ļ»æHey you guys. Welcome back to the podcast. It has been a while. I actually had to look it up, when the last time I recorded live, because I've been sharing masterclasses and coaching calls. More to come, which is exciting. And I kind of miss chatting with you. So I'm excited to be back live.
This is actually like, gonna be a me podcast episode, and I've been just thinking a lot, a lot, a lot, a lot. If you follow me on Instagram, you saw, I'm like, I will remember this day. I've had a lot of ideas swirling around in my head and doing a lot of behind the scenes work as well as coaching my clients.
It's summer with my kids. We've been traveling. You know, just the good life. It's so good. And I'm excited to be sharing some of the things that have been on my heart and mind, today. You know, it's funny, we start our businesses for the freedom and I used to think there were certain rules about business, and maybe you do too. Like it feels weird that I haven't recorded a podcast myself in over a month. And it's not bad, it's just funny. It was good for me to see my growth because I didn't feel bad about it at all.
Whereas back in the day, maybe when my podcast was kind of fresh and kind of new, it would've felt like, is that okay? Like am I allowed to just repurpose my master classes so I can take some time off from podcasting? It's funny, a lot of my clients, it's almost like they want me to give them permission. Maybe you've experienced this to do what they really wanna do. And part of our work as entrepreneurs is really trusting ourselves that what we want matters, that what we want is good, that there are no rules.
Thereā€™s only things that get you the results that you want or not. Obviously there's ethics. I feel like that's a separate conversation. For the most part, the people who follow me are very ethical and want to be good and want to obey the law and things like that.
But in general, for people who are ethical, there are no rules per se. There's only, does this activity bring me closer to what I want? Does this activity create the results I want or not? And we're gonna talk a lot about that today because what I'm sharing today is, The Integral Coach.
I'm gonna be teaching a masterclass in September, you can register using the link in the show notes. Today I'm gonna be kind of introducing the concept of the Integral Coach, and I've taught this before in other words. Basically the idea is, using true principles in business and trusting yourself. The way that I'm gonna teach it is like how to have intuition and proven strategy working together to create the business that you actually want. Your customized bespoke business.
And I think I've coached a lot on this. I find myself kind of in the middle, right? I rely heavily on my intuition and trusting myself, acting on spiritual promptings and ideas that I have. But I've also invested heavily in understanding online business, right? Business programs, business principles of success.
And so I want to introduce this idea of like an integral coach, being one that trusts themselves, but also honors and adheres to strong principles of marketing, principles of sales, principles of nurturing leads and clients and selling and adding value and things like that. Because I think to me, the integral coach speaks to this customized, unique way of integrating both sides, right?
If you imagine the Yin and the Yang sign, there's a little bit of black in the white and then there's a little bit of white in the black, and it works together in harmony. And harmony looks different to everyone, and that's why this is an interesting topic because the integral coach does not look one certain way.
It can look lots of certain ways, and I'm gonna give you some of those examples because I think it's so easy to say So-and-so does it this way, so I guess I have to do it that way. When in reality you have no idea whatā€™s under the surface of why they're choosing to live and do their business that way.
As an example, I have a client who loves to take summers off and I work during the summer, is one of us right or wrong? It's like, no, it depends on what you want. I have some clients who want to make millions of dollars and have a group program and run ads and have massive impact in a massive community.
And then I have other clients who are like, I wanna work with a handful of private clients every year, and that's good for me. Is one right or wrong? No. But what's interesting is for both of them to create what they want, there are specific principles of business. And they are both tapping into the inside, like they're listening on the inside to their intuition, to spirit, to their higher selves, to that quiet voice on what they really want, and they've chosen to build their business accordingly.
The thing that you can't avoid is understanding how to use both for you. No matter what kind of business you have, no matter what kind of niche you have, no matter how long you've been in the industry, no matter how word of mouth you want to grow your business, there's still principles of business success that have to be lived.
As an example, you have to have new people coming into your business, you have to nurture them, a.k.a marketing or relationship building or lead nurturing, however you want to call it. And then there has to be a point where they make a decision to hire you.
Every business has these three phases. Maybe you've heard it, cold traffic, warm traffic, hot traffic, leads and conversions, it's the same principle. You need to be able to find a way to reach new people. You need to have a way to nurture those new people and develop a relationship with them. And then you need to be able to have a sales process, either a consult or a masterclass or an email follow up, something that allows 'em to make a decision to work with you where they actually hand you money.
No matter what business you have, those three things you can't avoid. We're gonna talk about that in depth in the masterclass and developing your own strategy. If you hate that word, I hate to break it to you.
Even if you don't like that word, you're probably already doing it in some level. And I think the way that you do those three things can vary greatly. And so there's strategy on one side, there's intuition on the other side, and in the middle lies principles and discernment. You get to choose what principles you apply to your own business.
