because I think this is going to help people deepen the longevity that will come from a hard economy. The people who last will learn skills that will last a lifetime.
I had an amazing year in business in 2020, which I know is kind of spicy to say. But I think one of the reasons that I did is because I was deepening my embodiment and my abundance mindset and possibilities. Despite what was happening circumstantially, I was like strengthening my belief and I was really adding value to people and I was serving in a way that I think was real and resonant and transformational versus going shallow or going for fame.
And so these things will stand the test of time. Embodiment, relationship building, context, transformation, resonance. Ponder these words. Look for where they fit in your business. Look for where you can deepen them. Look for where you can exemplify them for your clients, for your community. Look for ways you can be more resonant. Look for ways that you can make a deeper impact in a way that AI cannot, in a way that information cannot.
One of the huge things that I bring to my work is witnessing work, which is like I witness my clients' suffering and pain and visions. I witness their dreams. I witness their ambition. I witness their struggles. I'm with them. I walk with them as they move through these things. AI can never do that. It might regurgitate information. It might have a prompt for what to say.
It might ask questions, but it's not the same thing as being witnessed by a very conscious being, which is something that we can all do when we do this work. So ponder it. Contemplate it. If it feels aligned, I would love to have you join Lighthouse Mentorship, which is the summer semester cohort. So it's going to be three months. We're doing this work. And how do you apply it to your offers and sales and client creation and sales sequences and content?
How you show up, your presence, all of it. So if it feels aligned, I'd love to see you in there. If not, thank you for listening to this podcast. Like I said, I don't even mean it in a bad way. Some of you will never purchase a program from me. Like I still love the work that we do on this podcast, on my social media. I love this work and I live this work and it's not something that I take for granted. So thank you for spending your time with me. Thank you for being here.
Thank you for, you know, shining your light in a world that needs more people to shine their light, truthfully. Like we need people to stand up for their own wisdom and shine their light and make themselves available for value creation to lift other people up on their unique journey. That's what we do. Okay, thank you for listening. Thank you for being here. Thank you for being awesome. Thank you for being creators in the wisdom economy and participators in the wisdom economy, like listening to this podcast. Okay, I'll talk to you soon. Bye.
