Hey, you guys, welcome back to the podcast. It's a sunny, beautiful spring day where I'm at in Utah and a lot of the weather actually is kind of enlightening this episode, which it'll make more sense as I start talking, but I was sitting by my husband, Wesley, we were watching our girls play soccer on Saturday. We're like, we just started soccer season. So we had three different games on Saturday and it was obviously so fun.
And I'm an athlete, so I enjoy sports, but it's just a different season of life for us. And I was reflecting on that as we're watching our girls grow and we're entering into like a busier season for their activities and reflecting like my baby girl will start kindergarten later this year, which is just so crazy. We're just kind of entering into a new season of life.
And one of the things that I've been joking about is like, I'll have so much time to work on my business because I've always built a life first business, which has meant I don't actually have a ton, a ton, a ton of time to dedicate to my business. I have the right amount of time. And so it always felt like this, oh, one day I'll have the space to scale. One day I'll have all this time to build a seven figure business.
And one of the things that I've been working on with my coach and as I've been deep into setting my own gene keys, which is something I'm sure I'll be talking about more, I've really enjoyed learning about the gene keys, is maybe I don't want to just fill the space just because I'll have it. And that idea landed in my soul big time. And I want to talk about that. I want to talk about this idea of like a right size business.
And so as I'm sitting outside in the sun, looking at my girls playing soccer and like, we're going on these family walks every day and I've been pondering and contemplating pretty deeply, like what I'm meant to be up to in this upcoming season, honestly, like I'll have every day if I want to work on my business. Because I won't have preschool drop off and pick up and she'll be at school. What do I want to do with that time? And I think old me was like, yeah, fill it with work.
And I still might work more, but I have been pondering like, what is my right size business? And so I actually posted this on my Instagram the other day. I said, this was actually based on a thread. If you're not following me on threads, I enjoy threads too. But I said, my realization of resonance, maybe your gift is in close proximity. Highly transformational, deep dive relationships with clients instead of an ultra scaled business.
Maybe you don't need to reach the masses or scale in the traditional way. Maybe you need to find your people, create space for high touch experiences and let go of a metric of success you never wanted anyway. And that's what I posted. And I also said like, what became possible when I embodied this? Clients working with me for years. I actually had someone renew for our fourth year together recently. Clients working with me, leaving for a bit and coming back.
I've had that happen many times where they feel complete with our work together. They leave and they come back when they're ready. When the timing was right. Clients ascending in different programs or into one-on-one, a growing word of mouth client roster, a steady inflow of inquiries and conversations, increased revenue, energy and creativity. You don't have to stay on the hyperscale roller coaster if it doesn't align.
You can build a hyper profitable business your way. That was my post. And I've been thinking about that a lot because it seemed to resonate with a lot of my people, especially I think my people want a life first business. So where you make decisions based on the season of life you're in, based on how much you want to work and how much you don't want to work, the kind of lifestyle that you want, which requires money, but like, maybe it's not the lifestyle of like this super wealthy private yacht and private plane life, you know, it's funny when you say it like that.
But I think sometimes we get sucked into the idea that more is always better. Scaled is always better. And what if that's not true? And that really made me pause because I think I was acting under the assumption that like more, it must be better. Scaled must be better because that's like the natural progression of businesses. And I've just been playing with this idea of like, what if the natural progression of my business doesn't look like that?
And what if the natural progression of my business is just like more of what's already working, more of what's already here? And that feels prosperous to me. That feels very right for this season. I'm not saying I'll never scale or build a big company, but I'm looking for the right size of it. And as I've been studying the gene keys, one of the things that he talks about that really resonates for me is this idea of like accumulation energy versus prosperity is more like what I'm calling like flow energy. It's like money comes when I need it.
And that's always been true. And I've been really challenging my clients recently in all my private calls. Like, hasn't that always been true that money came when you needed it? And we might have tension to answering that first, but like, you're here. You're listening to this podcast right now. You're not on the streets. Money came when you needed it to. And it might have felt scary and you might have not known how it was going to work or like how you're going to get through, but then you did.
And when I think about my own journey, like that's always been true too. Like I maybe didn't know how or what I was going to do, but then the money came and I figured it out and I got creative or got resourceful or I asked for help. And the money came. And I've been practicing this belief, I am provided for. And it's a challenging belief for some people. And so I want to kind of back that up when I say I am provided for. It doesn't mean because like Wesley has a job or because my business has recurring revenue. I mean, those things are true.
