ļ»æHey, what's up you guys? Welcome back to the podcast. I have been deep in creation mode for you. I shared a little bit about that in the last episode, Growing Pains, and I've just been doing a lot of behind the scenes work based on these two questions that I'm gonna pose in this podcast episode. Iā€™ve been considering these two questions very deeply, inspired by some of my mentors.
And it's been changing the game for me. It's calling me higher, and so I wanna pose them to you cuz I think it's just really good for you to consider. And you'll see what I mean when I actually share the two questions, which I'm getting too. Don't worry. Hang in there. And I just wanted to front load you because I think the questions we ask ourselves lead to our own breakthroughs and truly like, there's like dominant questions that we have that sometimes we're conscious that we're asking them and sometimes we don't.
And so I'm gonna give you an example. When I was new in my coaching business, I think the question I asked is like, how can I not mess up? Right? That's not a bad question. There's just a lot of other better questions. Because I think there's two different targets, right?
You can try to not hit the target of failure, right? Like, I don't wanna hit the failure target. Or you can choose this very clear target of what winning looks like and try to hit that target. And I think that's way more powerful. And winning doesn't mean like I'm beating my competition. It can just mean a result that you're working towards instead of trying to not hit something you don't want to hit, try to hit what you want to hit.
And I think that these questions will help you consider that for your own business. I know for me, I posted on Instagram a little bit ago that for the first time, I really feel like this is me maturing as an entrepreneur, not a coach necessarily, but as an entrepreneur, as like a business owner leader.
I'm not trying to create something new. I'm trying to create something better. And for me, that's the Matrix which, mark your calendars if you're not in the Matrix. It opens again on June 28th. So keep an eye out. It'll look different, but that's kind of what I'm working on behind the scenes.
And so, June 28th, watch out for it. And the way that I'm making it better is I ask myself these two questions, and it truly changes everything when you really consider what the answer is for you. And so the first question that I ask myself is, how would I create my offer if I only had one client and the only way I could get more clients was through this client, right?
What would I put in my offer? How would I deliver so much value that my client felt compelled to tell her friends about it? And this has really been transformational for me because it's not just what I think is a good idea, right?
I'm really thinking through what's powerful and meaningful to my client and, I think if you ask yourself that question, there'll be lots of good answers for you. If you only had one client, what kind of offer would you deliver? What kind of service would you deliver for that person so that she could not not tell her friends about you, so that she spread the word for you?
You weren't allowed to market. You weren't allowed to tell anyone else about what you did except for serving that person. What would your offer look like? What would your service look like? That's the question number one. Question number two is similar. So if I only had one client and all my other clients had to come through her, what kind of client would I pick?
And I think the reason that I really love this question. A lot of my one-on-one clients, I like to think of them as like lighthouse businesses. They're working on building a word of mouth, high ticket coaching business, where their clients find them, right, that their clients reach out to them about working with them.
That's kinda the work that we do together, and that's how I run my one-on-one. And so part of the equation really is deciding what kind of client you want to work with because I think there's a lot of people in the world, but not a lot of clients who want one, to invest in coaching at that level. Two, that actually like you rub shoulders with in your real life that are good fit for your coaching business, right?
And so choosing the kind of person that we want to work with is essential. I think when you elevate yourself as a coach, you also elevate who you work with, and so I think it's a very important question for all of us to consider. What kind of person is this for and what kind of person would I pick if I know she has to be the one that spreads the word about my business?
My messaging, who I think about, how I innovate, what I create for her, it matters what kind of person she is, right? When I think about my ideal person, she has a lot of integrity. She's in this for service, but she also wants to make a lot of money. She lives in the land of paradox, right, where she's spiritual and ambitious.
She wants a family life, but she also is obsessed with business. She loves coaching and personal development, but she has other ideas of success too. That's the kind of person that I'd want in my program. That's probably for a lot of you guys, you probably resonate with a lot of what I said.
And you can go deeper in your own niche or your own version of your ideal clients, but I think choosing the kind of person we wanna work with is an underlooked at part of building a coaching business. And so I wanted to share these questions with you because these are the things that I'm thinking about as a revamp the Matrix and get ready to relaunch it at its new form.
And I'm doing all the behind the scenes deep work to grow myself as an entrepreneur, not just as a coach. I mean, I think I'll always be growing as a coach, my skillset and my craft, but growing as an entrepreneur and really building what I want to become a world-class business.
And I think in the future I'll look back on this episode and I think I'll be proud of the work that I'm doing right now cuz it's not easy. I think answering these questions, one, it requires you to take a hard look at where you're falling short right now and owning that. And then, I wanna use the word repair, but it's more strengthen or buoy up to fill the holes at the bottom of your bucket.
To create something so good that people wanna talk about it. I think about Steve Jobs, right? Everyone wanted to talk about the iPod when it first came out because the product was so good. And I think in the digital space, this is missing. As I've been considering what I want the Matrix to be, I really want it to be this.
It's not a course, right? I want it to be an experience for coaches where they are supported every step of the way to their first 100K, and that came from doing this work. Where it's like, if I had to create my offer for this one person and that one person would spread the word and the word would spread from there, word of mouth only.
What would I put into that offer? And I'm really excited for the things that are coming, and the shifts that I'm making in the new parts of the matrix that are coming and the level of service that I'm ready to deliver, as I reimagine really what I want this group program to be. So if you're in the Matrix, get excited because lots of fun things are coming.
And if you're not in the Matrix, I hope you join in June. There'll be limited spots available, but I'm really excited to see this next iteration, and I hope these questions serve you in your own business. What kind of client would you choose to work with if that person was responsible for spreading the word?
And what would you put into your offer? What level of service would you create in a way to, you know, really wow them so that it grew word of mouth, not from what you said about your business, but about what your client said about your business. I think that that's really telling. So anyway, that's what I'm thinking about and I wanted to share it with you in case it helps you take your level of service to the next level.
Where you can really deliver something that's world class that changes people's lives for the better. That allows your clients to be advocates of what you do, where your business grows, word of mouth because what you do and how you deliver the service is so good. Not easy, but this is how we change the world.
So I'm thinking of you. Thank you for listening. Thank you for being a part of my community, and I'll talk to you soon. Bye.
