Hey guys, welcome back to the Abundant Heart Podcast, where we talk about being a creator, we talk about abundance mindset, we talk about earning more money and quiet wealth. Enjoying your life while you go for your big goals. I love this concept. I try to live this concept as much as I can, obviously, human being, but it just means so much to me, especially this week I get to go to Disney World with my lover, my husband Wesley, and I've just been thinking a lot about my journey, you know, I never stopped.
I'm still on the journey, but there was a time in my business that all I wanted to do was be able to earn enough money to go to Disney World, like that was so meaningful to me, partially because I grew up going to Disney World with my family, but in my mind that was like a marker of success. If I can do that, I will have built a successful business, and last year we went to Disney World with the girls, we went to Disneyland with the girls, this year me and Wesley are going to Disney World alone without kids, which we're really excited about, and it's not lost on me that I used to like pray for this, right, like I used to hope that this could be my reality.
And I get to go there this week, and so I'm a little reflective on just the journey, like miracles can happen if you do not quit, and there are so many things in life that are available if you learn the skills and develop the beliefs to get there, and that's why I talk a lot about spiritual grit, because in order to develop the beliefs and develop the skills, you have to kind of stay in the game, even when it's hard, which is why I created the podcast last week about the Entrepreneur Refiner's Fire. This week is gonna be a little bit more tactical, because I think about the tactical episodes that have helped me grow my business, and so I wanted to kind of give back.
This is something that I help my clients with in different capacities, but I'm calling this episode How to be Hyper Profitable with a Small Audience, because I think there's a lot of misconceptions that you have to have a large audience to be profitable, and I know that that is not true. In fact, this episode was inspired, I posted it on threads a few days ago, and was like, the smoke and mirrors of online business is real. I worked with a coach, this was many years ago, where on one of our one on one calls, she had said in her marketing that she's making over a million dollars per year, and on our one on one call, she had mentioned that like she was probably taking home about the same amount of money that I was taking home.
And at the time that was like 150k. And I was like, wait, what? We're making the same amount of money? Not really. She had obviously developed systems where her revenue was a lot more than mine, but as far as her daily life, it wasn't that different, and I would even argue she was more stressed doing things she didn't like, and I was very aligned doing work that I loved. I was profitable, I could take time off, I still worked like 25 hours a week, and she was managing a team, stressed, burning out, right? And I was just like, oh my gosh, like this is not what I thought it was, right? And like, that's not a judgment of her.
I think it taught me so much that like, online business is just not what it seems sometimes, and so you have to be really mindful of the metrics that you're going for, and that's why I wrote a book called Quiet Wealth, right? You don't want to be on the hamster wheel of success, you have to know what you're building and what matters to you most, instead of from the outside, you have to know what you're building from the inside. And is there successful milestones?
Sure, like I think you should be profitable, and I think you should be making money, but is it everything? No, it's not everything. I really resonate with the term holistic success for this reason, and so even though today we're gonna talk about how to be hyper profitable with a small audience or a small creator, I wanted to kind of put that plug in first because it is not everything to sign clients, it is not everything to make money. Now, I want you to make money and I want you to sign clients, but it is not the end-all be-all. I think if you can learn how to be happy while you make progress, you win the game of life.
Even if you haven't achieved your goals yet, if you know how to be happy in the pursuit of them, the game gets so much more fun. And so like I said, today we are gonna get more tactical. I'm gonna share three ideas, the three R's, on how to make money as a small creator or a small coach or a service provider or an artist. People that are putting work out into the world and want to get paid well for it. I'm a big fan of premium offers, which we'll talk about, but premium offers, the way that I see it, is like you can provide more value to individual people than you can at scale. This was huge for me.
I did not try to scale when I was especially brand new, but even I've just started scratching the surface of scaling and I'm very grateful that I didn't get obsessed with it because I would have missed out on one, making a lot of money, two, learning a lot of things that make me a better creator today. And so today most of what I'm going to share is not to go viral, it is not to reach a huge audience, it is to go deep and to build meaningful relationships with your warm audience. With people who know you, with people you feel like you can DM, with people who feel like they can DM you. And these are the people that I believe make the best kinds of premium clients.