But that's not where my sense of ease or groundedness about money comes from. My sense of ease and belief and calm about money comes from like I'm plugged into source. I believe money comes through people and through my husband's job and through my business and through the clients that pay me, but not from them. Things come from source, from God. Right. And that's hard to conceptualize. And so what I had to do and I wanted to share this with you because I think it's useful, like what does it actually mean practically? Right.
And for me, it's like tracking back where money comes from. Like back in the day, money used to come or be backed by the gold standard. Gold comes from the earth. Maybe in different industries, like we used to trade chickens for goats or trade clothes for eggs or trade wheat for medicine or whatever. We would trade things and we invented money. Key word, invented money as a place of exchange. It's like it represents an energetic exchange.
And so we use money so that we didn't have to trade. But I don't have to trade 13 dozen eggs for a vacuum or like I don't have to trade, you know, 15 books for a microphone. You know, I mean, it would get really weird. Like how do you trade? Because our world has become more complex and there's more goods and more services and more things. And so money is a great placeholder to exchange value. Anyway, I'm saying this because where does this come from?
And if you start to track it back, resources come from an original source, which is like creation, like the creation, God's creation. And so abundance comes from. Two places, the earth, like physical resources like gold, gas, water, plants, earth, land, livestock, you know what I mean? Like physical goods come from the earth that was created by God, however you want to think about that. And then the other source, which is something that I'm involved in, is imagination or like the mental plane. And the way that I think about that is like the iPhone.
So like the mental plane is like Steve Jobs imagines the iPod. And uses resources from the earth to make it real. Another way of thinking about this is like a therapist or a coach, someone who trades ideas for money. It could also be a fitness coach. It could be someone who writes books, who creates content like we've kind of evolved in our society that now we trade ideas or the land of imagination or the mental plane. We use that to exchange it for money. And that's still, if you think about it, like where does imagination come from?
Where does the plane of ideas come from? Some people would call that heaven. And so either way, however you track it, it's not coming from us. We are tuning in. We are creating pathways. We are using our imagination and our resources on the inside to tap into what is already there. And that's how we create prosperity. And so when I say I am provided for, that's what I'm thinking of, right? Both physically and mentally, mental plane or spiritual plane, right? Land of ideas, imagination, heaven, however you want to think about that.
Either way, I'm tuning into these ideas for prosperity and I'm creating pathways through my husband's job, through my business, through gifts, through exchanging value, through investments. And I create more abundance in my life. I am provided for. And so I want you to ponder and contemplate how that makes sense for you. But I promise I'm going to come back to this right size business idea.
Like, if you believe that you are provided for, and again, we're talking about prosperity as a cycle, as a flow of money and resources into our life and flow out, that we spend it on things and we invest in things and we buy things. So money comes in and money flows out. That's prosperity. Whereas wealth is like accumulating stuff or saving so much money more than anyone would need.
I'm just like blown away at like what that could mean for my business, because I think when I started my business, I had this idea that I was accumulating wealth. I was stacking up stuff, which just doesn't resonate for me anymore, because prosperity to me is like going on a walk in the sunshine, which I'm going to do after this podcast. Prosperity is hosting a retreat with my clients, which I did a few weeks ago.
Prosperity is flying first class to a workshop, which I did a few weeks ago when I went to Vegas. And it's not that I don't buy nice things, but it's just a flow in and a flow out. It's signing the client and then also going on a trip with my family. It's building up recurring revenue in business, sure, but it's also buying my own coaching, investing in a bookkeeper, investing in support in my business, buying books. It's flow in and flow out is prosperity.
And so when I think about this in terms of like my right size business, what I really want, what I'm up to, who I want to work with, my lifestyle, what I want to do on a day to day basis, I had a very profound realization that it's high proximity work. Deep, transformational work with real humans, lots of touch points, lots of intimacy where I'd really know them, right, where I get on a Zoom room and I know everyone on the call.
And so I'm looking at my business and like my plans and the things that I thought I wanted and hyperscaled is not it. Now, what I used to believe is like if I want a hyper profitable business, I have to be hyperscaled. And I know that that's not true. And actually, that was something that was very apparent to me when I went to that workshop in Las Vegas. I'd meet all these business owners and they might be making more money in revenue, but I ended up making more money than them in profit because I have a hyper profitable business.