You get to choose the kinds of strategies you do or do not do. You get to choose the kind of offer, whether you create leveraged offers or one-on-one offers, whether you charge high ticket or not, whether you do a membership or a group program, whether you choose masterclasses or webinars or workshops, whatever.
You can insert different pieces of strategy using your intuition to build your business, and I think the best entrepreneurs execute both in a way that suits them. So I have a client who's super good at numbers, like she likes thinking in terms of like ratios and conversions, like the percentage of people who opened her email and things like that. And that's beautiful.
And I have other clients who don't wanna look at math at all, and that's totally fine too, except sometimes math can help you make powerful decisions. And so my hope is by introducing this concept of the Integral Coach, you see where you are weak, and I don't mean that in a bad way.
I believe in moderation in all things. I believe in what the Buddha called like the middle path, and to me, the integral coach is integrating the best of both sides, right? The feminine, the masculine, the pure potentiality and faith and principles that work.
Integrating sales systems, marketing lingo with trusting yourself. It makes you a very powerful entrepreneur and a powerful coach, and it allows you to create the income that you want, but doing the things that you love. It really is the best of both worlds and I wanna teach it to you. And so I have some thoughts that I wanted to share to kind of tease you and to get you selfishly to enroll in the masterclass.
Because it's gonna be great. And I think coming live and being in a learning environment that's not just a podcast where you can see my face, I'm gonna have incredible diagrams that sounds so cheesy and nerdy, but like, to really represent these concepts I'm gonna use my good old whiteboard.
It's gonna be fun. And so selfishly listen to this podcast and then go enroll in my masterclass thatā€™s coming later in September. But also I wanted to talk about some of the big ideas for me, like what it means to be an integral coach. So what I wrote down is the Integral Coach understands business principles.
She trusts herself, she experiments and tests things out so that she knows what works, what doesn't, what she likes and what she doesn't like. The integral coach trusts her own authority, but learns from experts all the time. To me, this was basically the story of my business. One of the things I did wrong early on is that I just assumed because someone was in a place of authority that they knew best.
This is why we live in the gray zone and the nuance, because in some cases that's true, right? And so, I'm gonna give you an example. Early on in my business, I invested in a program called K B B, which you probably heard me talk about before with Dean Graziosi and Tony Robbins.
And they basically taught you how to launch and sell masterminds or group coaching programs. And I was like, okay, like this is how I grow my business. The problem was, I was very new in business, I needed to practice more one-on-one coaching. But I had this internal battle. I was like, well, Dean and Tony are telling me to launch a mastermind, but what I really wanna do is just sign one-on-one clients.
And I had this internal battle that led to stagnation and almost like this paralyzation, where I didn't really make any progress in my business because all I was doing was consuming content. I was not creating, I was not risking anything, I was not selling anything.
But I had this moral dilemma in my mind, I was like, do I do what they tell me to do or do I kind of trust myself? And do 1 on 1. Dean thinks it's a mastermind, I think it's 1 0 1. In my mind, Dean knew more, but it didn't feel right. Intuition, something feels wrong here.
And so what I did, and I didn't really have anyone telling me to do this, but what I learned through this process is I took what they were teaching about how to sell a program and I used it to craft and market and sell my one-on-one packages and it worked.
The principles of marketing that they were teaching about selling a mastermind I could apply to 1 on 1, and this is why Principles with the Discernment is so powerful because you get the best of both worlds. I got to trust myself and do what I wanted and I sold it. I actually like did the work and made money, and I think there's a lot of miracles that are tapped into when you learn how to do it your way, but still abiding by principles like we discussed, the warm, the hot, the cold traffic, and speaking to them.
You have to have an offer, you have to add value, you have to be present, people have to know you have a business. I think there's some overlooked simple things about business, and I think there's some nuance, you know, like tactics that you can choose to execute or not. Like for example, I'm not on TikTok, but I know tons of people who build their businesses on TikTok.
Are they right and I'm wrong? No, it's just a different tactic. The strategy, which is marketing, nurturing relationships, letting people know how you can help and inviting them to take their next step, is just true no matter where you're at. And so to me, the clients that I see succeed have successfully made this leap where they trust themselves and their intuition and what they want.
And they've learned powerful strategies and tactics, and they combine those two things to make powerful decisions to experiment and figure out what works for them and their audience or their potential clients. They take a lot of action from an aligned place.
They're present online, they're selling, they're adding value, they're creating content, they're serving their people, they're nurturing relationships, they're making calls to action, but they're coming from a place of love, of detachment and not needing anything. They already feel abundant and loving. That's the intuitive part.