People who want to spend a lot of money with you, people who enjoy paying you, people who want to be in your world and learn from you, get coached by you, get served by you, get helped by you. And so we're gonna talk about the three R's and the first R is resonance. And I love this word. I think if there's one thing that I hear the most from people who end up working with me, it's like they resonate with my story, they resonate with my life philosophy, they resonate with the energy that I bring. And so those are the three things that I think make up resonance, right?
It's like the content of what I talk about, my story, when I share my failures, when I share client experiences, what I've learned from books, some of the things that you probably heard me talk about on this podcast, right? Like I've talked about being a mom and building a business. I've talked about how hard it was to start my business in the beginning because we were very much in the red and had student loans due and we both dropped out of our master's program, right? Like, and it was really hard to cultivate an abundance mindset, even though I believe that's a huge aspect of success is having an abundance mindset to serve other people.
I think another thing that helps you have resonance is sharing failures that you've overcome and sharing your life philosophy. And so I wanted to take about a second and talk about life philosophy. I think this is a really underrated form of content. Now this isn't the kind of content that's going to go viral. This whole episode, as you know, it's not about going viral. This whole episode is going deep with the people that you can serve best and building your business from there. If you haven't shared your life philosophy publicly, I encourage you to try it.
You don't have to say, this is my life philosophy, but you can say like, this is what I believe, right? So like you've heard me do this on the podcast. I believe abundance is all there is. I believe in having an abundance mindset. I believe in miracles. I believe in here until it works. I believe that hard things don't have to be experienced as misery. I believe in family first businesses, right? Like you've heard me talk about these concepts publicly. And I think that's why I can have resonance with people is because I'm willing to share what I really believe, what I really think about life, and kind of my approach to life as well, which kind of leads me into the next piece, which is my energy.
Another thing that I hear a lot when I start working with a client is like, I just love the energy that you bring to business. I love the energy that you bring to money. I love the energy that you bring to being a creator. And I'm grateful to hear that. It definitely puts a feather in my cap. But like, it's not something that you can fake. Energy has to be real. It has to be genuine. One of the biggest compliments that I believe I get is that like, oh, you are who you say you are, like the content that you write and the way that you show up in your podcast, like it's the same way that I show up for my clients.
And I think there's a congruency and a level of integrity that people want to feel as the world goes more digital, as more people are creating and sharing their voice, and there's more opportunities, right? I think going deeper with certain people is the strategy that most creators can adopt to find success, because you'll find people who resonate with your energy, with your life philosophy, with your story. And you already have a shared relationship. Like one of the coolest things that I think about is like, I'll have people be like, well, I feel like I know you because I listened to your podcast.
And I feel like I know you because I'm talking to every week, even if I don't know the details of your life. I genuinely do feel like I know you because I care about you. And I want to create solutions for you. And so making all of these things public, which is the next piece, right? To resonate, they have to experience you. So you have to make these things public. You have to make your story, your life philosophy and your energy public. And the way that I think we do that is in a tactical sense is using your voice. So I'm always telling my clients, when you can use your voice, whether that's a voice message, a podcast, the written word, emails.
So this includes things like your tone of voice, the style that you write or speak in, the topic that you talk about, the energy, even like the energy that I'm bringing to this conversation right now, I can speed it up. I can slow it down. I'm connecting with you that way. And so when we put these things together, when you have a voice, a message to share, people can resonate when you distribute your voice publicly. I think it's really underrated to get reps in. Reps meaning content created, voice messages sent, Zoom calls hosted, trainings that you teach, getting your voice public. In the beginning, most people are going to reach like one person, two people, three people. And that's okay.
This is where you're going to strengthen your beliefs, your life philosophy. You're going to strengthen your character through failure and grit. You're going to create stories, right? Like I think part of the thing that I have now that because I've been in business for seven years now, or growing on seventh, I guess this is my seventh year. I have a ton of stories about how I failed, the clients I've worked with, things that I've learned, things that I messed up on, things that I hoped were going to work and then didn't, things I've tried, right? And so I get to bring that and my stories will now resonate with people who are on a similar path to me.