And so scale doesn't always mean more money. And that was a huge shock to me. And I've had this lesson over and over again. One of my coaches, I realized like we made about the same amount of money, even though her revenue is way higher because she had more overhead. Numbers aren't what you think that they are. And so I think knowing what your right size business is includes like profitability, how many clients you work with.
Do you know your clients or do you not? Because I think some people are meant to have scaled businesses. They do better with less proximity and more teaching and more content that people couldn't access apart from the actual coach. And I've been thinking about this before. Some of my favorite times with clients is like in a one on one session. So I think I've even said this on the podcast before, like I always have one on one. And that's still true. And I think that was a little seed that was planted a long time ago. Like this is the work that I meant to be doing.
And I don't know how that will land for you, but I think it's worth playing with. Like, what is the work that you're meant to be doing? Some of you are great teachers. Some of you are coaches. Some of you are artists and creators. Some of you do a blend of both. Some of you are great facilitators of breath work or meditation. Some of you are meant to do one on one. Some of you are meant to group. Some of you are meant to do a blend of all of it.
And I think that's why the path is so nonlinear. And this is why I don't teach like a business in a box approach because I don't believe in a business in a box. You know, some people that I mentor want a business like mine and some of them don't. Some of the coaching that I do, they're building very different businesses than me. And some of them want a very similar business to me. Right. That's why I mentor them. There's not one right way.
In fact, I am super suspicious of people who say there is one right way because I don't believe that's how this business is meant to work. I think the way that our world is going is more customized solutions for people. I think people are craving high touch, customized work. Like, I don't want to go to someone who gives me generic advice. I want to go to someone who can help me with me and my soul's journey. I taught this principle at the Abundance Retreat that's like your unique, energetic blueprint.
And it's funny because those words came to me before I ever found the gene keys, which like now I'm like, oh, like this is another missing piece. Right. Of like if you're into human design, gene keys, any of that, it's like there are very customized revelations, I would say, for you and your energy and your desires and your family. Right. And so when I've been thinking about this, like the rise of the right size business for me is like, I want to deliver an experience with my clients that they feel like very taken care of, very seen, very customized for them because that's one of the values that I have. And that feels in integrity to me.
And so one of the things that they say in the gene keys that I really like, I think he was quoting Lao Tzu. He says, easy is right. Just like let that land for you and your soul pretty fast. It's like easy is right. And what's funny is when I look back on my business journey, it's always been that way for me. The things that have felt easy were the right things to do at the time. So like when I first started life coaching, what was easy was like free calls. I tried to do a hundred free calls to get people talking to me and I positioned it like, please help me out. Right.
Because that felt the easiest. Then as I started getting people interested in what I do, like then I started charging and then I started raising my prices and you know, the journey continued, but like I always kind of chose the path of least resistance, which is how nature works. It feels more natural to do it this way than to force yourself to do something because someone told you to. It has to come from the inside. And so this is going to radically change how I coach people and how I teach business and what I'm doing.
I already feel the difference in myself and I want to teach people like go within. No business is the same. Even if there's a lot of overlap, even if the data looks the same, even if you're a life coach for single moms and someone else is a life coach for single moms, it's not the same business, even if the niche is the same. So I want to coach the individual on their unique business, their unique relationship, their unique season of life, their unique desires.
Not everyone wants to make six or seven figures. Some people just want three clients. Some people want to be so wealthy that they can buy the private jet. That's fine, right? It's just knowing what you really want and what feels natural and easy to you. And so I think there's a trifecta of what makes a right size business. Your gifts and your desires are two of the things. So what you're naturally good at. So like that was something that became apparent as I've been kind of reflecting on myself as like, I'm really good at high proximity work.
I'm really good when I really deeply know someone. I can draw in context. I can speak things that land for them. I can bring in, you know, different kinds of modalities and coaching and ideas because I know the person deeply. I can call them out. I can be a little spicy. And so it's like, I want to do more high touch mentorship. That's my gift. The other thing is desire, right? So I have a desire for a very profitable business. You probably do.
If you're listening to a podcast called the Abundant Heart, right? So we have to pay attention to what we want. So we're paying attention to what we are good at and what we want. And then the third piece that makes a right size business is the demands from the marketplace. And this is something that not a lot of spiritual teachers talk about, but I think it's worthwhile. If you have a wisdom business, you have to pay attention to what the market buys and what the market does not buy.
And so as much as you have gifts and as much as you have desires, you also have to consider, I think of business like a co-creation, right? I'm co-creating with my clients all the time, what my clients buy. So one of my big aha's early on, when I was just a life coach, one of the big transitions that started to happen is people asked me about money mindset. People asked me about entrepreneurship. And I realized over time, like what people started to come to me for was like, they wanted to talk about their business with me.
