Hello and welcome back to the podcast. Today's episode is inspired by a conversation and a theme that I've had with private clients and mastermind clients this week, which is your way is not better and their way is not better, it's just another way. So the first time I heard this concept was in a book called Conversations with God by Neil Donald Walsh and he talks about this concept of ours is not a better way, ours is simply another way and how life-changing that was for me because I think sometimes with all the information online and all the gurus and all the courses and all the coaches and mentors and information and posts and books and all the stuff, it can be easy to think that the other way is better, right?
Like the way that they do it is better. It's better to have like what I was coaching on today, right? It's better to have a weekly email and I was like, says who, right? It's better to be on social media, says who? It's just another way. So this opens up this conversation where it's like if I think other people have the better way but it doesn't line up with my soul, I block creative and divine inspiration from working through me because I'm so fixed, I'm trying to do it the way that I was told instead of understanding the principle. So this is what's so useful to me is it's not that there aren't true principles in business, right?
Like the principle is you have to market. On some level, you have to create a pathway for clients to find you. Now the right pathway, and I put right in quotations, right? Like the pathway that clients find you, there is no right pathway, there's just creating pathways. So it's not that Instagram is right or wrong, it's not that email marketing is right or wrong, it's not that word of mouth, you know, DM conversations are right or wrong, it's which way lines up with your soul and which way lines up with your soul in a way that actually produces the results that you want.
That's how we know we're landing on a true principle, and I've talked about this before on the podcast, but I think it's so useful to remember this, especially as tactics are being thrown at you, right? The launch tactic, the money tactic, the marketing tactic, the movement tactic, the DM tactic, right? The ads tactics, right? There's so many tactics that sometimes I think we can get lost and honestly distracted by trying to find the right way instead of your way.
And so today I'm going to talk about finding your way, not because it's better, because like this is the other thing, right? If their way isn't better, that means your way isn't better. It's just a way. And so this requires some truth telling, though, because we have to be honest with ourselves as like, is this producing the results that I want or not? Is this creating what I say I want in business or not? Because you might have a way that doesn't work.
And so when I talk about a way or a path, this also makes me think of a concept that I got from Steve Chandler, where he talks about this path, right? Like there's a path from where you are to where you want to go, and you can either go straight on the path right to where you want to go. You can lollygag. You can go off the path and on the path. Either way, the point is, get back on the path and keep moving. And I see this in business all the time. In fact, I drew this diagram this week on a group call that I was in, where it's like, I have just simply failed so much because that's part of the path.
Where I see stuck entrepreneurs is they're like trying to do it the right way, right? So they're stuck in perfectionism. They're not taking any action. They're in their mind overthinking and paralyzed. Meanwhile, I'm over here trying a bunch of stuff, failing, getting data, getting feedback and trying it again. And so this whole conversation about right versus wrong, there's also this conversation of are you moving? Are you willing to try things, including things that maybe haven't been done before? So here's another example. A few months ago, I had this idea for a quiet wealth mastermind.
And this is actually what I got coached on. If you go to Rich Litvin's podcast, I had him coach me on this because I had this idea for a high level mastermind where there was like a limited number of spots and it was people that I would love to work with. And I had never done a launch where I invited people to the group. But this is what came to me was this is an invite only group where I'm reaching out to people and having conversations. It's not something necessarily that like I post on social media and then close the doors, right? It's conversational. And so I started launching this little group based on basically intuition, just like a desire, a feeling, a vision.
And I didn't make it the right way, but I also didn't make my way wrong. I was like, this is just another way. And so I sent invitations. I had conversations. I had mentioned it in my social media. Some of you might have seen it. And I ended up filling the room with amazing clients. And then this is what's interesting. I had so much interest in that mastermind that I ended up filling two cohorts. So originally it was going to be five people and ended up being six. And then I filled another one with amazing ladies. So I ended up filling two mastermind cohorts based on this idea that I acted on divine inspiration.
And I'm so grateful that I did because I could have gotten caught in my mind of making it perfect, of waiting to take action. And I remember I was actually doing a stack about it, which is a tool. I will link this in the show notes that I use. It's like journaling, prayer, self-coaching. I mentioned it last episode, but I was doing a stack about it. And I was wanting to get it right, right? Like I wanted to make it the right way. And that's the loop that my brain was in. And in the stack, I basically came to the conclusion like I just need to act. That acting and then surrendering was true faith.
So taking action and then simultaneously surrendering to the outcome. I just needed to move. And I did. I just started talking to people who I thought would be a great fit. I ended up sending invitations. I picked a price. And I started filling the room. I started filling spots. And it was so easy and so aligned. And I got the most incredible feedback. And it was the simplest launch I've ever done. Like I said, it ended up turning into two cohorts. And then it actually ended up turning into the Quiet Wealth Collective as well, which is the membership.
So from one idea of inspiration, I acted in faith and I didn't make myself wrong. I didn't look around for permission. I filled the first cohort, the second cohort, and I got dozens and dozens of clients into the collective. And so almost overnight, I filled three programs because of one little idea that I didn't make wrong. And I see my clients do this where they want to do it the right way, but they miss like that's not even the game. The game is doing it, doing something with your ideas and testing and tweaking.