The last thing I'll share here as far as resonance is like, I think finding concepts from your life philosophy that resonate with people is a huge advantage. One of them for me is quiet wealth. I use that term. I wrote a book about that term. I have a membership about that term. I use it with my clients. My clients tag me in quiet wealth stuff because it resonates. And so keep creating content until you find words like that that resonate. That's how you know you've achieved resonance with someone, that they're your people. Number two is relevance. Relevance, I think is like staying front of mind for the people that you can help. This is speaking about what your clients are thinking about. This means being in touch with them. It means showing up for them.
It means, like I said, staying front of mind, your words, your name, your message, front of mind for your clients. And so one of the things that I think is underrated about creating content is that like my clients see my name online when they go on social media, when they open up a podcast like you are right now, I'm spending time with you. I'm relevant to you because I'm talking about what you want to create in the world. I think knowing how to do that for your people is essential. You have to know how to be relevant. And this is where I think of business as like the ultimate co-creation.
It's between you and your ideas and your vision with the marketplaces, desires and problems. So your audience has their own thoughts, their own struggles, their own problems they're trying to solve. If you don't talk about them that you're going to miss them. It's going to be like you were talking about, I don't even know, you were talking about Play-Doh and they wanted to talk about video games. If you don't talk about video games, they're going to miss you. And so it's a funny example. It's just what's on my mind based on what was going on in my house this morning with Play-Doh and the Switch.
But to make it real in business, thinking about what your clients struggle with is how you stay relevant. And then you create solution and content and opportunities for them to solve those problems. And so I like to ask myself, like, what are they thinking about at 3 a.m.? What do they secretly think about when they're strolling through the grocery store? What can they not stop Googling or learning about? And then I craft my content and my message and what I talk about to line up with their desires and struggles. That's how you stay relevant.
The other thing that I think is really underrated is just being in touch with people. So I made a little list of things that I do. DMs, texts, creating content, hosting events, whether virtual or in person, retreats I go to. I talk about the books that I'm reading because I'm assuming that many of the books that I read, my clients also read. I'm just trying to create touch points. In fact, many of my private clients came because we spent time together in person. This is not an accident because I was very relevant to them because I was standing in front of them. Right.
Like there's no more better way to be relevant than like looking at them in the eye. And so a lot of my private clients I met at a retreat or a workshop or an in-person event and we had face to face interaction. And I think there's nothing that can replicate that. So when you can be there in person, if that's not an option, your voice is number second, whether that's through podcast, video or voice messages. The final piece is writing, right? Like writing content, publishing content on Instagram or threads or like writing an email. I think if you are a very good writer, I think it can replace your voice.
I think there's just something so authentic and real about your voice that like I try to prioritize my voice when I can. If I can't do my voice, writing will work as well. But like making myself relevant to my clients, putting myself in situations where they're reading what I have to say, they're listening to what I have to say, they're watching me or we meet in person, that's another way that you stay relevant. The next thing that I'll share is like you have to demonstrate relevance. Another way that I've heard this said, Steve Chandler has a great teaching and I think this is in his book The Prosperous Coach that I think is relevant for any service provider.
But it's like you want to give people the experience of working with you, not the concept. So I'll give you an example because when I was preparing for this episode, I was like how do I actually teach that? How do you teach giving the experience? And so I'll give you an example. It's one thing to say I help my clients grow their business. Like this is what selling the concept sounds like if I were to do this for myself. I help my clients make more money. I help my clients work on more meaningful projects. I help my clients have amazing relationships. I help my clients feel great about their life and their spirituality. I help my clients have an abundance mindset. I help my clients create miracles. That's talking about what I do and I do that occasionally.
That's an example. But what my favorite way to do to demonstrate my relevance is just by solving the problem, right? And so instead of saying I help my clients make more money, today I'm creating a podcast about how to be hyper profitable with a small audience. I'm literally helping you do it. One of the things that I see is people try to explain what they do instead of doing what they do for their clients public. So that could look like in your content or free calls, in your discovery calls, or like on a podcast or a video or whatever. You demonstrate it. You actually do the thing, right? So it could look like sharing a story of how you did a thing.