And that was when I started shifting to business coaching. I still very much identify as a life coach, but it's both life and business, because that's what the market wanted. And so one of the things that I recommend you do as you're evaluating the right size of your business and what that means, you also have to pay attention to like what people are buying from you. What are the themes that keep showing up between your clients? What are the things that they bring to the session? Because sometimes we ignore what the marketplace is asking for.
And that's a miss as far as co-creation goes. And so those three things together, your gifts, what you want and what the market wants, what the market demands, what the market will pay for is the co-creation of your right size business. The other thing that I think plays a role is the season of life that you're in. That's how I started this podcast, right? I'm in a different season of life than I will be in the fall. When I have all three of my babies in school right now, I feel a little stretched and I have been okay with that. It's like, this is just the season.
When I first started my business and I was like nursing full time, I remember believing like 15 minutes a day of marketing works for this season of my life. And it did. Like I believe whatever I could give was enough. There's this parable that went viral for a little bit because what's his name? Jenkins, the guy who created the chosen. He gave this speech about the loaves and the fishes that Jesus multiplied and that our job is to give the loaf and the fish and like let God multiply it. And I believe that.
I've seen that time and time again in my business that like I give my little offering and I trust that something greater than me will multiply it. I have faith in that. I think where people get stuck is like they actually don't think their offering is enough. They don't think that one post on Instagram, they don't think that one podcast episode, they don't think that that one DM will do anything. And so it doesn't. You have to have big faith. It can be little actions, but big faith.
That's how you actually create these quote crazy. I don't think they're crazy, but like these powerful results in business come from tiny actions done in big faith. The thing is you have to know the season. There's seasons where you need to do more action. There's seasons where you need to learn. There's seasons where you have to develop the skills of business and making offers and selling.
There's seasons where you have to learn how to podcast and learn how to promote yourself and learn how to publish content on social media. There's seasons where you have to learn how to take a sales call, right? And put in the reps. There's a season for that. There's also a season to lean back and trust and allow. There's a season where you ask for more money. There's seasons where you give more money. There's seasons where you invest.
There are seasons where you are in hyper learning mode, like I'm in one of these learning modes right now about the Gene Keys, right, like it's like all I read right now and I love it. There are seasons where you're gonna need to do healing work, right, where you're gonna remember your wholeness and you're gonna do your personal inner work so that your business can flourish. There are seasons for it all and so that's part of the right size business too is like I love teaching this principle of divine fluctuation. There's a reason that your business is the size that it is today.
If it's not the size that you want, there's lessons that need to be integrated, whether that's money mindset work, whether that's mentorship in business, whether that's maybe it's not the season for you to grow right now because there's something that on the inside you need to take care of.
I think it's worth looking at. Are you in a season of planting and not harvesting? I've been in those seasons where it's like this is a season of planting. I know my harvest season will come.
I just have to stay in the game until it works.
That's why I posted this on social media the other day. It's like discernment is the ultimate business skill and it's really unsexy to say that. I know because we want to say that copywriting or that messaging or that sales or that content creation is the skill but really it's like that's the secondary skill. The primary skill is what is meant for me in this season. What is the most useful thing for me to focus on? In fact, that's actually what I want to talk about next which is the power of constraint.
Super unsexy but one of the things that I'll tell my clients is like if you want a specific result you have to focus in like a laser. I read this in a book once. I think it was from Steve Chandler, maybe Steve Hardison. I can't remember but he said like losers spray, winners focus. So if you want a specific result the best thing you can do is to focus. I've had to learn the constraint many times and focus doesn't mean like it has to be boring or it has to be annoying or anything like that but it's like reminding yourself what you're up to.
I had this realization in aha and epiphany this last episode if you scroll back about when I went to Vegas. I was like oh like what I want to focus on is conversations with real humans that I can help. I missed that for a long time. It was like I need to go viral. I never really thought that but like I need to create content. I need to write the right email. I need to like it was like all content based and I was like no I need content that leads to a conversation with me and that's the constraint that I'm focusing on right now in my business. You'll see it everywhere.
Now it's like book a 20 minute breakthrough call with me. I'm saying that a lot because that's the constraint in my business is like conversations with me so that I can do the magic that I do which is high proximity work. If that's my work in the world that's my marketing in the world too. I just think the way that you sign clients is the way that you serve clients right so the way that I serve clients is high proximity customized deep dive personal coaching. Well then I need to do more of that in my marketing.