So what's interesting is like, are my offers perfect right now? No, they're not perfect. But I got them out into the marketplace. I took action based on faith, based on vision, based on inspiration, and I moved with it, which is what faith requires, right? There's some sort of stewardship with action. And the fruit of that decision was phenomenal. Phenomenal. And now it's funny because like the ripple effect of this is now my clients are doing launches like this, where it's invite only or it's like conversations only. They're not really publishing it. There's no sales page or anything.
And I'm not even saying like they do it because of me. But the ripple effect, and the cause and effect process is beyond what I could have imagined. And so that was like, honestly, the beginning of some pretty transformational changes in me where it's like, I don't want to run my business based on what I think I should do. I want to run my business based on divine inspiration. My offers, the pricing, how I launch, when I launch, what I don't talk about, what I change, what I transform, what I keep the same, is based on what I am communicating with God in my stacks and in my prayers and in my personal communication with Him.
And that sounds intense, but it's also like literally what I'm doing and it's working. And so I share that with you not to say that the way that you're doing it is wrong at all. And that was like the whole point. It's not that there's a wrong way and a right way. It's that there is a way that works for you and produces the fruit that you want. And there are ways that maybe work for other people, but not for you. And there's ways that don't work for other people that you're trying to copy that aren't working for you.
And so many different series of this, right, that we're trying to force something that doesn't feel good. It's interesting just today, like the theme truly was watching my clients realize they could do their business however they wanted. There are no rules. There's not a right and a wrong. There are actions that create results, and there are beliefs that create results. And if you line them up, if your beliefs and actions create what you want, it doesn't matter if other people are doing it that way or if you got their stamp of approval or if it's okay.
And so this is what's interesting is it kind of breaks down the process of learning someone's system, learning someone's way of doing things. So I teach by principles. This is what I love to do in all of my containers. I don't necessarily tell people like this is exactly what you have to do. And if you don't do it this way, you're wrong and you won't succeed. Like I never say that. I love teaching true principles. So I teach a concept called lighthouse marketing. Lighthouse marketing is a true principle. Your clients have to be able to find you. People need to know what you do in the world.
The other concept of lighthouse marketing is being who you want to be in the world where it's like I'm shining my light. I'm serving people. Now how you do that can look a thousand different ways. And so you could do it on Instagram. You could do it on Facebook. You could do it with a podcast. You could do it with a blog. You could do it in person. You could do it through email marketing. You could do it through interviews. You could do it through YouTube. You could do it through sending text messages on your phone to all the contacts. You could do it in-person networking events. You could do it through writing a book. You could do a combination of any of the things that I just said.
But the idea is there is a principle that marketing is required. Shining your light is required. Having a direct call to action at some point where you ask for the money is required. But the way that it looks is not one certain way. And in fact all the people that you probably look up to kind of took principles from different mentors and blended it together into their own way. I know that's what I did. I took principles from all my business coaches and all my mentors and all the books I've read, blended it up and then created my way. Not because my way is the best and began this episode. It's not a better way. It's simply another way.
And so if you have been banging your head against the wall or this is where a lot of my one on one clients find me. It's like they have a way and it is creating money but maybe there's tweaks they can make to enjoy their lifestyle more. Enjoy their calendar more. Make more money from the same activities. Work less and make more. Hire help and make more. Lots of different possibilities here but there is another way of doing something that will produce the fruit you actually want. And what's funny is this game is eternal. It never really ends.
So as soon as you achieve one accomplishment, as soon as you hike one mountain peak you will see that there is another mountain peak that you want to go to. Growth and evolution over a lifetime does not end the moment that you achieve a goal. Goals just are the game that we play. We set a goal. We move towards it. We accomplish it and then we set another one. Not because we get our value from goals but because that's what our soul is up to is evolution. That all being said, there's not the perfect way to climb mountains.
How do you climb the peaks that you are setting for yourself? It's not like someone said you have to build a business or you die. You chose this. You chose the game of expansion through entrepreneurship. You are choosing the mountain peaks that you are climbing and that never ends. You just will choose new peaks. Maybe it's more challenging. Maybe it's higher. Maybe it's in a location that you've never done before. Maybe you want a beautiful view. Maybe you want to bring certain people with you along the way of hiking this mountain.
You get the metaphor. But the idea is it's not because you will be better or more worthy at the top of the mountain. You will have proven to yourself what you can do. You will learn skills and insights and lessons and you will become the kind of person that your soul is up to becoming. And that's what is interesting. It's not about the mountain peak. It's about you being the person climbing the peak. And then you invent new peaks to climb to really kill this metaphor. It never ends. And so we have to remember why we're doing what we're doing.
I love the word expansion the most because it's not about fixing something. It's about expanding in consciousness, in impact, in abundance, in freedom. That's the game that I'm up to. And like I said, this is just another way. I don't even think that this podcast is the right way. It's just another way to think about it. So I hope it serves you. I hope you're having a beautiful day and I will talk to you again soon.