You could talk about your clients stories. You can talk about three-step processes. And this is where all the content comes from. You demonstrate your ability to help. You don't talk about your ability to help. When I see people talking about their ability to help, I can guess that they probably don't have a lot of clients because that's not what people really care about. They want to experience working with you. You can give people the experience of working with you long before they ever pay you money. In fact, I think you have to. I think you have to demonstrate your relevance to the people that you want to work with. So solve their problems ahead of time. Don't be afraid of giving away a lot of amazing information.
This is something I actually was just coaching on this particular client. Like she had the membership and she was like, I'm worried if I give away too much information they won't want to join the membership. And I'm like, they're not gonna join the membership for more information. They're gonna join the membership for more implementation, more help, personalized help, actually doing it. I think giving away the information is the best way you can let them know how relevant you are to their goals and where they're getting stuck. Same thing is true for you. Demonstrate your help. So I'll give you another example.
If I'm ever talking to someone and they ask me what I do, I almost always say, well it depends on the client. I have clients that blank. I have clients that blank. This one client, we did this, and I tell them stories. I don't try to say, oh yes, I help my client make more money. That's not what people really care about. I try to demonstrate what I do through storytelling and through sharing case studies and through talking about my own experience. And so if the next time you're in your conversation and someone says, so what do you do? Answer with like, well let me tell you about my client XYZ. I've been working with my client XYZ for three months, right?
She came to me because blank, and now we're working on blank. Whatever it is, tell them the story. That's both resonance and relevance. Don't just talk about the bulleted points that you could Google. Give them depth. Give them experience. Give them stories. Okay, the third R is reliability. The unsexiest R of this list. But the concept that I wrote down in preparation was like, it's consistency without rigidity. I think rigidity is what makes people burn out. And the example that I think of is like dating. So when me and Wesley were dating, he would text me almost every day. Or I would text him, right? But it wasn't because he had this alarm on his phone that was like, you must text Amber. This makes you a good boyfriend.
And I think sometimes we accidentally do this with content creation where it's like, oh yes, I have to check the box because I'm supposed to create content for my audience. Instead of it being like an organic, like genuine desire to help. That's what will make you reliable. And it has nothing to do with a rigid schedule. Now if you have a rigid schedule and it works for you, that's amazing. I'm not even saying you don't need to have a schedule. I have a schedule, right? This podcast comes out every Friday. The abundance code, my email list, gets an email every Tuesday. But I don't think of it as like, have to. I have to do this. It's like, no, I want to show up for you. I want to be reliable.
And one of the concepts that I teach and have a whole program about called Lighthouse Mentorship is Lighthouse Mentality. Lighthouse Mentality is, I'm here for you in the dark. I'm here for you when you can't see anything else. I'm here for you whether you're looking at me or not. I'm just here to shine my light, add value, give perspective, offer resources, and support as you try to achieve your goals. And I think there's a reliability that comes with the Lighthouse metaphor that is really powerful. Because you are here until it works. You are also not trying to save anyone. You're not trying to be anything more than you are. But you are making it public how you help.
I think if I had to sum up the energy that what this means to me is like, I'm here for you. How do I make a process of that? If I want my audience to know I'm here for you, what does that actually look like? It looks like a weekly podcast. It looks like a weekly email. It looks like content on social media. It looks like writing a book and creating free resources. It looks like answering questions, answering DMs. Because that's what that thought made visible is. I want to make that thought visible. I'm here for you. It's not good enough if it's not visible. No one will know that you're here for them. And so that's how I think through reliability. I want to demonstrate and make visible my belief I'm here for you. That has changed everything for me.
And in fact, I think about me dating Wesley a lot because he's very reliable. He's like the most reliable person I've ever met, which is why I married him. But he's so reliable because he demonstrates it. He doesn't just say, I'm here for you. He demonstrates it every single day. And that's how you know someone cares. That's how you know someone is loyal, right? And so if you want to demonstrate that you care and demonstrate that you're loyal, show up for them, make it visible. And this isn't even like cult of consistency. I don't even believe in the cult of consistency. But reliability, doing what you say you're going to do, being there for your people in the way that you can, is how you build that trust.
And so to recap the three things that we talked about today, how to be hyper profitable with a small audience, and then a title together, and then we're gonna make this very tactical. Resonance, relevance, and reliability. So you're sharing your story, you're sharing your life philosophy, you're sharing your voice when you can. You're letting people experience the energy that you bring to the work, whether that's your art, whether that's your writing, whether that's your coaching, whether that's the service that you provide. You're letting people experience how you show up in the world. Hopefully you're gonna get some language around what you do.