And so the intuitive part of you wants to feel good now, the intuitive part of you wants to take care of your mindset and your alignment and your spirituality and your groundedness, and studies and tactics can feel uncomfortable. And this is where I think some coaches go astray. They think because something feels bad that it's wrong. But if we tapped in, it might feel new.
It might feel. Nerve wracking, right? Like going live on Instagram for the first time, or showing their face on social media, if you're newer. Those things aren't wrong for you, they're just new. So intuition is guiding you on discerning, is this strategy gonna lead me closer to my goals or not?
Is this how I want to help my people or not? And so it is a practice in discernment and unfortunately you can't do it perfectly. I learned this as an example. One of the things that I was working on early on in my career, career it sounds funny to say it that way. I think of it so much bigger than a career.
But as a coach, a career as a coach, when I was building my one-on-one up I was signing clients and I was like, huh, I wonder what fully booked is. Some people have arbitrary rules about what fully booked is and how many one-on-one clients you should use. And I don't teach that, 'cause I believe one-on-one clients, your max capacity is an energetic thing. Right?
And so I had to trust myself that I have to figure out what fully booked feels like to me. And what I found is you can only find that by going one over. And I teach this to my clients, like sometimes you have to get more clients than you can handle to know you got too many.
And it's kind of a backwards way of thinking, but this is what I mean by experimenting and testing. You can't do it in your head. One of the principles of business is that you have to put it out into the marketplace and see, is this an offer that they want? Does this type of marketing work? And without experimenting, you never get the data that proves it works or it doesn't work.
And so part of the Integral coach means you're failing, it kind of sucks. But you also learn so much more than innovating in your head than journaling for the 10th time about the topic or thinking about what you wanna put in your program or what you wanna call your program, or what you wanna charge for your program or your one-on-one.
Those kinds of things feel like you're working and being productive, but they don't actually move your business forward. Only action can do that. And I love all the energetics and the law of attraction and being. I love teaching it, I help my clients live that. But the coach who, and I would argue the integral coach knows action is required in business, right?
I actually have to hit publish. I have to actually send this podcast to you guys. I actually have to ask for money sometimes. Action is required. And so even though I'm working on being intuitive and listening to spirit and trusting myself and getting into alignment, which is all that intuition side of things.
I also know I take action, I'm consistent. Not that I have to always be consistent perfectly, but that I have a relationship with my audience that I love showing up for. I'm devoted. I think I like the word devoted more than consistent. I am here sharing my podcast, publishing content, making a connection with you because I want to help you and that requires action.
You can't feel my intentions. You see me reaching through the computer, or you hear my voice as a form of action in a way to serve you. And so the Integral Coach takes lots of action, not that you hustle, not that you overwork or burn yourself out, but you are in the action mode. I think that's a really important part of being an integral coach, is that you use your information to move, to make something physically known. An actual post, an actual call to action, an actual invitation is different than you feeling good. I want you to feel good, I want you to feel aligned, and I want you to do the uncomfortable work that actually creates the business results. I think this is revolutionary for many people. Lots of people, well, I would say there's probably two camps.
Many of my clients are split, right? Some of them come from the world of corporate, or they come from a coach training where action, action, action goals, deadlines, push, right? And then they learn about the feminine side, where it's like trusting, allowing, faith, leaning back. And then I have the other side of my clients who come from that world like law of attraction, where it's like, I'm Zen, I love what I do, I feel so good, but they don't take any action.
And so I think my role as a coach and my superpower, if you wanna think of it that way, is the integral way. Where I know how to combine both to get results, which is the way I think people desperately want to live and be in their business, where it feels good, but they sign clients.
You feel expanded and in love with the work. You feel like it's your art. You feel like it's your passion. You feel like it's your calling, but you actually get stuff done. It doesn't just feel good. It's not just a mental exercise, it's also something very real that produces actual income for you. That's the way of the integral coach and I want to teach it to you.
I hope that this piqued your curiosity, ' cause we're going deep into all of these things. What a strategy actually looks like? What principles of marketing and sales actually look like? When executed? How to use your intuition to make decisions? How to trust yourself? How to feel better while you execute a strategy? How to have faith in a strategy when it seems like nothing's working? All of these things culminate together into what I think of as like the way of the Integral Coach.
So if you love this podcast, If you are in my programs, you should come. This is gonna be new. If you've never worked with me in any capacity, like come, even if you can't come live, come to register so I can send you the replays because I think this is a revolutionary way of doing business that a lot of people are catching onto now.
Because it's not one extreme or the other. It is the middle path and there's a lot of peace. And this is so cheesy, you guys. I was gonna say, there's a lot of peace and profits here. Even though it's cheesy, it is real. Peace of mind, plus a profitable business is the abundance that I want for you. So click the link in the show notes.
Join me for the Integral Coach, and I will talk to you soon.