That makes sense to me, right? Like to give people the experience of what it's like to work with me. Even, I don't know if you notice it, like I feel different in this episode even right now because it feels very aligned. All of a sudden, all of this alignment is coming into view. Or it's like, this is my work in the world, helping people do this. Helping people build prosperous businesses from the inside out, their right size business.
And I think we're gonna start seeing this more and more because I think the dream of the ultra scaled business is for some people, but it's not for everyone. It's not for everyone–having this huge team, having a ton of overhead, having more stress. Like I don't think that's for everyone. I think there's gonna be this calling of people who want more right-sized business for them, where they pick what works for their life, what works for their parenting, what works for their mental health, what works for their beliefs, what works for…
Like, I love to think and read and philosophize. I need space to do that. And so I'm building my life and business around some of my core values, So like when Laney goes to kindergarten, I'm not gonna just fill it with a ton of stuff. I'm gonna fill it with maybe more space, actually fill it with more space. It's kind of a paradox, but I kind of love paradoxes and so I'm sharing this in the hopes that like, it reaches the person that needed to hear it.
I think sometimes we feel a lot of pressure and pressure is not a bad thing. I think there's a certain level of pressure that helps us evolve. That's the right kind of pressure. What I'm talking about is avoiding the wrong kind of pressure, the pressure that's coming from someone else. I think aligned divine pressure comes from the inside where it's like our desires and dreams and gifts are kind of pushing from the inside out, wanting to be expressed versus like hearing a podcast and being like, oh, I should do that. Or like, oh, I'm not good enough.
Oh, I need to scale. Oh, I need to raise my prices. And it's like, maybe, but like try it on, on the inside first. Like how does that feel? Is that what you even want? Is this the business model you even want? And sometimes the answer is yes, and it's like, yes, go for it. Right? Some people will hear this episode and be like, Ugh, no, I want to scale. And you probably should, And some people this is gonna feel like, yeah, like I wanna a right size business. Like, and even though technically I'm scaling my business, it feels different than like a factory scale.
I'm not trying to scale so big that I don't know my clients. I realize like, that's not me. And so what is you? You get to spend time evolving yourself and getting familiar with what you like and what you don't like. And a huge missing piece is like you need more data. So experimenting is not a problem. I think it's really hard to know what kind of business you want in a vacuum. So experiment with groups. Experiment with one-on-one, experiment with teaching, experiment with coaching, experiment with podcasting.
Experiment with writing until you find what feels right. Easy is right. And unfortunately, like sometimes we try to solve these problems in our head, but I think the best way to do it is actually to play with it. Keyword play, play with it. And see what happens. See where it takes you. And that's your journey. You get to love the process of discovering your right size business and what you're meant to do in the world, and how to use your gifts and your desires and the demand from the marketplace to create a business that feels right and creates amazing prosperity.
One of the things that I am shocked by is how little profit some of these big businesses had, was like, oh my gosh. Like that's not the dream for me. I want a lot of profit on my business. Because profit one, I get to pour into my clients in a different way because I'm not always trying to sign another client to make money. The other thing that profit does is it allows you to hire support. I have a housekeeper, I have a nanny, I have an amazing CFO. I have Allyse who edits this podcast, right? My mom supports me in my business in so many ways. I have my own coach.
I've invested in masterminds, right? And I've been able to do those things because I have a profitable business, hyper profitable, and I want that for you because I love thinking about this like micro economy that we get to build with our businesses. You get to invest in people. When you make money, you get to take the trips and buy the things for your family that makes your family life better, higher quality, more experiential. Prosperity is a good thing. Prosperity in the world is a good thing, and you are a part of the world. You are some of the one.
And so taking care of yourself is an important part of making the world better. I really believe that. So build your rightsized business. If I can help, if this podcast spoke to you, we should chat. We really should. Like if you're listening to this and you're like, this is speaking to me, book a breakthrough call with me. It's 20 minutes. It's free. Let's see where your constraint is. Let's see where your gift and desire and demand from the marketplace lands together.
Like where is that trifecta that we can build? Book a breakthrough call. Legit, it's me. Like it's actually me on this call. So I would love to talk with you if this resonates with your soul. Thank you for listening. Thank you for being a part of my community for sharing this podcast. It means so much to me. I'll talk to you next week. Bye.