My example was quiet wealth. You probably have words that you say over and over again that people resonate with them. Start using them more. That way it becomes a connection point. The next thing is be relevant. Talk about your clients' struggles. Talk about their problems. Talk about what they want. Be front of mind in your communication, which leads to reliability, right? Demonstrate your reliability. Make the belief that I'm here for you visible. Let them see it. Let them feel it. Let them experience it. One of the things that I stop judging myself for is like sometimes, let's say I miss a day on social media, I just do not judge myself. I do not make it a thing. I just show up. I think sometimes creators especially, like there's a little bit of a spiral of shame because it's like, oh I missed a day of showing up. I'm not cut out for this. I can't do this.
And then they miss a week. And it's like, well you could have the judgment or you can just be like, oh I missed a day. I'm gonna show up today. No judgment. No shame. They just want to see you. They want to see your face. They want to see your words. They want to see your name. They want to see your thoughts. They want to see your process, your stories. Just share. I think there's a lot of value that comes from just sharing, even if it seems like no one is paying attention because that's something that I wanted to share too is that buyers are often lurkers. So all of these things, as you're focusing on being resonant, as you're focusing on staying relevant, as you're focusing on being reliable, a lot of the people aren't gonna comment.
In fact, I have a lot of clients that like don't comment on my posts. They don't share my posts. They don't even like tell me that they listen to this podcast. And yet, here we are working together. That happens a lot. And so just remember, like if you don't have a lot of engagement on your content or your body of work, do not make that mean anything. Because a lot of the times, buyers are lurkers. Now, that being said, not every buyer is a lurker and not every lurker is a buyer. It's just something to keep in mind that like that's not the only metric that you should measure is your likes or your opens or whatever. I pay attention to the people who are buying.
Let's make this tactical. So when we talk about resonance, relevance, and reliability, I think having a place for you to share your thoughts, ideally social media, makes sense. I also think having a place to go long form is important. Whether that's an email list or a podcast, I think having a way for people to interact with you, whether that's master classes, workshops, where you go live, something where they can get a sense of who you are and how you work, there's a lot of suspicion. People are more suspicious these days because it's like there's so many creators. And so I think to give people the experience of you helps alleviate that. They're like, oh this is a real human. They're not trying to scam me. I like this person.
I believe this person can help me. I'm gonna go for it. So giving people the experience of working with you is huge. So when you show up in the world, you're not talking about how you can help. You are demonstrating how you can help by solving the problems ahead of time in your content, through your free calls, through your free work, through interviews that you do, through case studies that you publish, your books that you write, like everything that you are building becomes a touch point where they can develop a relationship with you.
And that's what it really comes down to, right? We buy from people we have relationships with and people that we trust, people that we see like this person can get me where I want to go. How do I know that? Because I've already gotten value from this person. I don't have to imagine it. I've already experienced it. If you can do that, you will sign clients. Obviously laced within all three of these things is powerful marketing principles, like making invitations, making calls to action, having something for sale, giving people the opportunity to work with you to say yes, including links in your content, links in your bio, giving people a reason to join a program or buy something from you. You have to include that if you want to make money.
So these three things, resonance, relevance and reliability, make sales work better done over a long period of time. And I think all of this comes together into a powerful audience, powerful buyers, people who appreciate you, people who want to work with you, people who are grateful for you. As you do this, especially like I think the work really truly compounds. Like when you've spent years, some of you have been listening to my podcast for years, like we have a relationship. I might not know you and maybe I do, but we have a relationship built on me creating value for your dreams, right? Like that I want you to achieve the things that you're struggling with, the things that you want in life.
I think the more that you do that for your clients, the more that they'll have a relationship with you based on whatever you do in the world, even if it's not like necessarily content related, right? Giving people connections, giving people stories, giving people your life philosophy, right? As a way of connecting to you as the creator, whether that's art or service or finances, it doesn't really matter. People want to buy from people that they have a connection with. This is how you do that. So I hope this was helpful. Go share your voice, go shine your light, be the lighthouse, and I will talk to you soon. Bye.
